Transforming your business using Big Fish Energy with Hannah Isted

This episode was recorded live at my first ever Building Your Brand live podcast event.

Before my conversation with Gavin Strange, I sat down with one of the most frequent guests on the podcast and my number one business bestie; Hannah Isted.

Hannah is the founder of HI Communications and author of The Best 90 Days Ever. In this short but powerful conversation we talk about the idea of "Big Fish Energy"; a mindset that has helped both of us go after bigger opportunities in our businesses.

We discuss how the concept started as a voice note between friends, how Hannah experimented with embracing "big fish energy" for a whole year, and the surprising opportunities that followed; including speaking on bigger stages and pitching more confidently.

Hannah also shares a refreshing perspective on growth: sometimes the most powerful move isn't chasing the next shiny opportunity, but focusing deeply on the things you already have.

Key Takeaways

• When you start asking "what would a big fish do?" your decisions change. When you approach opportunities with confidence and intention, you begin showing up differently and people respond to that energy.
• If you treat your business like a serious business, it will start to grow like one. Small foundational changes; systems, structure, and organisation, can unlock much bigger results.
• If you allow yourself to experiment, opportunities will appear. Hannah treated a whole year as an experiment in being bolder, and it led to speaking opportunities and career growth she hadn't expected.
• Stop comparing yourself to others; you can define success on your own terms. "Big fish energy" isn't about competing with others, it's about deciding what growth looks like for you.
• If you focus on strengthening what already works, your business becomes more sustainable. Sometimes the biggest move isn't chasing the next opportunity; it's investing in the foundations you already have.

Episode Highlights

• 00:00 – Introduction to the live podcast event and Hannah's segment
• 01:36 – Meet Hannah Isted and the idea behind "Big Fish Energy"
• 03:00 – How adopting a "big fish" mindset changed opportunities
• 07:25 – Comparison, confidence and recognising your own achievements
• 10:00 – Why Hannah's next "big fish move" is focusing on what already works

Event Sponsors

• Matt Joyce https://matt-joyce.com/
• Studio Cotton https://studiocotton.co.uk/
• Adobe Express https://adobe.com/express (Aff link)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was recorded live by Kingsbane Studios and it was written and produced by me

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