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How to Build a 7-Figure Amazon Brand | Step-by-Step with Travis Marziani
55 Plays5 days ago
Most people fail on Amazon because they guess their way through it.
Travis has helped over 2,000 sellers generate $50M+ in Amazon sales.
He’s breaking down the exact system—so you don’t have to figure it out the hard way.
If you’ve ever asked:
❌ "How do I find a profitable product?”
❌ “How do I validate demand before investing?”
❌ “Where do I find a manufacturer?”
This episode has the answers.
Most people talk about selling on Amazon. Few actually win.
Serious about scaling? Let me help you, click here: https://hubs.la/Q03dy0_h0
Recommended
Transcript
Travis's Success Story
00:00:00
Speaker
Welcome back to the Amazon Blueprint Podcast.
00:00:05
Speaker
Travis has helped over 2000 people sell on Amazon and has over 500,000 subscribers across all social media channels. He's actually resulted in him and his students selling over $50 million dollars on Amazon. He's going to show you the exact step-by-step way on how to sell on Amazon.
Finding Products on Amazon
00:00:19
Speaker
Travis, I'm really excited to have You're obviously a legend. I think one of the biggest YouTubers in the Amazon space. And I would love to know step-by-step how does someone who wants to start selling on Amazon get started step-by-step walk me through all the way from the beginning. How do you even find a product?
00:00:34
Speaker
Yeah, let's jump right into it. So that is the first thing, is you've got to find a product. The way that Amazon works is it's a giant platform, $2 trillion dollar company, and they allow you to sell products on their website. And in order to be profitable, you need to find a good product. So my number one tool is Helium 10.
00:00:50
Speaker
And for people that don't know, the way that Amazon works is people go to Amazon, they type into the search bar what they want to buy. It's a search engine, that's all Amazon is. And if you can figure out what people are searching for in Amazon, what they're searching to buy, you can make that product and sell it to them.
00:01:07
Speaker
And there's a lot of different ways to figure this out, but the easiest way I've found is Helium
Niche Markets and Product Branding
00:01:11
Speaker
10. But I can talk about free ways to do this too, but with Helium 10, they'll show you, all right, 3,000 people per month are searching for whatever product. And I recently launched a product Mina actually helped me with this, and we'll talk about that, I'm sure, later. But I recently launched product, Carnivore Electrolytes. And the way I found this product was, was on Helium 10. I saw that around 2,000 or 3,000 people per month were searching exactly for the phrase Carnivore Electrolytes.
00:01:35
Speaker
and there are a ton of electrolyte companies out there. Mina has an electrolyte company. But there was no one that was selling an electrolyte product specifically for the carnivore diet. And that's when the light bulb went off for me. And I'm like, OK, well, if I brand a product that is perfect for this search phrase, people are going to buy it. And so that that's the big thing. You want to figure out what are people searching for?
00:01:55
Speaker
that when they search for it on Amazon, they're like, I don't know, like which one of these should I choose? You then make the perfect product for them, they're going buy your product over their competitors. And I can get into details if you want, like the magnet tool is really cool on Helium 10.
00:02:08
Speaker
You can use the best seller category in Amazon to figure out like what are the best. There's a lot of different things, but I can go into more if you want. Yeah, and so basically you're looking for, you know, what what are people searching on Amazon? Now, is there anything else that you look for? So for example, when I do it, I'm looking for a solution to a problem. So people are searching for electrolytes on Amazon, and then I notice that they're all complaining that there's so many artificial ingredients or there's, you know, too many sweeteners or whatever.
00:02:34
Speaker
And so when I'm saying, okay, let's say you now launched Carnivore Electrolytes, and I also wanna launch Carnivore Electrolytes. So I'm gonna start looking at like, yeah what do people not like about your Carnivore Electrolytes? So when I do launch mine, it's a little bit better. Do you do any of that? 100%, so yeah, that's, ah I mean, I've got like seven different strategies that I use for product research.
00:02:50
Speaker
Another thing that I do is exactly what you're talking about. Amazon, you can go into the best seller tab, you look at the best selling products and look at the one star reviews. And if you see everybody complaining, oh yeah, this has no flavor.
00:03:02
Speaker
like I wish it had flavor. My best selling electrolyte powder and yours is probably also unflavored. But a lot of people don't like unflavored. They like a flavor. like If you were to compete against me, but we are launching flavor. But like if you were to compete against me, you'd probably look at the one-star reviews and be like, oh there's no flavor.
00:03:17
Speaker
Now a good company is going to hopefully realize that and do it themselves. But yeah, a solution to a problem. The way I think about it though, and I think we think about it the same, it's just maybe different wording, is People are telling you what solution they want by what they're searching for.
00:03:31
Speaker
So it could be another one of my students. It was bartender flashcards or cocktail recipe cards. And there was no product on the market like that. There was a lot of books that would teach you how to make cocktail recipes, but there was no flashcards. And so we realized, OK, that's an example of something where I don't know if anyone was leaving one star reviews saying, I wish this book was in flashcards. But yeah, the one star reviews is a great way to do it absolutely as well.
00:03:55
Speaker
Amazing. Now,
Passion-Driven Product Creation
00:03:56
Speaker
obviously, we could get into a million different categories. Is there a way where you kind of narrow things down? Like there is no way that you were you know just looking up carnivore electrolyte. There's a million things you could have looked up pet, baby. like So how do you, let's say, narrow it down to at least one general category?
00:04:13
Speaker
So the thing I talk about on my channel and we talk about a lot is creating a passion product. And the reason I actually first had this idea of the carnivore diet was I wanted to try out the carnivore diet. So I was like, all right, i want to try out the carnivore diet. What do you need in order to do the carnivore diet? Oh, electrolytes is something.
00:04:29
Speaker
I actually did this myself. I went to Amazon and searched carnivore diet electrolytes and saw there was nothing. So I always recommend when possible, focus on what you're passionate about. Figure out what you wish existed in the world. Now, that's one option.
00:04:42
Speaker
Another option similar to that is not everyone has, like people are like, I don't know what I'm passionate about. So another thing is always like consumable products. I know you do as well because people have to, they'll eat them and they'll have to reorder them over and over again. Baby products are good too, but I don't know anything about baby products. I don't have a baby. So yeah, I don't know. What are your thoughts? How do you do it? Yeah, I mean, the way that you describe the carnivore electrolytes is almost identical to how I started. I didn't even know about the research tools, but I just said, I'm looking for electrolytes because I was on the keto diet. And I would look and every single one of them had sugar.
00:05:15
Speaker
And I'm like, there's no sugar-free electrolytes. So I actually had to buy the raw ingredients and mix them. at some point, I was drinking chicken broth just to get the sodium in. So... that's the way I like to go about it is when I'm the ideal client or you're the ideal you know shopper, then you can optimize because I'm like, oh, I want this, I want that. And because I am the consumer of the product, it just makes things so much easier. Yeah. Another thing I've been thinking about, and so there's the passion product idea. Another idea is I've been calling it niche branding. And it's similar to what I talked about with the carnivore electrolytes is figure out really popular products and figure out like and a niche demographic that you can make it for. For instance, ah electrolyte for women.
00:05:52
Speaker
Because if you're a woman, You don't want the same electrolyte powder as a man necessarily. I mean, maybe. Then you can do branding that's pink and whatever. So you can always niche things down. but yeah Yeah, yeah. One of our clients actually, Primoqueen, they did exactly that. So Liver King made the you know beef organs and all that kind of stuff huge.
00:06:10
Speaker
And so they launched a product called Primoqueen, which was organ supplement for women. It does almost 4 million a month, which is insane. But like they found this massive demand and no one was serving women. Yeah. Makes perfect sense because a woman the way you advertise them isn't near the same as a man like a man liver king It's like ah yeah beef jackass. That's not a lot of woman once it's like I want to feel natural and feminine healthy or holistic Yeah, my hair like hair is important to women. Yeah, I've never bought a product. It's like getting crease my hair quality, you know, I don't know maybe me the main thing. yeah maybe Maybe in 10 years. yeah yeah Okay, so let's say like that I did, I went online and I said, oh wow, carnivore electrolytes, that sounds like a great idea.
00:06:49
Speaker
How do I actually validate that this is gonna work? How do I validate if this is a viable product or maybe, you know, I'm just barking up the wrong tree? Yeah, a couple different things. One, i don't, you know, i'm not a spokesperson for Helium 10, but I do like that they they'll tell you 3,000 people a month are searching for this. And again, if you know that 3,000 people are searching for carnivore electrolytes, and then there's other things related like carnivore diet electrolytes, all these different things, you see people are searching for it.
00:07:15
Speaker
To me, that's validation. If you know that your product's going to be the best one for that search. Another idea is... social media. You can start posting about it on Instagram and say, hey guys, if you're into the carnivore diet, I'm thinking about launching this. What do what do you think? And people will vote with their likes.
00:07:30
Speaker
If you get 100 likes on a post, that's a good sign. An even better sign is if you get people to sign up for your email list. And then an even better sign is if you want, you can do a Kickstarter or an Indiegogo or like Crowdfund.
00:07:43
Speaker
You don't have to do this. I didn't do this for carnivore electrolytes. My first product ever, performance nut butter, well, my first passion product at least, With that product, I was unsure. I was scared. It was gonna cost me $25,000 in order to launch this product.
00:07:56
Speaker
So I wanted to validate it before I spent any money. I did a Kickstarter, I raised $15,000 and that gave me the courage to say, okay, I'm gonna put 10,000 of my own dollars into this because I know that at least $15,000 worth of people wanna buy it.
00:08:10
Speaker
And once I launched it
Manufacturing and Product Listing Tips
00:08:11
Speaker
Amazon, ended up doing like $300,000 revenue in first year, $100,000 profit and whatever, kept going. hundred thousand dollars profit and whatever kept it kept going But I knew before I ah spent any money on it that it was going to work because I did the crowdfunding. So there's a lot of different ways to validate it.
00:08:25
Speaker
I mean, I would avoid asking your friends and family, is this a good idea? cause Or if they say, yes, it is a good idea. to be like Cool. It's $25. Do you want to pre-buy it? That's something you can do. And then you'll get the real answer if people actually think it's a good idea because everyone's going to be nice to you otherwise.
00:08:40
Speaker
Okay, so to summarize, first of all, Helium 10, see if there's enough search volume for the keyword. Is there a certain range that you like to look at? So like, if it's at least, you know, when you add all the keywords, 20,000 searches a month, or, you know, if the main keyword is doing 10,000, how do you look at it? Honestly, my thing is if you're a beginner, a thousand searches a month is enough to at least get started.
00:09:01
Speaker
And I mean, you're not going to be making a ton of money. It's not enough money to quit your job. But if you've never launched a product on Amazon and you can get at least a thousand, there's something there. That's how I usually think. The more, the better. yeah Like nowadays, yeah, maybe 20,000 or something. i don't I don't actually... Right now, I'm launching a lot of products for fun just to make videos on YouTube. So as long as there's some demand, 2,000, I'm happy to...
00:09:23
Speaker
um happy to to join Okay, so a decent amount of demand on helium 10. What I like to also do is is see how others are selling. Yeah. So if like your competitors, you know, maybe in this case, carnivore electrolytes didn't have a direct competitor, but at least the adjacent ones, which are regular electrolytes, they were doing millions a month. Oh my God. Electrolytes are...
00:09:41
Speaker
If you look at the best selling products in the supplement category, it's I think like four out of the top eight are electrolyte products. Wow. It's insane. So yeah, you can look at that. You can look at similar companies. There's there's a lot. of Also, Google Trends. I really like looking at Google Trends. I saw that the carnivore diet was trending upwards.
00:09:58
Speaker
And right now it's peaking. I thought maybe it was going to die off in January. Nope. I bet you this coming January is going to biggest month wow ever. Wow. I hope electrolytes never trend down. I hope they're they're always trending up. Yeah, but there's but there's always new trends. Like electrolytes is kind of the hot thing right now.
00:10:12
Speaker
You know what? I bet you 10 years from now, it's going to be like carbohydrate powder or some weird thing that to us is like, why would you supplement with glucose? But then, you know, Like ketones. Something comes out. Yeah.
00:10:24
Speaker
Okay, cool. So you figured out a product, something ideally you're passionate about, something that you think you can make a better version of. You've validated the demand. You've looked on social. People are talking about it on TikTok shop. Maybe people are making videos on it.
00:10:37
Speaker
You've asked some people, maybe you've said, hey, like I'm just going to try launching this on Kickstarter to see that if I can get people to pay me for the product before I actually make it and also makes for a good review list.
00:10:47
Speaker
So obviously you have to make the product. Where do you find a manufacturer to to make this product? Yeah, so if you want to get it manufactured overseas, Alibaba.com is the easiest place to go. They have, I think, 200,000 different suppliers, manufacturers.
00:10:59
Speaker
If you want to get made in the US, thomasnet.com is a great place to go. Similar to Alibaba, not quite as high-end, but it's based in the US. and then Google. Google is your friend. That's how I found my first manufacturer. That's how you found your manufacturer.
00:11:14
Speaker
Just literally type in whatever you're trying to manufacture. Electrolyte powder private labeler. Electrolyte powder manufacturer. And you'll get hundreds of different people. Get on the phone.
00:11:25
Speaker
Call them. You can send emails. But a lot of times it's better if you get on the phone. A lot of these people are old school. They want to talk you. And it just makes you seem more legit. Real. You're a real person. Anyone can send an email. You don't know who it is, where they're from. yeah But if you are someone that's speaking to someone on the phone, it just immediately you develop a relationship.
00:11:44
Speaker
Absolutely. Yeah. Cool. And then when comes to manufacturers, what are some of the things that you're evaluating? How can you tell like this is the right manufacturer and this is, you know, the wrong manufacturer besides just like, oh, the minimum order quantity for this guy's $2,000, this guy's $1,000 or the price? Like, are there other things that like if you were to give a grading sheet, what would that grading sheet look like? Yeah, so always I like to get a sample of the product, like actually see the quality. What's your relationship with this person?
00:12:10
Speaker
Do you like them? Do they treat you like a big fish is a big thing? Or are they kind of like I've had a lot of even as I've been a seven figure seller, a lot of people that are just like, ah you're too small for me. Like, get out of here. And like from the beginning, they're kind of brushing me aside. They're not responding.
00:12:24
Speaker
What's the response time? You send them an email. I mean, if you do send them an email, how long until they get back to you? But yeah, you can tell by their tone if you're on the phone. Like, is this person? trying to win me over or do I have to win over this person? and I'm not saying it's always bad if you have to win over the manufacturer, but I like to at least be equals. I don't want them being like, yeah, you're a nobody, get out of here kind of thing.
00:12:45
Speaker
Yeah, because when things might get a little bit tough, they might just say, ah, well, you're not really a priority. And with Amazon, you can't afford that. Like you can never really run out of inventory without it. ah significantly hurting you. So that's great. So you're kind of evaluating these different manufacturers and you're saying this person's gonna be better, this person, you decide to move forward with manufacturer.
00:13:02
Speaker
Is there anything that you need to know? Like, do you need agreements? do you need contracts? Yeah, I mean, it definitely depends on what the product is. i like as straightforward a contract as possible where it's very much just like, this is the price. I've had some manufacturers that're like, all right, well, we're going to charge you per how many hours it takes us to make it. And they like have all these different sliding scales on how much it's going to cost. I'm like, no, no, no.
00:13:25
Speaker
I want to know for 1,000 units, it's going to be this price, period. I don't care if your machine fails. That's on you. It completely depends on the product. I generally just kind kind of go order by order. i don't know. What are your thoughts? How do you take care of this?
00:13:38
Speaker
Yeah, I like to have an agreement. I also like to have like some sort of guarantee on the price for a certain amount of time. There's usually like, you know, non-solicitation, different things. I do just do have like a standard agreement with the manufacturer saying like, you can't really screw me over. If you screw me over, you're liable.
00:13:54
Speaker
Like if basically like something happens to the product and it goes to Amazon and someone gets hurt, he's liable, not me. Oh, that's smart. Yeah. And then if you're dealing with China, there's like the NNN agreement. So it basically makes sure that they're not going to copy your product.
00:14:07
Speaker
So there are things like that. But honestly, I probably could be better at that. Like right now with the carnivore electrolytes, we're just kind of on a every time I order, it's like, hey, this is how much it's going to be. Cool. But yeah, um I'll get those templates. for now oh Well, ChatGPT can help there you go with all that kind of stuff. Okay. So you have figured out what the product is. You found a manufacturer. You got some samples.
00:14:26
Speaker
You're ready to go. You're like, this is it. Like, this is going to be a great product. The next step, I believe, is, you know, obviously creating the Seller Central account and creating a product listing. How do you go about doing that? Yeah, I mean, creating a seller account is super easy. Go to sell.amazon.com, sign up, whatever. It takes like 20 minutes. ive I got a bunch of tutorials on how to do that on my channel. i'm sure Mina does as well.
00:14:46
Speaker
Then creating your listing, this is where the art comes in. Again, remembering that Amazon is just a search engine, that people go to Amazon to search for things that they're going to buy. You want your product to be at the top of the search results. And one of the ways to do that is to make sure that people are gonna click on your product because the more often people click and buy your product, the higher up Amazon's gonna wanna put your product.
00:15:07
Speaker
So how do you do this? Well, you have to remember that when people are searching on Amazon, all they can see is the main image of your product, the title, the number of views, the price, there might be one or two other things. it, that's yeah. That's the main thing, the main right?
00:15:20
Speaker
The main image, i would say, is the most important thing. That's what really catches people's eyes. So one thing I like to do is search what people would search for in order to find my product on Amazon. I do that search, and I look at all my competitors, and I think about how can I make my product stand out. For instance, with carnivore electrolytes, a lot of the electrolyte companies out there were blue. a lot of like blue, white, and so I made mine black and red, which is also very symbolic of the carnivore diet.
00:15:46
Speaker
And so when you're seeing a sea of white, and blue you see one black and red thing you're like that sticks out like a sore thumb now if everyone else was black and red I might have made mine white and blue though I mean because of carnivore maybe maybe maybe not so anyways the point is you want your main image to pop then you want a title that is full of search phrases things that people would search for in order to buy your product so for me Carnivore, I literally named the product Carnivore Electrolytes because I saw that's what people were searching for.
00:16:16
Speaker
Then I'd say something like, electrolytes perfect for the carnivore diet. meatbased I added meat-based diet because some people call it call it the meat-based diet. I figure out all the different things, put it in the title in a way that is like human readable friendly and it doesn't just look like a bunch of keywords stuffed in there.
00:16:32
Speaker
Pricing, I look at competitors, try to figure that out, but Honestly, people, and Mina knows this, like people aren't that price sensitive on Amazon.
FBA vs. FBM: Which is Better?
00:16:40
Speaker
Originally, my electrolyte powder was $24.99. We started running out of inventory. I bumped it up to $29.99.
00:16:46
Speaker
Sales stayed the same. Bumped it up to $34.99. Sales stayed the same. i might even go up to $37.99 right now because our sales are blowing up. Yeah. and people on amazon don't really care people just want to buy the product that is perfect for them and they know that if they don't like it they can return it so i personally always like to go more on the premium side i don't want to be the cheapest product out there because if you're competing and for the cheapest there's always someone that'll undercut you but if you have the best product that's you know like mine is perfect for people on the carnivore diet are you willing to spend an extra three dollars in order to
00:17:17
Speaker
keep the carnivore diet, like if you're on the diet to to stay within the requirements, probably. And then bullet points, you always wanna sell the benefits, meaning like what's the benefit of having this product? Not just like, hey, it's 90 servings. It's like enough servings for three months in words that people would understand.
00:17:33
Speaker
And then yeah, there's the A plus content. I mean, honestly, this could be like a five hour tutorial. Yeah, here I actually have a video, a whole video dedicated to how to build the perfect listing on Amazon. So you guys can check that out. But essentially you're touching on all of the right things.
00:17:46
Speaker
The title SEO, the bullet points, SEO, the images, the rest of the images to sell the product, the side image yeah videos on the listing premium A plus content. Now there's two types of shipping on Amazon. One is fulfilled by Amazon where Amazon ships it to the customer. One is fulfilled by merchant. Which one would you choose? Everyone chooses FBA. I mean, I don't know anyone that would say FBM. I've done both. I actually started out FBM and then we switched a lot of our products back in the day to FBA and our sales 5X, it's less work.
00:18:14
Speaker
And people are like, well, they charge a fee for that. Yeah, but if you're doing FBM, you have to pay for shipping and you have to spend your time packaging it up. So it's just, it's a no brainer. Cause if you're FBA, it makes your product prime eligible and people are more likely to buy prime eligible products. Amazon's more likely to recommend you.
00:18:29
Speaker
Literally at 5X my sales like overnight. Yeah, I've had the exact same experience. A lot of people will come to me and say, hey, like, should we just try first with FBM? And if it works, then FBA. And I say, like, it's just not going to work. Like, you could actually work with FBA, but if you try FBM and it doesn't work and you think, oh, it didn't work because it's the product, but it's actually not the product. It's because you're going FBM versus FBA.
00:18:49
Speaker
Yeah, it's just, it's easier. It's easier to do FBA. There's a slight learning curve on how to do it, but once you do it one time, you're good. Like if anything, if you're really nervous about this, try just buying one product. You can do like a retail arbitrage type thing where you find a product that's on a discount, send it into Amazon's warehouse as an FBA product. Even if you don't make any money, even if you lose money, just in order to learn the process and like get over that fear, I recommend doing that to start.
Launching and Scaling Strategies
00:19:15
Speaker
Yeah, I think so too. I think a lot of people don't mention this, but it is definitely recommended that you learn how to do everything on Amazon, even if it's just with any random product. Yeah. And just expect that you're going to fail. But like you're going to learn.
00:19:28
Speaker
It's like driving a car and you drive with a shitty car that if you hit it in the different walls and stuff, it's fine. And then when you actually are like, OK, I'm going to go for it. I'm actually gonna launch my own product. It's not like, oh, like how do I send inventory? How do I add a UPC code? How do I do discount? Because you've already gone through all of the the mechanics. 100%. Okay. Now you have a product, you have a product listing, you're sending the inventory to Amazon so that, you know, they can fulfill it.
00:19:52
Speaker
How do you launch the product on Amazon and start making money? So ideally, you do social media, you grow an email list, you get like a, what I call it like a launch group, you get a tribe together. I mean, I could talk about this for hours.
00:20:04
Speaker
If you wanna take this seriously, you get a bunch of customers that are hyped about your product so that on the day that you launch it, you're gonna get as many sales as possible. Have a whole email sequence leading up to the sale, a bunch of social media posts leading up to the sale,
00:20:16
Speaker
If that sounds like too much work, then go with your products into your gym, into your workplace, and tell people like, hey, buy this product and I'll Venmo you the price in order to get a review.
00:20:27
Speaker
I've done that before. I think, you know, get 50 reviews from friends. I mean, When I say friends and family, and I don't you can disclaimer here, don't ever get someone that's been on the same Wi-Fi as you.
00:20:38
Speaker
If you've logged into your Amazon seller account on the same Wi-Fi as one of your friends or family, don't get them to buy the product and leave a review. But most people you know have probably never logged into the same Wi-Fi that you log into your Amazon seller account.
00:20:49
Speaker
So I said, when I launched Carnivore Electrolytes, I sent out like 50 text messages to friends and family and just saying, hey, will you buy this product? And I told them, search for Carnivore Electrolytes. It's probably going on page two.
00:21:01
Speaker
Click on it, buy it, and I'll Venmo you the price. And that worked actually super well. And also, most of your friends are willing to get a free product from you for like a little bit of work, and they want to support you.
00:21:12
Speaker
Ideally, you've been talking about it on social media for the weeks or months leading up to it. So they're like, wow, I'm really excited. Like, when does carnivore electrolytes come out or whatever your product is? And they don't even need you to pay them, but it's worth the investment just to give your friends and families like the Venmo for the price, I think. Yeah, I do i do that too all the time. That's how I usually launch is with a bunch of friends and family. And over the course of the years, you launched Carnivore Electrolytes, you're probably going to do a new flavor and you kind of keep building up that list. And so with every new release, you just get a bunch of people to buy it and
00:21:44
Speaker
that actually triggers the Amazon algorithm, like a combination of that plus like external traffic from let's say TikTok shop coming into Amazon, you know, people are like, oh, what's this carnivore electrolyte that everyone's posting about? And that is very, very strong positive signals to Amazon that, hey, this is a good product, let's rank it higher organically, and you start making more sales from Amazon's audience, not just to your own audience. and Another thing in my Amazon FBA program, we actually, since they're like Mina said earlier, there's like over 2000 students, everyone really supports everyone else. So when I launch a new product, I'm like, Hey everybody, will you buy this product and leave a review? And they do that for me and then I'll do it for them in exchange. And you know, usually that works pretty well.
00:22:23
Speaker
So that's another like benefit of joining my program. Yeah. Yeah. Yeah. And, and, and, uh, do you also run PPC like ads? Yeah, we do though. Honestly, with carnivore electrolytes, I feel like we're constantly almost running out of inventory. So I turn it off. PPC for me hasn't been as profitable. It's like almost break even a lot of times, which is good for advertising.
00:22:44
Speaker
But honestly, I'll turn off PPC and it'll still do super well. yeah So I haven't spent the time with previous products I've launched. I actually go in there and I spend like the hours it takes in order to maximize it. I've had my assistant kind of work on it.
00:22:58
Speaker
think he's done an okay job. Okay. um but yeah Yeah. Yeah. I mean, like it kind of is exactly the same story as me where when I decided to quit and turn off all my ads for MMA Nutrition, the product just ranked really well. And I think it's because, you know, you create a really good product and people want it. And so even though you're not constantly advertising, Right. That's the difference between you know launching an okay product and and you know maybe there's other better ones or launching the best thing for you. There's only one carnivore electrolytes out there. Now that you're on Amazon and you're selling, but like how do you go from five to 10,000 a month in revenue to 100,000 a month in revenue, 30,000 a month in profit every single month? Sure, so TikTok Shop right now has been really hot for us.
00:23:38
Speaker
You need the right kind of product. I think Carnivore Electrolytes is the perfect kind of product because if you are a TikToker that's talking about the carnivore diet, it's very easy to talk about our product. We give a good percentage of a affiliate commission.
00:23:50
Speaker
PPC is another one. Like if you actually master PPC, that's a great avenue. There's social media. A lot of people don't think about this, but if you're willing to be the face of your brand or you find someone that's willing to be the face of your brand,
00:24:03
Speaker
sky's the limit. Like, look at Kylie Jenner. Freaking billionaire. Why? Because of social media. She launches these products and she has a huge following. People buy whatever she wants. Look at all these celebrities that have tequila brands.
00:24:14
Speaker
Logan Paul Prime. Yeah, Logan Paul Prime. Mr. Beast with Feastables. People are starting to catch on to this. Like, all these influencers are realizing, oh, I should also be selling a product. But people selling products should realize, I should also be an influencer. So it goes both ways.
00:24:29
Speaker
I understand not everyone wants to get in front of the camera and do that. You can hire influencers though. You can pay them. That's another thing. There's a reason that I think Kylie Jenner or what's ah the, all the the Kardashians, Kim Kardashian, I heard she charges like a million dollars a post.
00:24:43
Speaker
Now, The reason she's able to charge a million dollars a post is because it works. When Kim Kardashian talks about a product, people go buy it. For me, Tim Ferriss is a guy. When Tim Ferriss recommends something, I'm like, all right, I'm going buy it. Like, I trust he's done his research.
00:24:56
Speaker
And, you know, um everyone's probably got people that when they. The Huberman. ah Huberman is another one. Yeah. Yeah, so you can pay people to endorse your product. And now a lot of people are only going to endorse it or endorse it if it is a good quality product. But you know for a little bit of cash, they're willing to talk about your product instead of the competitors. I'm sure there's hundreds of other like marketing opportunities. Yeah, but essentially I think the the summary is you need to get your product in front of more people and then keep making it a better product so that more people want to buy it. And especially if it's a consumable, if it's a good product, they're going to return and buy more and more and more of it.
00:25:29
Speaker
All right, man. Hopefully this was solid episode for you guys. Please share. I know this is to help a lot of people. Stay tuned, guys.