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If you sell products in Whole Foods you NEED to know this
54 Plays22 days ago
If your brand is in Whole Foods, you're sitting on a goldmine—and most sellers are missing the opportunity to tap into it.
Here’s the move: Amazon DSP gives you access to the digital billboards inside Whole Foods locations.
Yes—you can target specific Whole Foods stores by ZIP code with hyper-local ads.
If you just launched in Whole Foods, this is how you drive sell-through, get noticed, and expand.
▶️ In this episode, I break down how to use Amazon’s programmatic ad platform to:
• Run in-store TV and billboard ads
• Target affluent Whole Foods shoppers
• Prioritize high-inventory or high-potential stores
• Drive local awareness and boost sell-through rates
• If you want to scale from 1 store to nationwide, this strategy is how you get there.
Ready to assess if DSP is right for your brand? Book a FREE audit with us 👉 https://hubs.la/Q03kQj2P0
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Transcript
Introduction and Overview
00:00:00
Speaker
Welcome back to the Amazon Blueprint Podcast.
Marketing Hack for Whole Foods
00:00:05
Speaker
If you're selling in Whole Foods, I'm about to give you the biggest marketing hack you've ever seen. And this is using Amazon's programmatic advertising platform, Amazon
Utilizing Amazon DSP for Whole Foods Ads
00:00:13
Speaker
DSP. Now, Amazon's DSP platform is incredibly powerful because it has billions and billions of data points on people's consumer behaviors.
00:00:19
Speaker
But what's even better than that is if you've ever been in Whole Foods what you're going to see is there's a lot of that digital
Strategies for Increasing Sales
00:00:25
Speaker
real estate. There's billboards, there's TV ads, there's a lot of digital real estate for advertising inside of Whole Foods.
00:00:30
Speaker
And Amazon DSP is one of the most intelligent ways to access that real estate. So let's say you're inside of a Whole Foods location. How do you get more people while they're inside of Whole Foods to buy your
Targeting Specific Locations
00:00:39
Speaker
product? Now, there's a lot of different things that we can do here. But first of all, if you have more inventory in a certain whole foods than a different whole foods you can actually start running more ads in that whole foods you can get as granular as targeting a specific whole foods and a specific zip code if you know certain whole foods is in an affluent neighborhood you can spend more money there at that whole foods than in other whole foods but the whole point is if someone is in whole foods and you just launched in whole foods odds are They're not going to know that your
Enhancing Visibility with TV Ads and Infographics
00:01:05
Speaker
products there. They have to run through the shelves or maybe you have a placement or maybe you have a pop up and you have a salesperson there giving samples and testing. But what's even better is if you create really good TV ads or if you can create really compelling infographics, you can actually get people that are already inside of Whole Foods to see your product, see that it's there and actually go and buy it.
Expanding Distribution from Successful Sales
00:01:22
Speaker
Now, why is this so powerful? A lot of brands that are launching on Whole Foods, they get one or two Whole Foods to start, they test them, they make sure that there's a lot of sell through rate. And then from there, if you're selling well, Whole Foods will expand the nation wide.
00:01:33
Speaker
Obviously, it's not that simple, but you get the point. Now, by utilizing Amazon DSP, you can actually put marketing dollars in a really effective way. Now, if you know you're going to be in one specific Whole Foods, you can put ad dollars behind being on those billboards and being on those screens. And more and more people are going to see your product. They're going ask about your product. there's going to be a little bit more sell-through. And as a result, your product is going to move off the shelves and what could potentially result in a nationwide
Integrating In-store and External Marketing
00:01:55
Speaker
deal with Whole Foods.
00:01:55
Speaker
Now, if you're already in Whole Foods, if you're already big, how are you getting more people to your products? Are you just banking on the fact that you have really good branding, really good marketing outside of Whole Foods, you know, Facebook, Meta, TikTok shop, and then people in Whole Foods are just going to you know know that you're there and go and buy you. What's better than that is to actually have the advertising inside of that Whole Foods location and make sure people are aware that the product is in that Whole Foods and you can get as detailed as saying exactly what aisle people need to go to to buy your
Encouragement to Use Amazon DSP
00:02:21
Speaker
product. If you're on Whole Foods, you got to get on this now.
00:02:23
Speaker
Link in the description if you want to get started or even assess if Amazon DSP is good for you.
Closing Remarks
00:02:27
Speaker
all right guys, that's it for this episode. I hope you enjoyed it. I highly recommend you guys go and listen to the other episodes I have on here and go check out my YouTube channel, Mina Elias. I'm dropping a ton of fire content on there.
00:02:38
Speaker
All right, see you in the next episode.