Transcript
Speaker: What do you call an underground group of solar professionals on a mission to create a more sustainable world?
Speaker: We call ourselves solopreneurs.
Speaker: And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
Speaker: Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
Speaker: We are solopreneurs and this is our story.
Speaker: Do you own a solar company and you're strapped for cash?
Speaker: Do you want to fill up your pipeline so your team can get closing some deals?
Speaker: Or maybe you're a solar rep and you haven't had a consistent pipeline in months and you're desperate to get some commission checks in the mail here.
Speaker: In this video, I'm going to show you this four-day method where you can generate more leads, more appointments, and more deals in the next four days than you did all last month.
Speaker: Let's get going.
Speaker: Hey, what's going on, solopreneurs?
Speaker: This is James Svodoski, the world's leading solar consultant.
Speaker: And I know what you're thinking, four days, more deals than I did last month?
Speaker: That sounds crazy, but hear me out, because if you pay attention to the rest of this video, you fully understand everything I'm gonna talk about, and you apply it exactly without changing one bit of it,
Speaker: I can guarantee that what I promised at the beginning of the video will come true.
Speaker: I've done it over and over again with many of my clients, and I know it'll work for you because it's a proven system I've been using for years to generate millions and millions of dollars in sales in just a matter of days.
Speaker: So what are the results you can expect from this, right?
Speaker: If you're a company right now,
Speaker: doing multiple seven figures, doing eight figures or more, I can guarantee that you're gonna close a minimum of seven figures in deals, an extra million dollars in revenue, right, off of using the strategy.
Speaker: If you're a sales rep, I can guarantee that you're gonna have your best month ever if you use this strategy, but only if you don't modify it, if you do it exactly like I told you, okay?
Speaker: Now, let's dive into what this is.
Speaker: This is my four-day hit-the-list strategy, and it goes like this.
Speaker: What you're going to do is, if you own a company, you're going to compile, you're going to get your team, your entire inside sales team and closing team, and you're going to get them in a room, boiler room style, for four days using the promotion method I'm going to talk about.
Speaker: But before we do that,
Speaker: right we need to get lists so i'm going to give you four steps four key things you could do to build up your list of people that you're going to call blitz during this four-day promotion so number one is i want you to download a list of all of your customers in your crm every single customer in your company get a hold of these if you're a rep get a hold of the customers and ask your company owner right or your manager if you could follow up and ask referrals with these customers right i'll explain what we're going to do with these but get a list of your customers
Speaker: Number two is I want you to download every single lead within your CRM.
Speaker: I don't care if they're not interested.
Speaker: I don't care if they've checked out solar, they didn't qualify.
Speaker: Get every single lead.
Speaker: Very important that you don't put your own agenda in this.
Speaker: Get every single lead ready.
Speaker: Number three is to make a list of your warm market.
Speaker: This is anybody that you know personally.
Speaker: People that, you know, if you knocked on their door, they'd invite you in.
Speaker: They'd know who you are, right?
Speaker: We're not just talking about just random Facebook friends and whatnot, right?
Speaker: So this is going to be friends, family, past coworkers, relatives, anybody that you know.
Speaker: Make a list of these.
Speaker: Make a list of their phone numbers.
Speaker: Make a list of their contacts.
Speaker: Add them as a friend on Facebook and social media.
Speaker: If you're not friends already, make a list of this.
Speaker: This is more for the solar reps, but it works for companies as well.
Speaker: Number four here is you need to take an inventory of your social media connections.
Speaker: Look at your Instagram connections, your Facebook, your LinkedIn, and check.
Speaker: Who would I know on here that would have the ability to go solar or would know somebody themselves that has the ability to go solar?
Speaker: Again, we're not putting any prejudgments in this like, ah, so-and-so might not want to do it because they just went through this.
Speaker: Pretend that you are a complete blank canvas.
Speaker: You don't know anything about these people.
Speaker: Put them on the list if you do.
Speaker: know them and then number five here number six whatever we're on this is one of my favorite methods this is for companies or reps i want you to go contact other solar pros other real estate people roofers anybody who has a customer that is a homeowner with them solar pros are the easy ones but the rest of them like roofing real estate i want you to go contact these people on linkedin or wherever you're going to be able to contact them within facebook groups or linkedin groups
Speaker: and I want you to ask them for a copy of their list, a copy of their lead list.
Speaker: And the way you ask is pretty simple.
Speaker: You say, hey, I'm doing a follow-up blitz campaign with my company.
Speaker: We're actually following up with homeowners and leads that have just been sitting in the pipeline, just rotting away.
Speaker: We're going to follow up with them over the next four days.
Speaker: All I ask is if you can provide me some of these leads, right?
Speaker: I can provide transparency with these.
Speaker: And if one of them closes, I'm going to offer you an affiliate commission just for providing the list.
Speaker: I look at it this way.
Speaker: You've got lists.
Speaker: They're sitting there.
Speaker: They're collecting dust.
Speaker: You might as well let us do the heavy work and follow up for them with you, right?
Speaker: And provide the solution.
Speaker: What do you say, right?
Speaker: That's what you do with a solar pro.
Speaker: And I can tell you that I've gotten tens and tens of thousands of lead lists just off of solar pros who are just like, well, why the hell not?
Speaker: I wasn't going to follow up with them.
Speaker: I might as well do this.
Speaker: But with roofers or other people that have homeowners as lists, right?
Speaker: They have lists of leads.
Speaker: You need to explain to them the benefits of solar.
Speaker: Teach them about solar.
Speaker: right and be generous with your commissions offer one two thousand dollars right offer 50 whatever it takes right 50 of something is better than zero percent of nothing right the fact that you're even getting leads off to these people it's going to work and if you follow the method exactly like i'm going to teach you in just a minute you're going to convert these no matter how old these leads are no matter how many times they've been burned
Speaker: you will get deals guaranteed so here's what you're going to do you're going to organize a four-day call blitz event for your entire team if you're a rep you do this for yourself right but if you have a team it's even better what you're going to do is you're going to get everybody in the office boiler room style okay and you're going to have contests you're going to have prizes be as generous as you can with these permitting with your budget whatever you're doing right
Speaker: To give you an example, with my company, when we've done these, we do like $10,000 prize if anybody could be James or one of the top producers that we have with number of leads set, appointments, deals closed.
Speaker: And you could do it however you want, right?
Speaker: You could give away like TVs, whatever.
Speaker: It doesn't matter what the prizes are.
Speaker: But the point is you need to have incentives.
Speaker: You need to build the culture, right?
Speaker: You need to get everybody excited about this event, okay?
Speaker: I've used this with companies who are just on the brink of bankruptcy, right?
Speaker: Where they're just dying and they need to get cash flow, they need to get deals reaching PTO and deals in the bank, right?
Speaker: This four-day follow-up method has saved so many of those clients, okay?
Speaker: If you're doing well right now, this is gonna scale up and let you hit your revenue goals as well in the next 30 days and even just a couple of weeks here.
Speaker: So you're gonna organize a four-day follow-up, get the entire team, the culture of the team excited about this event.
Speaker: Don't make this just a dry event.
Speaker: This has gotta be a party.
Speaker: Buy them lunch, right?
Speaker: Have lunch catered in the office.
Speaker: Get everybody glued in and excited about this event, okay?
Speaker: So here's what you're gonna do with the four-day follow-up, right?
Speaker: It starts like this.
Speaker: Day number one, it's gonna be a thank you series.
Speaker: And I call it the thank you promotion.
Speaker: So what you're gonna do is you're gonna send out, and this goes for every day, you're gonna send out an email broadcast to all of these people.
Speaker: Use whatever email service you want, Autopilot, MailChimp, it doesn't really matter.
Speaker: Choose an email service.
Speaker: an email broadcast and the message is gonna go something like this.
Speaker: It's gonna say, hey, thank you X name, right, for being a responsible homeowner in our community.
Speaker: We at your company, right, we're just reaching out to people to really thank them for it.
Speaker: what they do for the environment, what they give back, all of this stuff that they're doing have come from really thankful and just gratitude.
Speaker: And because of you guys, if it wasn't for you, we wouldn't be able to help X number of homeowners in this county go solar or
Speaker: save this many trees in this neighborhood, right?
Speaker: Some benefit.
Speaker: But the point of using the thank you language is because they think, oh, it's because of us, right?
Speaker: That's why we've helped.
Speaker: You're giving them credit that they didn't have, right?
Speaker: So you're giving them credit so they're willing to reciprocate back.
Speaker: And they're thinking, well, if we thought it was a good idea to check out solar, then maybe we should check it out too, right?
Speaker: So you're saying, thank you, because you guys checked out solar, we were able to help out this many homeowners go solar, blah, blah, blah.
Speaker: And to show our appreciation, we're having a four-day event.
Speaker: where we're offering this to anybody who goes solar or checks out an appointment for solar or knows somebody and can refer them over at the link below.
Speaker: Okay, and you show them in the email.
Speaker: And the promotion you do as a company could be anything from paying their first six months of their bill, right?
Speaker: Offering a vacation voucher, offering some movie tickets.
Speaker: It's gotta be something substantial though.
Speaker: I would stick to something like six months or like a cash bonus for somebody that ends up going solar.
Speaker: or checks out an appointment, right?
Speaker: You can decide what the incentives are, but make sure it's something that's enticing, okay?
Speaker: And that's what you provide to them.
Speaker: You say, at the end of the four days, it's going away.
Speaker: You're gonna hear from us, and we're gonna have some cool things happening, so make sure you mark this email.
Speaker: Don't mark it as spam.
Speaker: Make sure you keep it checked.
Speaker: Again, thanks so much.
Speaker: We'll see ya, right?
Speaker: Hey listeners, it's James Swiderski here.
Speaker: I promise we'll be right back to this fire content you're enjoying, but I'd be remiss if I didn't tell you about the number one training platform that I trust my own clients as well as my own solar team with, and it's called the Solar Spartan System.
Speaker: Now the Solar Spartan System is not your traditional course.
Speaker: It's a solar sales transformation experience that's combined over 11,000 hours of research on today's top sales and marketing professionals and condensed their strategies into one streamlined system that practically forces you
Speaker: Yeah, that's right, forces you to have success in reaching your goals.
Speaker: And the best part is, guys, it's designed specifically for solar, and it's been tested on over 800 solar professionals to date.
Speaker: Now, you might be saying, James, that's cool, but how does it force me to have success?
Speaker: And this is where it gets pretty ninja, my friend, so listen up.
Speaker: So here's what makes the Solar Spartan system so effective, okay?
Speaker: Okay.
Speaker: It's the combination of applying the minimum amount of inputs, right?
Speaker: Minimum effective dose of what it takes to get you to that next level.
Speaker: Combining that with the power of social accountability and then top-notch strategies used by today's solar professionals, solopreneurs, right?
Speaker: So what does this mean for you?
Speaker: No more watching 15-hour courses.
Speaker: No more banging your head trying to figure out how to apply Grant Cardone's strategies over here and Dan Lok's strategies over here to solar specifically and no more guesswork.
Speaker: The Solar Spartan system is 100% action oriented, meaning you won't be given more content to study than what you need to actually reach your next four deals, 10 deals, 16, 20 deals, whatever your goal is, there's a milestone for it within the system.
Speaker: And to give you guys an idea of what you can expect out of this, I've taken some of my lowest producing reps and clients from closing one to maybe struggling to get that third or fourth deal a month, all the way to closing 18 to 20 deals a month in less than 90 days.
Speaker: It's that good.
Speaker: That's why I want to go ahead and offer you guys, solopreneur listeners, a special discount on the solar Spartan system.
Speaker: You guys head on over to solarspartansystem.com.
Speaker: You could try it out for 30 days.
Speaker: Again, guys, don't put your success on hold.
Speaker: This is something I would not promote on the podcast if I didn't fully believe in it.
Speaker: Something I trust my clients, but as well, my own solar company, my own reps, they go through this exact same training.
Speaker: So again, head on to Solarspartan.com.
Speaker: Head over to solarspartansystem.com to get started and my team and I will see you inside.
Speaker: Let's get back to the show.
Speaker: So that's the email that goes out.
Speaker: You're also going to send out a text broadcast.
Speaker: You're also going to send out phone calls.
Speaker: So this is where your team comes in.
Speaker: They're going to call these people twice a day.
Speaker: Morning, evening, they're going to call these people.
Speaker: Sometimes three and four times a day even makes it a little bit more aggressive, but also get some more results, squeeze some more out of these lists.
Speaker: But at least twice a day, and you're going to hit every single person up on this list.
Speaker: With your customers, you're gonna thank them for being good customers.
Speaker: Ask them how things are going, what you need to fix if there's problems that arrive, right?
Speaker: And ask them for referrals.
Speaker: Explain the promotion, have a promotional program for referrals in place, and say, hey, this is what we're doing.
Speaker: Who do you know that we need to speak to to take advantage of this promotion before it ends in three days, okay?
Speaker: So check that out.
Speaker: That's day number one.
Speaker: Day number two, you're gonna do the same thank you language in the email, okay?
Speaker: But you're going to provide a little bit more incentive.
Speaker: You're going to provide a fast action bonus for them.
Speaker: You're going to say, hey, if anybody goes solar by midnight tonight, or if anybody gets an appointment, you should do appointments, not deals.
Speaker: If anybody gets an appointment, requests an appointment or a solar quote, we're going to throw in this bonus to show you again how thankful we are for you being a great community member, a great member of society, whatever the hell you want to do.
Speaker: The point is it's got to come from thankfulness and gratitude again because it makes them want to reciprocate and be back with this.
Speaker: And then the fast action bonus could be whatever you want to do.
Speaker: Make it significant.
Speaker: Give out a TV.
Speaker: Give out a $500 gift card.
Speaker: Whatever you want to do.
Speaker: Whatever your budget can afford with this.
Speaker: Figure something out.
Speaker: Maybe we'll make another video on incentives in the future.
Speaker: Day number three, okay?
Speaker: By the way, day number two is the same thing.
Speaker: Phone calls, emails, text messages.
Speaker: I like autopilot for text messages, but there's a lot of other tools out there that'll broadcast text like this.
Speaker: Number three though, day number three is you're gonna provide value.
Speaker: ease up on the hard pitch, right?
Speaker: And you're going to provide more value.
Speaker: So this could be a value video that you make, right?
Speaker: Where you make a video like this or a selfie video or you send a testimonial or somebody, right?
Speaker: And you email that broadcast out.
Speaker: This could be you thanking your customers, having all of your salespeople call up all the customers again, thank them for being such great customers, see how you can help them out.
Speaker: See the people who didn't check out Solar, right?
Speaker: Provide value to them.
Speaker: Say, hey, I don't want to call you.
Speaker: I don't want to keep you on our list forever.
Speaker: I just wanted to know what you guys thought about when we had somebody come out and check out Solar.
Speaker: I wanted to see what your guys' thoughts were.
Speaker: See what we can do to help you.
Speaker: Tell me what's on your mind and have this phone call with all of these leads.
Speaker: Such a different caring value, not salesy pitch.
Speaker: That's what we're going for with day number three.
Speaker: And then day number four is going to be the hard sell.
Speaker: You're going to provide all the urgency, all of the scarcity tactics that you can.
Speaker: Say the promotion is leaving today.
Speaker: You could work in the 2020 tax credit drop.
Speaker: You can work in whatever you want.
Speaker: Be creative with your promotions here.
Speaker: But day four, you're going to do the same thing.
Speaker: So by the time you've done this, you've hit up these leads and customers four days in a row.
Speaker: That's a total of two, four, six, eight.
Speaker: Eight touch points on the phone alone.
Speaker: Right?
Speaker: eight texts, eight touch points on the phone, eight emails to each of these potential leads and customers, right?
Speaker: They're going to answer.
Speaker: They're going to get back to you because they don't know this promotion stops on day four.
Speaker: They think it'll go on forever, okay?
Speaker: And what you're going to notice is the magic happens.
Speaker: This is why the follow-up is absolutely key.
Speaker: How you do this is not as important as this.
Speaker: that you actually do it, right?
Speaker: Nobody, no company owners, no reps are actually following up like this.
Speaker: I always say an old mentor of mine told me the squeaky wheel gets the grease, right?
Speaker: You want to be that squeaky wheel, right?
Speaker: That is just so out there, right?
Speaker: They're just hearing you every single day on all these different platforms.
Speaker: That's going to get their attention.
Speaker: That's going to give you an opportunity to talk to them, right?
Speaker: So if you guys want things like a script, right, what are the scripts that my sales people should say, right?
Speaker: I give you the ideas on how this works, but if you want things like scripts, more ideas on how these follow-up methods work, and you want to learn how you can get more promotions done like this with your company, I want you to check out the Spartan system
Speaker: down below.
Speaker: The Solar Spartan system is the number one sales training and marketing platform that has been created for solar company owners like you.
Speaker: We're a sales rep as well and we have two different programs for those two different people.
Speaker: I want you to check it out down below.
Speaker: There's a free demo video where I'll go over all that the system entails.
Speaker: I don't wanna waste your time with a phone call or anything.
Speaker: unless it's gonna be something that's interesting to you.
Speaker: But if you guys like this type of content, if you like the idea of being able to do promotions like this to scale up your pipeline, to get things filled up quickly, I want you to check it out down below.
Speaker: That's the last I'll talk about it here.
Speaker: But guys, point is with this, apply this strategy.
Speaker: I can't tell you enough.
Speaker: I'll tell it till I'm blue in the face here.
Speaker: This strategy works and it will work for you.
Speaker: If you get out there, relentlessly follow up, be passionately persistent about solar, your product, and show that to your customers and leads, whether they're yours, past leads,
Speaker: Anybody who hasn't checked out solar before, I want you to talk to these people, guys.
Speaker: Doors will open up if you are that squeaky wheel and you get the grease, right?
Speaker: Okay, guys, you enjoyed this video.
Speaker: Give it a like, give it a thumbs up, comment down below what you think.
Speaker: Let me know the results that you see with this.
Speaker: I'm excited to see how you guys do when you apply this.
Speaker: Let me know on Facebook or social media or comment below.
Speaker: I wanna hear from you, and until next time, keep crushing it, and I'll see you soon.
Speaker: Wow, what another value-packed episode of The Solarpreneur.
Speaker: Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
Speaker: And we do it all for free.
Speaker: And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes.
Speaker: so that we can help more solopreneurs like you to change the world.
Speaker: And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
Speaker: Remember, you need to leave us a review on iTunes to qualify for the training package.
Speaker: So take care of that now, and we'll see you on the next episode.
