Introduction and Guest Background
00:00:17
Craig Birtwistle
Hello and welcome to the latest episode of Session Share, the coaches podcast. My name is Craig Burtisall and I'm excited to have Ben Andreas today with us. Ben is an academy coach for Cambridge United. He was previously at Colchester United and he has coached non-league in England at step four and step three clubs.
00:00:36
Craig Birtwistle
He has his UEA for B license and is a big advocate for giving back to the game. I've had the pleasure to follow him on X and now I'm really looking forward to get to know him more. How are you doing today
Pathway into Coaching
00:00:48
Ben
Yeah, not too bad, thank you. How are you Craig?
00:00:50
Craig Birtwistle
Yeah, doing very well. So Ben, tell us a little bit about your background. What got you into football?
00:00:56
Ben
um It was a friend of mine actually, so he he was my coach when I was playing in the league and he asked if I wanted to come down and do a Saturday session with him with a load of academy players. So I was like, yeah, why not? I'll come down and then we'll go to the footballs together after.
00:01:14
Ben
um So Connor started getting involved there and he sort of pushed me to do my level 2. So I jumped on that and really enjoyed it. So I started to do parts from 1 to 1's and stuff like that just to get ah fill coaching um but not in groups but group session so just to get so So I started to really enjoy it, and then started to work for an independent sort of company, doing development centers and stuff. Started to really enjoy it, and then I went down kind of like a scouting route with Watford, and then done a little bit of ask me, but my time was just taking up, so I kind of had to knock that on the head, and
00:01:56
Ben
just continued playing. I was playing at the time and then started to get involved with under 16 sides in normal league and then under 18 side where I went on to win Middlesex Cup so I kind of started believing in myself a little bit.
Joining Cambridge United during COVID
00:02:13
Ben
continued to play, started to i work for like a district team, Potts Bar, and we kind of won everything. um There was the win kind of thing, so I started to get a bit more belief, um because I was quite nervous with it, sort of talking in front of large groups, even though they are kids.
00:02:34
Ben
And then when I but i'll kind of finished playing, I got into a non-league with a friend of mine who was manager, he wanted me in and started off at step four, went to another team in step four and then got an opportunity at step three where we was coaching some ex-pros and them having belief in my coaching really sort of give me that bit more belief that I can I'm actually not bad at it and then I've got an opportunity to go and speak to someone at Colchester because I've been trying to get my B license for ages and just couldn't get on you know my site just couldn't get um my B license and then
00:03:15
Ben
I got offered to do an interview at Culture Star, um done that, then I got put for my B license. So
Coaching Philosophy and Player Development
00:03:23
Ben
um that was all during Covid, which was good because it kept me busy during Covid. I was doing all sorts of stuff for the OPD. So and the only unfortunate thing is that I miss going and doing the blocks. I had to do it kind of all on Zoom so maybe getting to know people a bit more was sort of restricted a little bit but um then opportunity come up where I felt like a change was needed at Colchester so opportunity come up at Cambridge and applied for a job and got it and I've been there since and I'm a lead coach for the under-11s at the moment
00:04:02
Ben
and I've been doing a bit of work with the 15s and 16s with like set pieces and like individual work of players. So yeah, since that that time where I was coaching Academy players in my first times where I'm now, it's been been quite a journey and I've learnt a hell of a lot.
00:04:20
Craig Birtwistle
Fantastic. and You mentioned that you like played at non-league ah prior to coaching there. How do you feel that preparation as a player prepared you for a successful career?
00:04:34
Ben
think I think it prepared me it it prepared me and it didn't prepare me, and and I'll explain. So it prepared me because I understood the 11v11 game, but I still had to had a lot to know for the foundation phase, so 77.99, and I think I was a little bit naive in regards to um When I was at Colchester first of all they put me with the under 11s and I was a little bit annoyed kind of thing because because I started off at 11b11 and I thought that was my a forte because I played it for my whole playing career so to speak in non-league so I was kind of a little bit annoyed by it but I did it and
00:05:16
Ben
I kind of enjoyed it a little bit um and then continued that into Cambridge, went for another 11b11 role, did that for a year and they put me with under 11s as well and I've kind of since been at Cambridge I think I've found my niche at the moment in regards to where I am on my coaching journey and I've really ah really enjoyed doing the foundation phase and really enjoyed 99 and um and I'm still dipping out of the 11v11 game to keep me involved so yeah I feel a point in my coaching career where I know where I am at the moment um and I do know where I want to go but I have to learn a hell of a lot to get there.
00:06:04
Craig Birtwistle
That's really interesting because um a lot of the time, I feel some coaches struggle with finding, as you say, their niche. it's ah It's a matter of finding where your strengths are. And I've said this many times, like, I have my American A license and I have my UAFB. And I've said the fact that the licenses prepare you by moving up the age groups. And I've always said that, like,
00:06:29
Craig Birtwistle
Just because you work with older players doesn't make you a better coach. Just because you work with younger players doesn't make you any less of a coach. And I feel that our education system is actually flawed at the fact that because you move up the age groups, rather than it being, say, for example, we find a coach like yourself that enjoys working and with U11 players, how do we progress that coach to be able to learn more?
Impact of Coaches and Relationship Building
00:06:56
Craig Birtwistle
more at that niche aspect rather than having to say like, okay, now you've done your B, which was good for you 11, you're going to go on your A and now we'll give you a you 14 team. Do you understand what I mean by that?
00:07:09
Ben
Yeah, I think um i think think it needs to come from the coach as well, because um but so for myself i've i've had um also for an independent um academy as well, which is my full-time job.
00:07:24
Ben
and I work in a school with that, so ah my my bosses um my boss is an ex-prior. I met him at Colchester, so he's coached there. I've been having chats with him, and he was like, where do you want to go? Because I was kind of a little bit confused when I want to go next to my um coaching badge. He was like, well, if you're in foundation phase,
00:07:46
Ben
through your AYA because it helps you and I think one of my strengths as a person not just in football but just is is my relationship building and the AYA will help with that so you're able to because 11v11 the aid license sorry is is how to win a game of football which is look that sounds like a really easy thing to do but it's it breaks it down a hell of a lot more um and it's a lot more um tactical to win games of football so I think I had a chat there so it's kind of knowing where you are as a coach to not just chase the badgers, to not just go I have to get my A, I have to get my A way, I have to get my pro license
00:08:36
Ben
because like you said it doesn't make you any better a coach because I know some UAV coaches that are better than UAV coaches that I know and that's not me being disrespectful it's just the knowledge that some coaches have is better than others and I think having the badges is just a tick box for certain coaches out there.
00:09:02
Craig Birtwistle
I agree. And it's also a case of you might have all the knowledge in the world, but as you said, was one of your strengths, like your, your interaction with the player, you might have all the knowledge in the world, but if you don't know how to pass on that knowledge, that's what you're going to struggle with as a coach.
00:09:17
Craig Birtwistle
If it's coming through as too difficult for a player to understand, then it's going to break down. One of the things.
Cambridge United's Youth System Goals
00:09:23
Ben
It's also getting a player to do something for you as well because if he doesn't believe in you and you don't have that relationship then we all know kids nowadays they need to have trust to be able to do something and I've learnt a lot of that with the role I do in the school.
00:09:43
Ben
I'm like a student mentor so I'm part of the pastoral routine And mya my ah my theory is that when I went into school, I wanted them to call me by my first name, by Ben. And they're like, why are we doing that? Why are we not calling you Mr. Andreas? And my thought process behind it was,
00:10:03
Ben
because I want your respect and I tell them this I want your respect and your trust that if you are struggling with something at school that you're going to come to me because you trust me because you call me Ben not because all of it because if you call Mr. Smith the head teacher you don't trust him because you're calling Mr. mayor mr s Smith you're seeing him as i as a teacher I don't want you to see me as a teacher because that's not my role and the kids actually say back to me oh that's really clever because we do trust you so and I'm not saying that the kids at football call you Mr or Mrs or whatever but it's understanding them as as kids because they are still kids and we have got to as adults we've got to teach them the real world we we teach them to walk we teach them to talk we've also got to teach them what's right what's wrong whether that's on the street whether that's on the football pitch and it's how we do that for them to learn
00:11:02
Craig Birtwistle
I love that. I think that's great. And you mentioned a whole bunch of different jobs that you've done, um areas that you've worked in, like you were a player in non league, you've worked at um professional academies, you worked at independent academies, you do some great work inside schools and everything like that. Based on all those things, how has that shaped your coaching philosophy? What is your coaching philosophy?
00:11:28
Ben
If you would have asked me this question maybe three years ago, I might not have been able to tell you, and that's me being generally honest. um When I was in non-league, I wanted to get the ball down, the whole pep clock took over and everyone wanted to do it and I think I've got that out of ah the non-league teams that I was in. It wasn't just loved the ball higher that you see normally non-league. Got the ball down and played football. I think going into the academy is opened my eyes up because obviously it's
00:12:03
Ben
it's not a team game if that makes it that sounds really stupid but in an academy it's all about the individual players can they get through all the way to the first team because that's our job as coaches how many players and obviously the league phases jobs are how many players can we for push through the system and especially at a club like Cambridge where It is critical to have an academy in my opinion because of where they are.
Instilling Values in Players
00:12:33
Ben
I don't know for certain but maybe one of the lowest budgets in the league, how can they get that extra revenue quiet by or getting academy players into the first team. That's something that the club looks to do and is evident this season with four, five, six academy players being in and around the first team.
00:12:57
Ben
um I think it's it's having ah in an academy it's having a slight philosophy. It's not all about winning, it's all about development. So how can I and how can i find a way to develop my players, but also incorporating my philosophy of getting the ball down and playing, which we do do at times, and look, they are 10, 11 years old, so they're not going to they not going to um They're not going to be able to move and pass the ball like a first team, like Man City, but as long as they compete, which which we do. as ah As a club, we do compete with the Cat Ones. um Arsenal, Tottenham, West End tells you we do compete with them, and that but that's down to obviously the club and and how it's run, and the freedom that they do give the coaches as well.
00:13:53
Ben
because it's not just, right, you have to do this, this, this, this, this, and we can't express ourselves out there, if that makes sense.
00:14:02
Craig Birtwistle
100% and I do want to delve deeper into um your role at Cambridge. ah So we're just going to take a short break and we'll be back to discussing in more detail.
00:14:55
Craig Birtwistle
Welcome back and we're going to go a little deeper into the English Academy system. Ben, you work at Cambridge United as we just spoke, who were a club in League One. As this is quite far from like the glitz and the glamour and the million pound contracts of the Premier League, it is my impression and that a lot of more focus would be on youth development. Is that the case?
00:15:19
Ben
I don't want to say anything out of turn in regards to what the ah higher up want, but I feel it is important. Like I said previously, it is important for the club to have a really good youth system. and Like I said, four or five, maybe six players have been involved from the academy um making their debuts this season.
00:15:46
Ben
um One academy player has made quite a few appearances. He's been a long stay in the team for the last sort of three years. um So I think for a club, like you say, that's not involved with the Grits and the Glamour and can buy players left, right and centre, I think it is important to have a good youth system and it's and it's even more important for the club to so be able to get those players through and not just make it a, oh, let's just get players through for the sake of it, but make sure that they're the the right players to get through.
00:16:22
Craig Birtwistle
And how does a coach of say like your experience and with the backing of a ah club with rich history like Cambridge United prepare a play to be a professional?
00:16:35
Ben
Four, that's a good question. um I think it's just installing the club's values into them. um We want our players to be hardworking, we want our players to be honest and we want our players to be humble and I think if we can instill those values into them.
00:16:55
Ben
regardless whether they make it all the way through to the first team whether they make it to 16s and then get released whether they make it just under 12s and get released those values that they can then take into their lives outside of football um if if they don't continue in the academy or it just prepares them for for life as well not just getting into the first thing so I think installing those values um into the player they've got a good chance to progress through and obviously growth of a player learning of a player different different stuff about will obviously determine whether they make it or not but us as coaches installing the I won't call it the Cambridge way but the Cambridge values um is is I would say is is is quite an important thing to have in a player
00:17:51
Craig Birtwistle
Fantastic, and as you alluded to there, for every one player that makes it, there must be like a hundred that don't. um So what does a coach like yourself and a club like Cambridge do for those players to help prepare them with their necks next way of life if professional football isn't for them?
00:18:10
Ben
we We do have a good support system if if a player does get released and we try and we try and help them as much as we can. It is obviously not a nice thing to say a player has released.
Continuous Learning for Coaches
00:18:27
Ben
But I think just, as I said before, having those values, being honest, hardworking and humble, I think think everyone strives for them if they really look at themselves, if they really look they take a step back and go, what are my values? I think a lot of people, and I didn't know that They were my values until I got to Cambridge and they were embedded into me, so to speak, and they were put on me. and Because I'm always humble, I try to be the first one there, I try and be one of the last to leave.
00:19:02
Ben
um I'm getting better at being honest um in regards to my sessions because as a coach everyone always thinks to have a really good session so I take a lot of time to review my session on my drive home. I've got a 40 minute drive home so it makes me ready.
00:19:20
Ben
um really review my session and go could have done that bit better like my session just gone on Tuesday there was one part of it that I had to change midway because it wasn't working um and on my drive home I kind of thought why didn't I just do the session that I flipped to rather than that because it worked a lot better. So that's when I do my reviews. um Being humble, not I work for Cambridge United, I don't work for England first team, or I don't work for Man City first team, but even if touchwood I do, or I can get there, I'm not going to let that get to me. I'm still going to learn and to be fair, ever since I first started coaching and I started
00:20:08
Ben
having a little bit of success I've always said I will never ever turn someone's opinion down whether you're whether you're a level one coach or whether you're you a UEFA pro coach because someone's opinion could make something click for you so I'll never go well don't talk to me because you're a level one I'll always listen and if I do think it's something that I won't use, I'm not just going to go, yeah, I'll try and have a conversation with them because I love talking football with whoever it is. ah If I go to football matches and someone wants to talk to me, I'll sit there and have a chat just because I enjoy football.
00:20:47
Ben
As long as someone's got an opinion and they don't try and tell me what's right, if that makes sense. So Joe blogs in the football stands to say, I don't know, so Thomas Pate is a rubbish player, or he's not, he's a professional football player for Arsenal. They don't have a reason to back it, they have an opinion. Yeah, and I'll have a conversation with you, that kind of thing.
00:21:10
Craig Birtwistle
I totally agree and I'm exactly the same way. I don't like to talk to people who are closed-minded so that have no no no suggestion of like, as you say, someone says that Thomas Partley is awful, like why? like What aspects of his game does he need to improve? What does he need to do this?
00:21:30
Craig Birtwistle
So I 100% agree with you there. It's very frustrating talking to those people. And
Early Career Advice and Importance of Watching Football
00:21:36
Craig Birtwistle
I agree. I feel like as coaches, the moment we say, you know, if enough's enough. i I know the game. I don't need to learn from everyone else.
00:21:45
Craig Birtwistle
I think it's time to hang it up then, to be perfectly honest, because you show no sign of any growth. like ah these The famous convention over here for the United Soccer Coaches, which is the biggest in the world, I've been for many, many years, and unfortunately, this was the first year I wasn't able to attend. But I always said that if I go to these conventions, if I take away 1%, 5%, 10%,
00:22:08
Craig Birtwistle
to just add to my thing, then it was worth the pricing and the mission itself. So um like when I first started coaching, just like you said earlier, I was probably going to that convention and taking away 75% of ideas to help improve me. And as the years have gone down, it's gone less and less, but the importance to me hasn't changed at all. It's about making me the better coach that I can be. And and that's kind of what you were alluding to, right?
00:22:35
Ben
Yeah, i i say I say this quite a lot. I always say that Pep Guardiola is still learning. So if he's still learning, think of where i I've got to learn because the game's changing, the game's evolving, teams are coming up against Pep and figuring him out slightly. So he needs to learn. So if he still needs to learn, there is no way in hell someone like me who has not even played the pro game, pet play for Barcelona. He's been at the top level for his whole life. If he still needs to learn, why should I then go, I know everything. Because he's constantly in the game, he's in it 24-7. So yeah, just stay in humble.
00:23:25
Craig Birtwistle
Totally agree. And it's, it's stuff like the reason I do these podcasts is because one, I get to have great people on like yourself that helps me grow as a coach. But I know from speaking to like lots of our listeners about how this benefits them, they're using their spare time to pick up that book, listen to that podcast. You know what I mean? Go and see someone's sessions. There's always that room for growth. This is a fantastic
Rewarding Coaching Moments
00:23:51
Craig Birtwistle
stuff, Ben. We're just going to take a short break and we'll be back to discuss a little bit more.
00:24:11
Craig Birtwistle
Welcome back. We just spoke to Ben about how he and Cambridge United are preparing players for the next step in their career or in their lives. As we grow as professionals and also in our personal life, we lean on others to help us. Ben, what advice were you given when you were younger that helped you in your career?
00:24:31
Ben
oh ah Probably when I first started I had a lot of advice and I was probably quite arrogant when I played it and didn't take it on board. um i think I think someone's always said to me, go and watch football. Go and watch sessions. Watch football. um And I said to my players a lot, um watch football. And they're like, yeah, we do. I was like, no, no, no. Watch football. Because they watch it, they see
00:25:06
Ben
They'll go and watch Neymar and Mbappe's skills on YouTube and stuff like that, and they'll want to do that. They don't go and watch players like James Milner, Jordan Henderson, who do the simple things really, really well.
00:25:23
Ben
I think it was 2000, maybe 18, 19 possibly. A question I always ask clubs, teams that I have coached, who was England's Player of the Year? And they, Harry Kane, whoever was there. And it was Jordan Henderson one year. And they're like, what, what?
00:25:44
Ben
because he's consistently good. He doesn't do anything amazing. He might score this really good top things goal or a little career turn to get out of trouble. But they're the basics. These are football. They're the basics. He does it so well, but he doesn't stop running. He doesn't stop working hard. um And they're like, Oh my God, I didn't know that because It doesn't get seen. It gets seen that a goalkeeper has saved a penalty, or a hurricane has got a hat trick, or Makaya Sako will turn their left back inside out. They don't see teams that have players like that, but everyone's got them. Tottenham used to have Mr Dembele. Arsenal have got Thomas Partey, because then that lets Odegard go and do what he wants.
00:26:34
Ben
Man United have had Rory King. Arsenal used to have Patrick Villareal players like that who right they patrick bear mo king were were well known for their tackles and stuff like that, but someone needed to do it.
00:26:48
Ben
Who's going to let Burkamp go and do what he needs to do? who's going to go and let um the skull was going to do what he wanted to do because they had that someone there doing the so-called dirty work of just clearing it up and I think it epitomizes when Roy Keane took that tackle against Juventus in the Mr Champions League final in 1999.
00:27:10
Ben
But he needed to do that because that was his job and he'd done it. And I think watching football and and watching it correctly as a coach is is how will you learn, not just but go and watch people's sessions. I'm constantly writing sessions down on my phone, with my iPad.
00:27:29
Ben
bits of paper and I cleared out ah a bag that I had and I don't know if you've seen it but um session share giveaway 50 plus sessions of mine where I've just got all my sessions that I've jotted down from others I've jotted down from me I've made up myself and tried some in but go and watch sessions if you know someone go and watch their session If you know someone who works in an academy at the top end, go and watch their sessions, I'll try and do it all the time. I'll visit academies all the time, go and watch all different sessions, just that, as you said, take that one percent away, that one phrase that they use, that one that one coaching point that you can go, ah, that's what my session is about next week, I could use that.
00:28:17
Ben
All of a sudden you're getting a catalog in your head on the sports session plan on bits of paper on your phone And just just never stop learning
00:28:29
Craig Birtwistle
I love that. And I've always said the same to my players, like engulf yourself in the game. Just if it's something that you truly want to do, then just like you said, and we said earlier about like listening to a podcast, watching videos on YouTube, going out to the sessions, everything like that.
00:28:45
Craig Birtwistle
If you, as my dad used to say, like, if you love something, it's never work. So like, I'm doing like this podcast on my spare time when I'm not coaching and so on, because I love it. And it sounds like you have that same passion as well, which is ah absolutely fantastic.
00:29:03
Ben
Also, it gets you out of the house, right?
00:29:03
Craig Birtwistle
um It sure does. And yeah it gets me out of the house and my wife doesn't get me stuck under her feet all day. so
00:29:12
Craig Birtwistle
I totally get that. Yeah.
00:29:13
Craig Birtwistle
no Ben, this has been an absolute pleasure and I like to always leave um the podcast with the same question for all of our guests because he kind of gets a feel for them as a person.
00:29:24
Craig Birtwistle
What is your favorite moment in sports? It can be anything from a player, or a fan, or a coach.
00:29:31
Ben
I was, when I read, um this is the last question, my mind just started going everywhere. um Favourite moment? I think for me it's a collection of moments.
00:29:48
Ben
um seeing players develop, seeing players get rewarded for all their hard work. A few of my ex-players have gone and played first in football. A few of my ex-players have, as I had a boy who was a coach non-league, he went and came on for Tamworth against Tottenham at the weekend.
00:30:14
Ben
um Just seeing players do that and going to kick on and and seeing them. Oh, so-and-so is just signed for Arsenal. So-and-so is just signed for an apparent message of me going. Thank you so much for your help. So-and-so is just signed for Arsenal, this, that and the other. That for me,
00:30:34
Ben
is why I do it. Whether it's someone signing for Arsenal, whether it's someone who's just started off in football going, in oh my God, little Johnny scored his first ever goal of the weekend. It was brilliant. He was so excited. And just that for me um is why I hope to see players develop like that. So if I could have that as my moment, I would. If not, it'll be Gazza's free kick against Arsenal in the FA Cup semi-final.
Impact on Players' Future Paths
00:31:06
Craig Birtwistle
yeah yeah that's ah ah so gaza was one of my favorites so i'll definitely give you two that's for sure so
00:31:12
Ben
he was yeah he was like as it was He was sublime. he If he played now, God knows what it would be worth and what he could do on the pitches that he plays on now, then on back then.
00:31:26
Craig Birtwistle
100% agree and to go back to your your original one as well, um I couldn't have said it better. it's ah it is the reason we coach when I refer to it as that aha moment even in training when like they figure something out in the game and it's like oh this is what coach was doing in the warm up and so on so and that's on a little scale but then once you get the chance to see a player make it um and you were the foundation of their play it's a it's a great feeling it really is.
00:31:58
Craig Birtwistle
Ben thank you
00:31:59
Ben
even um sorry It's even the little bits you play um that you play a part in. You could have coached him under 11 and 7 years later he's making his first team debut and you're like, whether it was coaching for a season or whether it was doing a couple of sessions with him, you played a small part and now he's at a place where he's probably set for life if he's got a first team contract. which is which is I'm getting goosebumps just thinking about the ah progression that players make is brilliant.
00:32:34
Craig Birtwistle
It is fantastic and stuff. And even being a a massive part of those players' lives that didn't make it as well, where they end up going away, being happy with the amount of work that they got from you, happy with their involvement in football. And they pass that happy and that passion onto their kids and their kids. And it just shows what um what big parts coaches play.
00:32:57
Craig Birtwistle
in um a child's and then an adult's life. So this has been absolutely fantastic, Ben. Thank you so much for the conversation. It has been an absolute pleasure.
Conclusion and Contact Information
00:33:08
Craig Birtwistle
um As I mentioned at the beginning of the podcast, I am a big fan of Ben. I follow him on X and I recommend anyone getting the chance to follow him, he's great advice, as they say, he shares session plans and ideas on there. um Ben, if you're okay with it, I'll put your contact details, your ex, and your LinkedIn in our podcast description so people can get in touch with you. Well, that's about it. we All the time we've had for Session Share, the coaches podcast. Thank you very much, Ben, again, for joining us.
00:33:39
Ben
Thank you for having me Craig, it's been brilliant. As I said, love talking football.
00:33:44
Craig Birtwistle
any time mate. So be sure to get in touch with us across all the socials that you can find our podcast description to talk about all the things that we spoke about today. This has been session shared the coaches podcast. Thank you for listening and thank you for coaching the beautiful game.