Transcript
Speaker: What do you call an underground group of solar professionals on a mission to create a more sustainable world?
Speaker: We call ourselves solopreneurs.
Speaker: And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
Speaker: Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
Speaker: We are solopreneurs and this is our story.
Speaker: Jeff Bezos is possibly one of the most recognizable men in this world, but did you know that he is a solar selling assassin?
Speaker: And I'm gonna show you how he transformed my solar sales pitch for the better and what he can do to help you skyrocket your sales, coming right up.
Speaker: What's up, solarpreneurs?
Speaker: James Szeriski, the world's leading solar consultant, and I want to talk about the man, Jeff Bezos, CEO of Amazon.
Speaker: If you guys haven't checked out a documentary or something on him, super worth your time.
Speaker: There's a lot of great and profound principles you can learn from this guy.
Speaker: I'm going to share with you one of them that has literally allowed me to maintain a 90% close rate, unheard of close rates, and present in less than 20 minutes.
Speaker: as a solar consultant and how all of my reps, and I've helped thousands of reps do this in a proven system.
Speaker: So this stuff works, guys, and how we're able to do it, extracting this one principle from the man himself, Jeff Bezos.
Speaker: So without further ado, here is the quote from him.
Speaker: He says, and the background on this is pretty simple.
Speaker: In the early 2000s, this is about 2001, 2002,
Speaker: late 90s, early 2000s, internet boom, right?
Speaker: Bezos is working on Amazon.com and one of his investors on the board, and he goes to him and he says, Jeff, why are we posting negative reviews on Amazon.com with customers?
Speaker: And at the time, you gotta realize all e-commerce stores, the very few that were there, were only posting the positive reviews.
Speaker: They were going through, filtering out customer reviews, just put the five stars on there and boom.
Speaker: Okay, very different from today's world, but back then this was very commonplace.
Speaker: And Jeff said this quote, he said, people don't buy when we sell something to them, right?
Speaker: We don't make money when we sell something to someone.
Speaker: We make money when we help someone make a purchase decision.
Speaker: Say that again.
Speaker: We don't make money when we sell someone solar.
Speaker: We help, we make money when someone who's interested in solar is able to make a purchase decision because of us, okay?
Speaker: This is super profound stuff.
Speaker: Jeff was way ahead of his time because now he completely inverted the entire marketplace.
Speaker: Now there's negative and positive reviews.
Speaker: And because of those negative reviews, his manufacturers and his products were able to go improve themselves, become better, come back, and become full circle.
Speaker: It made Amazon even better of a place.
Speaker: It became a trusted place that people could go and know they're going to get a real review because he shows the negative stuff as well as the positive things.
Speaker: So how does this apply to you and solar?
Speaker: You need to focus your attention not on making sales.
Speaker: You need to focus your attention on helping homeowners make an educated decision on whether solar is right for them or not.
Speaker: It's a very subtle switch, but it makes a massive difference because one puts you at a low status position like every other salesperson competing for the same deal, becoming needy and desperate, trying to just get this deal done.
Speaker: The other one helps you become a trusted advisor of these homeowners.
Speaker: The other one levels the playing field to where they trust you like a family member because you're willing to tell them if something's not good or it is a good fit for them.
Speaker: And the subtle switch is different.
Speaker: This is the reason why I'm able to maintain the 90% close ratio and I never get objections is because I tell homeowners this simple thing from the beginning.
Speaker: I say, look, my job is to help you make an educated decision on solar.
Speaker: It doesn't make sense for every home.
Speaker: In fact, there's...
Speaker: probably 30, 40% of a chance that you're not gonna qualify for solar, and that's fine, and I'm gonna be the first person to tell you, okay?
Speaker: But my job is to help you make that decision.
Speaker: Can you agree that you will be able to help me help you make that yes or no decision by the end of our appointment today?
Speaker: And that's it.
Speaker: Because what did they just do?
Speaker: They just agreed that they're going to say yes or no.
Speaker: Hey, I'm going to help you decide.
Speaker: Can you be decisive and say yes or no at the end of this appointment?
Speaker: Not giving me an excuse like I need to think about it or something like that, right?
Speaker: It's gone, okay?
Speaker: And you're going to give them the information because your pitch is polished, you're presenting well, and you're able to help them make that decision because that's your job.
Speaker: They could go get educated on solar on the internet.
Speaker: It's not a mystery.
Speaker: You could go do this, okay?
Speaker: There's tons and tons of stuff out there.
Speaker: They need you to help them decide.
Speaker: That's what a closer does.
Speaker: And you know you don't get paid unless you close.
Speaker: So become a freaking closer.
Speaker: Help people make decisions.
Speaker: Stop trying to sell solar.
Speaker: Guys, that's it for today's video.
Speaker: Thumbs up, like, subscribe.
Speaker: You know the drill.
Speaker: If you enjoyed the video, share it with somebody else.
Speaker: And I'll see you guys in the next one.
Speaker: Hey listeners, it's James Swiderski here.
Speaker: I promise we'll be right back to this fire content you're enjoying, but I'd be remiss if I didn't tell you about the number one training platform that I trust my own clients as well as my own solar team with, and it's called the Solar Spartan System.
Speaker: Now the Solar Spartan system is not your traditional course.
Speaker: It's a solar sales transformation experience that's combined over 11,000 hours of research on today's top sales and marketing professionals and condense their strategies into one streamlined system that practically forces you, yeah,
Speaker: That's right, forces you to have success in reaching your goals.
Speaker: And the best part is, guys, it's designed specifically for solar, and it's been tested on over 800 solar professionals to date.
Speaker: Now, you might be saying, James, that's cool, but...
Speaker: How does it force me to have success?
Speaker: And this is where it gets pretty ninja, my friend.
Speaker: So listen up.
Speaker: So here's what makes the Solar Spartan system so effective.
Speaker: It's the combination of applying the minimum amount of inputs, minimum effective dose of what it takes to get you to that next level.
Speaker: Combining that with the power of social accountability and then top-notch strategies used by today's solar professionals, solopreneurs, right?
Speaker: So what does this mean for you?
Speaker: No more watching 15-hour courses.
Speaker: No more banging your head trying to figure out how to apply Grant Cardone's strategies over here and Dan Lok's strategies over here to solar specifically.
Speaker: And no more guesswork.
Speaker: The Solar Spartan system is 100% action oriented, meaning you won't be given more content to study than what you need to actually reach your next four deals, 10 deals, 16, 20 deals, whatever your goal is, there's a milestone for it within the system.
Speaker: And to give you guys an idea of what you can expect out of this, I've taken some of my lowest producing reps and clients from closing one to maybe struggling to get that third or fourth deal a month, all the way to closing 18 to 20 deals a month in less than 90 days.
Speaker: It's that good.
Speaker: That's why I want to go ahead and offer you guys, solopreneur listeners, a special discount on the Solar Spartan System.
Speaker: You guys head on over to solarspartansystem.com.
Speaker: You could try it out for 30 days.
Speaker: Again, guys, don't put your success on hold.
Speaker: This is something I would not promote on the podcast if I didn't fully believe in it.
Speaker: It's something I trust my clients, but as well, my own solar company, my own reps, they go through this exact same training.
Speaker: So again, head over to solarspartansystem.com to get started and my team and I will see you inside.
Speaker: Wow, what another value-packed episode of The Solarpreneur.
Speaker: Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
Speaker: And we do it all for free.
Speaker: And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes so that we can help more solopreneurs like you to change the world.
Speaker: And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
Speaker: Remember, you need to leave us a review on iTunes to qualify for the training package.
Speaker: So take care of that now and we'll see you on the next episode.
