Award-winning B2B content and marketing leader, Micheal Lowe, sat down to share his perspective on category creation, and the powers that marketing started can unlock when doing so.



Connect with Michael on LinkedIn [https://www.linkedin.com/in/mlowe08/]



Get Tim's book, The Marketing Starter on Amazon [https://amzn.to/4dB6WO8]



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Unlocking the Power of Category Creation with Michael Lowe

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.