Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
How to be a Solar Spartan - Alex Smith image

How to be a Solar Spartan - Alex Smith

E173 ยท The Solarpreneur
Avatar
75 Plays4 years ago

Tune in now and don't forget to sign up for www.solciety.co!

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.

Speaker 2 (00:42):

What's going on. Solarpreneurs we're here and this very special episode because we're alive at, I guess it's not door to door Fest, but, um, Danny Pessy Taylor McCarthy's knock star event here live in key west Florida, and we have got someone super awesome on the show with us today. We got my man, Alex. Thanks for coming on Alex

Speaker 3 (01:03):

Daily. Thanks for having me. I'm super, super grateful to jump on. The first podcast I've ever done is exciting. Something new.

Speaker 2 (01:08):

I know. And it's well deserved too. You're crushing it. We've had conversations and I'm just super impressed with what Alex has been able to do and Alex Smith, right? Yeah. Okay.

Speaker 3 (01:19):

Got to make sure that the quarterback yeah. Most injuries

Speaker 2 (01:22):

Though. Okay. Okay. He played for Utah. It's my favorite football team. So it's a good name. He's also from San

Speaker 3 (01:28):

Diego. Yeah. Alex would like the quarterback to every one of my clients, literally every time. Cause they was like, like that's not a real name. I'm like, trust me. I told my parents that made it a little too generic. That's what I got. There you go.

Speaker 2 (01:40):

Well, this guy, he's the quarterback of solar. You can call him that because he is every time you throw in a solar deal, it's getting installed up there. So he's doing some pretty awesome stuff. So Alex, do you want to start off telling us kind of your background in a door-to-door, how you first got in the industry into solar and all that.

Speaker 3 (01:57):

So I went to FSU fun school, good times. Good memories met a lot of good people, developed a lot of bad habits. A lot of friends that kind of bring me in the wrong direction. Um, but it was a good time. It was part of growing and, you know, experience. I'm happy I had. So when I graduated from FSU or was about to graduate, I didn't know what I was going to do at all. All my friends already accepted the roles like 50, 60, $70,000 a year jobs. And I thought they were crushing it because I didn't go to any career fairs. I didn't show up to anything. And I was like, man, and then the interviews I did get, I didn't show up because the people that were recruiting me, I was like, I don't want to be like those people. Like I don't, I wasn't trying to say like an arrogant way or think about it go away.

Speaker 3 (02:30):

But they were trying to bring me in. And I was just like, I don't think they are very happy with where they're at. So I never went to any of the interviews. And so luckily someone I became friends with because he worked at a bar, he just hit me up and told me about the opportunity. And he's was in California, said he made $10,000 his first month. And I was like, that's a heck of a lot better than 50, 60, 70 K a year. And then he dropped the ball. It's going to be door to door. And he just done. And I was like, man, I was a

Recommended
Transcript

Introduction and Taylor's Journey

00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a Solarpreneur you might ask?
00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:42
Speaker
What's going on, solopreneurs?

Live from Noxstar and Introducing Alex

00:00:44
Speaker
We are here and it's a very special episode because we are live at, I guess it's not door-to-door fest, but Danny Pesci, Taylor McCarthy's Noxstar event here live in Key West, Florida.
00:00:56
Speaker
And we have got someone super awesome on the show with us today.
00:01:00
Speaker
We got my man, Alex.
00:01:01
Speaker
Thanks for coming on, Alex.
00:01:03
Speaker
Taylor, thanks for having me.
00:01:04
Speaker
I'm super grateful to jump on the first podcast I've ever done.
00:01:07
Speaker
It's exciting.
00:01:07
Speaker
It's something new.
00:01:08
Speaker
I know, and it's well-deserved.
00:01:10
Speaker
You're crushing it.
00:01:11
Speaker
We've had conversations and just super impressed with what Alex has been able to do.
00:01:16
Speaker
And Alex Smith, right?
00:01:18
Speaker
Yeah.
00:01:18
Speaker
Okay.
00:01:19
Speaker
Got to make sure.
00:01:20
Speaker
Like the quarterback?
00:01:21
Speaker
Yeah.
00:01:21
Speaker
Less injuries, though.
00:01:22
Speaker
Okay, okay.
00:01:23
Speaker
He played for Utah.
00:01:24
Speaker
It's my favorite football team.
00:01:25
Speaker
No kidding?
00:01:26
Speaker
So, it's a good name.
00:01:27
Speaker
He's also from San Diego.
00:01:29
Speaker
I make the same joke.
00:01:30
Speaker
Yeah, Alex Smith, like the quarterback, to every one of my clients.
00:01:31
Speaker
Literally every time.
00:01:32
Speaker
Because they always be like, oh, Alex Smith, like the quarterback.
00:01:34
Speaker
Like, that's not a real name.
00:01:35
Speaker
I'm like...
00:01:36
Speaker
Trust me, I told my parents I made it a little too generic, but it's what I got.
00:01:39
Speaker
There you go.
00:01:40
Speaker
Well, this guy, he's the quarterback of solar.
00:01:43
Speaker
You can call him that because every time he throws in a solar deal, it's getting installed up there.
00:01:48
Speaker
So he's doing some pretty awesome stuff.

Alex's College Struggles and Move to Solar Sales

00:01:50
Speaker
So Alex, do you want to start off telling us kind of your background in Doradoor, how you first got in the industry and into solar and all that?
00:01:57
Speaker
Yeah, so I went to FSU, fun school, good times, good memories, met a lot of good people, developed a lot of bad habits, a lot of friends that would kind of bring me in the wrong direction, but it was a good time and it was part of growing and the experience I'm happy I had.
00:02:10
Speaker
So when I graduated from FSU or was about to graduate, I didn't know what I was going to do at all.
00:02:15
Speaker
All my friends already accepted their roles like $50,000, $60,000, $70,000 a year jobs and I thought they were crushing it.
00:02:20
Speaker
Because I didn't go to any career fairs.
00:02:21
Speaker
I didn't show up to anything.
00:02:23
Speaker
And I was like, man.
00:02:23
Speaker
And then the interviews I did get, I didn't show up because the people that were recruiting me, I was like, I don't want to be like those people.
00:02:28
Speaker
Like, I wasn't trying to say it in an arrogant way or think about it in an arrogant way, but...
00:02:31
Speaker
They were trying to bring me in and I was like, I don't think they're very happy with where they're at.
00:02:34
Speaker
So I never went to any of the interviews.
00:02:36
Speaker
And so luckily, someone I became friends with because he worked at a bar, he just hit me up and told me about the opportunity.
00:02:44
Speaker
And he was in California, said he made $10,000 his first month.
00:02:48
Speaker
And I was like, that's a heck of a lot better than 50, 60, 70K a year.
00:02:50
Speaker
And then he dropped the ball, it's gonna be door to door.
00:02:53
Speaker
And I was like, man, I was a triple major.
00:02:56
Speaker
I did finance, professional sales, and marketing.
00:02:58
Speaker
So definitely didn't expect to go door to door.
00:03:02
Speaker
But at the end of the day, I was willing to take a bet on myself for that one.
00:03:05
Speaker
And I didn't have anything else lined up.
00:03:07
Speaker
So I was pretty excited to get away from everyone I knew.
00:03:10
Speaker
And just get a chance to kind of recreate myself rather than just being this frat star or whatever else you want to call me at FSU.
00:03:15
Speaker
I wanted to like, all right, let me peek in a different bubble.
00:03:18
Speaker
I did really well in this bubble.
00:03:19
Speaker
It's a small vicinity, 2.3 miles or whatever in Tallahassee.
00:03:23
Speaker
I wanted to bring that to a bigger area, right, in my career path.
00:03:27
Speaker
And so I moved out to California and started Solar door-to-door.
00:03:32
Speaker
Wow.
00:03:32
Speaker
Incredible.
00:03:33
Speaker
Funny thing getting out there, too, I don't come for money.
00:03:36
Speaker
So I had to borrow four grand for my grandma to get out there.
00:03:39
Speaker
That was enough to ship the car.
00:03:41
Speaker
And then I had to pay...
00:03:42
Speaker
The security deposit, which in Walnut Creek, for those who know, is very expensive.
00:03:46
Speaker
So my security deposit and the car, I basically had no money when I got there.
00:03:49
Speaker
So it was freezing out.
00:03:50
Speaker
I didn't have money to buy a jacket or anything.
00:03:53
Speaker
And so when I got out there, it was do or die.
00:03:56
Speaker
100% commission based, getting paid a lot less than what we're getting paid now.
00:03:58
Speaker
So I'm always grateful thinking back to what it was before.
00:04:02
Speaker
And just put my head down, deleted all my social media, didn't talk to any girls, didn't have anyone dragging me in the wrong direction.
00:04:08
Speaker
So I was just hyper focused.
00:04:10
Speaker
And I was sleeping on a pool float.
00:04:12
Speaker
So I didn't have any furniture.
00:04:14
Speaker
So it was an expensive apartment with nothing in it.
00:04:16
Speaker
Standing up, eating.
00:04:18
Speaker
And then, yeah, sleeping on a pool floor.
00:04:19
Speaker
You wake up really early because those things deflate.
00:04:21
Speaker
You exceed a certain body weight.
00:04:23
Speaker
You end up on the ground.
00:04:24
Speaker
So I just wake up, and this is the only thing I eat, slept, and breathed every single day.
00:04:29
Speaker
And so that was the kickoff to my career.
00:04:31
Speaker
That's crazy, dude.
00:04:33
Speaker
And yeah, if you haven't seen Alex on social media, go give him a follow.
00:04:37
Speaker
We'll drop his info after.
00:04:38
Speaker
But this guy, you can't tell if he has a bulletproof vest on or if it's real life because, I mean, he's jacked out of his mind.
00:04:44
Speaker
So if you can imagine this guy all pure muscle sleeping on a pool float, I think I'm sure is deflating pretty quick.
00:04:51
Speaker
Yeah, it was like 2, 3 a.m., start feeling the ground.
00:04:54
Speaker
4 or 5, I got to get up.
00:04:56
Speaker
Oh.
00:04:56
Speaker
Yeah, every single day.
00:04:58
Speaker
So were you staying at like someone's house there?
00:05:00
Speaker
No, I was in an expensive apartment.
00:05:02
Speaker
So I was splitting it with another new guy.
00:05:05
Speaker
And so the total rent was about $3,000 a month.
00:05:09
Speaker
I don't know why they put us in this place to start.
00:05:10
Speaker
That's where they told us we should live.
00:05:12
Speaker
I guess the other guys were living there, so it made sense.
00:05:14
Speaker
And then, yeah, so my half was $1,500 a month.
00:05:17
Speaker
Wow.
00:05:17
Speaker
We had literally nothing.
00:05:18
Speaker
Just had no furniture in there?
00:05:19
Speaker
They're just like...
00:05:20
Speaker
We were literally standing

The Importance of Leaving Comfort Zones

00:05:22
Speaker
eating.
00:05:22
Speaker
We had plastic forks.
00:05:24
Speaker
We would stand, eat, or sit on the ground.
00:05:25
Speaker
That was a full month.
00:05:28
Speaker
Guess what my first investment was?
00:05:31
Speaker
Couch cushions.
00:05:32
Speaker
A bed.
00:05:33
Speaker
Yeah, a bed.
00:05:34
Speaker
First thing I spent good money on.
00:05:36
Speaker
I appreciate beds so much because of it.
00:05:38
Speaker
I bet.
00:05:39
Speaker
That's crazy, man.
00:05:40
Speaker
I mean, I thought I was bad.
00:05:41
Speaker
I was a similar thing.
00:05:42
Speaker
But I at least had a bed.
00:05:44
Speaker
We had company housing, so I didn't have to pay any rent.
00:05:47
Speaker
I had 50 bucks in my bank account, but I didn't pay any rent out there.
00:05:50
Speaker
In California?
00:05:51
Speaker
Yeah, yeah.
00:05:52
Speaker
So I went out too.
00:05:53
Speaker
It was good there covering the rent.
00:05:55
Speaker
That helps.
00:05:57
Speaker
I can imagine, I mean, if you have no other options, just burning the boats, right?
00:06:01
Speaker
I mean, it's like do or die out there.
00:06:03
Speaker
If you don't get a sell, you're not eating, basically.
00:06:07
Speaker
So do you feel like that was one of the main things that first helped you have success?
00:06:11
Speaker
Or just like, no other option?
00:06:12
Speaker
Dude, that was one of the biggest things for me.
00:06:14
Speaker
That was when I first realized how true it is that you have to get outside your comfort zone.
00:06:20
Speaker
I don't know for everyone, you have to go to a different place, but I think for a lot of people, they want to stick around in their hometowns.
00:06:25
Speaker
They want to stay where they're at because it's comfortable.
00:06:27
Speaker
They know people.
00:06:28
Speaker
And the idea of getting to where they don't know anyone
00:06:31
Speaker
and they're just gonna be with a bunch of new guys, new people they're not friends with, essentially on their own, is usually too much for most people to pull the trigger.
00:06:39
Speaker
But the fact that I did that, I wasn't even scared about it, because I was excited more than anything else, and just knowing that, hey, I'm stuck with a 12 month lease.
00:06:46
Speaker
Because a lot of people will try to say, alright, I'll get an Airbnb for a month.
00:06:49
Speaker
Like, dude, you're not gonna make it.
00:06:51
Speaker
I already know.
00:06:51
Speaker
You wanna get a home away place where you stay in a hotel, like, dude, you're gonna be out of here within a week, because as soon as this thing gets hard, you can just go.
00:06:59
Speaker
And so coming out there with nothing else but solar, it was the best thing I ever did.
00:07:04
Speaker
So now it's like, all right, when I see someone that's really comfortable or a new location or something that is new, it's like, I got to attack it.
00:07:11
Speaker
Yeah, I love that.
00:07:12
Speaker
And I think you've probably seen it too, Alex, but like local guys that come in, it's like so hard to get them bought into everything.
00:07:19
Speaker
Because like you're saying, they can just go back to mom and pop's house and just hang out.
00:07:24
Speaker
They got the financial support if it doesn't work out.
00:07:26
Speaker
Yeah.
00:07:27
Speaker
But it's like so hard to get these guys getting results if they're just still have that like lifeline they can go back to at any time.
00:07:33
Speaker
I mean,
00:07:34
Speaker
So I think that's a huge secret for anyone that's listening to this.
00:07:36
Speaker
If you are struggling, if you're just working in a local market, I mean, I think it gets to a point where you just got to switch things up, maybe go someplace else, go to a new market, burn the boats.
00:07:46
Speaker
I don't know.
00:07:47
Speaker
Have you been able to have success with like local

Success in Local Hiring and Company Culture

00:07:49
Speaker
guys?
00:07:49
Speaker
Do you have any, I don't know, tips for people who maybe are like staying at home?
00:07:53
Speaker
Like maybe I'd have.
00:07:54
Speaker
So honestly, when I was in California, I didn't really have that much success with local guys.
00:07:58
Speaker
Okay.
00:07:59
Speaker
and my power base, I would bring people out there, was from Florida.
00:08:04
Speaker
And that was a hard sell.
00:08:06
Speaker
Because even though I could show them my pay stubs, I changed my life, a lot of people weren't willing to move across the country.
00:08:11
Speaker
But those that did, they usually ended up being successful because they had no plan B. But now in Orlando, we actually have a...
00:08:20
Speaker
a decent amount of local guys.
00:08:22
Speaker
I'm super impressed by them because I know even for myself, if I was in my hometown, I would have a very difficult time not falling back into my old habits, not hanging out with the friends that were anchors, that were holding me down, that wanted me to keep doing their thing.
00:08:36
Speaker
I give kudos to the guys on our team that are doing it.
00:08:38
Speaker
I think a lot of it is because our culture is really strong.
00:08:42
Speaker
We're meeting every day.
00:08:44
Speaker
One of our guys, Louis, for example, he left his fraternity.
00:08:48
Speaker
He quit his fraternity and he was just super happy because it felt like he was in a fraternity again, just the same brotherhood, except it's more focused on getting better and making money and leveling up.
00:08:58
Speaker
So he just turned what he was doing before into something else, but similar premise, just now it's focused on growth.
00:09:03
Speaker
And so he's just super happy with it.
00:09:05
Speaker
So the local guys have kind of figured it out, which is awesome.
00:09:07
Speaker
I think a lot of that comes from the daily meetings.
00:09:09
Speaker
We're meeting every single day.
00:09:11
Speaker
So these guys are like, they have to do something different.
00:09:13
Speaker
Yeah, for

Challenges and Perseverance in California

00:09:15
Speaker
sure.
00:09:15
Speaker
So we'll get to all that for sure.
00:09:16
Speaker
Yeah, I want to dive deep into that.
00:09:19
Speaker
But before that, I was curious to know, like, during California, how long were you out there then in total?
00:09:25
Speaker
Three and a half years.
00:09:26
Speaker
Three and a half years, okay.
00:09:28
Speaker
What company was that?
00:09:29
Speaker
So I started with Sungrade Solar.
00:09:32
Speaker
Okay.
00:09:33
Speaker
And then I went over to Koda Energy Group.
00:09:35
Speaker
Okay.
00:09:36
Speaker
And so that's where I spent all my time between those two companies.
00:09:39
Speaker
Okay.
00:09:40
Speaker
So yeah, tell me about when you first started out, was it like instant success?
00:09:43
Speaker
Did you have to build up into it?
00:09:45
Speaker
Or what was your experience out just getting out there at first?
00:09:49
Speaker
So when I started, like I said, I didn't know.
00:09:52
Speaker
I thought California was always sunny and always 70 degrees.
00:09:54
Speaker
It's not the case in the wintertime.
00:09:56
Speaker
It was pretty darn cold.
00:09:58
Speaker
And so I didn't have a jacket.
00:09:59
Speaker
The first night they took us out to our first day in the morning,
00:10:04
Speaker
and one of the leaders took me out to a breakfast, Andrew Zambetti.
00:10:07
Speaker
He took me out to breakfast, I ate the food there, I got food poisoning.
00:10:10
Speaker
And so I was going out to the doors having to throw up and I was in fetal position every night when I got back.
00:10:15
Speaker
But I just kept thinking, I was like, no, dude, I can't have this failure start this early in my career.
00:10:20
Speaker
That's literally what I was thinking.
00:10:22
Speaker
I was like, no, this cannot beat me.
00:10:23
Speaker
My will to survive, my will to do something was way higher than those problems.
00:10:28
Speaker
Pouring rain, freezing, and food poisoning.
00:10:31
Speaker
So still knocking through that and then pushing through that made everything else easy.
00:10:35
Speaker
A lot of people complain when it rains.
00:10:36
Speaker
I was like, dude, I was in a monsoon.
00:10:37
Speaker
I was in the worst monsoon of California for like five, six years, everyone was saying.
00:10:41
Speaker
And so pushing through that, yeah, I had some quick success, but it was just because I was putting in a lot of hours.
00:10:45
Speaker
Yeah, that's crazy.
00:10:47
Speaker
Yeah, you were telling me the story the other day when we were talking, at least I think that was you, about how you're running.
00:10:54
Speaker
I know this translates to all areas of your life.
00:10:57
Speaker
So Alex, he's not just doing like this in solar, but you were telling me when you would work out, you'd run like, what was it when you were doing 75 hard?
00:11:05
Speaker
You were done like 10 miles at night doing 75 hard and stuff like that, right?
00:11:10
Speaker
I wanted to put, I had David Goggins in my ear.
00:11:13
Speaker
So I can't say it was all me.
00:11:14
Speaker
I had a complete absolute beast in my ear all the time.
00:11:18
Speaker
So 75 hard, I think a lot of people already know what it is.
00:11:20
Speaker
But my second workout at nighttime, I just turned it into 10 miles a day.

75 Hard Challenge and Mental Strength

00:11:25
Speaker
And it was fun to see how far you could push yourself.
00:11:27
Speaker
Because I'm working out heavy every single morning.
00:11:29
Speaker
And then like heavy weights, going hard in the gym.
00:11:31
Speaker
And then at nighttime after work, it could be 10 PM, I'm running 10 miles.
00:11:35
Speaker
And so I was like, all right, what am I capable of?
00:11:37
Speaker
And half the time I would come back crippled.
00:11:40
Speaker
Like shin splints beyond belief.
00:11:42
Speaker
Achilles heel feels like it was ripping.
00:11:44
Speaker
Knee, complete knee issues.
00:11:46
Speaker
I don't even know what those issues are.
00:11:47
Speaker
I would just go to my pool and float and be like, I'm done.
00:11:50
Speaker
And then so I wouldn't be able to move.
00:11:51
Speaker
I even bought those,
00:11:53
Speaker
You know those things like LeBron uses, the compression legs?
00:11:56
Speaker
Oh, yeah.
00:11:56
Speaker
I don't know exactly what those are, but I got those because I need something.
00:11:59
Speaker
Yeah.
00:11:59
Speaker
And the craziest thing was like I kept pushing through all the pain.
00:12:02
Speaker
And like every time I felt like I was going to break.
00:12:04
Speaker
Like I was like, I don't even know if I can work tomorrow kind of thing.
00:12:07
Speaker
I was like, this might be a bad idea.
00:12:08
Speaker
And then all of a sudden there's just one day, I think around like day like 25, 30, something in that range where all my pains went away.
00:12:16
Speaker
My shin splints went away.
00:12:17
Speaker
My Achilles problem went away because I felt like my Achilles was like going to snap, break.
00:12:20
Speaker
It had this like clicking feeling and like a rubber band.
00:12:22
Speaker
Yeah.
00:12:23
Speaker
And then my knee was given out.
00:12:24
Speaker
I got all these compression things on.
00:12:25
Speaker
I looked like a robot running around.
00:12:27
Speaker
And all of a sudden, my body just completely adapted to it.
00:12:30
Speaker
And all the pain went away.
00:12:31
Speaker
And 10 miles became a breeze.
00:12:32
Speaker
I wasn't winded, tired, or sore after it.
00:12:34
Speaker
It was like a flip of a switch.
00:12:36
Speaker
And that just made me realize what David Goggins found out.
00:12:39
Speaker
He found out that if you push yourself really hard, your body and your mind can figure it out.
00:12:43
Speaker
And so that's something.
00:12:44
Speaker
I've carried that little nugget, that reference point with me through a lot of other things.
00:12:48
Speaker
So even though that was a physical thing, it definitely

Team Motivation and Accountability Strategies

00:12:51
Speaker
is a learning point.
00:12:52
Speaker
Yeah, no, it's so true.
00:12:53
Speaker
And that's something we've talked about with a few guys here at this event is just like, I don't know, at first knocking in solar, I mean, a lot of guys on our team would only go out and knock four hours.
00:13:04
Speaker
But it's like it came from pest control.
00:13:05
Speaker
We were knocking like 10 hours a day in pest control.
00:13:08
Speaker
Yeah.
00:13:08
Speaker
So I first came out, guys in solar were only doing four.
00:13:11
Speaker
I'm like, why are these guys complaining about knocking a lot?
00:13:13
Speaker
We should do 10.
00:13:14
Speaker
Totally different mindset.
00:13:16
Speaker
Yeah, and I've been in solar five years now.
00:13:19
Speaker
And so, yeah, there's times where now I complain about.
00:13:22
Speaker
I'm like one of those guys sometimes where I'm complaining about knocking four hours.
00:13:26
Speaker
But then we get guys coming on our team that got back from alarms.
00:13:29
Speaker
It's like same thing.
00:13:30
Speaker
They're like, you guys only knock four or five hours here?
00:13:33
Speaker
Yeah.
00:13:33
Speaker
Yeah.
00:13:34
Speaker
And it's like, it's just adapting because we can do so much harder things if we condition our minds.
00:13:40
Speaker
Like we can do way harder things, but guys get complacent.
00:13:43
Speaker
It's so easy to let yourself be like, oh, this is hard.
00:13:46
Speaker
This is, I can't do more than this.
00:13:48
Speaker
This is like a max effort, but just like the same thing.
00:13:51
Speaker
Once the first guy hit the four minute mile, it's like.
00:13:54
Speaker
Those little bears.
00:13:55
Speaker
Do you bring like a lot of people from alarms or pests in, into your business?
00:13:59
Speaker
Have you felt that?
00:14:00
Speaker
Yeah, we do.
00:14:02
Speaker
I'm out here with Jason Newby's team now and he's obviously alarm background.
00:14:07
Speaker
He brought tons of people from alarms.
00:14:09
Speaker
That probably brings a ton of lifeblood to the team.
00:14:12
Speaker
They're exposed to the people that have done it at a high clip.
00:14:15
Speaker
They're like, oh crap, I'm really not working that hard.
00:14:17
Speaker
That is valuable having those people come in because they're like, dude, I was doing this for 10 hours a day.
00:14:22
Speaker
Unless they revert to what you guys are doing, but hopefully they bring in that leadership there.
00:14:27
Speaker
Yeah, so I think it's super important just bringing in guys that are from maybe different industries, guys doing different trainings, keeping it fresh.
00:14:33
Speaker
I know that's something you've invested a ton into and we'll talk about, but just bringing in like Taylor McCarthy, trains your teams, dropping a ton of money on just keeping your team motivated, working with other guys and going to events.
00:14:45
Speaker
We see all your guys here.
00:14:47
Speaker
It's huge.
00:14:48
Speaker
Yeah, it's huge.
00:14:50
Speaker
And then I guess last thing I wanted to ask you about, California, Alex, what was your biggest struggle starting out as you, like, you know, first started hitting doors?
00:14:57
Speaker
What was the biggest thing you struggled with and how did you, I don't know, overcome it, would you say?
00:15:03
Speaker
Honestly, I did a really good job when I started out.
00:15:07
Speaker
So, like, by deleting all my social media.
00:15:09
Speaker
Okay.
00:15:10
Speaker
not talking to any girls, like just head down.
00:15:12
Speaker
I didn't think about anything else.
00:15:13
Speaker
There's literally nothing else I thought about.
00:15:16
Speaker
So I think I gave myself the best start possible.
00:15:18
Speaker
So there was nothing I, I felt like I really struggled with in the beginning because I enjoyed it, doing it every single day.
00:15:23
Speaker
Like it was a good time.
00:15:24
Speaker
And I was working from morning.
00:15:26
Speaker
I literally saw the other guys.
00:15:27
Speaker
They were getting out at, our meetings were at 8 a.m.
00:15:29
Speaker
every day.
00:15:30
Speaker
So you're knocking.
00:15:31
Speaker
So other guys, I was waiting.
00:15:33
Speaker
I did my car because it was getting shipped out.
00:15:34
Speaker
So I was waiting until 10, 30, 11.
00:15:35
Speaker
They were dragging their feet.
00:15:37
Speaker
I didn't understand.
00:15:37
Speaker
I'm like, dude, I need to get to the doors.
00:15:39
Speaker
So when my car got shipped out, dude, I was out to the doors.
00:15:42
Speaker
As soon as the meeting was over, I didn't go back to my apartment because the office was right across the street.
00:15:46
Speaker
Just go to the car, go straight out turf, and I was there until it was pitch, pitch black.
00:15:50
Speaker
Holy cow.
00:15:51
Speaker
And so, yeah, I think the beginning, if anyone's new getting into this, you don't need social media.
00:15:55
Speaker
You haven't gotten to the point where you need to share anything properly.
00:15:58
Speaker
You probably don't have that much stuff or success to share.
00:16:00
Speaker
Yeah.
00:16:01
Speaker
And so, um, well, so no, that's a super awesome though.
00:16:05
Speaker
I think the reason for your success is just like burning the bridges, just getting rid of everything.
00:16:10
Speaker
And, um, I mean, honestly, probably most of the problems that people have can be solved by just like working insane amounts of hours.
00:16:17
Speaker
Would you agree?
00:16:18
Speaker
Yeah, I think that's really it.
00:16:20
Speaker
One person told me like any problem I had whether it was customers cancels installation because all that stuff happens, the solution is at the next door.
00:16:28
Speaker
Like it will literally solve whatever problem you have.
00:16:30
Speaker
The next door will solve it and thinking anything else is going to do it won't happen.
00:16:34
Speaker
Like it just won't work.
00:16:35
Speaker
Yeah, for sure.
00:16:36
Speaker
How many hours would you say you were hitting then in the beginning?
00:16:39
Speaker
In the beginning I was there at 9.30 until whatever dark was, like really dark.
00:16:46
Speaker
Like rain, shine, anything.
00:16:48
Speaker
It was the entire time and that was my big advantage because all the other guys are veterans there.
00:16:52
Speaker
I jumped way past them.
00:16:54
Speaker
For anyone that's new in the industry, I don't think any company operates based on a hierarchy or in a structure where it's political.
00:17:01
Speaker
It's all based on production, effort, results.
00:17:04
Speaker
And for anyone that's new into the business, I think the biggest thing you can do is separate yourself early.
00:17:09
Speaker
Yeah.

Impact of Hard Work on Company Culture

00:17:10
Speaker
Because you can either take three months to get incredibly good or you can take three years.
00:17:15
Speaker
Yeah.
00:17:15
Speaker
A lot of people take the three year out, then they're gone within a year because they don't realize without that early success, without really grinding the beginning, you're going to be four or five months and you're not producing, you're out.
00:17:24
Speaker
You're going to leave because you never went down head first in the beginning.
00:17:27
Speaker
I agree for sure.
00:17:28
Speaker
What about, were there guys, were you like the hardest worker at your company starting out or was that kind of like the culture?
00:17:35
Speaker
Was everyone like doing those amounts of hours and you're just following along?
00:17:38
Speaker
There was only one other guy, it's got a manual.
00:17:40
Speaker
That was a new guy with me that was working just as hard as me.
00:17:43
Speaker
So that helped having someone else working really hard too.
00:17:46
Speaker
But everyone else, it was funny, like within a month, all the veterans were asking to go out knocking with me.
00:17:52
Speaker
And I literally told them no.
00:17:53
Speaker
I was like, I can't go out knocking with you because I can't, my goals, I won't hit my goal if I'm splitting commission with someone.
00:17:59
Speaker
So everything flipped.
00:18:00
Speaker
I'm like, this is weird.
00:18:00
Speaker
Like you guys have been doing this for a while and they're still cooking lunch and sitting at the apartment.
00:18:05
Speaker
And whatever they did, I was just basically doing the opposite.
00:18:07
Speaker
And then they started, wherever I would go on turf, they would draw a circle with Sales Rabbit right next to mine because they thought wherever I was was just like this magical bubble.
00:18:14
Speaker
So everything changed pretty drastically.
00:18:17
Speaker
They just started trying to do whatever I was doing and then try to hop on the train, it seemed like.
00:18:21
Speaker
Yeah, geez.
00:18:22
Speaker
So you've changed the culture, it sounds like, and kind of got their butt in the gear price.
00:18:26
Speaker
They're like, dang, got to keep up with this guy.
00:18:28
Speaker
It exposed people.
00:18:30
Speaker
It exposed a lot of people.
00:18:31
Speaker
A lot of people that are veterans that are sliding by, it exposed them.
00:18:34
Speaker
And so, you know, based on their time and effort they put in, you know, it seemed like they should have been the next person to be a manager in office.
00:18:41
Speaker
But within the first month, I was asking what it's going to take for me to be a manager because I knew I wanted more out of it.
00:18:46
Speaker
And so, yeah, I just passed all of them.
00:18:49
Speaker
That's awesome.
00:18:50
Speaker
So what would you say for guys, like maybe they're in a company where, yeah, it's like people aren't working much and culture isn't great.
00:18:57
Speaker
Have you had times where you've had to, I don't know, like maybe on your team, guys aren't working as hard.
00:19:02
Speaker
Do you have any experiences or ways that you think are good to change that and kind of turn it around and inspire guys to work more?
00:19:09
Speaker
Yeah, I think the number one is, and this is the cliche, leave from the front.
00:19:13
Speaker
That's the easiest one.
00:19:14
Speaker
But the thing you can always do, I think even me, I didn't really want to do it for a while.
00:19:18
Speaker
A lot of companies will do a correlation once, twice a week, maybe do some in Zoom.
00:19:23
Speaker
And so for any new guy or anyone that's feeling burnt out, those days where you don't have a meeting, you don't get dressed, you don't put on your superhero outfit, right?
00:19:29
Speaker
Like you don't play the part, you don't act it.
00:19:31
Speaker
Like you don't do it.
00:19:31
Speaker
So meeting every day has been crucial.
00:19:34
Speaker
So we meet every single day, either at 9 a.m.
00:19:36
Speaker
or 12 p.m.
00:19:37
Speaker
We do team buildings when we're doing like a sport.
00:19:40
Speaker
So football, basketball, frisbee, golf, bowling, you name it, we're doing a sport from 10 to 12.
00:19:45
Speaker
And then Saturdays we're meeting at 9.
00:19:47
Speaker
So we're with each other six days a week, sometimes seven if we're doing other activities on Sunday.
00:19:51
Speaker
Yeah.
00:19:52
Speaker
At the end of the day, anyone that wasn't working, when you're seeing the numbers every single day and you have to put up a bagel, you have to put up a zero because you're going with the numbers every day.
00:20:00
Speaker
That's just what you did the last three days recapping.
00:20:02
Speaker
That right there alone, I think, if any company adopts that, I think that's the easiest, quickest solution to boosting production because then you guys get dressed.
00:20:10
Speaker
They're ready to go.
00:20:10
Speaker
They're not going to want to go home.
00:20:12
Speaker
They're dressed.
00:20:12
Speaker
They got to the office.
00:20:13
Speaker
They're just ready to roll, man.
00:20:14
Speaker
Put them in a car group.
00:20:15
Speaker
Put them in a car group.
00:20:16
Speaker
That's number two.
00:20:17
Speaker
Put him in a car group, have a leader in the car group, call him a commander, general, whatever you want to name him, make him feel important because he is.
00:20:24
Speaker
Have him running the show.
00:20:24
Speaker
Let him be a leader for his group of guys.
00:20:27
Speaker
It could be three guys.
00:20:28
Speaker
See what he's capable of.
00:20:29
Speaker
You might empower him and then all of a sudden you know he's the guy for the job.
00:20:31
Speaker
He's going to run the next office.
00:20:33
Speaker
And so that also is critical because now these guys are forced to go out.
00:20:37
Speaker
I was against car groups for a while, but once I started doing them, I'll never go back to anything else.
00:20:41
Speaker
Just let the leaders have a chance to shine.
00:20:42
Speaker
Yeah, well, I know it works because we were just talking yesterday about how pretty much the same schedule you're doing.
00:20:49
Speaker
It's what Jason Newby and our squad here is doing too.
00:20:52
Speaker
I mean, how long did you start your leg dealer out here?
00:20:57
Speaker
March.
00:20:58
Speaker
March, okay.
00:20:58
Speaker
It's not that long ago.
00:20:59
Speaker
Jason started about the same time.
00:21:02
Speaker
And yeah, he's got a team like 40, 50 guys.
00:21:05
Speaker
I know your team's crushing out here.
00:21:06
Speaker
Yeah.
00:21:07
Speaker
So it's like success is leaving clues.
00:21:08
Speaker
These are what top guys are doing.
00:21:10
Speaker
So they're meeting every day too?
00:21:11
Speaker
Yeah, yeah.
00:21:11
Speaker
What time are we meeting?
00:21:13
Speaker
We meet at 1130 right now.
00:21:15
Speaker
Nice.
00:21:15
Speaker
You guys trying to beat us by 30 minutes, dude.
00:21:17
Speaker
Yeah.
00:21:18
Speaker
We heard your schedule.
00:21:19
Speaker
We're out.
00:21:20
Speaker
We've got to get 30 minutes on these guys.
00:21:22
Speaker
Dude, that's awesome.
00:21:23
Speaker
It's fun to hear that because you guys are crushing it, bringing a ton of momentum.
00:21:26
Speaker
Everyone, I think, sees what Jason and you guys are doing over there.
00:21:30
Speaker
Yeah, you're right.
00:21:30
Speaker
Success does the best.
00:21:32
Speaker
I didn't implement this, so I should have done it earlier because I had my own squad out there.
00:21:37
Speaker
And we weren't doing daily meetings.
00:21:38
Speaker
And our production was, for sure, suffering because of it.
00:21:41
Speaker
We were just meeting, like, once or twice a week.
00:21:43
Speaker
Yeah.
00:21:43
Speaker
It's like you said, those two days, we were seeing guys produce, you know, pretty good.
00:21:47
Speaker
But then the rest of the days, it's like, guarantee guys were getting out at least two hours later than they would have just because...
00:21:53
Speaker
In my opinion, 90% of the purpose of the meeting is just to get the guys together and go out there.
00:22:01
Speaker
Put them there.
00:22:02
Speaker
You know we do so many trainings.
00:22:04
Speaker
Trainings are good but it gets to a point where you're just getting out, you're building the team, building the momentum and getting out there.
00:22:11
Speaker
Yeah, and bringing some energy to the meetings.
00:22:13
Speaker
Give them some boost.
00:22:14
Speaker
Give them a little boost.
00:22:15
Speaker
Give them some shout outs.
00:22:16
Speaker
Give them some recognition.
00:22:16
Speaker
Let them jump some ranks of other people on the leaderboard.
00:22:19
Speaker
That's it.
00:22:20
Speaker
Get out there.
00:22:20
Speaker
We have a fun time getting together.
00:22:22
Speaker
It's fun to see that you're doing that too.
00:22:24
Speaker
Yeah, it's fun.
00:22:25
Speaker
I see your meanies.
00:22:26
Speaker
You guys are screaming and shouting and getting guys fired up and stuff too, right?
00:22:29
Speaker
You're trying to be a little ridiculous.
00:22:31
Speaker
Try to make it a little different every single time.
00:22:32
Speaker
We like to do energy exercises.
00:22:34
Speaker
A lot of stuff I picked up from other people in the industry.
00:22:36
Speaker
It's nothing I created on my own.
00:22:38
Speaker
But yeah, that stuff works.
00:22:39
Speaker
It's cheesy or weird as it sounds.
00:22:41
Speaker
Running around in an office yelling random stuff just creates energy.
00:22:44
Speaker
It's fun.
00:22:45
Speaker
I know.
00:22:45
Speaker
Well, yeah, I don't know if you've been to Tony Robbins events, but it's like the same stuff Tony

Energizing Teams with Tony Robbins Techniques

00:22:50
Speaker
Robbins is doing.
00:22:50
Speaker
You're standing up, screaming, shouting, and all that.
00:22:53
Speaker
No, I haven't.
00:22:53
Speaker
Have you been to a Tony Robbins event?
00:22:55
Speaker
I've seen him speak like two or three times, but it's the exact same thing.
00:22:59
Speaker
Yeah.
00:22:59
Speaker
He's like, his big thing is you're changing your state, and if you change your state, you need to change something about your state in order to change your life.
00:23:08
Speaker
you know, momentum and change what you're doing.
00:23:10
Speaker
Yeah, change your state.
00:23:11
Speaker
So, I mean, it's something I forgot about because, yeah, I'll be honest, like, I was, sometimes I would run some pretty boring meetings just like, all right, guys, what's your goals?
00:23:20
Speaker
Cool.
00:23:20
Speaker
All right, let's get out there.
00:23:22
Speaker
Clap.
00:23:22
Speaker
And then that was it.
00:23:23
Speaker
I've done that too, man.
00:23:25
Speaker
I've done that too.
00:23:26
Speaker
But yeah, the stuff works.
00:23:27
Speaker
It's effective.
00:23:28
Speaker
The same thing that Danny and Taylor are doing here at the event.
00:23:31
Speaker
It's like they're having to stand up, scream, shout, whisper, yell, and really get after it.
00:23:36
Speaker
Yeah, I'm guessing โ€“ it's funny.
00:23:38
Speaker
With Danny and Taylor, one of the main things I was taking notes on was exactly how they were handling us.
00:23:44
Speaker
Yeah.
00:23:44
Speaker
Like how they were getting our energy, bringing us to present.
00:23:47
Speaker
You know the snaps?
00:23:48
Speaker
Oh, yeah.
00:23:48
Speaker
That's good.
00:23:48
Speaker
Snap three times if you can hear me.
00:23:50
Speaker
Okay, snap four times.
00:23:51
Speaker
And then eventually the whole room was, all right, now be quiet.
00:23:52
Speaker
Okay.
00:23:53
Speaker
I was taking notes on all that stuff because that stuff is like super effective.
00:23:57
Speaker
Yeah, it works.
00:23:58
Speaker
It works.
00:23:58
Speaker
So yeah, any of you boring sales managers or company owners out there, if you are not getting your guys fired up, I think you're doing them a disservice because even if they don't like it, but it works and you need to get your guys on a different level because then they can take that out on the doors too if they're feeling like at a low state on the doors.
00:24:16
Speaker
I mean, it's the same stuff.
00:24:18
Speaker
Do some jumping jacks, get your guys fired up and teach them how to change their state when they're out there on the doors too.
00:24:24
Speaker
Yeah, how do you cheat them out of that?
00:24:26
Speaker
What do you do to them out of that?
00:24:29
Speaker
I mean, just like the affirmation stuff.
00:24:30
Speaker
I'm sure you can talk to your guys.
00:24:32
Speaker
Just like, you know, the Brian Tracy stuff.
00:24:34
Speaker
I like myself.
00:24:35
Speaker
I like myself.
00:24:36
Speaker
And I love my job.
00:24:37
Speaker
It's like repeating that between the doors.
00:24:39
Speaker
It works for me.
00:24:39
Speaker
And I know for me, if I've gotten like a hard rejection, it's just like affirmation, affirmation before the next door.
00:24:46
Speaker
That and popping on my little Segway thing lately.
00:24:49
Speaker
Oh, you got the Segway?
00:24:50
Speaker
Yeah.
00:24:50
Speaker
It's funny how cheesy it sounds, though.
00:24:52
Speaker
Like, I think a lot of people listening are like, man, if you have never done it before, you think self-talk, affirmations.
00:24:57
Speaker
Yeah.
00:24:58
Speaker
Like that's just Fugazi Fugazi.
00:24:59
Speaker
Because I thought the same thing.
00:25:01
Speaker
And then you hear people like Taylor doing it every second.
00:25:04
Speaker
We could be playing tennis.
00:25:05
Speaker
Taylor McCarthy's out there just talking to himself.
00:25:07
Speaker
Always talking positively.
00:25:09
Speaker
Come on Taylor, you got this.
00:25:09
Speaker
You're good at this stuff.
00:25:11
Speaker
And so it's one of those things until you actually try.
00:25:13
Speaker
If you haven't tried it, you're listening to this.
00:25:15
Speaker
Absolutely try it.
00:25:16
Speaker
I love my job.
00:25:16
Speaker
My job is easy.
00:25:18
Speaker
All I do is write a line down a piece of paper, show your current situation, what your new situation would be.
00:25:21
Speaker
Just keep saying that kind of stuff out loud.
00:25:24
Speaker
It surprisingly works.
00:25:25
Speaker
And then just smiling.
00:25:27
Speaker
Just smiling too.
00:25:28
Speaker
Just remembering just to smile.
00:25:29
Speaker
That'll change your state too.
00:25:30
Speaker
For sure.
00:25:32
Speaker
I know.
00:25:32
Speaker
Yeah, it works 100%.
00:25:33
Speaker
So yeah, definitely go out and do it if you haven't tried that for all our listeners.
00:25:39
Speaker
So Alex, yeah, I want to jump into now.
00:25:41
Speaker
Like I was saying, you have what, seven or eight guys here at the event?
00:25:45
Speaker
Yeah.
00:25:45
Speaker
Okay.
00:25:46
Speaker
Eight included me.
00:25:47
Speaker
Okay.
00:25:48
Speaker
And you have what, like around 20 guys or something in your office right now?
00:25:51
Speaker
Yeah, I think we just went up to like 23.
00:25:52
Speaker
Okay.
00:25:54
Speaker
So growing a ton.
00:25:56
Speaker
But yeah, that's pretty impressive to have that many guys here.
00:25:59
Speaker
And I know it's just showing what you guys have built.
00:26:02
Speaker
I can see that you guys are hungry to learn, want to grow a ton, and just eat this stuff up.
00:26:08
Speaker
So any company I've been with, even,
00:26:11
Speaker
I had 50 guys with my company and we only got three of us here.
00:26:14
Speaker
Not to say they don't like learning, but pretty impressive that you can bring a whole crowd here and get them all excited about these things.
00:26:20
Speaker
That's fun, man.
00:26:21
Speaker
It's exciting.
00:26:23
Speaker
How have you built that or how do you get your guys to buy into this whole culture of learning and get them to show up with these things?
00:26:31
Speaker
These kind of trips are basically incentive driven.
00:26:35
Speaker
It's always good to do incentives for prizes, cool watches, a segue, whatever it is.
00:26:41
Speaker
But the most beneficial, and they're fired up to just have the opportunity to come here.
00:26:46
Speaker
And be able to expose them to higher level people, even if we're losing three, four, five days of production, is gonna pay off tenfold.
00:26:56
Speaker
Just having guys that understand the value of personal development.
00:26:58
Speaker
And if you're not working on yourself every day, like they don't see you becoming better.
00:27:02
Speaker
Like I'm always posting when I'm reading books.
00:27:04
Speaker
I'm always writing quotes.
00:27:05
Speaker
I'm always like showing things I'm learning on social media so everyone can see it.
00:27:09
Speaker
And part of the reason I do it is not because I just have an ego for it.
00:27:13
Speaker
It's because they're going to see what I'm doing on a regular basis and realize that personal development getting better is really part of the process to be happier.
00:27:20
Speaker
If you're becoming better every day, you're going to be happy.
00:27:22
Speaker
Yeah.
00:27:22
Speaker
That's like I think the easiest way to do it boil it down if you just feel like you're becoming better it could be in fitness health Business relationships if you just feel like you're getting better learning more stuff Mm-hmm you'll be happy so just having the whole culture based around that and then in the past I used to think like whatever Whatever leaders I had in my you know circle or in my company I could get everything I wanted from them Yeah, that's like what I thought of you like felt that too like hey, this is like I'm good I don't need to pay for anything else and once I realized that
00:27:51
Speaker
Paying to play is the most important, quickest way to hack time.
00:27:56
Speaker
It's been a game changer for me.
00:27:58
Speaker
I'll pay for all my guys.
00:28:00
Speaker
Anyone that's working, putting the time, I'm going to invest as much time and money as possible into them.
00:28:03
Speaker
Because if they can understand the same value, what it's like to hack time and pay to play and just get a few shortcuts, a few nuggets from these things, you'll do it for the rest of your life.
00:28:13
Speaker
You'll be happier.
00:28:14
Speaker
Guys are going to come back more motivated, hungry, and then bring that to other guys and it bleeds over.
00:28:19
Speaker
It just keeps bleeding over.
00:28:20
Speaker
Nice, love that.
00:28:21
Speaker
And I think it's important that you're saying like do it as an incentive too because it's like I've been, I remember my previous company I was with, they like, you know, bought a bunch of people like tickets to go see Grant Cardone.
00:28:35
Speaker
Yeah.
00:28:36
Speaker
But then I can't remember if it was an incentive or if it was maybe it was like a really easy one.
00:28:41
Speaker
So we went there and then half the guys like showed up for half the events and
00:28:46
Speaker
Half the time they're on their phones and not appreciating it.
00:28:51
Speaker
So it's like when people

Motivating Teams with Incentives

00:28:53
Speaker
pay, they're going to pay attention, right?
00:28:55
Speaker
Yeah.
00:28:55
Speaker
So it's like at least get them to like earn it so they're going to come and show up.
00:28:59
Speaker
That's so funny.
00:29:00
Speaker
It's true.
00:29:01
Speaker
If people don't pay for it, it's like you give someone a book, they won't read it.
00:29:04
Speaker
You know, you just give it to them for free.
00:29:06
Speaker
Like one of the guys, Mikey, that came to talk to us, he was like, here, put in this code and you'll get a book for free.
00:29:10
Speaker
I'm like, dude, I want to pay for this book.
00:29:12
Speaker
Don't give me this for free.
00:29:13
Speaker
If I don't pay for it, it's going to sit on the shelf a lot longer.
00:29:16
Speaker
And then you know what they did with telling everyone to silence their phones or put their phones in the room?
00:29:21
Speaker
I'm doing that at any of these kind of events.
00:29:22
Speaker
I grabbed everyone's phone on my team and put it all in the room.
00:29:25
Speaker
Everyone's phone was gone.
00:29:27
Speaker
When everyone takes a ping or checks anything else, there's so many other things going on.
00:29:33
Speaker
When they're at the Grant Cardone event, that just makes you not want to do it again.
00:29:37
Speaker
Why would an owner want to bring people out to another event where no one's paying attention?
00:29:41
Speaker
I know.
00:29:42
Speaker
Super important.
00:29:43
Speaker
Figure out a way to get these guys there.
00:29:45
Speaker
bought in and yeah I was telling you about I mean we have this Soul Society app we launched the training platform which hopefully all of our listeners are on but it's like I can't remember if I told you but all the people I gave free access we did kind of like a trial period gave like I don't know 15 people free access and it's like guess how many of them logged on like three or four of them yeah something like that and then probably two of them have actually like you know like done something with it so yeah and then what about the people that paid yeah
00:30:13
Speaker
What about those people that we're paying to get on?
00:30:16
Speaker
Yeah, I mean they're going through it.
00:30:17
Speaker
They're the ones that are actually getting results.
00:30:21
Speaker
That's awesome.
00:30:21
Speaker
It's like, yeah, and it's what Danny and Taylor talk about.
00:30:24
Speaker
These events, they're super expensive, but if people don't pay, they're doing us a disservice if they don't charge us because we're not going to take it seriously.
00:30:32
Speaker
We're not going to appreciate the content.
00:30:34
Speaker
So yeah, no, I think it's just getting your guys to buy in with that.
00:30:39
Speaker
If you are, I don't know, using some sort of training platform, figure out a way to get them skin in the game, because if not, yeah.
00:30:46
Speaker
Yeah, you're showing me your app.
00:30:48
Speaker
I'm pretty excited about it.
00:30:49
Speaker
I feel like that was the one thing...
00:30:51
Speaker
I really want a smooth transition from when someone gets onboarded, the content they consume that I can actually track and measure all the way to when they start and then for the next month.
00:31:01
Speaker
I've always thought I need to get a good source of content for it that's interactive and engaging.
00:31:07
Speaker
I'm not even here to plug you on it.
00:31:08
Speaker
This is legit what I think about what you showed me.
00:31:11
Speaker
Super interactive, super engaging and be able to bring in my own content to it on an app on their phone where people are glued to already.
00:31:17
Speaker
I'm excited to white label it, bring in those content, have your content on it.
00:31:21
Speaker
And so I could have that part of the standard operating procedures dialed in from the second a person gets onboarded.
00:31:26
Speaker
They have to complete all this all the way until they start for the next month.
00:31:29
Speaker
I think that's going to hack time too.
00:31:30
Speaker
So that's really cool.
00:31:31
Speaker
We created that.
00:31:32
Speaker
It looks clean.
00:31:33
Speaker
It looks clean.
00:31:34
Speaker
Appreciate it, brother.
00:31:35
Speaker
I didn't tell him to do that.
00:31:36
Speaker
It looks clean, man.
00:31:37
Speaker
It's good.
00:31:38
Speaker
It's good.
00:31:38
Speaker
Appreciate that.
00:31:39
Speaker
Yeah.
00:31:39
Speaker
We'll get your team on it for sure.
00:31:41
Speaker
But yeah, man, so no, it's just super impressive what you've been able to do with your team and get them bought in and really get them come to these events.
00:31:48
Speaker
And it's like, it's not really a secret.
00:31:50
Speaker
I mean, another guest, I know you know Mo Fala and his crew, but they're doing pretty similar things you guys are both doing.
00:31:57
Speaker
He showed up at Door-to-Door Con with basically his whole team there and they're all getting up on stage.
00:32:03
Speaker
Doing all these things as a team, getting guys bought in, it's just helped you grow a ton.
00:32:09
Speaker
You started in March.
00:32:11
Speaker
How many guys did you start with back in March then?
00:32:15
Speaker
March was just me and one other person.
00:32:17
Speaker
I think it was mid-March, I got two other people.
00:32:23
Speaker
I was just meeting in my house.
00:32:26
Speaker
It was a pretty slow growth in the beginning.
00:32:27
Speaker
Brought in a couple other people.
00:32:30
Speaker
Obviously didn't have any systems or anything dialed in.
00:32:32
Speaker
And then, what was it, in April, I think we were at nine people.
00:32:38
Speaker
Did a blitz.
00:32:39
Speaker
We were experimenting with different stuff.
00:32:41
Speaker
Hearing it from other people was working.
00:32:42
Speaker
I got some tips from Mo.
00:32:44
Speaker
Shout out to Mo Fawal.
00:32:45
Speaker
He was providing some help on that side of things.
00:32:48
Speaker
I really appreciated that.
00:32:49
Speaker
So the blitz was effective.
00:32:50
Speaker
It was fun getting everyone around each other.
00:32:53
Speaker
And then we brought in, we got up to 20 guys in June.
00:32:58
Speaker
And brought guys, got into office space.
00:33:00
Speaker
Office space was huge.
00:33:02
Speaker
That was big.
00:33:03
Speaker
We actually went on a hiring freeze for like a month and a half, two months.
00:33:06
Speaker
We just started hiring again because I didn't want to plug people into a model that wasn't fully developed.
00:33:11
Speaker
Nice.
00:33:12
Speaker
And so I've done that before where I just bring people in and it's not where it needs to be.
00:33:16
Speaker
And you know it in your heart if things are good to go.
00:33:17
Speaker
If you're bringing someone in, are they going to be successful quickly?
00:33:20
Speaker
Or is there only going to be a few people that are going to survive because it's only designed for the people that are ready to go on their own?
00:33:25
Speaker
Yeah.
00:33:26
Speaker
And so waiting for that hiring freeze, getting everything dialed in, our systems, our processes, how we do business.
00:33:31
Speaker
And now it's like, all right, let's open the floodgates.
00:33:33
Speaker
That's why I hired like Serge, the creator and these guys to do everything else.
00:33:36
Speaker
Nice.
00:33:36
Speaker
Yeah.
00:33:37
Speaker
Shout out to Serge.
00:33:38
Speaker
He's here.
00:33:38
Speaker
Serge.
00:33:39
Speaker
He's here recording us right now.
00:33:41
Speaker
So.
00:33:41
Speaker
You're going to see some video with this episode.
00:33:43
Speaker
I appreciate it.
00:33:44
Speaker
I hear him laughing in Russian.
00:33:45
Speaker
If you're laughing, it's these Russians laughing at us.
00:33:50
Speaker
But no, so another thing that's been cool is you've invested a ton just in your growth and your team's growth.
00:33:57
Speaker
I mean, yeah, you're investing in Surge.
00:33:58
Speaker
He's doing content for your team.
00:34:00
Speaker
You invested in Danny and Taylor.
00:34:02
Speaker
They're blowing things up.
00:34:03
Speaker
So I know a lot of companies listening to this, maybe a lot of like,
00:34:07
Speaker
team leaders they're nervous to like invest in themselves and drop money I mean some pretty serious money that you drop to work as closely as you are with Taylor and Danny the cheapest thing I ever bought no just kidding so cheap stuff no but so it's gotten you crazy results but I know you're telling me you're pretty like nervous to like invest in that so what's been I don't know what's helped you I guess have confidence and like dropping that kind of money and just seeing your team grow
00:34:33
Speaker
I just saw other people doing

Investing in Training and Its Impact

00:34:35
Speaker
it.
00:34:35
Speaker
I was like, they're dropping all this money.
00:34:37
Speaker
Not everyone, very few people are doing it, but I saw the people that were doing it, showing up all these events, bringing their teams, doing this stuff.
00:34:42
Speaker
We're seeing a lot more success.
00:34:44
Speaker
I just realized, I've got to start paying.
00:34:46
Speaker
I've got to start paying to get around the right people, to expose myself, expose the team.
00:34:51
Speaker
Man, when I drop that money for Noxstar Select, it's a decent amount of money.
00:34:57
Speaker
In the beginning, I was super nervous.
00:34:59
Speaker
I was like, man, did I just blow this much money right now?
00:35:04
Speaker
Because in the first month or two, I didn't really know exactly how to get what I wanted out of it.
00:35:09
Speaker
The main reason I did it was because I wanted Taylor McCarthy.
00:35:12
Speaker
All the money was mostly just, even the master event, I wasn't even thinking about that.
00:35:15
Speaker
I just wanted Taylor McCarthy to be in my office for three days.
00:35:17
Speaker
And so he came and blitzed with our team for three days and it completely changed everything.
00:35:24
Speaker
It's one thing to show people how great the slicks are and to use little tactics myself.
00:35:30
Speaker
And then it's another thing to have someone that knows how to use it to the highest level, the highest technical level.
00:35:35
Speaker
They see that stuff and you just realize what is possible, what you can do.
00:35:40
Speaker
And so just those three days pay for the entire thing, without a doubt.
00:35:44
Speaker
And then having these mastermind events and everything else on top of it.
00:35:47
Speaker
It's one of the best decisions I've ever made.
00:35:49
Speaker
That's awesome.
00:35:49
Speaker
So I'm going to keep doing it.
00:35:50
Speaker
That kind of just sparked it.
00:35:52
Speaker
Actually, the first thing I invested in was Noxstar Bootcamp, which I was hesitant to pay $5,000 for it.
00:35:58
Speaker
I was in it with you.
00:35:59
Speaker
We were in the same boot camp.
00:36:00
Speaker
I was like, man, five grand for one Zoom a week?
00:36:04
Speaker
Is this going to be worth it?
00:36:07
Speaker
That paid for itself within three, four days.
00:36:09
Speaker
You just got the motivation, got the competition going.
00:36:12
Speaker
I think the biggest thing is just taking the first you invest in books.
00:36:16
Speaker
Then you might invest in some little training platforms.
00:36:18
Speaker
Then you level up, you invest in something like $5,000 ticket item.
00:36:22
Speaker
And then you just start to realize that at each level, you're unlocking the next level.
00:36:26
Speaker
You're like, okay, I spent $5,000, so now I can spend $50,000.
00:36:28
Speaker
Okay, so now I can spend $100,000 on getting better, working with the right people.
00:36:33
Speaker
And even Jerry that was talking today, he's spending $400,000 on his coaches.
00:36:41
Speaker
And he said he'd pay more if he could find more coaches that could help him out and level him up where he thought they could.
00:36:46
Speaker
And so it's like, yeah, all the real Gs out there are doing that.
00:36:49
Speaker
So it's just...
00:36:50
Speaker
Start small and keep growing that.
00:36:52
Speaker
Make that part of your spending.
00:36:53
Speaker
For sure, and it's cool.
00:36:54
Speaker
Investing, not spending.
00:36:55
Speaker
Yeah, and I don't know if you heard Jerry, but he was saying some of the programs he was in, the mastermind groups, he didn't even invest in it for the training.
00:37:02
Speaker
He just did it to be around the other high-level people.
00:37:05
Speaker
So he's like, all right, if I'm paying 150 grand, there's going to be some people pretty committed in here that I'm going to be able to make connections with.
00:37:13
Speaker
So he said that alone has made him millions of dollars just being able to network with those other people.
00:37:18
Speaker
Yeah, he said 150,000 made him 2.2 million.
00:37:20
Speaker
Yeah.
00:37:21
Speaker
Just being around the right people.
00:37:22
Speaker
That was a pretty aha moment.
00:37:23
Speaker
It's like you don't even need to pay to get the training.
00:37:26
Speaker
It could just be purely the circle.
00:37:27
Speaker
Yeah.
00:37:28
Speaker
Just the circle of people could change your life.
00:37:30
Speaker
So that was another aha moment with just how far you can go with this thing.
00:37:33
Speaker
Yeah.
00:37:34
Speaker
That's awesome.
00:37:35
Speaker
Have you ever made any bad investments on the business that you regret making?
00:37:40
Speaker
Or has it all been pretty good?
00:37:43
Speaker
I don't think I've made any bad investments on the business.
00:37:46
Speaker
I think the only thing I didn't do is invest enough in the past.
00:37:49
Speaker
I think that was the biggest thing.
00:37:50
Speaker
I just didn't invest enough.
00:37:51
Speaker
I think the worst investment I made was just not spending the money.
00:37:56
Speaker
That was the worst thing I did with the cash is put it toward dumb things rather than back into the people, back into myself.
00:38:02
Speaker
Yeah.
00:38:03
Speaker
Well, yeah, no, and it's pretty easy.
00:38:04
Speaker
I mean, you just look at the results.
00:38:06
Speaker
Like, he's investing in Surge.
00:38:07
Speaker
Surge is getting massive results with his video clients.
00:38:11
Speaker
And then Danny and Taylor, they get massive results for everyone they work with.
00:38:15
Speaker
So it's pretty simple.
00:38:16
Speaker
I mean, just look at this.
00:38:16
Speaker
I was asking Mikey the same question because he's in all these mastermind groups.
00:38:20
Speaker
I'm like, Mikey, why do you invest in so many?
00:38:22
Speaker
Like, you're in, like, four different mastermind groups.
00:38:24
Speaker
Like, what?
00:38:25
Speaker
How do you track that?
00:38:26
Speaker
Yeah, it's like how do you figure out that they're all gonna be worth it?
00:38:29
Speaker
Yeah.
00:38:29
Speaker
So yeah, he's just saying, I don't know, it's like Jesus said, right?
00:38:32
Speaker
By their fruits, you'll know what's going on with it.
00:38:35
Speaker
So for anyone that's doubting on investing in things like that and training, just go look at the results, see what other people are having success with.
00:38:44
Speaker
And I mean, it's just gonna come down to the work you put into it too and apply it, which is what you guys are doing.
00:38:51
Speaker
One thing I heard that always stuck with me, there's three steps and basically laws to constant human improvement.
00:38:58
Speaker
The first one is you have to add knowledge.
00:39:00
Speaker
Second one is you have to act on it or apply it.
00:39:03
Speaker
And the third one is you have to evaluate how that went.
00:39:06
Speaker
Is it something you're going to keep doing?
00:39:07
Speaker
A lot of people just add the knowledge.
00:39:09
Speaker
They'll come to these kind of events.
00:39:11
Speaker
They get hyped up about it.
00:39:12
Speaker
Then they don't reflect on it.
00:39:13
Speaker
They don't spend the time...
00:39:15
Speaker
polishing or learning and studying what they just learned.
00:39:18
Speaker
And then acting on it.
00:39:19
Speaker
And then one thing I always left out of the equation, I was pretty good at acting on it.
00:39:22
Speaker
I left out of the equation the evaluation part.
00:39:24
Speaker
Like evaluating how that stuff did.
00:39:26
Speaker
Did it make the, was the results worse?
00:39:28
Speaker
Like did it not help me out?
00:39:30
Speaker
Or is it like something, okay, this is really good.
00:39:31
Speaker
I need to fine tune this.
00:39:32
Speaker
So evaluating and reflecting on that, following those three steps with reading a book with anything else,
00:39:38
Speaker
any mentorship, if you just follow those simple three steps, I think

Steps to Constant Improvement

00:39:41
Speaker
that's the key.
00:39:41
Speaker
That's the key to improving.
00:39:42
Speaker
Yeah, that's fire.
00:39:43
Speaker
Add knowledge.
00:39:44
Speaker
What was it?
00:39:45
Speaker
Add knowledge, evaluate, and then reflect?
00:39:47
Speaker
Add knowledge, act on knowledge, evaluate.
00:39:51
Speaker
Okay.
00:39:52
Speaker
Evaluate.
00:39:53
Speaker
That's awesome.
00:39:55
Speaker
That's super good stuff.
00:39:58
Speaker
Fire.
00:39:59
Speaker
Well, yeah, man.
00:40:00
Speaker
So I know you guys are what I was talking to some of your guys and they're telling me you're closing like 70, 80% of your deals, which is like super good.
00:40:09
Speaker
Has that just been working with Taylor?
00:40:12
Speaker
You guys just implementing all this stuff and that's what's taking you to the next level on the closing?
00:40:16
Speaker
Yeah, I can't take credit for that, man.
00:40:18
Speaker
Working with Taylor, just getting little tips and tricks.
00:40:23
Speaker
Something as simple as his hypothetical he throws in.
00:40:26
Speaker
Hypothetically, sir.
00:40:27
Speaker
If you already had the panels on your roof, you just have this, it's been three years, you just have this fixed payment of $150, so you've already added $4,500 of equity, $6,000 of equity to your home, and it's never going up.
00:40:38
Speaker
And then you have Duke Energy, whatever utility, knock on the door, and they try to convince you to rip all those panels off.
00:40:43
Speaker
They want to extract those three years of equity, so that $4,000, $5,000 back to the CEO's pocket, and then go back to a variable rate that's much higher than what you're paying today.
00:40:53
Speaker
What would you tell Duke Energy?
00:40:55
Speaker
And so like just little things like that, just even the most simple one on the doors, this is a nugget everyone should take and apply it immediately because it's so easy.
00:41:06
Speaker
Getting the appointment or even getting the clothes.
00:41:08
Speaker
My job is super simple.
00:41:09
Speaker
I just draw a line down a piece of paper.
00:41:11
Speaker
I show you what your current situation is and then what your new situation would be.
00:41:15
Speaker
Now, if this doesn't make sense, I wouldn't expect to do it.
00:41:17
Speaker
In fact, I won't even come back.
00:41:19
Speaker
But if it doesn't make sense, it's logical.
00:41:21
Speaker
You're going to do it, right?
00:41:22
Speaker
Like it's not going to be a thing that you have to think about.
00:41:25
Speaker
It's just gonna be a side by side comparison of your current and your new situation.
00:41:28
Speaker
And at the end of the day, if it ends up costing you less to own something, is there any reason you'd want to continue to rent it with Duke and pay your energy landlord?
00:41:35
Speaker
So just little nuggets like that.
00:41:38
Speaker
Boom.
00:41:39
Speaker
Yeah, that's the thing.
00:41:40
Speaker
And come to these events, you just pick, like I started making like a notes just folder of all like the one-liners.
00:41:47
Speaker
So it's like all that stuff.
00:41:48
Speaker
It's just a game changer.
00:41:49
Speaker
And I know people have gone and listened to Taylor's podcast episode just on repeat.
00:41:53
Speaker
Yeah.
00:41:54
Speaker
And yeah, I think several of your guys were telling me they've done it.
00:41:57
Speaker
They post it every day.
00:41:58
Speaker
They're like, you guys got to listen to this thing.
00:42:00
Speaker
Again, listen to it again.
00:42:01
Speaker
Listen to the car.
00:42:02
Speaker
Yeah.
00:42:03
Speaker
It's like that kind of stuff.
00:42:04
Speaker
It's just changing everybody.
00:42:06
Speaker
Those things, it's solidifying the customers.
00:42:09
Speaker
What was your closing ratio, would you say, before you started working with those guys?
00:42:13
Speaker
I would say my closing ratio was about 40% or so.
00:42:19
Speaker
I would say it was about 40%.
00:42:22
Speaker
So it significantly went up.
00:42:24
Speaker
There were just a lot of little tactics I used.
00:42:26
Speaker
At the end,
00:42:27
Speaker
There's like a lot of people, like a lot of new reps, they just started closing.
00:42:32
Speaker
They'll say all these objections that happen to end, they want to think about all these concerns.
00:42:36
Speaker
It's like that doesn't happen to me anymore.
00:42:38
Speaker
Because all the little jabs I throw in that I've learned from Taylor and other people in the industry all along the way, by the time I get there, it's purely just, is this the correct spelling of your name?
00:42:49
Speaker
Okay, great, is this the right last name?
00:42:50
Speaker
Okay, what's the last word of your social?
00:42:52
Speaker
There's no questioning what they're doing.
00:42:54
Speaker
There's no pauses or breaks.
00:42:56
Speaker
And if you are having people throwing stuff at you at the end when you get into numbers, it's because you haven't dialed in your technique before at that point.
00:43:03
Speaker
So dialing the word tracks, getting the technique, throwing in enough jabs to where it makes complete sense for them and is just a no-brainer is something that a lot of people don't do.
00:43:10
Speaker
And you have to get training from the best people to do it.
00:43:13
Speaker
Otherwise, you're just going to try to figure it out on your own.
00:43:15
Speaker
It's going to take forever.
00:43:16
Speaker
Yeah, fire.
00:43:17
Speaker
So yeah, guys, I know it sounds like Noxstar paid us to do this, but we're doing this for free.
00:43:24
Speaker
We promise that Danny and Taylor don't have a gun to our heads.
00:43:27
Speaker
Tell them to say all this stuff.
00:43:29
Speaker
Taylor, get out of here.
00:43:30
Speaker
I'm just kidding.
00:43:31
Speaker
But no, it's true.
00:43:32
Speaker
So yeah, learn from the best and just, yeah, implement it.
00:43:34
Speaker
Memorize those lines because I think that's been a game changer for all of us.
00:43:37
Speaker
So the last thing I wanted to ask you, Alex, before we kind of wrap up here is you have obviously a huge social media following, I

Using Social Media for Recruiting

00:43:44
Speaker
know.
00:43:44
Speaker
It's probably 99% chicks that just want to, you know, fill your abs and all that stuff.
00:43:48
Speaker
Who knows, man?
00:43:49
Speaker
Who knows?
00:43:50
Speaker
Yeah.
00:43:52
Speaker
So you're big on social media and all that, and I know you've recruited a lot.
00:43:56
Speaker
How many followers do you have on Instagram?
00:43:57
Speaker
Like 100K?
00:44:00
Speaker
I think it's like 105K.
00:44:01
Speaker
Hopefully that's going to go up, Serge.
00:44:03
Speaker
Right, man?
00:44:04
Speaker
We're going to get 200,000 or something.
00:44:05
Speaker
It blows up.
00:44:06
Speaker
Yeah.
00:44:06
Speaker
Surge better than me to go up.
00:44:08
Speaker
But yeah, so how is that, as far as recruiting goes, has that been a big thing for you, the social media, or do you have anything else that's helped you recruit these guys and bring on more people?
00:44:18
Speaker
I'm glad you brought that up, because that is the key I've used to, I've restarted multiple times.
00:44:23
Speaker
Yeah.
00:44:23
Speaker
For anyone else that's like grown a business or grown a, you know, like just talk about solar, right?
00:44:27
Speaker
You've grown a sales team and you leave that organization or something happens and you know you have to move out and you're starting from square one.
00:44:35
Speaker
I've done that multiple times.
00:44:37
Speaker
And that's gave me confidence that I could do it again.
00:44:39
Speaker
Like I know at the end of the day I've always been able to do it again.
00:44:41
Speaker
So like I keep that as a reference point that no matter what's going on I could do it again.
00:44:45
Speaker
And the way I always did it was through social media.
00:44:48
Speaker
So I would simply find a better opportunity I can offer other people.
00:44:50
Speaker
And at the end of the day that's what I was always chasing.
00:44:52
Speaker
Like what's the best opportunity, not for me, like that's the cool part.
00:44:55
Speaker
But like I really want to find the best opportunity to bring guys in.
00:44:58
Speaker
Because at the end of the day if I have a better offer for them, I have a better culture, they're going to join me.
00:45:02
Speaker
And the only way they're going to see that is if I'm posting stuff about it.
00:45:05
Speaker
So that's all I've ever done ever since and I've been consistently posting my lifestyle.
00:45:10
Speaker
I used to share my own success and I think in the beginning you share your own success, right?
00:45:13
Speaker
Like how much you made and it's not about ego, it's not about being arrogant.
00:45:17
Speaker
A lot of people think it's like that but I can't tell you how many guys I brought in to this business because they said they saw or someone shared my story with them.
00:45:26
Speaker
And they exposed like, hey, I just made $20,000 in a week.
00:45:29
Speaker
Like they got exposed to that and they wanted to reach out.
00:45:32
Speaker
Because if I didn't do that stuff, which a lot of people steer, because it is weird in the beginning, like sharing financial stuff.
00:45:37
Speaker
A lot of people steer away from that.
00:45:38
Speaker
But if you post that out there consistently over time, some people will hit you up immediately.
00:45:43
Speaker
There's going to be people that are ready for change right now.
00:45:46
Speaker
Just like Taylor says, the hardest part of my job is timing.
00:45:48
Speaker
And that involves social media too.
00:45:50
Speaker
Then I've had people three years later, like, hey, dude, I followed your journey for three years.
00:45:54
Speaker
Like what you're doing is awesome.
00:45:57
Speaker
Actually, I just saw that you moved to Orlando.
00:45:59
Speaker
This might be perfect for me.
00:46:00
Speaker
I'm over in Tampa.
00:46:02
Speaker
So those things start happening three, four years later and you don't realize it at the time that it's going to be that way.
00:46:08
Speaker
But it's just like investing.
00:46:09
Speaker
If you think about, okay, I'm only going to make...
00:46:13
Speaker
8% this year, that's not that much more money, but it's like compounded over time.
00:46:17
Speaker
You keep doing it consistently and sharing success.
00:46:19
Speaker
First is my success, then I really now only focus on other success.
00:46:23
Speaker
So I share what Liam's making, I share what Will's making, I share what Sawyer, Jake, all these guys, they're closing all these deals.
00:46:28
Speaker
I share their success.
00:46:30
Speaker
Because at the end of the day, if you just keep talking about yourself, that's not going to be much valuable because they just think you're a one-off.
00:46:33
Speaker
Yeah.
00:46:34
Speaker
So showing new guys success in the industry on social media has been pivotal to growing all my businesses because that's where most โ€“ my teachers always used to tell me, LinkedIn, man.
00:46:44
Speaker
LinkedIn is going to be a thing.
00:46:45
Speaker
You've got to be able to network and do, do, do, do.
00:46:47
Speaker
and have people write out your, you know, you're level 10 or you're excellent at communicating, excel.
00:46:52
Speaker
I'm like, dude, that is fugazi, fugazi if I've ever heard it.
00:46:55
Speaker
When I heard that stuff, I literally thought, I was like, this is BS and the fakest platform in the world.
00:46:59
Speaker
People are just putting on a face and a front.
00:47:01
Speaker
And I was like, they're not real.
00:47:02
Speaker
They're reaching out like,
00:47:03
Speaker
Hey Alexander, I really like the things you're doing.
00:47:05
Speaker
I think it'd be great to connect and you could be great for this opportunity.
00:47:08
Speaker
That is dead.
00:47:09
Speaker
That is not the way.
00:47:10
Speaker
It may work for some businesses but I already knew that wasn't going to work for mine.
00:47:13
Speaker
I didn't know Instagram was going to be the thing but that's just where I shared my life on.
00:47:19
Speaker
It was funny just reflecting on like these teachers were completely off for this business for sales and everything.
00:47:24
Speaker
It is social media, man.
00:47:25
Speaker
Look at Grant Cardone.
00:47:26
Speaker
Look at anyone that's doing it at a high scale.
00:47:28
Speaker
It's where it's at.
00:47:29
Speaker
Yeah, I know.
00:47:30
Speaker
One year taking advantage of it.
00:47:31
Speaker
I mean, I just started doing this stuff like semi-recently.
00:47:35
Speaker
I mean, I got like 700 followers going long ways, but you know, consistent stuff.
00:47:40
Speaker
But even with my 700 followers, just by posting like these testimonial videos, stuff like that, like I'm getting referrals, I'm getting people like reaching out, be like, oh, hey, I didn't know you do solar.
00:47:50
Speaker
Just from like doing that with like 700 people.
00:47:53
Speaker
So you're getting referrals for solar?
00:47:55
Speaker
Yeah, for solar, yeah.
00:47:56
Speaker
So...
00:47:57
Speaker
So I think that's an interesting point.
00:48:00
Speaker
I don't have that at all.
00:48:01
Speaker
Because I think you can approach it two ways.
00:48:03
Speaker
Either A, it's going to be customer facing.
00:48:06
Speaker
Or B, it's going to be sales rep facing, right?
00:48:10
Speaker
Like new guy facing, recruiting facing.
00:48:12
Speaker
It's pretty hard to do both.
00:48:13
Speaker
I think you can.
00:48:15
Speaker
But I know for a fact if my clients follow me on Instagram...
00:48:19
Speaker
There's going to be some cancels.
00:48:21
Speaker
There's going to be some problems at a brew.
00:48:24
Speaker
They can follow me on Facebook.
00:48:26
Speaker
Facebook is separate.
00:48:26
Speaker
Facebook is like, okay, old people hang out here.
00:48:28
Speaker
This is a good platform to be friends with them on.
00:48:30
Speaker
Even there, I don't really want to be because they'll see my old college days.
00:48:33
Speaker
I think it's like you can go one or two ways about it.
00:48:35
Speaker
For me, I picked like, okay, my lifeblood is bringing in new people.
00:48:38
Speaker
That's what makes me the most happy.
00:48:39
Speaker
I love selling deals.
00:48:41
Speaker
I love selling deals.
00:48:42
Speaker
But at the end of the day, my lifeblood is bringing new people in.
00:48:44
Speaker
Bringing new people and sharing their success, helping them be successful.
00:48:47
Speaker
That's really what...
00:48:49
Speaker
what I want to focus on.
00:48:50
Speaker
Yeah, no, and I think you got to focus.
00:48:52
Speaker
I mean, this was kind of like a lucky thing because it was like a friend from Utah that just recently bought a home.
00:48:58
Speaker
So he's like, oh, hey, help me out.
00:48:59
Speaker
Yes, dude.
00:49:00
Speaker
That's awesome, though.
00:49:02
Speaker
I know some of my friends are good at that part, too.
00:49:03
Speaker
They get like friends and stuff through social media.
00:49:05
Speaker
So everyone can do it differently.
00:49:07
Speaker
Yeah.
00:49:08
Speaker
But no, it's a huge tool.
00:49:09
Speaker
So yeah, and we'll have to have Mr. Surge Creator on in another episode.
00:49:13
Speaker
He can share more about the social media part.
00:49:16
Speaker
But yeah, man.
00:49:16
Speaker
So no, I appreciate you coming on, Alex, and dropping some fire for us and for our listeners.
00:49:21
Speaker
So yeah, speaking of social media, where can people connect with you and hang out with you on social media?
00:49:26
Speaker
Yeah.
00:49:27
Speaker
Find out more about what you're doing.
00:49:28
Speaker
Alex H Smith.
00:49:30
Speaker
Okay.
00:49:30
Speaker
Alex H Smith on Instagram.
00:49:32
Speaker
I don't think I have anything else.
00:49:34
Speaker
Just Instagram, man.
00:49:35
Speaker
Okay.
00:49:37
Speaker
But Serge is going to add some platforms to that, right?
00:49:39
Speaker
I'm going to be a TikToker.
00:49:39
Speaker
Yeah.

Personal Decisions Impacting Leadership

00:49:40
Speaker
Okay.
00:49:40
Speaker
And I would say, I would say one last thing I just wanted to bring up just because it was so pivotal in kind of creating a hockey stick trajectory for me.
00:49:47
Speaker
Yeah.
00:49:49
Speaker
And I don't know who this is going to relate to or who it's going to help out, but for the longest time,
00:49:53
Speaker
you're in the sales cycle, you can ride the roller coaster.
00:49:56
Speaker
I had a lot of ups and downs.
00:49:58
Speaker
And I even got to a point where I cleared my first $100,000 in a month and I literally was not happy.
00:50:04
Speaker
I wasn't feeling it, I was like, what is going on?
00:50:07
Speaker
I have all this stuff's going right, but I just didn't feel good.
00:50:11
Speaker
And there were just a couple bad vices I had.
00:50:13
Speaker
I always knew for me, and this is different for everyone, but I always knew for me, like drinking was one thing that always like caused me to go into a downward spiral.
00:50:20
Speaker
So like I would drink and then I would be depressed for three or four days.
00:50:24
Speaker
So if I drank on a Saturday, I wasn't drinking every day.
00:50:25
Speaker
If I drank on a Saturday, I wasn't back into myself by Thursday.
00:50:29
Speaker
And by then I was feeling good.
00:50:29
Speaker
It's like, okay, now I can do it on a Saturday.
00:50:31
Speaker
So every time I would show up for my team, if I did that, I wouldn't go to every weekend, but if I did that, I would be...
00:50:36
Speaker
you know, 40% of who I am.
00:50:39
Speaker
And I always knew that was a problem and it took a long time.
00:50:42
Speaker
I tried to, you know, stop drinking because I used to say like I can't drink.
00:50:45
Speaker
That was like kind of the thing because I started on just FSU gave me some habits.
00:50:49
Speaker
So I'd say, all right, I'm just going to, you know, it would just be like I could pound forever and still keep my demeanor.
00:50:53
Speaker
I'm not going to be a menace out there.
00:50:55
Speaker
And so finally it was like two and a half months ago, two months ago or something like that.
00:51:00
Speaker
When I was around a group of, my whole team, we just got the office and for me, and I think a lot of people can relate to this, you see the opportunity in front of you, you see other people doing big things.
00:51:09
Speaker
And I felt the overwhelming weight on my shoulder of, okay, here's like 20 guys that relying on, I need to be here for them to be successful.
00:51:19
Speaker
I need to be showing up 100% focused, 100% clear every single day.
00:51:22
Speaker
And when I showed up for the first meeting, I was still hungover from going out in St.
00:51:26
Speaker
Pete.
00:51:27
Speaker
And I was like, man, I had brain fog.
00:51:29
Speaker
I wasn't clear.
00:51:30
Speaker
I was tired.
00:51:31
Speaker
I had no energy.
00:51:32
Speaker
I was feeling sick because my immune system was down.
00:51:35
Speaker
And I just remember that exact moment looking at everyone.
00:51:38
Speaker
I was like, I'm done.
00:51:39
Speaker
I'm done.
00:51:40
Speaker
I'm Alex Smith, and I don't drink.
00:51:42
Speaker
It's not that I can't drink.
00:51:43
Speaker
I don't drink.
00:51:44
Speaker
And when I made that decision, it no longer became, because I think anyone can decide at any moment to change who they are.
00:51:49
Speaker
It only takes a second to change it.
00:51:52
Speaker
You can decide, I'm Alex Smith, I don't drink for me.
00:51:55
Speaker
I'm Alex Smith and I knock doors for four hours a day.
00:51:57
Speaker
I knock doors for six hours a day.
00:51:59
Speaker
I'm Alex Smith and I close 20 deals a month.
00:52:02
Speaker
I set that for myself and anything else is impossible.
00:52:05
Speaker
I can't do anything less.
00:52:06
Speaker
For me, that was drinking and when I stopped drinking,
00:52:09
Speaker
It was crazy.
00:52:11
Speaker
I never lost any focus, never got distracted.
00:52:15
Speaker
And so for me, that was the biggest thing I made a change on.
00:52:18
Speaker
And for anyone having bad vices that bring them down into being depressed or anything like that, I don't usually talk about this stuff publicly or to anyone.
00:52:27
Speaker
But that was a big problem for me.
00:52:28
Speaker
And so I was happy, unhappy, wanted to stay in bed for an order of Ubi Eats three times in a day, and I'll just go back to bed and eat it.
00:52:36
Speaker
And I'm like, man.
00:52:38
Speaker
Cutting, figuring out what those vices are for you that bring you to that bad state, those energy drainers.
00:52:43
Speaker
And then learning how to just make a decision.
00:52:45
Speaker
It's not you can't do it, it's you don't do it.
00:52:46
Speaker
Or it's just like who you are now.
00:52:48
Speaker
That changed my life, man.
00:52:50
Speaker
I love that.
00:52:51
Speaker
And I'm glad you brought that up.
00:52:52
Speaker
Because, yeah, I forgot to ask you that.
00:52:54
Speaker
But, yeah, another thing I remember you telling me yesterday is just like as you did that, now your entire team is basically like, you know, kind of cutting it out and everything too, right?
00:53:03
Speaker
Yeah.
00:53:03
Speaker
They're like falling your...
00:53:06
Speaker
I never fully believed it when I heard it, but they always said, you know, your guys will do half the good you do and twice the bad you do.
00:53:13
Speaker
And I never fully believed it.
00:53:15
Speaker
I'm like, whatever, I'm just going out drinking.
00:53:16
Speaker
Like, I would like to go out with them too, because it turns out everyone I hang out with are people I work with.
00:53:20
Speaker
I don't hang out with anyone else.
00:53:21
Speaker
Like, that's it.
00:53:22
Speaker
That's why my people I work with are my best friends.
00:53:25
Speaker
So I love my job because of that.
00:53:26
Speaker
And so I was definitely showing them, you know, going out drinking.
00:53:30
Speaker
And so, and then I wasn't doing my morning routine and everything kind of falls away.
00:53:33
Speaker
Like if I go out drinking, okay, now I'm not going to wake up early.
00:53:36
Speaker
Okay, now I don't have time to read.
00:53:38
Speaker
I may have time to go to the gym, but now I don't have time to write goals and all these other little things to help myself in the morning, have a good energy, go away.
00:53:43
Speaker
And so when I stopped doing all that stuff, like I felt a ripple in the office because a lot of them started thinking about what they were doing.
00:53:50
Speaker
Yeah.
00:53:51
Speaker
Because if I'm doing it, I'm the guy in front of them, I'm the leader, then it's okay for them to do twice as much.
00:53:56
Speaker
That's the bad, they're gonna pick it up.
00:53:58
Speaker
And so that ripple effect was, I didn't even think about that when I did it, honestly.
00:54:01
Speaker
That wasn't a reason for it.
00:54:03
Speaker
But now I just realize how important it is as a leader to make sure you have the right habits, make sure you're doing it on a regular basis.
00:54:10
Speaker
If not for yourself, first and foremost.
00:54:12
Speaker
If you can't help yourself, you can't help anyone else.
00:54:14
Speaker
But more so for everyone else.
00:54:16
Speaker
At the end of the day, they're gonna see what you do every single day.
00:54:18
Speaker
They're gonna see whether you're on the doors,
00:54:21
Speaker
They're going to see if you're reading books, if you're bringing them new information.
00:54:23
Speaker
Because if you're reading books in the morning, there's going to be a chance you find nuggets you share with the team in the meeting.
00:54:29
Speaker
And then all of a sudden, you're adding value that you wouldn't be able to add before.
00:54:32
Speaker
So just doing those things every single day, I think it's compounded in the whole team.
00:54:37
Speaker
Yeah.
00:54:38
Speaker
No, 100%.
00:54:39
Speaker
So love that.
00:54:39
Speaker
And I think that's a great way to end.
00:54:41
Speaker
Just like, you know, do be the leader.
00:54:43
Speaker
And for all our listeners, if you're managing a team, if your guys are out partying weekends, whatever, I mean, do the good.
00:54:50
Speaker
And it's like you're saying they're going to do, what was that, half the good and twice the bad.
00:54:54
Speaker
Yep.
00:54:54
Speaker
Yeah.
00:54:55
Speaker
So I like that.
00:54:56
Speaker
I never heard that.
00:54:57
Speaker
But.
00:54:58
Speaker
So yeah, for everyone listening, be the example, be the leader on your team.
00:55:02
Speaker
Go out and do these things that Alex is doing.
00:55:04
Speaker
I know another thing we talked about too is just 75 hard.
00:55:07
Speaker
It's a good place to start.
00:55:09
Speaker
Andy for Sully, he talks about a lot of this similar stuff you were saying.
00:55:12
Speaker
So maybe if you are doing stuff like that, go try a thing like 75 hard, 75 days, cut out the alcohol, get the solid routine.
00:55:20
Speaker
see what happens because I know that's been a game changer for you and your guys.
00:55:23
Speaker
Yeah, you completed it, man.
00:55:24
Speaker
You completed it.
00:55:25
Speaker
So kudos for you.
00:55:26
Speaker
That's a mental battle.
00:55:28
Speaker
Yeah.
00:55:28
Speaker
Well, hey, man, if I looked like you, I don't think I would have even done it in the first place.
00:55:32
Speaker
30 pounds dropped in 75 days?
00:55:34
Speaker
Yeah, yeah.
00:55:34
Speaker
It's kind of ridiculous.
00:55:36
Speaker
Good for you, man.
00:55:36
Speaker
That's awesome.
00:55:38
Speaker
What was the biggest thing you took away from that?
00:55:40
Speaker
I got to ask that question because I think a lot of people think Sermon Hours is just about getting into shape.
00:55:44
Speaker
But for you, it could have been that, but what did you get most out of that?
00:55:48
Speaker
Yeah, just the consistency, honestly.
00:55:50
Speaker
If you listen to Andy Priscilla talk about it, he says it's not a fitness challenge.
00:55:55
Speaker
That's not the purpose of it.
00:55:56
Speaker
It's more a mental thing to see how much you can stay consistent on just these little things.
00:56:01
Speaker
It's really not that hard.
00:56:03
Speaker
Anyone can go out and do two 45-minute workouts in a day and read a book and whatever the steps are.
00:56:09
Speaker
Don't drink.
00:56:09
Speaker
What was the hardest part for you?
00:56:11
Speaker
Phrase the progress picture.
00:56:12
Speaker
That's stupidest thing.
00:56:15
Speaker
Easiest part for most people.
00:56:16
Speaker
I actually woke up at one night.
00:56:18
Speaker
I mean, maybe I cheated a little bit, but I forgot to do it one night.
00:56:21
Speaker
But then I woke up at like 3 in the morning and remembered.
00:56:23
Speaker
So I ran in the bathroom and took it.
00:56:26
Speaker
That's clean.
00:56:27
Speaker
It was like day 70, though.
00:56:28
Speaker
So I'm like, I'm not counting this.
00:56:30
Speaker
That's clean.
00:56:30
Speaker
That's

Consistency in Daily Actions

00:56:31
Speaker
clean.
00:56:31
Speaker
The sun didn't come out.
00:56:31
Speaker
There wasn't a new day yet.
00:56:32
Speaker
Yeah, I'm like, sun's not out.
00:56:34
Speaker
Yeah.
00:56:35
Speaker
But...
00:56:35
Speaker
But yeah, no, so just staying consistent.
00:56:37
Speaker
And same thing we were saying with everyone, just all these little things you do consistently, the social media, the working out, the leading your team from the front, the doing meetings every day.
00:56:46
Speaker
I mean, that's, it sounds like that's basically your entire like path to success, right?
00:56:50
Speaker
It's not a lot.
00:56:52
Speaker
It's not super complicated.
00:56:53
Speaker
A lot of people make it out to be more than it is, but it is pretty simple.
00:56:56
Speaker
It's just hard.
00:56:57
Speaker
It's hard to do it.
00:56:59
Speaker
Yeah.
00:57:00
Speaker
Just got to just realize that.
00:57:01
Speaker
Just got to do it.
00:57:01
Speaker
And hopefully, hopefully there's some, something you guys can take away from it.
00:57:04
Speaker
Yeah, no, I love it.
00:57:05
Speaker
So yeah, stay consistent.
00:57:07
Speaker
Go out and give Alex a follow on Instagram.
00:57:09
Speaker
Let him know you appreciated this episode.
00:57:11
Speaker
And Alex, thanks again for coming on, brother.
00:57:13
Speaker
We'll look forward to connecting with you more and keep crushing it.
00:57:16
Speaker
Likewise, man.
00:57:17
Speaker
Taylor, I'm super grateful for you, man.
00:57:18
Speaker
Super nice meeting you.
00:57:19
Speaker
That's awesome.
00:57:20
Speaker
Appreciate you, brother.
00:57:20
Speaker
Okay, peace.

Introducing Solcitee for Solar Professionals

00:57:23
Speaker
Hey, solopreneurs, quick question.
00:57:25
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day.
00:57:35
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:57:47
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:57:58
Speaker
And it's called Solcitee.
00:58:00
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:58:19
Speaker
Currently, Soul Society is open, launched, and ready to be enrolled.
00:58:25
Speaker
So go to soulcide.co to learn more and join the learning experience now.
00:58:33
Speaker
This is exclusively for solopreneur listeners, so be sure to go to soulcide.co and join.
00:58:40
Speaker
We'll see you on the inside.