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There's Levels To Basel - Ricky Shoebio Returns!
116 Plays2 months ago
This week Ricky Shoebio returns to the podcast! We talk about his time at Art Basel, his experience speaking at the Black Footwear Forum. How we connected after our first episode, plus what he has worked on since then. He drops some gems on how to move in this industry. Also how to separate yourself as a creative. We touch on a lot and much more!
Where to find Ricky:
IG: https://www.instagram.com/@spacecampfresh/
Site: https://bigkyds.com/portfolio-category/ricky-shoebio-portfolio/
Podcast Linktree: https://linktr.ee/myfirstkicks
Music by The DoppleGangaz: https://thedoppelgangaz.bandcamp.com/
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Transcript
Introduction and Art Basel Significance
00:00:00
Speaker
Third, I'm like, yeah, but, you know, there's tears to basil. Don't get it. Don't get it twisted. right you know i may ah I mean, I'll be at some good stuff, but I'm definitely a high B at best. High B? High B at best. You'll see CEOs and all this stuff be the most impactful person for 10 years at a company. And then year 11, it's like,
00:00:22
Speaker
Yo, thank you for all you did. Here's a plaque. Here's a little bit of a severance, and your legacy is cooked. cook If I can pull out ah a camera, there should be no reason. Like, I'll shoot film from time to time. Like, my personal stuff, I shoot film. And just moments and stuff like that, ah digital for all campaign and big work and all that, I can pull out ah almost a 40-year-old film camera and cook you compared to your ipod ah yeah iPhone. Damn. Listen, I saw a trend where they're getting off. They're trying to unplug. They're using iPods.
Guest Introduction: Ricky Chivio Returns
00:00:57
Speaker
What's good, everyone? Welcome back to My First Kicks. This is episode 205. And this week, we got a returning guest. Another returning guest. After Tiana's great episode last week, we got my guy, Ricky Chivio. I was about to say, Rukey. Rukey Chivio. Listen, you're trying to send me overseas. like I enjoy it. I may have to put that as an alias. You may have to be the new alias. Rukey. Rukey. Rukey. And of course, we got D in the building, you know, Caduce Mike. Yo.
00:01:27
Speaker
Yo. Welcome back, bro. It's been a minute. You know, what's real funny is, like, we did our episode. We never met in person. And it took, what, a year after that for us to, like, actually
Community Engagement and Art Basel Experiences
00:01:38
Speaker
link up. We linked up at Jamerson's Sweet Chick event. Yeah. Like, you know, wild times, because just movement and all that stuff. But the city getting back in motion and all that stuff. but All in time, you know, all in time. Shout out to Jam, man, because he was very, like, just trying to get everybody outside and doing these things, and now it's become, like, a weekly occurrence of people just being like, yo, outside. Of course, of course. Everybody's back home. Like, everybody's back home, things is going on. It's like, yo, it's time. Yeah. I'm not mad at it. You know, in certain moments, I'm not mad at it, but it's brick outside right now, so low-key. Low-key, I'm like, yo.
00:02:12
Speaker
Is it indoor? We doing mixed? It's like, nah, I'm not going outside. I'm not going outside. We're not doing that. We're not doing that. Nah, but recently, just just because I want to talk about it, because I didn't get to experience it, but recently you were at Art Basel. And mean this is where you blessed me with copying me to the BBC, J-tips collab. um but I need to know because I have never been there. I've only been to Miami and and like it takes place in Wynwood too, right? So I've been to South Beach and then I never really experienced art battles. I want to go hopefully next year. So but yeah now it's expanded. So like and not just in recent years, but you have it's all of Miami. So it's North Beach side, South Beach side.
00:02:51
Speaker
you know, Wynwood, the design district, the art deco district, they got events all through it. So I mean, I've started to liken it to like, you know, any of the other big major moments, like, you know, your fashion weeks, your Super Bowl, your all star weekends, where they utilize the entire city and all the stuff to make sure that ah it's a crazy experience. And the thing is, you got different stuff in different areas. So, you know, it's a mix of things like, you know, actual art basil,
00:03:19
Speaker
Is like, you know, an actual fair and this and all that that goes through a process. And then you have different art shows that'll be going on. And it's it's fly. The brand activations is fly. The exclusive releases are fly. The parties are cool. But the funny thing that I noticed and I told somebody, it's like, yo, you out here at Basel, you're doing it. This had a third. And I'm like.
00:03:37
Speaker
yeah but you know there's tears to basil don't get it don't get it twisted right you know i may ah i mean i'll be at some good stuff but i'm definitely a high b at best i v high b at best like you know i'm seeing certain stuff with certain brands uh Renting out tarmacs and you know when you see in the who's who of who's who's and then talking about like the art world You know collectors and stuff like that. You really see it from an aspect of That's a different type of money with some of those collectors so not even like the who's who's that you know their faces It's like nah, so-and-so is a billionaire like you straight-up billionaire like yo No, no questions as people rent now doing all this stuff, but it's always good man. It's really good and It's a lot of opportunity for a lot of different artists that a lot of different tiers and um
00:04:24
Speaker
You know, certain areas are for us and part of the culture and all that stuff. And certain areas will feel like doing stuff at the Hamptons, you know? Yeah. I mean, it's super, it's like wild to watch it because I mean, you say tears and like I'm i'm at, let's see, what's below F? Maybe. No, no, no, no, no. i don't like I'm not going to complain about not getting an invite, because i I had Fresco on here. We talked about not getting an invite. But like I always applaud people that, like when you was out there, I vicariously lived through that. Because like one, I don't got the money to go out there so at the moment. but And so so I was just like watching them, seeing you at the Kith joint. That's right. That's right. I mean, you'd be surprised, bro. I mean, to be honest, like you know that room and board, depending on where you stay and all that stuff, like
00:05:15
Speaker
It's like if fashion week's going on out here and somebody's like, oh, well, I'm staying in Harlem versus staying in Manhattan or staying in Brooklyn or I'll stay, no disrespect to Queens. No, no disrespect to Queens. No, no, no, no. Because the thing is, nobody's going to be like, yo, I'm staying in Long Island City. Long Island City's mad expensive, mad expensive. I don't got Long Island City bread. I want to get Long Island City bread. I don't got Long Island City bread. So just saying like, even if somebody was staying out in Queens in a convenient way to come out and get out, like, you know, so I'd assume like, you know, Manhattan and Brooklyn would be more expensive. Yeah. Somebody could get off and get a decent stay up in Harlem and just come straight down. I mean, look, you can come to Queens. You can stay at, you know, you remember that hotel that was like the one that they got, they had like the rooms, the jungle room. Oh, no. Oh my God, all I heard was like, I remember people in high school used to be like, yo, we got the hit of that hotel in Queens. Cause you can get a room for like $30 and it's all 30 dollars. Inflation got it to 57 then. It's been 10 years, but it's $57,000 now, man. Or like you hit a spa castle. You come out of town and you're like, yo, we're going to hit a spa castle. Like, what? You know it? Long Island City ain't really Queens. It's Queens, but it's just Pittsburgh. It's so gentrified. It's bad. You know that part where Williamsburg and Long Island City connect? Like that Ridgewood area? Like that? That's all just Williamsburg. Nah. If it wasn't for certain, industrial warehouse studio spaces out there and just the view, I would have no desire whatsoever. For me, it's like, oh, I could really get to the city in five minutes, no problem, easy money. But nah. I mean, so like Long Island City, because I was just talking about five points to somebody today.
Gentrification and Cultural Landmarks
00:07:05
Speaker
Shout out to Pesto. But like, we were talking about five points and how it got turned into
00:07:10
Speaker
Into condos, versus I think it's condos right but and he it's funny cuz he's like he was like yo And then they put the they put the art in the in the lobby and the art is fire and I turn I was like man This is corny They were just like, you know, we're gonna take apart A studio loft thing. moving Everybody had to relocate down to Brooklyn to do their art now that was in those studios. And they took the whole building down. It was all covered in graph. And they were like, this is an eyesore to Queens. And then build an apartment building there. And it was like, all right, here, you get a little bit of graffiti in the in the lobby.
00:07:45
Speaker
Come on, man. It didn't even hit up Mears to do it. And Mears was the the the the basically the crypt keeper of but ah five points, so very disappointing. That's the tough part. I mean, and that if that isn't a perfect example of gentrification to say, like you know what? We're going to tear something down.
00:08:01
Speaker
ah you know And now it doesn't. It's not what we expected it to be. And now let's pull from something that y'all were doing, but let's again not even involve y'all in it. so like If that's not, that's wicked. There's nothing around that. like That's wicked, man. But I was saying that because Five Points was so legendary for all the graffiti. And you were out there at Art Basel when they were doing that that building. they would went all It was like, I don't know, 50 floors? And they just covered it in graft. oh It's is dope to see, though, that that happens. And it's always fire when artists get commissioned to do that. so like you know
00:08:38
Speaker
Everybody sees cobra stuff like everywhere all over the planet. Like, you know, so like when you see those major commissions, like I'm not on that space of it as an artist. ah But I wonder if that would be like the pinnacle of what you could do in that space to say like,
00:08:54
Speaker
Like what else? I mean, not personally fulfilling, but I guess like project wise, because personal fulfillment, like there's more stuff that people are going to care about. But I would assume like bag wise, visibility for the work, where it's going to be, the opportunity in most of the buildings that it typically gets put on.
00:09:09
Speaker
It's always a good choice, like so it's fire to see those and I've got a chance to see a lot of that type of art and street art and graffiti. I mean, I guess around the world at this point in a few places. And and oh yeah me know is i sco and it's crazy when you say because they said it's an eyesore. They don't like how what it looked like. And I've traveled all over the world and like they love graffiti, like yeah Germany. I've seen some of the best pieces I've ever seen in my life in Germany and they love that. They uphold it, but over here they're erasing it.
00:09:35
Speaker
It's crazy, it don't make any sense. And the funny part about it, when you see it in other countries, and especially given everything we talking about that's going on right now, they'll definitely be like, hey, we want to commission a certain artist of a certain demographic to include to, oh, we want do this indigenous we want to highlight indigenous people, so we need to have somebody that comes from and shows in their work to this, no matter where they are on the globe. They'll say, all right.
00:10:03
Speaker
They have been going up for indigenous people everywhere, they're this artist, let me include them in this and a third. Here, and I'm not saying this for
Cultural Aesthetics in Marketing
00:10:09
Speaker
the show, like for me, being a Jersey guy, I always tell people all the time, the the murals in Jersey City rival Brooklyn any day, you know, and when you look at some of them, it's like, all right, you still get that cultural aspect, but when you start to pull the culture from it and just say like, all right, you know, we laying this out in the lobby to make it feel like it's a part of an aesthetic, so it can be a cool rental, like,
00:10:29
Speaker
Yo, you lost me. You lost everybody. You didn't just lose me. You you you lost everybody. Shouts to whoever's doing it. If somebody's really doing it, because if not, you know it's probably being done between a marketing team on the back end and drafted up and all this stuff. But read what do you know? I mean, yeah. Muralist, because I come from the old the old version of graffiti. well we which just we're just getting up to get up. So the the idea of like, the way when the way I looked at that building yeah was, I don't know if you know what heaven spots are. Yeah, so heaven spots for the listeners and the, if you're watching this, heaven spots are,
00:11:06
Speaker
are high places that you're able to see from anywhere in New York City, or whatever city you're you're trying to get up in. And so, to me, when I saw that video, I was like, damn, these, like, you, when you come from graffiti, you're always thinking about, yo, what's the white elephant, what's the white elephant, and
Graffiti Culture and Street Art
00:11:23
Speaker
white elephant, another term, sorry, another term, white elephant is is a special spot that nobody else can hit. And so,
00:11:31
Speaker
they combined that doing that and now you go to Miami you just see this building just covered and I'm just like this is so fire. I don't know like I have like a weird take on Mirrorless because for me it's like it's cool you get paid you know but like graffiti is always cloaked in to me is always clothed in like you just want your name to be out there you want to be like everything's a billboard for you I want to be able to walk from the from Chinatown all the way to the Bronx and just see, you know, J-A1, shout out J-A1. And you know, like something like that, but now it's more just like, hey, we're gonna, I'ma pay you $600 and you're gonna cover this, you know, this poster board over here. Now that's real. I mean, in talking before my time, of course, I mean,
00:12:16
Speaker
if who was coch would have never jammed everything up in the city allla stuff like it makes to do the um the subway subway to train yall kind that stuff like you know What would the culture have been if it would have been, you know, curated and honed properly? The money you put into doing all this.
00:12:34
Speaker
could have said, all right, so we can designate certain areas, certain programs. like you know But this is me being a man of the people and you know believing that funds could be better suited and better used to impact greater generations and all that stuff. Because now, as a medium, it's not dying at all. But it's that distance between everyday people wanting to do it. like you know And then you throw breakdancing in the Olympics.
00:13:00
Speaker
and you wonder why certain mediums are where they are. And then it gets ripped to shreds. And they're like, why is this here? Right, because you could involve the better people and the right people in certain things and stuff like that. we Actually have culture, like the culture in it. Right, like you know Red Bull seems to get it right, you know? Yeah, which is crazy. It's like, how could you just not be like, yo, we're going to get the people from Red Bull to
Sneaker Collection Challenges
00:13:21
Speaker
just put this on? look Absolutely. Like, hey, can you can we go through y'all now? I don't have all the information. I'm sure they may have made certain recommendations.
00:13:29
Speaker
I'm sure there was a lot of people, there are a lot of people in the community that were truly involved, and it's unfortunate that what got the most visibility made a mockery out of things, you know? and But that's how it goes with you have when you have people amplifying culture, they don't understand. Yeah, ah agreed, agreed. That right there. Yeah, I mean, we you talked, i mean again, back to graffiti, but were you able to ah check out Stash's activation? and Yeah, I popped through. I mean, because I didn't get to see you in the pictures. but know A few pairs walk through ah because that was in um that was in the art deco district side of it, you know, over at concepts and all that stuff and just popped through and saw some love and, you know, picked up a couple pairs of forces. The ninety fives are still there. They didn't have them in my size. And I was like,
00:14:13
Speaker
But aside, though. I got them. Listen, as long as everybody ate, that's the big part. Everybody did eat. Everybody. But they got the special box. You got the special box? No, so not night of. I got the OG, like the 90s, 90 bucks. Yeah, yeah, yeah. Apparently, you can flip it inside out, which is cool. I didn't do it. I'm probably not going to do it.
00:14:34
Speaker
like At this point right now, like I used to be the guy that was heavy on, and this isn't this isn't a knock or anything like that, but concepts was one of those ones that always put a lot of storytelling into the packaging. So I used to be one of those guys that, you know as a visual storyteller in my work and a lot of stuff that I do, all those aspects of my collection were important to me.
00:14:53
Speaker
And then after years, you know, you get so many shoes and boxes start to get damaged, and it's nearly impossible to keep stuff up. And it's just like, I'm on the drop fronts. Like, you know, like. I don't know if I can do it, man. I don't know if I can do it. you Shout out to ah Buy Better every day. But if you're ever going to cop anything, definitely go through that. You know, that's the homie. um But I don't know if I could make the switch. And that's why I haven't bought any. So sorry. I mean, for me,
00:15:18
Speaker
DC is my closet. He's seen my closet. It's so DC. This is me. Like, yo, I'm a 13. Yeah, I'm a 13 too. I never realized he was a 13 though. So for me, and you probably experienced this. All boxes aren't made the same. No, yeah. like so ah And then it's like the science is stacking stuff. And then it's like, I'm not reorganizing this. And then then it gets damaged in in shipping and transit inside the box. Or you get something from overseas.
00:15:46
Speaker
and they don't double box it. And y'all know the boutiques overseas that don't double box and put tape on the box and this, that and the third. That shouldn't be happening in 2025. It shouldn't have been happening in 2024. We should have left that in like 2013. Like for real. So like, you know, just keeping stuff up. It's like, yo, but the shoes are fine. It's like, yo, I don't want stuff tipping over anymore. I'm tired. I feel you. Like I got to a point where it was falling over so much in certain places, like,
00:16:11
Speaker
Boxes were leaving, bleeding onto the wall a little bit from typical and stuff like that. I'm like, I'm not doing all this. There's too many magic erasers. Ivy, I see, like, I think I would, once I get a bigger space, shout out to this podcast to make, hopefully I get a bigger space, so but but the, but i will I'll do shelves. I'll probably do like some shelving units, yeah line that up.
00:16:33
Speaker
you know, have it, you know, look cool and then put some RGB lights on or something. There you go. That sound like a lot of work. so yeah It does. I was going to say, i was wish i I wish I was that dedicated and still cared that much. I'm at like, I'm down to 600 pairs, bro. So like, i be I'm not even close to 600 pairs. You aggressive. I never heard somebody as aggressive as me. A whole other room. I'm i'm at 470. Yeah, bro. like It's too much work. it After giving all all stuff away and it's just like you know getting down to a number like that, it's like,
00:17:03
Speaker
There's stuff that's sitting in stores that I'm like, I should probably bring this out and this season, but I'm not going through that. There's a closet I don't look at. like this' like I'm like, I'm not going in there. There's stuff I want to wear in there, but like the hassle to go through it? Have you seen Brother D's video? Oh my god, bro. Yo, Brother D got a whole room. he got And it's just yeah is yeah all the way up. right I think he said he has 3,000 pairs of sneakers.
00:17:29
Speaker
And he has a collection of Kobe's, just like the Kobe's alone, or I think are like a thousand or something like that. Oh yeah, oh yeah, yeah, yeah, yeah. Like, you know, it's him, you know, and good brother, hands down, like one of the greatest Kobe collectors that we have in this community right now and all that stuff. So, you know, I got mine on today, a little light, you know. I got the run the jewels on today. You know, a little something. You know, the fun part about these though,
00:18:00
Speaker
These are not the ones that say rice on them. No? So a little bit special. Wow. With this sample. So not the PE, but the sample. So all right. I mean, they but 13 sample. Oh, yeah. Oh, yeah. Was Kobe at 13?
00:18:16
Speaker
I'm not sure about that. i feel like Because you that's not a sample size. so like um So I think this may have been one of those runs that was super. like They produced a few pairs, handed a few out, some hair, how missing, and somebody was just like, let me throw these on the aftermarket and get mixed up and all that stuff. So I got a few like that. like i got um The USC fives, which I love. The aways too, not the homes. The aways is the one. Yeah, the aways is the one. So it's a few pairs that are like that for me. What else? The Clark's Hyperdunk. Autographed by Clark too. Rest in peace. Rest in peace. 112. Yeah. Yeah.
00:19:02
Speaker
i um Did I ever tell you the story about this? I went to 21 Mercer to try to get them. and they And they only had a nine. And so I copped them. yeah But it was a nine with a trashed box. The box was just destroyed. So I copped them just so I could see if I could get a trade to the 13. I was trying to get the trade to go up. yeah Nobody would ever trade with me, right? I feel like now, I mean, not even now, but like in recent years, yeah you would have been able to get that trade off a little bit sooner. Because like the small footage jumped out out of nowhere. like
00:19:34
Speaker
but oof, bruh. Nah, yeah, I put them on GOAT and I sold them. But, and yeah, it hurt. Cause like I was hold i was holding on to my things. I put them on GOAT in like 2020, I think it was. And I was like, cause I was just looking through stuff. I'm like, i'm not I don't wear this, I don't wear this. Let me just let me just start putting stuff on GOAT. So I put those, I put the, ah um what's the the fear fives?
00:19:57
Speaker
is it You know when we talk about the green joints? Yeah, no, no, no. Those was fire. Put those up and not... Two shoes I was like, should not have done that. Should have not done that. Listen, yes it's funny like that. It's like when you let something go, it's always when it's like, damn. you When I was shipping them, I was like, man, that's just not done it. once he once say Once it goes, it's sold, I'm like, man.
00:20:19
Speaker
That's what happened with the Kobe galaxies. so um' But i had them I put them up because they were 14, and there was just I was swimming in them. I get you. right But I rocked them. yeah went to ah you know I went to two holiday parties in them, right? So they they definitely had beer on the bottom. I just wiped them down. I was just like, you know? I put them on GOAT, and then as Kobe passed, the the night of Kobe passing away.
00:20:41
Speaker
Or, no, as it happened, I think the shoes sold. So they were copping. They were like, we've got to get them. Yeah. Which is sad. It is. That's the part that's nasty about it. Like, you know, nasty about sneakers and all that stuff. Like, you know, everybody love love people out of here in any capacity. Like, you know, you see it in sneakers, you see it in vinyl, you see it in clothing, all this stuff. Like, you know, whatever it is, everybody's like, oh, I want to get everything. And now, like an adult for the right reason. If you if they matter that much and you want to have something of theirs to personally have. But if you're the guy that's like, oh, yo, the price is low now, and I know it's going to go crazy later. They don't know. Nah, I'm wearing all my stuff. I always wear all my stuff. like hours respect I that. I respect that. It ain't no point. like it's it's the other One, they're sneakers. like We're really talking about like sneakers. they're They're not going to last for forever, no matter what you do. You can get them restored, and this, that, and the third. And then half the time when you come back or get somebody to do like you know a soul swap or something,
00:21:38
Speaker
The quality ain't gonna match entirely. Like, even if it's really, really good, don't get me wrong. So, like, you're not gonna get the OG joint back. You're not gonna do this. You're not gonna do that. Like, yo, wear your shoes, yo. Wear your shoes. Wear your shoes. That's why we say it at the end of the podcast. they You know? so But, you know, it's been a while since you've been on here, and I definitely wanted to catch up on the big things you've done, you know, including teaching other people. but If you haven't listened to Ricky's episode, definitely go back and check it out. We got to to hear about how he grew up with sneakers then, but definitely wanted to just like, I mean, we we wouldd always we'd always connect and just, in you know, just in passing or just in IG or text or whatever, and talking about like,
00:22:18
Speaker
the your progress, like, you know, you're done. At first, I mean, I was very blown away because I remember I was asking, you you know, give me a Nesmino concert with you. And you were just like, I'll see what I could do. Never have it. can Listen, that one was tight that night.
KYD Agency Success Story
00:22:31
Speaker
That one was tight. Terminal five. The next one? The next one? Listen, I swing at it. Brooklyn Steel? Is he coming back to? Yeah, he's here in May, I think. Okay, okay. That one I i think I probably could be good to get in. As long as you don't say, like, yo, give me the dream for Dreamville. I'm like, yo, last year, the final year. yeah Hey, I got to say, if I'm gonna be there, I'm gonna say my people will hold me down. You know, I got people's day and they was like, ah. Don't even it. Don't even do it, you know? Man, but... But yeah, definitely talking about the the progress your your business has have gotten. has gotten be how how big big um So, big kids is what everybody knows us as socially, but KYD, the agency and all that stuff, it's been beautiful, man. So, since we last spoke on a few things,
00:23:19
Speaker
I mean, I don't think we're doing anything, ah you know, around this year, but we did three Super Bowl ads in four years. Crazy. um You know, a lot of Black History Month spots for some of the biggest brands. We did BMW's joint. We did them at Basel. So we talked about Basel, a little bit about Basel. Our first time at Basel was with BMW covering them. and um Sierra's partnership when he had it at that time. Let me think agency wise, what's been big, we started to work in the spirit space. So like you know, you're seeing us do a lot of this stuff, Diageo's brand, certain brands, certain stuff like that. ah Oh, one that I never earmarked and now
00:23:58
Speaker
Dealing with my imposter syndrome, is saying it, like I'm not going to be on here like, oh, it's doing all this and doing all that. Nah, I got to talk about it. I got to talk about it. So um projects that we love, so some of the stuff that we've been doing, so any of the black initiatives that come through for Carnegie Hall, so whenever they have XYZ artists and all that stuff. So y'all don't know, owned production company, Us, that's taking care of assets and all that stuff on the back end. So that's been a fire experience. One that I never would have said. like you know He passed when we was kids and all this stuff. I was a kid. you know um If you'd have told me when I was a kid,
00:24:36
Speaker
you're gonna work with Tupac or do something for Tupac and his estate and all this stuff. I just said, nah, okay, I guess, like, whenever you, I get, when, how. Like, so nah, so when dear Dear Mama came out, yeah we worked on ah some of the commercial work for that, ah for the docu-series, which was great. um Also, let me see, there's some stuff.
00:25:02
Speaker
I mean, it's been nothing but crazy tour support, ah and it then shifting into doing a couple of other things. So it's individual artists and stuff, visual artists and stuff that I've been doing. ah Last year, coming off of Tidal naming me one of their favorite black photographers in music. Yeah, man. ah That was a beautiful moment.
00:25:18
Speaker
um for sure, you know, get a chance to speak at the Black Footwear Forum in front of so many people in the industry. You being able to to like be on stage, you know, because I was supposed to be there, you know, shout out to, you know, jazz and and Jaleesa. I got to get her right because she's pulling up. So, um but she she asked me to come yeah and I just couldn't get the the money, right? And we were talking about it, because I was just trying to figure out, you were like, youre were like the flight is cheap, but yeah it's just the hotel like to to stay there. um But I'm going to definitely pull up this. yeah Yeah, I think they had one of the conferences there at the same time. I'm almost 100% sure of one of the political conferences was going on at the same time. So that hiked the rates on that.
00:26:04
Speaker
what was that What was that like? cause like that it's such a and From everybody that I saw was there, you know all the experiences and seeing how you're able to talk to specific people and all these connects, like what was that experience like and and why do you feel like it's a must go? I mean, so for me, I say, and this isn't a knock to anybody because I have great relationships with a lot of different ah festivals and venues and things that are like that but like to go someplace and feel empowered and not to feel like there's red tape or distance between you like
00:26:39
Speaker
I don't think of myself in a crazy type of way, but certain people do. um And we opened up on stage and spoke and people were like, yo, you you willing to talk to me? i say I'm like, yeah, I'm right here. But that's the same thing with everybody that's there. So if it's CTO, CFO, CMO, whoever ahead of this, product design, whoever, this designer, this name, most of these people, other than like, you know, super huge celebrities like, you know, Big Sean came through, Shaq was there, you know, most of the people you can literally have that one-to-one time and they'll have a conversation and everybody's floating around the weekend and everybody's talking. It feels like a ah family reunion more so than attending some of the stuff that's really like, you know, photo moment stuff. Like, you know, it looks cool. Hey, we want you to tag us in this social and come through this and all that. It's like, nah, like, you know, if you're aspiring, whether you're on the design side or business side, you want to get into the industry, you have your own brands, you have your own stuff,
00:27:35
Speaker
there's a great opportunity at a HBCU, at that, like the only HBCU in Detroit to get that full connection and experience of who's in the industry. And the other part is, you know, a lot of us have a lot of the same pain points, you know? So like, oh, if especially, again, with everything that's going on in the world, I'm not trying to get on a soapbox right now, but like, you know, with inclusion being changed and budgets being shifted and things being slashed and initiatives being dragged and all this stuff,
00:28:04
Speaker
A lot of people are fighting for the same things to make sure projects have the right visibility, have the right support, the right amount of equity poured into them, are being ah put to the forefront the same way other things are, to make sure people are being included properly and all this stuff.
Inclusivity in Sneaker Culture
00:28:21
Speaker
like you know It's a lot of money being made by ah made off of black people within so many spaces and industries, especially and within footwear and all this stuff. Like, you know, and that's that was I told you before, that was the big reason why, you know, we do what we do, because at the end of the day, like, how how can we be in a situation where we're not even.
00:28:39
Speaker
the collective we aren't at the table to tell our stories. It doesn't make sense. And then the it's also then the complaining ah it's of like, you know we're not getting a shot, we're not getting a shot. you know And it's like, you gotta to give us a shot.
00:28:58
Speaker
Oh, of course. Of course. i mean But the thing is, too, like you know that's where putting standing on business, putting your money where your mouth is, in essence, and actually saying, yo, all right, I can't support this the same way I used to before. I want to navigate here. I want to create other spaces. And then the other part, too, is like you know especially even as sneakers. And this isn't anything to anybody. like Everybody's got their North Star that they grew up with. And if you hoped, or you were an athlete, or you did this set in third, you want to work with certain people, and you always dreamed. And that could be depending on what it is. like you know if Kids playing soccer want to work with certain people. Kids playing hockey want to work with certain people. Kids playing ball want to work with certain brands and all this stuff. And then it's kind of like, you know,
00:29:38
Speaker
How much you willing to give up just to be able to get some sort of attention from them if that happens? You know, why not look at it from a standpoint of always saying support, who supports you? That's facts. That's facts. You know, like, everybody, and I love, I love everybody. I love everybody that love me. Like, because that's where it's at right now. Like, I love everybody that love me and love my people. And if I ever rub anybody the wrong way or something like that, it's not the end of the world. It's not. It's really not. Because honestly, like,
00:30:05
Speaker
You stop working with this person, these other people see the value here, it's all the same, your lights are on, you're able to do for your people, you're able to be creative, explore your talents and all that stuff. like it's It's all fine. so like I say when people are like overly brand hoarse to certain things and overly dedicated to somebody that's not on that equal side, like, yo, think about yourself in that capacity because you'll see CEOs and all this stuff be the most impactful person for 10 years at a company. And then year 11, it's like, yo, thank you for all you did. Here's a plaque. Here's a little bit of a severance and your legacy is cooked. cooked man you know like you know And it's like that. you know It's really, really like that. you know So you think you from a... sponsor content or a designer or, you know, somebody that's looking to make influence because I say influence where I prefer impact because all people are focused on impact. I also prefer impact. I'd rather make an impact, have people that want to, you know, implore that impact and expand on that impact versus influence where they're just like, I just bought this shoe because, you know, Haas told me. There you go. You know, so that's the thing. So when you have those people that are looking at it from that side, the one thing that I always say to realize is like, yo.
00:31:21
Speaker
Hubris and Ego are a thing right now, because we all got our own platforms. Like, if I got 100 followers and 75 people interact on that, I'm 75%. I'm the man. My audience, people listen to me. And it is true. there's the Your box of people do listen to you. But when you're approaching a brand, like, what this is what I can do for you, or here's why you need me, or, like, you know, from that point on, again, Hubris and ero Ego, it's never going to happen. No, like yeah. like but a So then, I guess my question is, why do people pitch that that's the way to do it. Because I feel like if I hear advice of like that, um it's always like, yeah, you should be painting yourself like they need you. So here's what I'm gonna tell people. And this is this is my nugget for this. I could tell you to shut up. And I can ask you to be quiet. They both get the same result and pretty much mean the same thing. But how I'm asking it and the difference of that,
00:32:18
Speaker
is what changes it. So the thing is, when you're pitching, like, here's what I can do for you, and this is why I got X, Y, Z amount of followers. I got this in third. This is why you need to throw me this in. And this is why I see so many people, I'm going to say straight up, just bitching and complaining and whining. And I don't even be on Twitter. I'm still going to call it Twitter. It's always going to be Twitter. That's still Twitter. I don't be on Twitter anymore, but I get a lot of wind about people being upset about things and certain stuff, whether it's this, whether it's that, whether it's whatever.
00:32:45
Speaker
um but
00:32:49
Speaker
entitlement ain't gonna get it. And I've been telling people for a long time, you have to position yourself as a resource. Like, if I walk in right now, and we're handling the pie right now, and I'm like, yo, I got lights for y'all. I got more lights for y'all. And you're like, yo, but I'm happy with that. It's like, nah, but I got the best lights, and I got this brand and all this stuff. And they may be the best lighting. yeah But you're happy with the lighting.
00:33:15
Speaker
But if I sit there and say, yo, hey, uh, there's a setup that we have and magic clamps or something like that, like magic clamps with fucking fire, like just, yo, just easily, like just makes the setup a little bit easier to something more. Yo, a, um, we can offer you guys just to get another angle to do social first content. We could do some of the osmos. I got osmos. I got a relationship with them.
00:33:38
Speaker
If y'all do, they could be a sponsor, this could make sense, something like that. Then you're like, oh, okay, so I could have something that gets a little bit different of a feel on top of what I'm doing for my main production, and then I can also cover this, and it comes as a brand sponsorship. It makes more sense to you.
00:33:54
Speaker
Yeah. like you know it's it's in it And that's just me saying like just spitballing. But the first thing, and which I skipped over, people got to start asking questions. Everybody's so busy to talk about themselves that they stop asking questions. And that's that's a that's a gym on levels. Everybody is so quick to talk about these stuff. And I'm not even just talking business or
Adding Value in Business
00:34:12
Speaker
that. like It's personal stuff. Stop talking about yourself so much. We know it. We got it. Heard you. Talk to people who ask questions.
00:34:19
Speaker
figure out what's important to people. See if you can actually align with that in a genuine way. And if you can, then you're a resource. Yeah. If not, it's like, all right, Joe. Yeah, that's like, so I always come up from it of like, how am I added value? How am I add how am i adding a value so that they can see me as someone that they can bring in and that because move we can move forward, right? And I think that in a lot of these conversations, like you said, especially on Twitter, it's like, they're not seeing it. They're not seeing that that that's what it takes because I think the way the internet paints everything is that
00:34:59
Speaker
It's easy, it's so easy. You get 200K followers, Nike's gonna call you and be like, yo, we need you to push our shoes. Like, not. Like, here's the thing, let's think about that in itself. Like, one, you only want the dope shit.
00:35:15
Speaker
Nike don't need you to sell something that's going to sell itself. The product is going to sell itself. And I'm not knocking it, and don't nobody get mad at me. Unless you're out here like, yo, I'm going to make these monarchs hot right now. I'm going to make these monarchs hot. I'm going to bring them back. Even so, monarchs are a horrible example because they still move to the mainline consumer. They still move with no product. No problem. If you're now saying, well, all right, yo, hey, I know this has been a big initiative that I see y'all are pushing. This is a model that y'all are trying to get off the ground.
00:35:45
Speaker
I see there's opportunity and all that stuff. Here's how I've worked with it. You see people doing it organically with the AE1. You know, if I set a shoe right now that, I don't know how people feel about it, but if somebody, for the person out here who's listening that really loves. And watching. And watching. Really loves like the 4RM. Right, yeah. Like just, don't matter if it was Nigel's side of it, or just regular release, I really like this shoe.
00:36:11
Speaker
I'll tell you right now, if you can prioritize that, you ain't even got to get to 200K. Somebody will probably be calling you at a point. yeah If you see something like that where it's a new thing, they want want push behind it, they want to set a third, and I'm not saying jump on what's new and what's trendy. If you really like that, you know, you run with it and people will be visible, you'll be visible about it and go at it the right way and I guarantee somebody that don't have more fruit than out here saying like, yo, I need this pair of tribes, I need this release, I need this collab, this side of the third, because you're never getting that. That is true, though, because even even even outside of this, I'm in a punk band. And one of the things we was able to get a brand to do, Doc Martens in general, to do was
00:36:55
Speaker
I never mess with them before, but I always ah try to assert value, try to find the thing that you can find synergy with. So what we did was ah they had a Beavis and Butt-Head spook coming out and I knew that. And so we set up, I set up this thing with ah another band and we set up a tour where we would do meet and greets in the brick and mortars. And when I pitched it to them, when I mean it was like this. yeah And they just went because it was aligned with their initiative anyway. And it was a cool idea. And they connected it. We called it the New America tour like the movie and connected the idea that they weren't even thinking about. Piss it to them. and they see But that's added value. Right. People people when it comes to sneakers, I always feel like it's mad different. Like people that are are like doing this or have this like weird alternative ulterior motive of like.
00:37:39
Speaker
they're not looking to get in the door to make change or bring community they're just looking to get in the door to either get free product or get them to cut a check and it's like it's like how do you are you trying to be part of this or are you just trying to pull up you know come into the club and then get out like you trying to come to the club to get the free bottle like you know i don't know if you ever ever got you have you ever been a irish exit nah Oh, I forgot you don't drink. Not anymore. Yeah, but there was a bar called Irish Exit, right? And you put it in your name for ah for Open Bar. Then you sign up, and then you're just like, and the whole point is that they want you to bring people with you so that you get the Open Bar, you're the person that's on there gets the Open Bar, but it's the people that are paying for everything around you, right?
00:38:30
Speaker
but this is what I use that analogy because it's like that's what people think it is. they're thinking they They think that like you Nike gives you the product and now you're at you're the open bar and as long as you get enough people to buy, you know, you're good. But it's like, you're not you're just you're not bringing anything. Why are you just trying to be just trying to drink? right and We want the seat at the table, as you said recently or earlier. And it's funny, I mean, because a lot of people ain't fly enough to really drive what they really want in sneakers anyway. so But we're not going to get in that discussion. Personal style is your own personal style and stuff like that. but Listen, I get... First of all, fuck you. ah But I get... This this is this is for ah a couple of people that have said this. I dress how I want to dress, all right? So... yeah you Are you straight? You can't... No, but I'm talking about sometimes, there'll be people be like, i get I get a message and then be like, yo, what the fuck were you wearing this episode? I'm like... Bro.
00:39:24
Speaker
Personal style is personal style. For me, it's the greatest form of expression, or it's that first level of internal outward expression at that point. It's like, yo, this is who I am. This is what I like to do. And there's things, and I ain't trying to be the guy. Cat's going to get old, man. So half the stuff you're wearing anyway, you're not styling it the right way anyway.
00:39:45
Speaker
like area A lot of people pass be trash, um and that's just from design and cut, then we could get into quality, then we could get to how do they look with your shoes, like but that's a whole nother conversation within itself too. So when I say again, like what are you presenting as, you're not an athlete, right yeah you're not an entertainer, and you not fly. Why am I gonna believe that you can get my sneakers sold?
00:40:10
Speaker
what What lane are you pitching? It's not from a style standpoint. It's not from a performance standpoint. And it's not from a hype standpoint. So if you really want me to just flip that whole segment right there into an actual marketing standpoint, you're not fly. You're not an entertainer. You're not an athlete. You're not in performance. You're not ah in style. And you know you're not an entertainer. What are you doing?
00:40:35
Speaker
So um I'm not saying it in a bad way. It's just like, so why are why are are you informative? ah You want to go back to the old principles that like of social media, where it's like, oh, your content needs to be the funny, educational, or I forgot what the third one is. I always forget what the third one is. But satire sataric du it's satirical falls into the funny one. It's educational educational, which is informative. Funny. Right, funny. And I forget what the third one is. But like that's what people believe it it was the,
00:41:03
Speaker
layout to success and it's just like all right so now you're not none of those things either like are you to the the factoid the guy that's given the scoop the first person to do this or guy girl whoever whatever what person you're the being that's yeah proper way you're the being the soul the spirit you know that's that's giving information to that point like so what what are we doing and how dont it's it The one thing is that, and then it's also like the boom of content creators in 2020. Everybody was at home, you got surplus money, you're doing their thing. Hey, listen, how things were moving at that time for a lot of people, it was a lot of people that picked up cameras. I'm glad a lot of those people put them down. You know, so... Listen, I've been telling people they need to put the mics down, all right? They gotta start... Listen, the podcast, they tapered off a little bit. Uh, in all seriousness... No, I feel like, bro... I feel like it's an uptick? I feel like ever since... I mean, not to glaze myself here. Ever since this is starting to pick up, it's been a lot more... That's real. That's real. That's real. That's my podcast. I mean, it really got wicked when you started to see, like, apartments and condos build podcast rooms into... Yeah. Like all, like it's like, yo, this is what we're offering you. And I was like, there's no gym. Nah, we got a podcast room though.
00:42:17
Speaker
like Heard you, heard you, no trash, no podcast room. Here's when you can rent it. um want to touch I want to touch the the camera thing. First, after that after though, ah after this episode, just send me send me the link to that one. Got you, got you, got you, got you. ah Touching the camera thing, because I want to make one point, because i i'm you know as an artist, all art is beautiful. Art becomes a thing when you apply yourself to it. Right. So for like, when I mean it when i say for the people that put it down, when it comes down to anything,
00:42:45
Speaker
if you're not applying yourself in a space or even if it's potting or doing anything or something like that or content like yo some of this stuff is low hanging fruit yeah and if I see you regurgitating everything else that's going on when I see you mimicking not being original not putting yourself into it like you know I had a conversation with somebody literally last night
Authenticity in Content Creation
00:43:05
Speaker
around some of the stuff that we was talking about, you know, people talking about following and feeling entitled and all this stuff. And I don't know, I don't know this guy, um but, you know. You wanna say his name? No. I mean, cause, you know, I'm a better human being now. I'm saved, man. I'm leaning into my faith. So spirituality and all that stuff also. yes there um So, you know, heard some of the stuff about the person that had all the entitlement and how it speaks to certain things, certain culture vulture aspects too.
00:43:32
Speaker
And then the other aspect of it is just like, you know, feeling that entitlement like we were talking about, like, yo, I got all this. I've got XYZ number. There's no reason. I'm working with the hottest so and so and so and so. And then it boiled down to, but you don't apply yourself with the art. Right. You know, you don't apply yourself. It's like, yo, people doing gym content or get ready with me content. It's like, yo, but you don't really you've been doing gym content for two, three years and people aren't seeing the physical results of what you're saying. So like, are you the subject matter expert or are you the content person that we gonna see through eventually?
00:44:06
Speaker
Yeah. It's empty. That's the thing. That's the thing. And that's what we're going to find out with a lot of different things. Like, you know, you saw it when, it's like everybody, all right, so we talked about ball, right? Yeah. So everybody, at some point, everybody had hoop dreams. A lot of them just died in like seventh and eighth grade for certain folks. Oh, yeah. Some people made it through high school. Some people made it to high school. Some people made it to college. Some people played pro-am. Some cats is playing in tournaments around the way and stuff. Some people got right with it.
00:44:36
Speaker
Then it was a rapping boom when everybody had the home studios and all this stuff and everybody was producing. Same thing. you talk you Are you taking shots at me? No, no, no, no, no, no, no. You're going through you go through all my faces. Listen, listen, listen. Hey, if that's not what the people want from you, baby, I think God has you aligned right here. So I think you're where you need to be.
00:44:56
Speaker
But, um nah, man, so even in that capacity where everybody jumped into music and you know and it's the same thing now that we think about it. When streaming was first taken off, it was backpack era, it was easy to sit there and say, I could get my music from whatever source I had and get it out into the ether, out into the universe, out into the world with no problem. It was farm the table because different type of investment you had the need to sell. you companies made mad money off of just like same way it's happening right now with ring lights and and this and all your cameras and i'm gonna make it easy just like it was a boom to come out with every home studio this and the third and some people took it a little bit further got the right stuff got the scale with it and they still doing it and they're doing it amazing
00:45:38
Speaker
And some people was just like, yo, know that's a chapter in my life where I was posting YouTube videos on a channel that I don't want you to see anymore. Yeah. So like, you know, that's a real thing. So all things taper off that way when people try to jump on that that wave um and try to, you know, it's it's a gold rush. It's literally a gold rush. It is. You know, so.
00:45:57
Speaker
We'll see what happens with content creation. We'll see what happens with potting. We'll see what happens with, you know. Photography? How do you feel about it? Because I feel like there was a boom. There was a boom. And I feel like a lot of people put it down. I feel like a lot of people put up a lot of money and a lot of people put it down. It's not cheap. It's not cheap. It's not cheap at all. It's not cheap. And the thing is like, you know, that's a whole soapbox I can get onto because the thing is like, no, it's conveyed. It's not being cheap.
00:46:27
Speaker
The best camera you have is the one that's in your hands.
00:46:31
Speaker
That's creative though. Yeah, but I always tell people it's like, it's, you're literally like, it's your eye. Like it's either your stylistic eye and you're just, you're capturing it. Absolutely. It's your views on the world and all that stuff. So like, if I can pull out a ah camera, there should be no reason, like I'll shoot film from time to time. Like my personal stuff, I shoot film and just moments and stuff like that, ah digital for all campaign and big work and all that.
00:46:58
Speaker
I can pull out ah almost a 40-year-old film camera and cook you compared to your ipod ah yeah iPhone. my damn um Listen, I saw a trend where they get off they're trying to unplug. They're using iPods. I'm not even going to go that route right now. That's on me. Compared to your iPhone.
00:47:16
Speaker
oh you know so not yeah not Actually, there is a trend now. People are doing cyber shots. I'll cook somebody on a Digicam too. It doesn't matter what it is if you've got the passion and understanding of what the tool is. so like you know It comes down to everything. is is's It's back in the day when cats used to be like, okay, there's two levels to this. yeah I'll go to the main one, which is a little bit more recent, where somebody was like, yo, you're not a real you're not really into sneakers if all you have is all collabs.
00:47:49
Speaker
okay So, yeah you know, there there was that conversation, which I'm like, fair, you know? Cause like, yo, you really going to tell me, and I hate the term brick and all that stuff, but sat, sat, you know? You're really going to tell me there wasn't a GR that sat that you was like, I love this shoe. Yeah. Like for your own personal, this shoe works for me. Like everything had to be something that was coveted and hard to get and all this stuff. All right. So even before that,
00:48:19
Speaker
It was like, oh, yo, it ain't gotta be this. If you can't wear some regular shit, you can't be fly. If it's always gotta be this and a third. So I even look at that with certain brands, and right now I'm working with certain brands to change the narrative on certain things, because if it's
Personal Connections in Sneaker Culture
00:48:33
Speaker
dope, it's dope. It's dope as dope, yeah. Why does it have to be from this person for it to be dope, or that person for it to be dope? And then everybody's complaining about the quality of certain stuff that's released in any way. So if I know somebody else put the quality in it, and it's dope,
00:48:47
Speaker
Then it's dope. Then what are we really talking about? That used to be SBs for me, man. Nobody used to rock them like that. And then it went crazy. I was just tight. Ain't no more SBs now, man. like Nah, they didn't. I like my SBs. I still like them, but I'm just like, y'all, they just went overboard. Y'all got to relax. They did. yeah I mean, I think it's it's the sign of the times, right? Like, the way that what sells is is that. Like, look, I don't fault anybody for having all collabs, right? I think because that's what they're pushing out. Like, if every every single drop is a collab and you don't go to the store, you don't take the footlock or walks, you don't hold actual product to make a decision in your hand, you're just looking at and somebody being like, yo, this is fire. You're just going to default to be like, all right, everybody's saying it's fire. I'm a cop.
00:49:36
Speaker
So I think it's it, but it's like, this this is where I stray, right? I'm a curious person. So we have lost a lot of people being curious. That's why we yeah we are in the way we are now. Like ah there are people that don't want to unpack things and You can't teach that. It has to be a thing that comes from inside of you, right? That's why I ask questions. That's why when you we we meet up, it's never me being like, yo, what's good? yeah this is It's always like, yo, how you been? you know What's going on? and like yo i got And then I pivot into you know the next thing. But that's also just a learned thing. because
00:50:15
Speaker
Now, and you said this, it's everybody that you meet has really defaulted to talking about them first without asking about the person in front of them first. And that's engaged, like they feel that engagement and as all internet shit, it's like engagement is one sided. As long as you started, it then People want to talk about you and so because of that it's hard like you could take it you could pivot it to sneakers to collector shit like anything that you're collecting that you think that like oh, this is this is what's gonna be the the hotness like then I should have it and My last point on that is that
00:50:55
Speaker
you i hated I hated the point where people were just like, you're a hype beast if all you just cop is the new shit. But it's like, we learn about the the new shit through the hype and then we unpack it after that. sure like I'm not gonna sit here and be like, I've never had hype sneakers, I've never wanted hype sneakers. so you know I will look at it and be like, yeah, I saw somebody rocking a pair of SBs and I was like, I need to have i need that, I need to have that. Then everybody's talking about SBs, I gotta have it, I gotta have it. Let me go get one, right let me go figure it out.
00:51:25
Speaker
you know There is no more figuring it out. It's all right here for you. And you know why that happens though? And this is ah you know me ah you know speaking of multiple sides of it. It's a psychological thing because of how we've been conditioned. So you spoke to something, but we don't even realize it. We currently live in a very curated world. so it was like And when I say that,
00:51:47
Speaker
I find myself, I pay for cable. Like full, best package Verizon got and all this stuff, phrasing. Best best offerings Verizon has. ah You don't got the red button on the back? Nah, nah, nah, nah. No black boxes no more. Like, you know, I wish. They got passed in on technology. um So I pay for it. And I don't find myself watching cable. i don't like i I go through got of got a PS5, of course, but my Xbox got more leaning too, because I think it's a better entertainment system, but that's me that's a whole different conversation. I turn on my Xbox. I won't switch it to the other ah ah channel in. I will go through Netflix and all the streaming services right on my Xbox. If I want to switch and play a game, it's right there. Think about it in that same thing, and I'm about to get to the point. The same thing applies with how we consume music right now.
00:52:40
Speaker
So when you're saying like people are only looking at what's hot or the new releases are waiting for this, and they're not doing that, like there's no perusing. yeah there's no like how So I ask people all the time, ah yo how do you find new artists if an algorithm isn't pushing it to you? Or you know if you're not, oh, this is similar to who you're listening to. How do you discover new music? How do you discover new shows? I go to shows.
00:53:04
Speaker
No, I mean, I'm answering your question. So I go to show. Right. Right. Like, I mean, I'm um I'm very right. You're asking somebody who's very into. Right. So and that's that's a different thing. Like, you know, when you think about it, if all I watch is all the things that I want to watch. Yeah. All I hear are only the things I want to hear. Not listening to radio.
00:53:24
Speaker
Like, radio is, come on, I understand how we feel about radio. I got serious, so I hear what I hear whenever, like, I rock with it. And, what is it, 94.7? 97.4? 94.7? The new what? New station out here? Oh, no, I don't know the whole station. No, no, they came out with a new hip-hop station there. I think it's- Oh, is that the one that- Oh, for real? Cypher? The one Cypher's on? Hold up, for real? I think it's like 94.7. If I'm wrong, like, get me right, but- Damn, I'm not tapped in.
00:53:51
Speaker
Yeah, Syphus is the DJ for that. Right. yeah So even that aspect, that used that used to be what it was to go to, you know, go in a cop vinyl. So for the people that are vinyl people, like, you know, you what's in this new, yeah you know, or being able to listen to or people that was going to clubs. Now you got to generate and not not clubs as clubs, but like, When we, again, kid, young child, like hearing all this stuff about the tunnel and this and the third, yeah but it gave DJs opportunities to break new records. you know like Even with certain streaming playlist services that have kind of died down over the last couple of years, which we got to look into, which is problematic.
00:54:29
Speaker
you're not even getting that like yo hey this is this we're inserting this into this. You are only seeing what's curated to you. Your algorithm and your feeds are based upon what you want to see on your socials, who you want to see, who you interact with the most, your tv's the same way, your music's the same way, you know your commercials are the same way because when all that stuff comes through so it's not even like you're saying general commercials.
00:54:53
Speaker
how could I expect you to to get outside of your bubble or actually just not, how could I expect you to find something new, to explore something, to feel something new, even if it came down to sneakers of fashion. yeah If all you're ever digesting and being fed is exactly what you want to see. Yeah. and and that And that actually, because like that brings to the problem of like I started starting this podcast, getting it in to other people's rotations, like they're just stuck on the same five, six podcasts that they follow. So it's like,
00:55:22
Speaker
all these two All these new people are just creating all this new stuff, but it's just being put out there and there and the internet's telling you, you just got to keep doing it and then you'll get sucked into the algorithm and all this stuff. But it's hard because I work in advertising, yeah so you learn that you get put however you're in the internet or whatever, you get put into buckets. You get put into audience buckets and you get served yeah specific things. So unless you change a habit, which is on you, like know like but who are who's doing that? When you felt you're so comfortable in your house, why are you gonna step outside? Well, that's the thing. like you know We talked about outside being back and all this stuff. Like, yo, I can even say it. Like, I'm ah i'm a Jersey guy. And people are like, yo, you don't do as much in Jersey as you be doing in the city. Or when you you' be out in different states, I'm like, yo, is is it's a post. And post-December, until now, the stuff that I've been seeing that's going on in Jersey that aligns with what I'm looking to do and all this stuff like legitimately, I was like,
00:56:24
Speaker
Damn, my bad. I thought we just didn't have it together that same way. I thought we was a little bro in it. It's like, yo, same thing when you figure like, yo, I got ah all the brand events are in Manhattan. I got to come out to this. I got to go to Brooklyn. I can only do it here. Like, nah. There's plenty of stuff going on uptown. There's plenty of stuff. Like, yo, even so.
00:56:41
Speaker
And I'm not, not only like Queens, the the food aspect that Queens, the chokehold that Queens has on food, like, and I'll scrap up with somebody on this and I ain't even trying to be that kind of guy no more, I told you I'm saved. When it comes to Jersey,
00:56:59
Speaker
jersey New York, our area. yeah It's Jersey and Queens for the best food, hands down. There's nothing else in between. no Not much discussion else. like I'm still trying to hit a ham hambugar, a hambu dal. You know about that spot? I've been hearing. It's a good spot. here Brazilian reilient spot, fire. I've been trying to go out there and get it. Listen, ah there was a spot, something Taipei that closed down in Queens years ago that had like the drums of heaven or something like that, the certain wings that he did, and like this garlic.
00:57:31
Speaker
I didn't make it in time before they closed. They didn't make it through the pandemic, I don't think, man. But like just just when you look at it on certain things, like you know understanding what culture and getting out and all that stuff, and like, yo, you can get fed what you want to get fed. But like yo, go have that experience. like And it's a lot. like It ain't got to be, shit be a vibe. It be fly. It's people that care about it the same way you care about it. and like oh it Once you find your village in that capacity and start to live and explore a few different things like, yo, we're in a generation of.
00:58:07
Speaker
the widest diaspora of interest we've ever heard. Like, if you look at your grandparents, like, oh, your grandpops had one hobby that he really liked. Like, oh, yeah, he was he was in the cars. That was it. He ain't the shit else but cars. Your grandmother liked to cook or sew, or she liked to be stylish, and she loved bags, or did whatever, or she, you know,
00:58:29
Speaker
was in the plants, or whatever, or or candles, or whatever it may have been. Or she sang, or whatever. They had one hobby. Then you look at your parents. It's like, oh, moms and pops like this. But they like this too. I mean, you just just like, yo, I'm in a punk band. But you you dress how you dress right now. You're into a bunch of different stuff. You just talked about the different interests you have. And it's a wide. I don't cast this like, yo,
00:58:54
Speaker
I'm heavy in the box and I go to the gym at box. I go home and watch some anime. i bet ah You got it? you know what So like whatever it is, yeah or something like that. like You have people that have a wide range of interests like that right now. but We only tap into a certain point of things. Yeah, it's true. I mean, I talk about like my love for anime and my love for music, you know, all the time. And I remember there was one time somebody told me, you sound like you're more into anime than you are sneakers. And I was like, you're bugging. But it's like, I can't be into several things at once. Right. like it's like Life ain't black and white. It's always been great. Life has always been great. But we quick to say stuff is black and white. like oh
00:59:36
Speaker
You can like this and you can like this. You can be this type of person and also enjoy it. like That's what it is to be human. And like if you fill yeah if you feel like somebody can't can't do that range of things,
00:59:50
Speaker
Yet there's still a market of all these products that are coming out, that are collabs and all this stuff. Every year, there's a new shoe released after this end third. Like, hey yo, stop trying to be too cool, yo. Like, yeah that's really where it's at. Like, stop trying to be too cool. That cool shit ain't cool. Be cool by being cool. And if it was really cool,
01:00:08
Speaker
You be cool off trying to be cool. That's really what it is. like you know black it's It's really weird right now. yeah his It's scary times and a lot of y'all have been weird about it. like oh Just be you and know you'll be embraced by the right people. Facts. and like you know Life is more than what we see outside of our window in that capacity. like As the world opens up, even though we're trying to be conditioned to be more in our own individual bubbles, ah yo bro, maybe maybe what you want,
01:00:37
Speaker
or the people that really vibe and align with your spirit is in a different country. And yo, all this shit is going on right now. And lo and behold, like yo, go watch one of them, not the foreign foreign shows, but the joints to be dubbed slightly bad, slightly bad on Netflix.
01:00:54
Speaker
yo They'll have you thinking, ah what is it? ah like The suburban development and all this stuff yeah that's out here. They think it's just out here. Nah, bro, this is how it looks. You mentioned Germany. It looks just like ... The thing that you think is going on, like that's that's not how it is. so like yo maybe which you, you are looking for in the exact lifestyle. Like it ain't here. And it's not you thinking that you're going to some obscure place, especially if you black, I'm gonna keep it real, black or minorities, something like that. Like, or most minorities. Now, I'm not going to say that. I'm going to say, yeah.
01:01:35
Speaker
um Damn, I had it. Come on. I had it, I had it. Just like, yo, how you view certain things. Oh, that aspect of being scary in the world, just because you're from here. Like, hold on, black people. Keep in mind, like, hit me.
01:01:52
Speaker
understand that where we gotta tread lightly, we absolutely have to tread lightly and we'll have experiences all throughout this world to tread lightly. But that whole thing of the propaganda of not going and experiencing certain things in certain places, because I'm from here and this is gonna happen to me, you're not the people that that the masses hate that way because you're from America. right Because you're from America. Other stuff.
01:02:20
Speaker
Yes. yeah like you know Being discriminated and on and predators prejudices for other reasons, absolutely. But just because you're from America, not necessarily. like you know that's That's not the one for us in that capacity. Go see the world, yo. Go see the world. ah I did come up with this bar in my head. Stop looking at life.
01:02:39
Speaker
by nine by 16 and turn it 16 by nine. There you go. So let everybody know where to find you, man. Listen, ah Space Camp Fresh on IG. I think that's the same on threads. I guess, I don't know. is Yes, yes, yes,
Ricky's Social Media Shift
01:02:56
Speaker
yes, yes, yes. I'm a bitch. Ricky Shoobio on Twitter. I don't be on Twitter. I don't be on Twitter at all. I gave that up. I'm ah i'm in my positivity. I respond to DMs, too. So like if anybody need anything, if you're creative,
01:03:09
Speaker
If you're trying to inspire, you're trying to get with community, ah you're aspiring to do anything, you know, spend a lot of time with nonprofit and speaking to youth and doing a lot of things around our industry and all these things and giving black opportunities and all this stuff and giving minorities opportunities that don't get the natural opportunities to work in the spaces and work with the brands. Like I'm always a resource. I look to answer everybody. So like,
01:03:31
Speaker
just Just hit me on IG, or you know the Google SEO is strong. yeah Yeah, it is. Respectfully. Respectfully. It is. It is. scott He's got a great portfolio.
D3E's Demigod and Band Update
01:03:39
Speaker
D, where to find you? You can find me at D3E's Demigod on IG. I don't do Twitter and all that other stuff. ah You can find my band, at Oxymoron's 2R's now. There we go. He just came off the tour. just Just came off a rock cruise. Tour's coming this summer. I say it's a tour. you toured You toured on a ship, all right? Yeah. Well, it was multiple days. It was multiple days. I got you in the tour. We toured it for a week. Well, you know, I got it. Because it's a rule. Like, if it ain't more than 10 days, you ain't in a tour. I know and never
Podcast Engagement and Future Episodes
01:04:11
Speaker
I didn't know that. I didn't know that. I didn't know that. You don't want to find me. Who is Hasan? All social media is follow the podcast on my first pod. If you got a story, hit me up.
01:04:19
Speaker
If you want to answer the question, what's your first kicks? You know, info at myfirstkicks.com. Cop the shirt. They coming, right? Yes, sir. They coming. Cop the damn shirts. They coming. Keep copping them. Do what we do. And a lot of other stuff coming, too. We got stuff in the pipeline. We just need we need these shirts to come in first. Yes. Yes.
01:04:40
Speaker
And then the hat's coming soon with Renarts. And trying to think, let's see, if you're listening to this, we are in studio. The next few episodes will be in studio, so hit that subscribe button on YouTube, myfirstkicks, slash at my first, no, no, no, YouTube.com slash at myfirstkicks. You know, follow the podcast, myfirstkickspod, and you know what we say every week, wear your kicks. Peace.