The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework.



Connect with Liz on LinkedIn [https://www.linkedin.com/in/lizlathan/] or at Club Ichi [https://www.weareichi.com/]



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Understanding Return on Emotion with Liz Lathan

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.