In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership.
Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal or industry trends?
If you try to force a story into a standard piece of legal thought leadership, it usually fails.
In this episode, Wayne breaks down the specific article type that solves this problem: The "Best Practices" article. This approach allows you to shift the focus from legal updates to real-world client success stories without sounding like a promotional sales brochure.
Wayne discusses how to frame your strategies as objective best practices, how to put the reader in your client's shoes, and how to overcome the common fears attorneys have about sharing their "special sauce."
By using the Best Practices framework, you demonstrate your expertise and authority while making your content as refreshing and consumable as a cool lemonade on a hot day.
+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
+ Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos
+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
11:01
09:40
09:09
08:24
08:15