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The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids image

The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids

E164 · Building your Brand
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0 Plays3 hours ago

In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster!

Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it.

Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it.

Key Takeaways:

  • Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication.

  • It is important to differentiate between building a community and building an audience, as they are not the same.

  • Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment.

  • Dealing with churn is one of the biggest challenges of running a community.

  • The rewards of building a community, such as seeing members connect and support each other, are invaluable.

Episode Highlights:

01:47 Frankie's Journey: From Freelancer to Community Builder

04:09 Challenges and Triumphs of Managing a Growing Community

07:17 Transitioning to a Paid Community Model 

09:52 Understanding the Difference Between Community and Audience

22:06 Balancing Community Management with Freelance Work 

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