185. Erica Moore: Founder of specialty tea company eteaket for balancing business minds

The brand eteaket was started in 2008 when ex-lawyer and founder, Erica Moore, had a moment of clarity and realised she wanted to do something more fulfilling with her life.

It was founded on a belief that we were all born to chase our dreams and find our passion.

Erica had a passion for the power of proper leaf tea to make the everyday better through allowing people to connect and create moments.

We believe that life's all about recognising and appreciating those brief moments of joy and happiness.

In every part of the world, tea has the ability to create a gentle yet vibrant atmosphere that brings people together and inspires them to live their best life seeking health and happiness.

Timestamps:

[1:00] How were you at the start before the business was very different than it its today?

[5:15] Where did the inspiration for ‘pause’ come from?

[7:35] You started off as a big, shiny corporate lawyer in London. How did you segue into tea?

[9:25] Chinese elements and deciding to close the tea room

[18:00] Is it flexible space?

[20:00] Tell us about your product

[23:45] You reshaped your business to fit and work for you

[28:10] What is your destiny or purpose?

[30:00] If your business had a character or personality who would it be?

https://www.eteaket.co.uk

https://www.facebook.com/eteaket

https://www.instagram.com/eteaket/

https://twitter.com/eteaket

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