Designing for Emotional Engagement with Megan Zimmer

Megan Zimmer, Director of Strategy & Emotional Engagement at Deeply Human, joins Tim Hines to unpack the power of emotional engagement design—a strategy that blends storytelling, psychology, and intentional design to create meaningful brand and event experiences. Drawing from her theater background, Megan shares how understanding core emotions like safety, importance, and love can influence decision-making and loyalty. They explore the role of self-empathy, wellness, and technology in designing environments that feel welcoming and emotionally resonant.

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