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3 Reasons to Take Pictures with Your Customers
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Speaker 1 (00:03):
Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's going on. Solarprenuer its Taylor Armstrong here with another episode.
Speaker 2 (00:45):
Hope you're doing well. Hope you're crushing it this week. We're going to dive into a topic today to help you crush it even more. So let's hop into it before I do that. Just want to preface. I am out here in my living room. It's a Saturday four. O'clock here, my kids asleep in the other room. So if you hear a break in the audio, if you hear a kid screaming, that means he woke up. Hopefully he won't. But just wanted to preface that. Let's jump into it though. Saturdays, hopefully you're out crushing hard. Hopefully you were hitting some doors today. I want to talk about why you should be taking pictures with all your customers. You probably heard, I think six, seven episodes ago. I did a podcast on why you should take video testimonials with your customers. That's I think the preference, first of all, try to get video testimonials with your clients.
Speaker 2 (01:45):
But if you can't do that at the bare minimum, get pictures with them. So we're going to hop into a couple of reasons why you should be taking photos with all your customers. Okay? Number one, if you get pictures with your customers, it is great for posting on social media. If you follow me over on Instagram, Facebook, you've probably seen, I have made an effort to be posting at least a picture or a video testimonial with every one of my customers. And guess what? I've been doing that about three weeks now, and I've already gotten a referral just from doing that three weeks. I don't even have friends here in San Diego. Really? I should say friends that are homeowners, but I got a testimony or I got a referral who was actually someone in Utah, someone that I went to school with, haven't talked to, and I don't know for five years, probably he hits me up.
Speaker 2 (02:41):
He says, Hey Taylor, I didn't realize you do solar, but I see you posting these videos, these pictures. Can you get me some information out of the blue haven't talked to the guy for five years, hits me up, asked me for some info. So that's why you need to be posting on social media. Just post on your stories, post on your timelines. I'm still learning this. There are guys that are way better than me at this, but bare minimum. Start just posting it on your stories. Go on Instagram, share it. People are going to notice that. And you're going to get referrals just from doing that. So that's the first thing. And the number two, if you can get a picture or a video with your customers, it's going to just keep your quiver full your quiver of stories to use in your closes with your customers.
Speaker 2 (03:34):
Hey, hopefully, you know, by now you need to be using stories. As you
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Transcript
Introduction to the Solarpreneur Podcast
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
Defining Solopreneurship in Solar
00:00:31
Speaker
What is a solopreneur, you might ask?
00:00:33
Speaker
A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
00:00:42
Speaker
What's going on solopreneurs?
00:00:43
Speaker
Taylor Armstrong here with another episode.
00:00:46
Speaker
Hope you're doing well.
00:00:48
Speaker
Hope you're crushing it this week.
00:00:50
Speaker
We're going to dive into a topic today.
00:00:53
Speaker
to help you crush it even more.
00:00:55
Speaker
So let's hop into it.
00:00:57
Speaker
Before I do that, just want to preface, I am out here in my living room.
00:01:01
Speaker
It's a Saturday, four o'clock here.
00:01:05
Speaker
My kid's asleep in the other room.
00:01:07
Speaker
So if you hear a break in the audio, if you hear a kid screaming, that means he woke up.
00:01:13
Speaker
Hopefully he won't, but just wanted to preface that.
00:01:16
Speaker
Let's jump into it though.
Leveraging Social Media for Leads
00:01:18
Speaker
Saturdays hopefully you're out crushing hard hopefully you're hitting some doors today I want to talk about why you should be taking pictures with all your customers you probably heard I think six seven episodes ago I did a podcast on why you should take video testimonials with your customers that's I think the preference first of all try to get video testimonials with your clients but if you can't do that at the bare minimum
00:01:48
Speaker
get pictures with them.
00:01:50
Speaker
So we're going to hop into a couple reasons why you should be taking photos with all your customers.
00:01:56
Speaker
Okay, number one,
00:01:59
Speaker
If you get pictures with your customers, it is great for posting on social media.
00:02:04
Speaker
If you follow me over on Instagram, Facebook, you've probably seen I have made an effort to be posting at least a picture or a video testimonial with every one of my customers.
00:02:15
Speaker
And guess what?
00:02:16
Speaker
I've been doing that about three weeks now, and I've already gotten a referral just from doing that three weeks.
00:02:23
Speaker
I don't even have friends here in San Diego, really.
00:02:27
Speaker
I should say friends that are homeowners.
00:02:30
Speaker
But I got a referral.
00:02:32
Speaker
It was actually someone in Utah, someone that I went to school with, haven't talked to in, I don't know, four or five years probably.
00:02:41
Speaker
He hits me up.
00:02:41
Speaker
He says, hey, Taylor, I didn't realize you do solar, but I see you posting these videos, these pictures.
00:02:48
Speaker
Can you get me some information?
00:02:51
Speaker
out of the blue haven't talked to the guy for five years hits me up ask me for some info so that's why you need to be posting on social media just post on your stories post on your timelines I'm still learning this there are guys that are way better than me at this but bare minimum start just posting it on your stories go on Instagram share it people are going to notice that and you're going to get referrals just from doing that
00:03:18
Speaker
So
Storytelling in Sales
00:03:19
Speaker
that's the first thing.
00:03:19
Speaker
And then number two, if you can get a picture or a video with your customers, it's going to just keep your quiver full, your quiver of stories to use in your closes with your customers.
00:03:34
Speaker
Hopefully you know by now you need to be using stories as you sell to your customer.
00:03:39
Speaker
Stories are what sell.
00:03:40
Speaker
Stories are what activate the emotions of the homeowner.
00:03:44
Speaker
It can't all be about numbers.
00:03:45
Speaker
Some people you're gonna close that way, but if you really want to take your closing to another level, you need to get that other side of the brain activated, the emotional side, because once people can have an emotional connection, that is when they're gonna justify that with logic and they're gonna close.
00:04:03
Speaker
So what stories can you use?
00:04:05
Speaker
If you have a picture or a video to back up the story, and better yet, if it's someone in the neighborhood,
00:04:12
Speaker
They're going to buy that story.
00:04:13
Speaker
They're going to trust it.
00:04:16
Speaker
They're going to believe it.
00:04:16
Speaker
It's going to come across way more powerful than you just telling a story.
00:04:21
Speaker
If they can tie that to a picture you're showing them or a video.
00:04:25
Speaker
I did that this week.
00:04:26
Speaker
Matter of fact, had an appointment.
00:04:29
Speaker
Filipino lady down here in San Diego.
00:04:32
Speaker
showed her another lady in her exact neighborhood.
00:04:36
Speaker
She didn't know this lady, but she knew, I told her there was two streets up from her.
00:04:41
Speaker
I showed her on the map the exact house.
00:04:44
Speaker
So I said, hey, this is your neighbor Lolita.
00:04:47
Speaker
You may be seeing her walking her around.
00:04:50
Speaker
and then i proceeded to tell her the story of how lolita had some of the same concerns she had about it damaging the roof about it causing radiation i don't get that too often but this lady was concerned about it um i don't know creating radiation given her cancer i'm like okay there's microwaves there's things in your house that are emitting way more radiation your cell phone for crying out loud is emitting way more radiation than you're going to get from your solar panels
00:05:17
Speaker
But I tied that all in with the story of Lolita, her neighbor that was two streets up.
00:05:23
Speaker
And because I had a picture and a video to go with that story, she bought it way more than me just telling her those things and overcoming her objection that way.
00:05:33
Speaker
So if you can have something like that, best case scenario is they recognize the neighbor.
00:05:39
Speaker
But next best is you're showing a little map.
00:05:41
Speaker
You're saying, hey, it's this house here.
00:05:44
Speaker
You've probably seen her out walking her dog.
00:05:45
Speaker
Then you show her the video.
00:05:48
Speaker
That's your next best scenario and that's how you're going to crush objections that come your way as you're doing your in-home presentations.
00:05:56
Speaker
So that's number two, use it in your stories.
Customer Retention Strategies
00:05:59
Speaker
And then number three, which I think is probably one of the most powerful things I've been doing lately, is you can use it to send in cards to your customers.
00:06:11
Speaker
I brought this up a few weeks ago on the podcast, how my friend River Skinner, you guys should all give him a follow on Instagram.
00:06:19
Speaker
I think he's at the Abundant King.
00:06:21
Speaker
He's sharing valuable tips all the time.
00:06:23
Speaker
He reminded me of a service that I had stopped using.
00:06:26
Speaker
It's called Send Out Cards.
00:06:28
Speaker
Again, I mentioned this, but I'm going to give you guys the exact process that I'm implementing now with my customers.
00:06:36
Speaker
I close them up.
00:06:38
Speaker
You go to sendoutcards.com.
00:06:41
Speaker
And I'll include a link.
00:06:43
Speaker
Go in the show notes.
00:06:44
Speaker
I'll actually include a link.
00:06:46
Speaker
And, yeah, this will be my affiliate link too.
00:06:51
Speaker
So hope you guys don't mind.
00:06:53
Speaker
Pay it forward.
00:06:54
Speaker
You want to support the show.
00:06:55
Speaker
Would appreciate it.
00:06:57
Speaker
you can show some love go click on my affiliate link there I'll get a little kickback if you want to use this service but go click the link sendoutcards.com and what you'll do is you can go on there and you can send out these custom cards and the reason it's super powerful having a picture is you can take the picture you took with the customer you can include that in the card and then you can write a personalized note with them how cool is that so they're gonna get a picture with you and them and
00:07:25
Speaker
They can frame it on their wall.
00:07:26
Speaker
They're gonna see it all personalized, super cute.
00:07:30
Speaker
they're gonna love it.
00:07:31
Speaker
So that's the, I think one of the most powerful things you can do to get your referrals.
00:07:36
Speaker
In this process, just another side note with this, is I send out a pack of four brownies when I send them the card.
00:07:44
Speaker
So they're getting a custom card, they're getting four brownies sent, and you can choose a font in there that shows, it looks like you hand wrote it.
00:07:53
Speaker
So it's not taking you much time.
00:07:55
Speaker
I have my little conventional message I send, but then I always include like one or two sentences that are specific to that tome owner.
00:08:04
Speaker
So if they had a super cute husky, I said, hey, loved your cute dog, by the way.
00:08:08
Speaker
If they had a, I don't know, huge truck sitting on the driveway, hey, your truck was awesome.
00:08:16
Speaker
Let me take a ride in it sometime.
00:08:18
Speaker
Whatever it is, include a couple lines that are custom to them, and then that's going to help them feel that you actually appreciated them.
00:08:25
Speaker
that you remembered their conversation and that they weren't just another customer, they weren't just another client, but hopefully they think of you as a friend after this.
00:08:35
Speaker
Start doing that, I promise you it's gonna also generate you referrals, but it's gonna help you stay in touch, it's gonna set you apart from the competition.
00:08:44
Speaker
If you're not doing this, it's great for retention.
00:08:46
Speaker
It's a way of anchoring your clients.
00:08:49
Speaker
We've done several episodes on that.
00:08:51
Speaker
But you need to figure out a way to anchor these customers to get them to stick with it.
00:08:56
Speaker
So if they get a personalized card from you, if they get a pack of brownies, the next guy that comes to the door says, hey, we can beat whatever quote you got.
00:09:04
Speaker
We can beat the price on the solar.
00:09:07
Speaker
Do you think they're more likely to stick with you if they just got a card and a pack of brownies in the mail?
00:09:12
Speaker
Probably so, right?
00:09:14
Speaker
they're probably gonna be like, nah, don't worry about it.
00:09:17
Speaker
So it's a way to set yourself apart.
00:09:19
Speaker
And last tip I have with this, don't do it on your own, okay?
00:09:24
Speaker
I mean, you can take the time to do it, but what I do, I have my assistant, my virtual assistant, she will go and prepare all this.
00:09:33
Speaker
It doesn't take a ton of time.
00:09:34
Speaker
I mean, you can do it, five or 10 minutes.
00:09:37
Speaker
But if you're closing massive amounts of deals like you should be as a solopreneur, you should be learning how to outsource things.
00:09:45
Speaker
So this is a way that you can really truly become a solopreneur.
00:09:48
Speaker
Figure out things you can outsource, figure out things you can save time on, and figure out how to delegate.
00:09:54
Speaker
This is how people are taking it to the next level.
00:09:57
Speaker
They're not doing everything,
Outsourcing for Efficiency
00:09:59
Speaker
okay?
00:09:59
Speaker
If you think of successful entrepreneurs,
00:10:02
Speaker
Henry Ford, he said, I can't remember the quote, but basically he's not the smartest man in the room.
00:10:08
Speaker
He didn't know what half the things were when it come to making cars.
00:10:12
Speaker
But guess what?
00:10:13
Speaker
He had people that didn't know how to do those things that he didn't know.
00:10:17
Speaker
And that's what every successful entrepreneur and solopreneur is doing.
00:10:21
Speaker
They are figuring out ways to save time and to delegate.
00:10:25
Speaker
So that's my recommendation.
00:10:27
Speaker
Get a virtual assistant or maybe you have your spouse, your wife, your girlfriend, boyfriend, whatever.
00:10:34
Speaker
Maybe they're helping you in your solar business.
00:10:36
Speaker
Maybe they can help do this.
00:10:38
Speaker
So when I close the deal, immediately I send my virtual assistant.
00:10:42
Speaker
Her name is Angelica, which she actually produces the show.
00:10:45
Speaker
So give her a thank you if you ever run into her.
00:10:48
Speaker
But I sent Angelica a message.
00:10:50
Speaker
I say, hey, Angelica, here's the picture with the customer.
00:10:54
Speaker
Then I send her two sentences that are specific to that customer.
00:10:58
Speaker
I say, really loved hanging out with your dogs.
00:11:03
Speaker
Really loved your pet iguana in the back.
00:11:05
Speaker
Let's talk soon.
00:11:07
Speaker
So something custom to that.
00:11:08
Speaker
And then she copies and pastes the message, you know, the how are you type thing is nice connecting and then paste the two sentences that are specific to that person.
00:11:19
Speaker
She puts it all in the card.
00:11:20
Speaker
She hits the button.
00:11:22
Speaker
Guys, this only costs, I think it's like, I don't know, 15 bucks a card, something like that.
00:11:29
Speaker
And you're getting a pack of brownies sent to them and it's sending a card and it's sending a picture of you and the customer.
00:11:37
Speaker
So do that, guarantee it's gonna get you some results.
00:11:40
Speaker
And then if you can get a video testimonial, okay, I don't take pictures and video testimonials, so I'll shoot for the video testimonial first.
00:11:48
Speaker
If I don't get it, all you do is simply screenshot
00:11:53
Speaker
a moment in the video where because you know you're taking them with you and the customer go follow me if you need an example of this but you're taking them with both you and then just screenshot a place where it looks like you're both I don't know natural okay sometimes it's hard half the time I've got my mouth wide open and my eyes doing strange things but find a place where it looks like it probably was a picture screenshot that and then there's your selfie there's your selfie with the customer
00:12:22
Speaker
That's my recommendations on why you should start taking photos with your customers.
00:12:29
Speaker
Try it.
00:12:29
Speaker
Let me know what you think.
00:12:30
Speaker
Let me know if you guys have other ways that you are using other creative things to connect more with your customers to generate more referrals because that's what we're all about here on the solar printer movement.
Encouraging Customer Interaction
00:12:42
Speaker
It's helping you guys make it easy as possible to get more leads, generate more referrals and close more deals.
00:12:50
Speaker
So hope this helped.
00:12:51
Speaker
Let me know what you think.
00:12:52
Speaker
Share this with someone who needs a way or who needs some encouragement to take more pictures.
00:12:58
Speaker
I was embarrassed about doing this.
00:12:59
Speaker
I remember my first like three, four years in solar.
00:13:03
Speaker
I would never do this.
00:13:04
Speaker
And the only time I would do it actually was when we had sales competitions because that was our proof that we were actually with the customers getting inside the homes.
00:13:13
Speaker
And then after that, I'm like, a photo with the customers?
00:13:16
Speaker
No, forget about it.
00:13:18
Speaker
But now I am seeing how powerful it can be.
00:13:21
Speaker
So just do it.
00:13:22
Speaker
It's super easy to get a picture with a customer.
00:13:25
Speaker
Even if they don't want to, just assume it.
00:13:27
Speaker
I've never had anyone mad at taking a selfie with them.
00:13:32
Speaker
And you can sneak it if you have to.
00:13:34
Speaker
Okay.
00:13:36
Speaker
Just don't get sued or something.
00:13:38
Speaker
I release myself from all liability.
00:13:41
Speaker
That's what I got today, guys.
00:13:42
Speaker
Hope it helped.
00:13:43
Speaker
Keep crushing it.
00:13:44
Speaker
Close some deals this week, and we will see you on the next episode.
00:13:51
Speaker
Hey Solarpreneurs, quick question.
00:13:52
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
Introducing Solciety Learning Community
00:14:02
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:14:14
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
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Speaker
And it's called Solciety.
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Speaker
This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors and
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Speaker
who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
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Speaker
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Speaker
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Speaker
This is exclusively for solopreneur listeners, so be sure to go to SoulCity.co and join.
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Speaker
We'll see you on the inside.