In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership.
He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership:
1. "Here's what this means for your industry."
2. "You might want to do this now."
3. "Be cognizant of these second-order effects."
4. "According to my crystal ball."
5. "Don't listen to them, they're wrong."
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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com
Learn more about Copo Strategies at https://www.copostrategies.com
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Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage).
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