An expert is a cover band while the thought leader plays original music. Today’s guest passionately believes and practices that mantra and it helped him become what he is today. David Meerman Scott is a top marketing strategist, entrepreneur, advisor to emerging companies and author of Fanocracy: Turning Fans into Customers and Customers into Fans. He's also the founder of the newsjacking movement which he has discussed with live audiences in more than 20 countries. During this interview, you’ll learn…

• The key tips on how to build a true leadership practice
• The importance of recognizing the patterns of the universe that you're seeing and no one else is talking about
• Marketing on the web is not about advertising but it is about publishing content

To find out more about David, visit https://www.thethoughtleaderrevolution.com/.