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How to get set up on TikTok Shop
126 Plays3 months ago
In today's episode, I go over how I have been using TikTok shop and how it has helped my Amazon sales increase!
A TikTok shop is so important because so many people are using it, and it's incredibly easy to find creators and sell your products on it.
TikTok shop made checking out so simple and easy, and it is very similar to Amazon!
What's amazing is TikTok shop connects to Amazon so Amazon can fulfill your inventory.
I noticed after selling on TikTok shop my Amazon sales went up and my profit also went up bc people see my product on TikTok and go search for it on Amazon!
If you want help getting set up on TikTok shop click here: https://form.jotform.com/Elias_Mina/webinar-master-tiktok-shop
If you are looking for an Amazon agency, click here to get a free audit and see how we can help! https://hubs.la/Q02L3Dj10
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Transcript
Introduction and Overview of TikTok Shop
00:00:00
Speaker
Welcome back to the Amazon blueprint podcast
00:00:05
Speaker
TikTok shop is the new big thing. Everyone is talking about TikTok shop. And in this podcast episode, I want to break down TikTok shop step
Success Stories with TikTok Shop
00:00:13
Speaker
by step for you. Personally, I've been using it for MMA nutrition. It's been giving me insane results. I didn't think it was possible, right? It's funny because I was sitting on my friend James couch, right? And we were chilling at night and he's like, Oh yeah, dude, I just set up this TikTok shop. And I'm like, what? Like tell me more. So he started showing me how easily he was getting sales. And I was like, all right, I need to get on this thing. Literally the next day, I was on my couch, set up TikTok shop, set up an account in 15 minutes. I already had kind of a brand page for MMA nutrition, but anyways, that would have taken like two seconds to set up. But guys, results wise, in the first two weeks, I got a 60% tacos. After four weeks of being on TikTok shop, I was down to a 42% tacos. But here's the kicker. My product, Fruit Blast, hard work Fruit Blast, went from being $91 in profit a week on Amazon. This is on Amazon, right?
00:00:58
Speaker
to $870 in profit per week last week. right And this improvement did not happen because of PPC. It didn't happen because it mainly happened because of what's happening on TikTok
Why TikTok Shop is a Great Opportunity
00:01:09
Speaker
shop. It mainly happened because of all of those people seeing my product and then buying it on Amazon. I want to break down to you you know why TikTok shop is an incredible opportunity. I don't want to break down to you how you can get started step by step, how to create an account, how to add a product.
00:01:22
Speaker
how to integrate logistics, how to start you know reaching out to affiliates, what you should do, how to advertise all that good stuff. So without further
Meet Mina Elias and TikTok's Viral Potential
00:01:30
Speaker
ado, let's get in. If you guys don't know who I am, welcome to the podcast. My name is Mina Elias. I'm the founder of Trivium Group, which is an Amazon growth marketing agency. We basically partner with brands, do everything that they need to do on Amazon and now TikTok Shop. right And you know we have about 180 brands under management, 86 employees,
00:01:47
Speaker
I have my own brand MMA nutrition. That's how I got into the space. What I do is I essentially do all this crazy shit on my own brands with, you know, MMA nutrition, like TikTok shop, all that kind of stuff. And then I pass on all the knowledge to you. Hopefully you guys succeed. So anyways, let's get into it. So TikTok shop, why is this an insane opportunity? Let's think about this. First of all, I mean, my wife is 26 years old, bro, and she is glued to TikTok shop every single time.
00:02:10
Speaker
that I'm like, hey, like let's go to Catalina Island. She's like, okay, amazing. I found these TikToks that talk about Catalina, all the stuff we can do. And then I'm like, okay, like what's a good restaurant to go to? I'm expecting her to Google. you know She's going to find a restaurant on Yelp or something. right But she's like, oh, look, I found these you know TikToks about Catalina restaurants and all this stuff. And I'm like, is literally TikTok your source of information? Because that sounds crazy to me. Because like how much bad information do you think is going to be on there? right like You're listening to people on TikTok shop, random people on TikTok shop or or not TikTok shop on like just regular TikTok, right? So TikTok is an insane opportunity. Why? Because there's over a billion people right now on TikTok and they're using it as a social media platform. So just they're on there like all the time. and then what they did was they added this cool component of virality which means that anyone literally anyone can you know you have a hundred followers a thousand followers you can post a video and you can go viral you can get 100k 500k million views right and i've seen people with literally three four thousand you know followers getting a million views on a tiktok so
00:03:10
Speaker
That virality component is very attractive and I'll tell you why. Because then the next thing that they did is they went to all these people and they said, hey, you can now
Monetizing with TikTok Affiliates
00:03:17
Speaker
become an affiliate. You can become an affiliate of any brand that you want. We fixed the attribution problem, which means you can make any video that you want. You have a chance of becoming viral through that video. All you have to do is put a shoppable link of the product on the video, which is easy. You just, you know, click add a product to the video, tells you what product you click the product, and then it connects to that product. And if anyone clicks and buys from that video, you're going to make a commission and it's going to be easily tracked. And they made the checkout process very, very easy. You can now check out with Apple Pay.
00:03:47
Speaker
Google Pay like anything really like they just made it super simple so i've I've purchased stuff on tiktok shop and it was very easy just because I wanted to test it right so now we have this army of millions i mean probably tens of millions of affiliates that are like you're telling me that I could just post videos like I do anyways include a product and then make money from home yeah Yes, that's literally what TikTok is doing, right? It's making these people, you know, all these young 16, 17-year-olds are super attracted to it, right? Because they're like, oh wow, I can make thousands of dollars a month when, you know, I had no other source of income and I can make it from the comfort of my home. All these moms, everyone, like oh stay-at-home moms, whatever, anyone that, you know, even if you just want to supplement your income, it's super attractive to those people. Now, where's the other one? The other one is for the brands.
00:04:31
Speaker
So it's a win-win
Benefits for Brands and Affiliates
00:04:32
Speaker
-win, right? The first one is for the social media users that are pretty much addicted to scrolling, right? And so they created a platform that is incredibly addicting. The second one was to the affiliates who could make money. The third one is for the brands who basically all they have to do is reach out to affiliates and TikTok shop makes it incredibly easy for you to reach out to those affiliates. So all you have to do is reach out to those affiliates, you know, say, Hey, would you like to be an affiliate for me? Amazing. I'm offering you 20% commission, 30% commission, whatever. They agree. You send them a sample and they facilitate that sample request. So so they can request the sample through you you approve it now you automatically send a sample to them And here's the thing tick-tock shop will track if they made a video and so number one They'll have a score a completion score and so you can judge them on that score if your completion score is like less than let's say 95 You're like, okay Why would I go with someone who? Requested a sample got it and then never made a video 5% is okay because maybe you know They got the product and it was a complete piece of trash and they're like, you know, I'm sticking to my morals here
00:05:26
Speaker
If it's anything under than 95%, it's like, okay, why do you keep getting these products that you do not promote? TikTok also follows up with them consistently for them to actually make the video. They created this ecosystem that is really nice, really well put together that allows brands to scale you know their creatives and their content and their visibility and their branding and all that kind of stuff.
00:05:44
Speaker
and their sales essentially through these affiliates, these armies of affiliates that are being incentivized to post these products
Creating and Managing a TikTok Shop Account
00:05:51
Speaker
and make money. Now, step by step, here's what you need to do. Number one, you need to create a seller center account. It's super simple. You just go into like TikTok seller center, create an account. It's going to ask you for an email or a phone number. You put in the information, your company information, stuff like that. They also need a social security number. Side note, you have to be a US entity and you have to have a social security number. If you don't have those,
00:06:11
Speaker
I still have not figured out how you can get around it. But for now, for all my US peeps, pretty much easy. Even if you're not a US citizen, but you have a US entity, and ah you have a social security number just because you know, you have some permissions to do something in the US, you're good to go. From there, you know, you're going to create an account. Next thing is you want to add a product. So AddiCom product on TikTok shop is way easier than Amazon. First First of all, if you're on Amazon, you already have all of your creatives. So that's done. You have your bullet points. So that's done. So you need your title, your bullet points, your creatives, the category that the product is in, the price, and then the SKU. So that's all you need. You input that information, and now you have a product. Next, you need to figure out third party logistics, 3PL. How do you ship the product to customers?
00:06:50
Speaker
There is an amazing tool out there called Webby. It's not 100% perfect, right? Like right now, I got like a notification from TikTok because Webby messed up two of my orders and they just kind of stayed there and they didn't move forward with the shipment. And so they became late, blah, blah, blah. Use Webby. Webby is easy. All you have to do is connect TikTok shop to Amazon and then it will match the two SKUs. So obviously use the same SKU, makes it pretty simple. It'll match the two SKUs and then connect them together. So when someone buys a product on TikTok shop or an affiliate requests a sample, Amazon will, you know, using multi-channel fulfillment, ship the product out to the customer and then it will take the tracking link and push it back through WebB to TikTok shop so the customer can track it or the affiliate can track it. The side note here is make sure that you have a VA or someone checking in your orders every single day. And if an order is delayed or anything like that, just make them manually fulfill it to get it out. Avoid like getting a penalty. So I got a penalty. So I'm making my VA's like super, super, super on top of all of the stuff because I don't want to get suspended from TikTok shop. Now you have pretty much everything set up. You have your account, you have your products, you have your fulfillment ready to go.
Recruiting and Collaborating with Affiliates
00:07:52
Speaker
So now what you need to do is go after affiliates. Very, very simply, all you have to do, there's a few different types of collaborations. Open collaboration basically means any affiliate can come to me and become an affiliate, right? And that doesn't work that much, but just set it up anyway. So you can set up like a 15% open collaboration, which means any affiliate can come apply and get automatically approved as an affiliate, and then they're going to request the sample from you. I like to always manually approve all sample requests and the reason is I want to make sure that I check that person's account and make sure that they're not like weird or fishy or anything like that. They're actually going to make content for me and it's going to be like worthwhile content not completely useless content. Now the next step is a targeted collaboration. Targeted collaboration is way way way better.
00:08:32
Speaker
And then from there, what I'm doing is I'm adding filters. I'm saying, okay, I want someone in the health space, in the beauty space, whatever. I want it to be a man or a woman. I want them to have at least 1000 followers. I want them to have generated at least $500 in GMV, which is like basically revenue. So I put all these filters and then I start reaching out to these people. I could do like a mass outreach to all of them or I can reach out to them individually one by one. I recommend doing both because when you do the target collaboration, it's going to send a message to them. But also when you DM them on the side, like it through their inbox, it hits a different inbox. So you're hitting them both ways. You could also try and find their email and email them. The more ways you try and get in touch with them, the better because it's going to be a higher chance of them responding to you. And eventually they are going to then request a sample. Again, I wouldn't even look at someone's page until they request a sample because until then, it doesn't even matter, right? They're not even a candidate. But once they request a sample, I look at their page and if I don't like their page, I'll just turn them down politely and say, hey, unfortunately, we're out of collaboration requests at the moment. We are not able to you know fulfill this, but if it opens up in the future, we'll let you know. And so it kind of let them down easy that way. Now what I'm doing is I'm going after all of these affiliates and I'm recruiting them and I'm saying, Hey, I love your work. I love your page. I'd love for you to become an affiliate for me. We're going to offer you X percentage. I like to start with 30% get the ball rolling and then drop it down to 20%. I say, okay, I would love for you to be an affiliate for me. I'll give you 20% commission on all the sales that you bring would love to have you on the team. Amazing. They say, okay, cool. I'm down there. What's the sample? And from there, I'm following up like every 48 hours saying, hey, did you receive the product? If they received it, I'm like, okay, amazing. Next, I'm like, you know, I would love for you to create a video for me, blah, blah, blah. It would be super useful if you have some sort of guide, like a brand guide, right? Not just to kind of tell them what to say, but more to say, hey, this is the kind of content that works. You know, this is what our brand stands for. This is the benefits of our product. Just kind of to educate them a little bit on the product. So content creation is a little bit easier from them. So content creation is just a little bit easier for them. And then from there, you're going to start seeing the videos
Promoting with Spark Codes and Ads
00:10:27
Speaker
come in. One very key thing here is to always ask for a spark code. Anyone who ever makes a video for you and post it, you must ask for a spark code. The spark code is this unique code that is attached to that unique video. What that does is if you have that spark code, you're essentially authorized to take that video and start promoting it via ads so you can create spark ads. And that is going to be the next thing. so
00:10:49
Speaker
Now that we're doing this targeted collaborations, you want to start scaling it. So there's bots out there that you can install that will scale the outreach, right? Initially, bots won't work until you have like $500 a week of sales. Once you get $500 a week of sales, then the bot starts working, then you can outreach to like, you know, hundreds of people a day, you want to do that process and reach out to a lot of people. And like, let's say shoot for 100 videos a month, at least, right, you're getting all of these creatives with the spark codes, just the creatives alone being in the space is going to make some sales, right? But that's not what's going to scale sales. What's going to scale sales is you taking those spark codes and start to run ads. Alright, let's talk about ads. First, you need to create an ads account like an ads manager. So it's very simple. Once you're in seller center, you can go into like marketing and then create like the apps console, you create an ad account, you're also going to need to create a business center account. So
00:11:36
Speaker
create those two it took me two three minutes to get both of them done once you have both done now you're ready to start creating campaigns you want to create a campaign at the campaign level you want to have no budget at the ad group level you want to have the budget i recommend 15 per ad group and in each ad group you're going to have only one creative right and that creative is essentially one of the videos that your affiliates created so you can you know kind of put everything in a spreadsheet and sort it by like the one that got the best thing you engagement, etc, whatever, when you start creating the campaigns, what you want to do is have one campaign, let's say five ad groups, right? You can have as many as you want, but let's just start with five, right? Five ad groups, five different videos, $15 each, that's $75 a day. And then in that ad group and in that campaign, you want to make sure that the campaign objective or the ad group objective, whatever I forget which one it is, is purchases, right? So it's not
00:12:21
Speaker
the highest gross revenue or reach or whatever anything like that it is purchases so change that to purchases and then from there you know you're gonna walk through is gonna say what is the demographics and all that kind of stuff unless you have a female product or a male product only then you can select females or males but if you have a product that works for both leave everything the same And you just want to walk through the steps. Don't add a CPA. Don't add anything. Then it's going to ask you to add the creative from there. Click create a post. It's going to ask you what's the post. Do authorized post. And then it's going to say, OK, what is the code? And that's the spark code. You put the spark code in there and it creates the poster. It loads up that post for you from the creator. And basically what's going to happen is people are not going to see your page when they see the ad.
00:13:03
Speaker
they're actually going to see the creator show up. like They're going to see the creator's page and the ad show up. And that's going to be obviously amazing for all those creators because they're like, oh, wow, I'm going to get more visibility and all that kind of stuff. From there, you're essentially creating the campaigns and creating the ad groups, creating the creatives, getting all of that stuff set up, and then you're going to launch it, right? Initially, you want broad targeting, and you're going to launch those campaigns. And the thought process behind it is we're testing out five creatives, give them a week. you know I mean, you can kill them if they spent like $60 and no sales, right? you want to launch the creatives give them some time and then the ones that don't work kill them try different creatives and so on and so forth and if you're getting a hundred a month you should have plenty of creatives to try out every single week and every single month and you want to be churning through those creatives as soon as one doesn't perform
00:13:45
Speaker
put another one in and you want to figure out which one is going to work, which one is going to not. Now, let's talk about optimizations. What do you want to do in terms of optimization? Now, if you see that a certain ad is doing well, a certain creative and a certain ad is doing well, what you want to do is create a new campaign with a new ad group, you know, maybe that give that ad group a little bit more money. And before you duplicate that creative and that ad and basically like have another ad or like another campaign that is pushing that ad, you want to go into analytics and click audience insights. And then from there, click on that ad.
00:14:14
Speaker
and see like what demographics converted the best was it men or women was it like ages you know 16 to 25 or was it ages 55 to 65 whatever it is if everything looks spread out fine then all you have to do is just duplicate the ad give it some more money in a separate campaign or For me it was men and women 55 to 65 or something or 45 to 65 that range performed the best. So I created a new campaign and I scaled that ad that creative in a different audience and it started performing even better right because I basically took all the audience that didn't perform well excluded and only kept the audience that did perform well. Again this could be different for every single ad because it looks like the creator that made the video was a little bit older and you know maybe people who are older like more care about electrolytes. I don't know. Now, a few things to keep in mind here. How do you judge that a creative is doing well or an ad is doing well? You want to have at least a 1% click through rate or more. And as you duplicate these ads into different campaigns and push them more and more, you want to make sure that the frequency does not exceed five. So I like to stay, you know, maximum two or three of a frequency. Anything more, you're going to start getting ads fatigue. And essentially that is the process of going from, you know, creating an account, adding a product, getting, you know, affiliates on board, getting creatives from them, getting the spark code and starting to scale that with
Advanced Ad Strategies and Retargeting
00:15:30
Speaker
ads. Now, one final thing I want to touch on is creating a remarketing audience. So you can actually go and create an audience and that audience will be a retargeting audience. So it's everyone who has viewed your products but haven't purchased them. Once you have the audience, you can then take your top performing ads
00:15:45
Speaker
Put them in a new campaign and then the audience this time is not gonna be men and women whatever It's gonna be a specific audience. That is your retargeting audience So everyone who's viewed your product but hasn't purchased you can start read marketing and retargeting to them and maybe put a little bit more ad Budget behind that so they start seeing your product again and again and again in different ads and being like you know What I'm gonna just buy this product, you know what I mean and retargeting campaigns always perform the best guys So make sure you set that up. That's it for my TikTok crash
Conclusion and Support
00:16:12
Speaker
course. I hope you guys enjoyed this podcast episode. Please make sure to check out the YouTube channel. That's where I drop in like way more fire. You know, it's YouTube. So YouTube is you can show a little bit more than speaking on a microphone. But anyways, if you need help with TikTok shop, if you need help with the setup, if you need help with management, reach out to me. My email is Mina m i n a at TriviumCo.com.
00:16:33
Speaker
We're happy to help. We're happy to manage TikTok for you, or I'm just happy to answer any questions that you have. Otherwise, I'll see you guys in the next podcast.