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Solar Sales Lessons From Jeff Bezos (CEO at Amazon) image

Solar Sales Lessons From Jeff Bezos (CEO at Amazon)

E57 · The Solarpreneur
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36 Plays6 years ago

While Amazon hasn't started installing their own solar panels yet (although I wouldn't be surprised) Jeff Bezos still happens to be one of the most forward thinking business men of our time and there's a lot we can learn from him that applies to our solar career.


In this video, the world's leading solar consultant James Swiderski will be sharing one profound principle from Jeff that he used to build three multi million dollar solar companies.


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★🏆★ The World's #1 Solar Sales & Marketing Training Platform ★🏆★


Check out the Solar Spartan System down below if you want to see how we can personally help you close an extra 5-10 solar deals a month:


https://solarspartansystem.com/


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Click Here If You Want To Learn How I Turned My Team Of 6 Lazy, Unmotivated Solar Reps Into Solar Selling & Lead Gen Machines That Closed $8.3 Million In Less Than 9 Months: https://solarspartansystem.com/solar-company


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Subscribe To Our Podcast ► https://anchor.fm/solarpreneur


James Swiderski started as a completely broke solar sales rep in SLC Utah at age 19 and in 9 short months took his start-up solar company to over $8,300,000 in sales with a small team of six.


He's invested over $244,000 on books, events, courses, sales programs, mentors and masterminds and 21,200+ hours to acquire the knowledge necessary to become the world's leading solar entrepreneur/consultant.


After scaling his own company, he began sharing the strategies he has learned and grew 3 eight-figure solar companies and coached over 1079+ solar reps across the globe who have collectively closed over $50,000,000 in deals in less than 2 years.


His story is great, but yours will be even greater. James believes that the solar industry is in desperate need of a modern approach to selling, one that instantly separates you from the competition and lets you scale your solar sales to the moon.


★☆★ CONNECT WITH JAMES ON SOCIAL MEDIA ★☆★


YouTube ► https://www.youtube.com/channel/UCTPWRNPXR8x9f-SdlZldbaA

Solarpreneur Blog & Website ► https://solarpreneurs.com/

Facebook ► https://www.facebook.com/jamespswiderski

Linkedin ► https://www.linkedin.com/in/james-swiderski-8a520913b/

Podcast ► https://anchor.fm/solarpreneur

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Transcript

Introduction to Solopreneurs

00:00:00
Speaker
What do you call an underground group of solar professionals on a mission to create a more sustainable world?
00:00:05
Speaker
We call ourselves solopreneurs.
00:00:08
Speaker
And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
00:00:18
Speaker
Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
00:00:30
Speaker
We are solopreneurs and this is our story.

Jeff Bezos's Innovative Sales Approach

00:01:00
Speaker
Jeff Bezos is possibly one of the most recognizable men in this world, but did you know that he is a solar selling assassin?
00:01:09
Speaker
And I'm gonna show you how he transformed my solar sales pitch for the better and what he can do to help you skyrocket your sales, coming right up.
00:01:23
Speaker
What's up, solarpreneurs?
00:01:24
Speaker
James Szeriski, the world's leading solar consultant, and I want to talk about the man, Jeff Bezos, CEO of Amazon.
00:01:31
Speaker
If you guys haven't checked out a documentary or something on him, super worth your time.
00:01:36
Speaker
There's a lot of great and profound principles you can learn from this guy.
00:01:39
Speaker
I'm going to share with you one of them that has literally allowed me to maintain a 90% close rate, unheard of close rates, and present in less than 20 minutes.
00:01:48
Speaker
as a solar consultant and how all of my reps, and I've helped thousands of reps do this in a proven system.
00:01:53
Speaker
So this stuff works, guys, and how we're able to do it, extracting this one principle from the man himself, Jeff Bezos.

Trust through Transparency in Sales

00:02:00
Speaker
So without further ado, here is the quote from him.
00:02:02
Speaker
He says, and the background on this is pretty simple.
00:02:04
Speaker
In the early 2000s, this is about 2001, 2002,
00:02:08
Speaker
late 90s, early 2000s, internet boom, right?
00:02:11
Speaker
Bezos is working on Amazon.com and one of his investors on the board, and he goes to him and he says, Jeff, why are we posting negative reviews on Amazon.com with customers?
00:02:23
Speaker
And at the time, you gotta realize all e-commerce stores, the very few that were there, were only posting the positive reviews.
00:02:28
Speaker
They were going through, filtering out customer reviews, just put the five stars on there and boom.
00:02:33
Speaker
Okay, very different from today's world, but back then this was very commonplace.
00:02:37
Speaker
And Jeff said this quote, he said, people don't buy when we sell something to them, right?
00:02:43
Speaker
We don't make money when we sell something to someone.
00:02:46
Speaker
We make money when we help someone make a purchase decision.
00:02:51
Speaker
Say that again.
00:02:52
Speaker
We don't make money when we sell someone solar.
00:02:55
Speaker
We help, we make money when someone who's interested in solar is able to make a purchase decision because of us, okay?
00:03:03
Speaker
This is super profound stuff.
00:03:04
Speaker
Jeff was way ahead of his time because now he completely inverted the entire marketplace.
00:03:10
Speaker
Now there's negative and positive reviews.
00:03:12
Speaker
And because of those negative reviews, his manufacturers and his products were able to go improve themselves, become better, come back, and become full circle.
00:03:20
Speaker
It made Amazon even better of a place.
00:03:22
Speaker
It became a trusted place that people could go and know they're going to get a real review because he shows the negative stuff as well as the positive things.
00:03:30
Speaker
So how does this apply to you and solar?

Guiding Informed Solar Decisions

00:03:33
Speaker
You need to focus your attention not on making sales.
00:03:37
Speaker
You need to focus your attention on helping homeowners make an educated decision on whether solar is right for them or not.
00:03:43
Speaker
It's a very subtle switch, but it makes a massive difference because one puts you at a low status position like every other salesperson competing for the same deal, becoming needy and desperate, trying to just get this deal done.
00:03:55
Speaker
The other one helps you become a trusted advisor of these homeowners.
00:04:00
Speaker
The other one levels the playing field to where they trust you like a family member because you're willing to tell them if something's not good or it is a good fit for them.
00:04:08
Speaker
And the subtle switch is different.
00:04:10
Speaker
This is the reason why I'm able to maintain the 90% close ratio and I never get objections is because I tell homeowners this simple thing from the beginning.
00:04:18
Speaker
I say, look, my job is to help you make an educated decision on solar.
00:04:24
Speaker
It doesn't make sense for every home.
00:04:25
Speaker
In fact, there's...
00:04:27
Speaker
probably 30, 40% of a chance that you're not gonna qualify for solar, and that's fine, and I'm gonna be the first person to tell you, okay?
00:04:34
Speaker
But my job is to help you make that decision.
00:04:37
Speaker
Can you agree that you will be able to help me help you make that yes or no decision by the end of our appointment today?
00:04:44
Speaker
And that's

Building Trust in Decision-Making

00:04:45
Speaker
it.
00:04:45
Speaker
Because what did they just do?
00:04:46
Speaker
They just agreed that they're going to say yes or no.
00:04:50
Speaker
Hey, I'm going to help you decide.
00:04:52
Speaker
Can you be decisive and say yes or no at the end of this appointment?
00:04:55
Speaker
Not giving me an excuse like I need to think about it or something like that, right?
00:04:59
Speaker
It's gone, okay?
00:05:00
Speaker
And you're going to give them the information because your pitch is polished, you're presenting well, and you're able to help them make that decision because that's your job.
00:05:08
Speaker
They could go get educated on solar on the internet.
00:05:11
Speaker
It's not a mystery.
00:05:12
Speaker
You could go do this, okay?
00:05:14
Speaker
There's tons and tons of stuff out there.
00:05:16
Speaker
They need you to help them decide.
00:05:19
Speaker
That's what a closer does.
00:05:20
Speaker
And you know you don't get paid unless you close.
00:05:23
Speaker
So become a freaking closer.
00:05:25
Speaker
Help people make decisions.
00:05:27
Speaker
Stop trying to sell solar.
00:05:28
Speaker
Guys, that's it for today's video.
00:05:30
Speaker
Thumbs up, like, subscribe.
00:05:32
Speaker
You know the drill.
00:05:32
Speaker
If you enjoyed the video, share it with somebody else.
00:05:34
Speaker
And I'll see you guys in the next one.

Introducing the Solar Spartan System

00:05:37
Speaker
Hey listeners, it's James Swiderski here.
00:05:39
Speaker
I promise we'll be right back to this fire content you're enjoying, but I'd be remiss if I didn't tell you about the number one training platform that I trust my own clients as well as my own solar team with, and it's called the Solar Spartan System.
00:05:53
Speaker
Now the Solar Spartan system is not your traditional course.
00:05:56
Speaker
It's a solar sales transformation experience that's combined over 11,000 hours of research on today's top sales and marketing professionals and condense their strategies into one streamlined system that practically forces you, yeah,
00:06:11
Speaker
That's right, forces you to have success in reaching your goals.
00:06:15
Speaker
And the best part is, guys, it's designed specifically for solar, and it's been tested on over 800 solar professionals to date.
00:06:24
Speaker
Now, you might be saying, James, that's cool, but...
00:06:26
Speaker
How does it force me to have success?
00:06:28
Speaker
And this is where it gets pretty ninja, my friend.
00:06:30
Speaker
So listen up.
00:06:31
Speaker
So here's what makes the Solar Spartan system so effective.
00:06:36
Speaker
It's the combination of applying the minimum amount of inputs, minimum effective dose of what it takes to get you to that next level.
00:06:45
Speaker
Combining that with the power of social accountability and then top-notch strategies used by today's solar professionals, solopreneurs, right?
00:06:54
Speaker
So what does this mean for you?
00:06:56
Speaker
No more watching 15-hour courses.
00:06:58
Speaker
No more banging your head trying to figure out how to apply Grant Cardone's strategies over here and Dan Lok's strategies over here to solar specifically.
00:07:07
Speaker
And no more guesswork.
00:07:09
Speaker
The Solar Spartan system is 100% action oriented, meaning you won't be given more content to study than what you need to actually reach your next four deals, 10 deals, 16, 20 deals, whatever your goal is, there's a milestone for it within the system.
00:07:26
Speaker
And to give you guys an idea of what you can expect out of this, I've taken some of my lowest producing reps and clients from closing one to maybe struggling to get that third or fourth deal a month, all the way to closing 18 to 20 deals a month in less than 90 days.
00:07:42
Speaker
It's that good.
00:07:44
Speaker
That's why I want to go ahead and offer you guys, solopreneur listeners, a special discount on the Solar Spartan System.
00:07:50
Speaker
You guys head on over to solarspartansystem.com.
00:07:53
Speaker
You could try it out for 30 days.
00:07:55
Speaker
Again, guys, don't put your success on hold.
00:07:58
Speaker
This is something I would not promote on the podcast if I didn't fully believe in it.
00:08:02
Speaker
It's something I trust my clients, but as well, my own solar company, my own reps, they go through this exact same training.
00:08:10
Speaker
So again, head over to solarspartansystem.com to get started and my team and I will see you inside.

Exclusive Offers and Listener Engagement

00:08:17
Speaker
Wow, what another value-packed episode of The Solarpreneur.
00:08:21
Speaker
Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
00:08:31
Speaker
And we do it all for free.
00:08:33
Speaker
And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes so that we can help more solopreneurs like you to change the world.
00:08:46
Speaker
And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
00:08:55
Speaker
Remember, you need to leave us a review on iTunes to qualify for the training package.
00:08:59
Speaker
So take care of that now and we'll see you on the next episode.