Transcript
Speaker: Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
Speaker: My name is Taylor Armstrong.
Speaker: I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
Speaker: I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
Speaker: What is a solarpreneur you might ask?
Speaker: A solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Speaker: What's up solarpreneurs, Taylor Armstrong back with another episode here to make your life easier as a solar sales professional by helping you close more deals, generate more leads and referrals and dominate this industry.
Speaker: Today, I have something special for you all planned, but before I get into that, I want to invite you to share these episodes.
Speaker: If you haven't been listening, we've had some pretty powerful guests on the show over the past month.
Speaker: We had Coach Burr on.
Speaker: He was, I think, four or five episodes back.
Speaker: We had Danny Pesci on.
Speaker: Both these guys, I'll have you know, people are paying thousands and thousands to get advice from these guys.
Speaker: Coach Burt, I first heard him a couple years back at Grant Cardone's 10XCon.
Speaker: Paid about $1,000 to go see him speak, 10XCon.
Speaker: And then...
Speaker: Danny Pesci, as I've mentioned in a few episodes, I was part of his coaching group, which people are paying thousands for that.
Speaker: These guys are dominating the industry.
Speaker: Danny has made millions of dollars in commissions over the years in alarms and solar now.
Speaker: So take advantage of the content these guys are delivering on the show.
Speaker: If you haven't, go shoot them a message.
Speaker: Let them know you appreciated them coming on the show because they are charging people, thousands to be coached to get advice.
Speaker: And guess what?
Speaker: They delivered their advice for free to you as a solopreneur or a listener.
Speaker: So we appreciate them on the show and I want to invite you to go share the content you're getting on this with someone who can use it because we are dropping extreme value on the podcast for you.
Speaker: Okay, so today I'm going to share something that helped me close 12 deals over a little less than a month.
Speaker: And I mentioned a few episodes back, I was in Danny Pesce's Noxstar group.
Speaker: They had a little competition going.
Speaker: And guys were closing tons of deals.
Speaker: I closed 12, which was a good month for me.
Speaker: Definitely more than I've closed probably in the past year or so.
Speaker: So I was pretty happy with the month I had.
Speaker: And that's all you can do is just get better, challenge yourself to get better every month.
Speaker: That's what I did.
Speaker: Got 12 deals closed.
Speaker: And I'm going to talk about something that actually helped me.
Speaker: And it wasn't something that they necessarily shared.
Speaker: Actually, they didn't talk about this really at all, I don't think.
Speaker: So there were a lot of things that the Noxstar guys shared that did help, so definitely recommend that.
Speaker: But something they didn't share, that's what we're going to be talking about here on the show.
Speaker: And I will say this is something I'm kind of prefacing the next episode that we're going to drop later this week because we're going to have a financial expert on.
Speaker: His name is Zach Bassett.
Speaker: If you haven't heard of him, he is a financial planner.
Speaker: He's helping guys basically create long-term wealth.
Speaker: We all should be making great money in solar, but if you don't know how to multiply that money you're getting and create long-term wealth, that's what we're striving for.
Speaker: Okay, so a little hint about what I'm going to talk about right now.
Speaker: Okay, so I'm going to give some...
Speaker: Yeah, some heavy content, some sweet tips with that here in a second.
Speaker: Okay, but just to preface this, I'm just getting back actually from Mexico.
Speaker: I was down in Puerto Vallarta.
Speaker: Talked about it in the previous episode.
Speaker: Some cells tips I learned.
Speaker: Some things I noticed down there that we can apply to cells.
Speaker: So if any of you haven't been to Mexico, you will see that these guys are hardcore down there.
Speaker: They're always selling.
Speaker: They're going to be persistent until you buy whatever Mexican junk they're putting in front of you.
Speaker: It's not all junk, but they are persistent.
Speaker: And while he's down in Mexico, actually on our way back to the airport, we're in the taxi.
Speaker: I was talking with the guy that was taking us to the airport.
Speaker: And this guy, he was talking about how Puerto Vallarta just was hit super hard by COVID for the first couple months.
Speaker: I mean, they're a big tourist industry.
Speaker: So obviously, taxi driver was hit super hard by COVID.
Speaker: Didn't have work for basically three, four months.
Speaker: Couldn't really feed his family.
Speaker: So this guy, he was telling me that during these months that he couldn't work much.
Speaker: What he was doing, he was going out fishing on the ocean.
Speaker: He was fishing for octopus.
Speaker: He was fishing for big fish, and he would go sell them to the restaurants.
Speaker: But what he told me is in the beginning, they were not letting people leave their homes anymore.
Speaker: So basically you couldn't fish.
Speaker: You couldn't even really leave your house.
Speaker: This guy had no way to make money.
Speaker: He's telling me he couldn't pay his rent.
Speaker: He was in the process of like buying land to start building this house, but he had to cancel that.
Speaker: And yeah, just a bad sticky situation.
Speaker: So what happened is this guy, he was out fishing and I guess he got a warning, said, hey, you can't be fishing out here.
Speaker: Then he goes back again, is fishing, waits a few days, goes back, fishes again, because he's trying to feed his family.
Speaker: He tells me he literally had no food for his family.
Speaker: So he's out there fishing.
Speaker: And the second time, he gets arrested.
Speaker: Okay, and then he goes back.
Speaker: He goes out a third time.
Speaker: This time, they throw him in jail for a couple days.
Speaker: He gets out.
Speaker: He goes fishing again for a fourth time, and he goes to jail for, I think, 10 or 15 days after that.
Speaker: And then, yeah, after that, I think he got help from his parents or something.
Speaker: But I'm thinking, wow, this guy is hardcore.
Speaker: He has no food for his family.
Speaker: He's been threatened by the cops.
Speaker: And now they're throwing him in jail.
Speaker: So it's pretty crazy.
Speaker: So it just came to my mind.
Speaker: Maybe that's the reason why some of these guys are so persistent.
Speaker: I mean, you look at the culture down there, it's, you know, depending on the parts, people do not have a lot of money.
Speaker: So I'm thinking maybe that's one of the secrets is they've got that deep why.
Speaker: Maybe that's why they're so persistent when it comes to selling their stuff.
Speaker: Because some of these people, this is literally, this is how they're going to eat for the day.
Speaker: This is how they're going to feed their family.
Speaker: And for this guy,
Speaker: he was willing to go for jail for it he went to jail multiple times to try to feed the fed feed his family yes the reason I share this story is that's part of what helped me close these deals last month okay so I'm going to talk about having just a financial plan
Speaker: These guys down in Mexico, maybe they don't have a specific plan, but their why is so deep that they're going to push past the no's probably more than most of us would.
Speaker: When you think about it, if you had to feed your family, if literally the appointment you're in today came down to you feeding your family or not, how hard would you push for that deal?
Speaker: How many no's would you take before you got a yes?
Speaker: Probably take a lot.
Speaker: that if that was what it took to feed your family right so think about that what is your why what do you what's your purpose what are you doing these things for okay I think that's another key lesson I learned wise down in Mexico okay but going along with that here's what helps me close the 12 deals over the past 25 days or so okay it was one thing
Speaker: That was part of it, but more than that, it was having a financial plan in place.
Speaker: And what I mean by that is I had a purpose for my money.
Speaker: The money I wanted to make that month, it was going towards something super specific.
Speaker: And so in my case, I was actually looking to get into an investment property last month.
Speaker: I was looking actually with my dad.
Speaker: We were looking at a property in Utah in Heber.
Speaker: If any of you guys know where that is, it's by the ski resort.
Speaker: It's kind of by Park City.
Speaker: We were going to get this house that's going up.
Speaker: It w as a townhome in the process of being built right now.
Speaker: We're going to get one.
Speaker: We're going to turn it into an Airbnb, start renting it out.
Speaker: These things, of course, they fly out the shelves during the winter months because that's when everyone is skiing.
Speaker: During the summer, it can be a bit harder.
Speaker: So last month, this is all I was thinking about literally the entire month because I'm thinking, okay, for this property, going into it with my dad and my brother was thinking of going into it.
Speaker: So we're, of course, trying to do the 20% down.
Speaker: So I was looking into putting about, for me, it was going to be $30,000 or $40,000 we were going to put down for this.
Speaker: And I'm thinking, all right, I don't really want to take a bunch out of savings.
Speaker: Why don't I just pay for this with my commissions this month?
Speaker: That's what it's going to be.
Speaker: Okay, so we got super specific with it.
Speaker: We saw pictures of the house.
Speaker: We saw the exact plot of land it was going to be on.
Speaker: All the designs, all the layouts, we had the plans for kind of what we wanted to do as far as Airbnb.
Speaker: The furniture, we knew how much the furniture was going to cost.
Speaker: We knew we were going to have to finish up the basement.
Speaker: So we got super specific.
Speaker: And I'll have all of you know, this is the first time that I ever got super specific with getting an investment property.
Speaker: I always knew I wanted to get an investment property.
Speaker: But it was always just kind of that.
Speaker: Yeah, I want to get an investment property.
Speaker: I'm going to save up some money and I'll get it when the time comes.
Speaker: But last month it was different.
Speaker: We knew exactly all the specifics.
Speaker: We were talking to loan officers.
Speaker: We were figuring out all the set details.
Speaker: So it was crazy how much it actually helped by getting super specific with the goal, with the financial plan, with what I wanted to do with the money.
Speaker: Okay, so if you haven't done that, maybe for you, maybe you're looking at getting your next car, maybe you're looking at putting the down payment on your house, maybe you're trying to get that investment property.
Speaker: Okay, so if you are in that process, here's what you need to do.
Speaker: Look at that, look at the specifics of the details
Speaker: And actually get it down on paper, right?
Speaker: Get it in.
Speaker: If it's investment property or something, get those emails going.
Speaker: Start communicating with the banks, the loan officers.
Speaker: Figure out exactly what you need to do to get approved.
Speaker: This was way more motivating to me than just talking about it.
Speaker: If you can get those details, see it, smell it, taste it.
Speaker: I wasn't tasting it, but get as many of the senses involved as possible.
Speaker: That's why another big thing that successful people do, they have these vision boards.
Speaker: They're putting up pictures of it.
Speaker: As many senses as you can involve, it's getting that deeper why, and it's giving you that deeper purpose behind what you're doing.
Speaker: Grant Cardone, if you've read his Closer Survival Guide, he has a list of the top 10 reasons that closers fell.
Speaker: Number seven is no financial plan in place.
Speaker: He says here, fact, if you're just working to make someone else's dreams come true, you will never be a great closer.
Speaker: So that's what you need to do.
Speaker: If you don't have a financial plan in place, you are never going to be, you're selling yourself short.
Speaker: You're never going to be as great as a closer as you could be.
Speaker: Grant Cardone, he talks about in that section how some of the best closers he ever met were those that didn't do it for profit.
Speaker: They did it for purpose.
Speaker: So people that were fundraisers, people that are doing charity work, mission,
Speaker: type work for their churches.
Speaker: I did a two-year church mission.
Speaker: I was down in Columbia.
Speaker: And this is the time that I never took no for an answer.
Speaker: Because you know that deep why.
Speaker: I truly believe that I was changing people's lives.
Speaker: People told me no.
Speaker: I'm thinking, no, these people don't know.
Speaker: They literally have salvation at stake.
Speaker: So it should be the same thing with us.
Speaker: What's that deep purpose and what do we want to actually put our money towards?
Speaker: If you can't think of something for you, have it be for your kids, for your wife, for your husband, for your future wife, for your future husband.
Speaker: Whatever it is that excites you and get super specific about it.
Speaker: that's my advice that's what helped me a ton last month is just being super specific about a goal i had and having a financial plan something i actually wanted to do with the money i was making so if you haven't done that i promise it's going to help you way more than you think okay like i said a lot of things that did help going through the knockstar program with danny pesi and those boys
Speaker: But this was kind of a behind-the-scenes thing that helped me way more than I thought it would.
Speaker: Okay, next episode, you're not going to want to miss.
Speaker: We're going to have Zach Bassett on, and he's going to get into way more financial advice.
Speaker: We're going to talk about actually something that I didn't know about.
Speaker: It's the ERC credit.
Speaker: If you don't know what that is, tune in to next episode.
Speaker: But I got me $10,000 from the IRS, which is awesome.
Speaker: Uncle Sam sent it to me.
Speaker: All right, so I hope you enjoyed this.
Speaker: If you know someone that needs help putting a financial plan in place, send them this episode.
Speaker: Okay, but really it's just about getting specific on what you want to do with the money you're making and then envisioning it.
Speaker: That's going to help you if you haven't done it.
Speaker: Try it this month and see your sales multiply and see your purpose, your why increase.
Speaker: That's where it's at.
Speaker: Let me know what you thought and we'll see you on the next episode.
Speaker: Hey SolarPrinters, quick question.
Speaker: What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
Speaker: For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals.
Speaker: and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
Speaker: That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.
Speaker: and it's called Sol Society.
Speaker: This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
Speaker: Currently, Sol Society is closed to the public and membership is by invitation only, but solopreneurs can go to solciety.co to learn more and have the option to join a waitlist when a membership becomes available in your area.
Speaker: Again, this is exclusively for Solopreneur listeners, so be sure to go to www.solciety.co to join the waitlist and learn more now.
Speaker: Thanks again for listening.
Speaker: We'll catch you again in the next episode.
