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Secrets to Creating a Winning Culture from a Solar Consultant - Sam Taggart

The Solarpreneur
The Solarpreneur

85 plays · Apr 27, 2021

Tune in now and don't forget to sign up for www.solciety.co [https://dashboard.simplecast.com/accounts/45076aaf-e0a1-4a80-9650-0c913636d34f/shows/e1d5d1e9-2598-4735-b15a-816213cb04da/episodes/d4b4429b-489e-40f4-a9ea-33b2a8092934/www.solciety.co]! Speaker 1 (00:03): Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up. Speaker 2 (00:44): We're back with another episode, we got familiar face on the show. If you've been a time listener, you have probably heard the episode with the man, the myth, the legend to Sam Taggart. And we're fortunate enough today to have him back on the show. So Sam, thanks for coming back. Once again, he must be doing something right for you to agree to come on the show again. No, I'm, I'm excited to hear, to spread the love, you know? Yeah. Well, you're doing awesome things, man. And, um, I'm just happy that you pull off a door to, to work on steel during COVID. I thought it was going to be canceled, but you were like the only events that I saw even still happens. I'm like, dang, she pulled this off. I better get to it. Yeah, it was, it was, we had to move venues two weeks before like really I was literally pulled out from under us and they're like, Hey, we're not gonna, we're not gonna be able to load your event. Speaker 2 (01:33): I'm like, Oh, what do you want me to do? Call like 600 people and just tell them, Hey, we're moving. Like not doing it. Like, like, what do you want me to do? So I'm like me and me door knock. And Sam, I just go start knocking on venues. I'm like, how about deer? How about here? How about here? And I just started calling. There's not a ton of options in Utah with like to fit that many people and vendors. And it was hard, but, uh, yeah. So, but yeah, kudos. You've pulled it off. I'm just, I was, I was sad that David Goggins didn't want to come anymore, get seatbelt. He got scared of COVID dude. Like he literally was like, Oh, I'm just nervous to travel with Kona. And I was like, you can't hurt me. What dad is doc. They're like, no iron cowboy. And he's doing his hundred Ironman right now in a hundred days. And there's anybody that James Lawrence was like, yeah, David Goggins a. And I was like, anybody can say that you got some balls to shake. I'll shut my mouth. They'll beat my, I thought it was funny that John Maxwell comes and he's like, what? 70, 80 years old? I literally tell John Maxwell. I was like, Hey, I was so shocked that you came David Goggins Belden. And John Maxor goes, Oh, COVID, it's a joke. It's not real. Speaker 2 (02:54): I was like, Oh, it's not even real. That's awesome. I didn't know. Speaker 3 (03:01): But he was so cool. I have so much more respect for Maxwell. Like just how he showed up and like just who he is. I mean, I'm excited. I'm excited for this next year. We're we're vetting some speakers right now. I'm not going to say, but, um, we're open to suggestions too. So if anybody's listening to this, like I'm friends with Mark Cuban, I'd be like, yes. So I am throwing that out to the universe. Um, so connect me if you guys know of any good keynotes, so, Speaker 2 (03:33): Okay, good, good. Oh, cool. Um, so hopefully you should all know who Sam is, but I guess if you don't, I mean, he's the door to door master. He's started door to door expe

Transcript

Speaker: Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.

Speaker: My name is Taylor Armstrong.

Speaker: I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.

Speaker: I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.

Speaker: What is a Solarpreneur you might ask?

Speaker: A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.

Speaker: All right, what's up, solopreneurs?

Speaker: We're back with another episode.

Speaker: We got a familiar face on the show.

Speaker: If you've been a longtime listener, you have probably heard the episode with the man, the myth, the legend, Sam Taggart.

Speaker: And we're fortunate enough today to have him back on the show.

Speaker: So Sam, thanks for coming back once again.

Speaker: We must be doing something right for you to agree to come on the show again.

Speaker: No, I'm excited here to spread the love, you know?

Speaker: Yeah, we're doing awesome things, man.

Speaker: And I'm just happy that you pulled off a door-to-door con still during COVID.

Speaker: I thought it was going to be canceled, but you were like the only events that I saw even still happening.

Speaker: So I'm like, dang, if you pulled this off, I better get to it.

Speaker: Yeah, it was, it was, we had to move venues two weeks before.

Speaker: Like I was literally pulled out from under us and they're like, Hey, we're not going to, we're not going to be able to hold your event.

Speaker: I'm like, Oh, what do you want me to call like 600 people and just tell them, Hey, we're like not doing it.

Speaker: Like, like what do you want me to do?

Speaker: So I'm like me, me door knocking, Sam, I just started knocking on venues.

Speaker: I'm like, how about here?

Speaker: How about here?

Speaker: How about here?

Speaker: And I just start calling.

Speaker: There's not a ton of options in Utah with like to fit that many people and vendors and

Speaker: It was hard, but it happened.

Speaker: Well, yeah, kudos to you for pulling it off.

Speaker: I was sad that David Goggins didn't want to come anymore.

Speaker: Guess he built, huh?

Speaker: He got scared of COVID, dude.

Speaker: He literally was like, oh, I'm just nervous to travel with COVID.

Speaker: And I was like, can't hurt me what?

Speaker: You're the baddest dude out there.

Speaker: I know.

Speaker: Iron Cowboy, and he's doing his 100 Ironmen right now in 100 days.

Speaker: James Lawrence was like,

Speaker: Yeah, David Goggins a pussy.

Speaker: And I was like, anybody can say that?

Speaker: You got some balls.

Speaker: Touche.

Speaker: Touche.

Speaker: I won't say anything.

Speaker: I'll shut my mouth.

Speaker: I'll beat my head.

Speaker: I thought it was funny that John Maxwell comes and he's like, what, 70, 80 years old.

Speaker: I literally tell John Maxwell, I was like, hey, I was so shocked that you came.

Speaker: David Goggins bailed and John Maxwell goes, COVID's a joke.

Speaker: It's not real.

Speaker: wow that's awesome i was like what's up joe maxwell dude she's like oh it's not even real that's awesome i didn't know my hero he was so cool i have so much more respect for maxwell like just how he showed up and like just who he is i'm excited i'm

Speaker: I'm excited for this next year.

Speaker: We're vetting some speakers right now.

Speaker: I'm not going to say, but we're open to suggestions too.

Speaker: So if anybody's listening to this is like, I'm friends with Mark Cuban, I'd be like, yes.

Speaker: So I am throwing that out of the universe.

Speaker: Um,

Speaker: So connect me if you guys don't have any good keynotes.

Speaker: Okay, good, good.

Speaker: Oh, cool.

Speaker: So hopefully you should all know who Sam is, but I guess if you don't, I mean, he's the door-to-door master.

Speaker: He's, you know, started door-to-door experts.

Speaker: He has the door-to-door podcasts.

Speaker: So unless it's like your first day or something, you probably should have heard of Sam by now, I would hope.

Speaker: um but yeah that's what he's about so if you haven't go subscribe to his podcast he's doing a good ton of awesome stuff and we'll talk about his event he has coming up soon um but sam what i kind of wanted to jam on today is just the first ep uh podcast we did with you we focused more on like the solar specific stuff like i think we did kind of like a live role play thing and

Speaker: you know, broke down objections, things like that.

Speaker: So this time I kind of wanted to focus on what you've really just learned.

Speaker: If you've consulted all these companies and you've been doing this for years, you've probably seen what works, what doesn't work and have a ton of ideas on that.

Speaker: So I kind of wanted to see just kind of the broader perspective, I guess now.

Speaker: So in all your consulting, what do you see that is making a big difference for the solar companies you work with?

Speaker: I guess what's, what's been helping the companies you work with?

Speaker: Um,

Speaker: It's everybody asks me like, what are the behaviors that I should be doing?

Speaker: Right?

Speaker: Like teach me the right pay skills, teach me the right, you know, knocking techniques, teach me the right training.

Speaker: What they're not asking is they like, I go to most companies and they'd never really understand why they're a company.

Speaker: Like what's their identity.

Speaker: And I'm finding the companies that really get clarity around their vision, their core values, their identity, right?

Speaker: and anchoring in some foundational elements of like what our mission is, then it's so much easier to couple on the, the, the behaviors and the structures and all the other things that follow.

Speaker: So a big piece of what we do a lot of times is just help realign them because even businesses have been around for 10 years.

Speaker: I mean, we've consulted some, you know, billion dollar companies and it's like,

Speaker: we're just sitting here kind of like, you've lost your mojo.

Speaker: You've lost like why you even exist.

Speaker: You're just stuck in this mud of like, we're just like rowing, but with no direction.

Speaker: I'm like, so where are we going?

Speaker: I don't know, you know, another 10 million.

Speaker: And it's like, okay, where are we going?

Speaker: And I'm like, your people are losing a little bit of their

Speaker: love because they don't see the vision.

Speaker: They're not getting communicated with on the path.

Speaker: They're not getting enrolled every week, every month, every year, why they should relist, reenlist in your company.

Speaker: Does that make sense?

Speaker: So like a lot of big problem in this industry is turnover.

Speaker: A lot of big problem in this industry is how do I avoid getting my reps to go start their own company or go to my, get poached or, or ask for more money or whatever that is.

Speaker: And I'm like, yeah,

Speaker: They got to understand like where you're going.

Speaker: Yeah, for sure.

Speaker: Driving themselves.

Speaker: Yeah.

Speaker: Yeah, no.

Speaker: And I know that was, that was a big problem we had.

Speaker: It's one of the previous companies I worked for is we would hire, it was a setter closer model.

Speaker: So we'd hire all these setters on, but then, you know, fast forward a few months, these setters start hearing how much like the closers can make and, you know, even reps from other companies and things like that.

Speaker: And then they start asking how they can progress.

Speaker: And the culture is basically you can't progress.

Speaker: We want you to just keep, you know, keep setting deals.

Speaker: So it just caused a ton of turnover.

Speaker: Yeah, we had some solid guys, but they wanted like, what's that next step?

Speaker: How can we progress into like closing the managing or whatever the next thing is?

Speaker: So yeah, I think that is super important is creating that vision and just helping guys see what the next step is, where they can go.

Speaker: So when you're consulting these companies, how do you get them to like, what are the steps you take them through to help them out with this and create like, I don't know, that vision and keep their reps motivated and all that.

Speaker: Yeah.

Speaker: And every, every, like, I mean, the first thing is every company is unique.

Speaker: And so it's really understanding, like getting down to the root of what, what, what do you want?

Speaker: You know what I mean?

Speaker: It's like,

Speaker: some companies like we have a pest control company that we kept asking like well are you building this to sell off your accounts are you building this to just keep building a reoccurring residual are you building this to go and you know build more in an empire all over do you want to stay the local guy and lean and mean and take big distributions do you want to keep reinvesting l ike i don't know you tell me and i'm like well

Speaker: I'm not going to tell you what you want.

Speaker: Like that defeats the purpose.

Speaker: If I just projected what I want on you in a week, you're going to be like, well, that's maybe not what I want.

Speaker: And I'm like, but the fact that you can't answer what do you want, that's the impediment to your real growth and success.

Speaker: But the clarity when you can understand what you want and define it in clarity and then go into why you want it.

Speaker: then it makes it easier to go in and construct.

Speaker: So a lot of the things I start with is like, what do you want?

Speaker: Like, what do you want?

Speaker: Let's fast forward a year.

Speaker: What do you want to have happen?

Speaker: Let's fast forward five years.

Speaker: What do you want to have happen?

Speaker: Oh, I want to be selling off into the sunset in the Bahamas and sell my company.

Speaker: I'm like, okay, what assets do you have?

Speaker: What's the, what's the enterprise value?

Speaker: You're a fricking sales org.

Speaker: You don't even install.

Speaker: Do you have any IP?

Speaker: Do you have any actual value?

Speaker: Okay, then let's start putting some tracks down right now to put some enterprise value to where somebody actually transact.

Speaker: Like, who are you going to sell to?

Speaker: They're like, well, I don't know.

Speaker: Like, well, how do you sell when you don't even know what type of buyers are looking to buy you?

Speaker: Okay.

Speaker: And I'm like, okay, you're going after private equity and banks?

Speaker: Are you going after a bigger solar company to acquire you?

Speaker: And why would a bigger solar company buy you if they're already there?

Speaker: Like, what value?

Speaker: And so I just start quizzing them.

Speaker: And they're just like, I don't know.

Speaker: And I'm like, okay, at least the wheel's turning.

Speaker: And so being a coach or consultant, it's like, it's fun because I get to ask the questions they're afraid to ask themselves, but they know deep down inside they should be asking themselves and they're just avoiding it.

Speaker: Yeah.

Speaker: No, that's key.

Speaker: And I think that's something that even just sells people can do too is I think you talked about this just on your most recent episode is just that like why exercise, figuring out why you're trying to do the things you do.

Speaker: And like, you know, Dean Graciosi talks about like the seven whys and just digging super deep on the why.

Speaker: And most people I know when I did that exercise, I didn't know why I had a tough time answering the questions of why I wanted to do anything.

Speaker: So when you dig seven levels deep, it's like, you know.

Speaker: It's hard.

Speaker: And another exercise that I didn't mention that podcast, it's a good one.

Speaker: It's like, okay, so where are you, you know, you're going to go build this solar company.

Speaker: And then what?

Speaker: Yeah.

Speaker: And then, you know, do it with me.

Speaker: So, Taylor, you're running a solar company.

Speaker: So, you build this solar company and then what?

Speaker: I sell it and or.

Speaker: So, you sell the solar company.

Speaker: Yeah, I sell it, sell it.

Speaker: um make tons of money retire and yeah just vacation the rest of the time just go on there you make tons of money your vacation and then and then what um yeah just spend time with my kids helping with soccer practice and uh go skiing you go skiing and then what um

Speaker: Then I start doing some real estate, buy some houses.

Speaker: And... So you buy some real estate, you buy some houses.

Speaker: And then I start buying some commercial real estate, some apartment units.

Speaker: You got commercial real estate.

Speaker: God, I didn't know what.

Speaker: And then I...

Speaker: Yeah, I don't know.

Speaker: I buy an island.

Speaker: So you bought an island?

Speaker: Go live on the island.

Speaker: I don't know.

Speaker: Just relax on the island.

Speaker: Just hang out the rest of my life.

Speaker: You've got these commercial properties.

Speaker: You're relaxing on an island in Enwa.

Speaker: So this is the point.

Speaker: You can't think.

Speaker: So you're just now trying to answer, right?

Speaker: Yeah.

Speaker: you're trying to give me an answer just to give me an answer i get it the point is and then you die yeah okay eventually you're gonna die right but most people never even think that they like i challenge them like this and then what and then what and i'm like so where are you going and then they're like oh then i do this and then i do this and i'm like okay and then what and then you die and what happens is so many people are so preoccupied about like this life after death or there's

Speaker: where do we come from and what's the purpose?

Speaker: And I'm like, we need to preoccupy more about is there life before death?

Speaker: Is there life now?

Speaker: Is there happiness?

Speaker: Like we chased this whole, like, I'm going to be a $10 million company one day.

Speaker: Okay.

Speaker: And then what?

Speaker: It's like, where are you going?

Speaker: And I think I watched these businesses.

Speaker: They just like, I literally just had this tech company in here.

Speaker: They're like, we're going to do this thing.

Speaker: We're going to do this.

Speaker: And then we're going to sell in three years.

Speaker: And then, and then, and then,

Speaker: And I'm like, you know, is it like, is this going to kill us and make us terribly unsatisfied trying to do it?

Speaker: Are we going to be happy doing this?

Speaker: Is it fun?

Speaker: Are we aligned?

Speaker: Is it as what's now?

Speaker: Like, I love looking in the future and I love living and taking risks.

Speaker: But I think so often businesses, they they're so focused sometimes on an exit.

Speaker: They're so focused on the life after death.

Speaker: Once I'm done knocking doors, life will be good.

Speaker: I'm done running the solar company in the mud and the chaos.

Speaker: I'll then be in the sunset.

Speaker: And I'm like, really?

Speaker: That's what I'm looking for?

Speaker: Does that make sense?

Speaker: Hold on.

Speaker: Let's reevaluate who you are and how you're living.

Speaker: And nine times out of 10, it switches to more of a personal development leadership conversation because I go, you're chasing something that's just not even...

Speaker: really something you need to cling to.

Speaker: And you're disappointed because you're not selling or making enough or you're super satisfied because you're making more than you ever thought.

Speaker: But you're clinging to this expectation, this ideal that you've created somehow in your mind.

Speaker: And we need to deconstruct that sometimes and say, let's get to the roots.

Speaker: Yeah, sure.

Speaker: And I think it's, yeah, to that point, all the people that are knocking, especially in solar, we hear that all the time is like, oh, I'm just going to get online leads now because I don't have to knock anymore.

Speaker: Or once I start managing, then I don't have to like knock anymore.

Speaker: Yeah.

Speaker: And then when I start managing, like I can only babysit and have all these crazy hours for X amount of years.

Speaker: And then they're like, oh, and then what?

Speaker: And I just, I'm like, how about you just love what you do now?

Speaker: Yeah, that's huge.

Speaker: So yeah, something that comes to mind.

Speaker: I know you helped Mo follow on those boys, Simple Solar.

Speaker: I was talking to him.

Speaker: He was telling me that you guys helped their company out a lot, probably on some of these same things.

Speaker: But I don't know.

Speaker: Do you have any stories around that or any companies that you've helped them kind of identify those big things, turn them around?

Speaker: Yeah.

Speaker: Like take Mo perfect case study doing 30 a month comes, brings a bunch of his sales guys to our sales summit last year.

Speaker: So we just had ourselves some last week in Nashville.

Speaker: Last year we did it in Vegas.

Speaker: You know, just a new company, young entrepreneurs, 24, 25 years old is saying, okay, I'm going to do this.

Speaker: And he's hungry.

Speaker: He's ambitious.

Speaker: He's got swagger.

Speaker: He's, he's the right profile.

Speaker: If I could go recruit a guy like that, you're like, damn, like he's, he's the stuff.

Speaker: It's not just Mo it's Josh is his VP.

Speaker: It's John.

Speaker: It's,

Speaker: it says Anthony, it's, it's, they have a lot of good reps that are young, hungry, and ambitious.

Speaker: And it was really easy for a guy like him to get caught up in the, I'm happy selling my 50 deals, 30 deals a month, making a fat override and let's just be okay.

Speaker: And he took a big plunge.

Speaker: He joined my mastermind, even though he was the youngest dude in my mastermind group.

Speaker: Most of these guys are big CEOs and

Speaker: He then hires us to consult him and which is a six figure dollar amount.

Speaker: I mean, and when we consult the company, it's like deep, deep, we recruit for you.

Speaker: We recruited probably 30, 40% of his people and helped him add a bunch of bodies.

Speaker: We helped him put a bunch of his sales systems together as training platforms.

Speaker: strategy his areas his schedule how he runs his meetings how he runs his competitions how he does like all that like we just said let's lay this out there we call it the unfair advantage and um i mean that's what we really do we have a bunch of experts and um brandon was their expert he's a stud and um what what he came to somebody he says all right i'm in let's do this

Speaker: And we had to compete against another one of our clients is also another fat success story of Voltaic right in the same backyard.

Speaker: We said, let's compete them against each other because too often companies don't have an antagonist to fight.

Speaker: So we just launched this national knocking league amongst all of our consulting clients to facilitate something similar.

Speaker: But what it is is we said, okay, let's put this in place.

Speaker: And last month in March, he just did 300 solar deals.

Speaker: So it's like he went, he 10 X his whole company.

Speaker: over the last 12 months and that we've been working with them.

Speaker: It's been really fun to watch him develop as a leader because speed of the leader, speed of the team.

Speaker: He was pouring into himself to say, and he was that squeaky wheel.

Speaker: We have a lot of clients.

Speaker: Some of them never talk to us.

Speaker: They only raise their hand when we ask them to raise their hand, but Mo was the type that milked

Speaker: probably out of what he paid us three times out of what he paid us.

Speaker: Does that make sense?

Speaker: Like we agreed to doing this for him and we ended up doing this because he was always calling us always.

Speaker: I mean, he came on our company trip.

Speaker: Like he was like, how do I hang out with you guys way more?

Speaker: Like how do I be more and more and more and more and more and more involved so that I can get more and more and more and more out of,

Speaker: understanding what the collective of solar, what the collective of door to door sales reps, what the collective of the network and what you guys bring to the table.

Speaker: And he did it right.

Speaker: Like I applaud him.

Speaker: I literally was like, you don't need me anymore.

Speaker: Like I literally was like, you fly little birdie.

Speaker: I got like a bunch of little companies that are trying to freaking figure what you just did out and I need to go help them.

Speaker: You know, so for me, it's, it's, it's really fun.

Speaker: I could give you 20 use cases like that over the last 12 months that we have.

Speaker: He's just really loud about it.

Speaker: But he's a stud, dude.

Speaker: What a stud.

Speaker: Incredible.

Speaker: I know.

Speaker: I couldn't believe it.

Speaker: I got on the stage.

Speaker: Yeah.

Speaker: I mean, at door-to-door con, he hopped on the stage.

Speaker: And, like, I thought it was other guys winning awards.

Speaker: But the entire team up there on the stage, what award did he win up there?

Speaker: Is it like?

Speaker: Just biggest growth or something like that.

Speaker: Biggest growth, yeah.

Speaker: Yeah.

Speaker: So anyway, we have the DD industry awards we launched this year because I felt like, you know, he didn't win a golden door award because he didn't sell that much, but it's impressive what he did as far as growth.

Speaker: And I think,

Speaker: having those industry awards is kind of cool this year.

Speaker: Just having top management, top recruiter, top, you know, company growth.

Speaker: And I'm excited to see how that progress progresses.

Speaker: And the hall of fame was a cool one this year and new people being inducted into the hall of fame will be exciting.

Speaker: And yeah, every year the event just gets cooler and cooler in my opinion.

Speaker: Yeah, no, no doubt.

Speaker: So yeah, super cool success story.

Speaker: And yeah, we've interviewed Mo on the podcast.

Speaker: So if you didn't hear that, you can go check it out for all our listeners.

Speaker: Yeah, I'll send it to you.

Speaker: But yeah, the last thing I kind of wanted to touch on, Sam, is just, I know you probably had a lot of experience in your consulting other companies too, is just helping them get that good culture.

Speaker: It's something that, yeah, I've, you know, companies I'm with, we struggle with it all the time.

Speaker: Just building like that working culture, especially in solar, like we were talking about, just a lot of lazy guys and not wanting to put them like the minimum amount of time to get their results.

Speaker: So what do you do?

Speaker: How did you help Mo and these other companies you working with?

Speaker: What do you do to help them get that good culture and just get these guys to stick?

Speaker: Well, it's cool.

Speaker: I went to lunch yesterday with a guy named Steven, a buddy of mine.

Speaker: he was in charge of the culture department of Vivint Inc.

Speaker: Vivint Alarm.

Speaker: There's a guy named Kevin Swiss.

Speaker: He worked right under him.

Speaker: He has now left.

Speaker: He works for a restaurant company.

Speaker: This other guy, Damon, just left and went to work for some other store company.

Speaker: So there's probably like four or five key players.

Speaker: This guy, Shane, was video.

Speaker: Damon was design.

Speaker: And we call it sales marketing department.

Speaker: And these guys were all in charge of their events.

Speaker: their design, their videos, but not for the customer, where most people spend so much money and time developing that for the customer, where they're too cheap because they don't see the ROI spending money and time putting a sales marketing department that's all for internal.

Speaker: And the companies that are winning are investing more money to market to their salespeople than they do to their customer base.

Speaker: Because they see an immediate ROI, they say, oh, I get one lead, I close one lead, that equals X dollars.

Speaker: What they don't compute is the value of a good events team, a good marketing team, internal design, video, cloud, scoreboards, because of the culture.

Speaker: So like Vivint Solar, Alex, she's my COO.

Speaker: She also worked on the sales marketing team of Vivint Solar.

Speaker: She had about a $5 million budget a year just in swag.

Speaker: And

Speaker: you say, okay, why did they make money on these competitions with the prizes and this and that?

Speaker: No, they actually broke even.

Speaker: But what they wanted to do is elevate the waterline by showing their reps a new level of personal performance through competition.

Speaker: So a good culture isn't just designed by competition.

Speaker: It's by vision.

Speaker: It's by relationships.

Speaker: You know, a lot of people, they don't take the meaningful time to build a relationship with their people.

Speaker: So they just hire bodies and say, good luck, here's your pay scale, go make it happen.

Speaker: It's by innovation and showing uniqueness and competitive advantage.

Speaker: If I'm just one company amongst the mix of all the other same companies using the same stuff, doing the same thing, what makes me interested?

Speaker: So culture is created by design, not by default.

Speaker: And what most people end up doing is they just have a default culture that they fall into

Speaker: based on their competency to orchestrate culture.

Speaker: You look at, and I'm not trying to toot my horn, but we've created, we said D2D is going to become a culture.

Speaker: Like you have that plaque behind you with pride.

Speaker: You're like, look, I was a golden door winner and it means something.

Speaker: And we made it mean something and we highlight it and we say, this is a big deal.

Speaker: We talk about it.

Speaker: Everybody listening, are you going to do 130?

Speaker: We upped the ante.

Speaker: It's 130 installs for 2021.

Speaker: And that means I'm one of the elite of the elite in solar.

Speaker: And, you know, is there anything meaningful in your company that looks like that?

Speaker: You know, we do community type stuff where it's like we have a nonprofit.

Speaker: We're doing ways that people can participate.

Speaker: We're highlighting certain people.

Speaker: We're collectively saying, let's create value and

Speaker: We're associating with cool influences like John Maxwell's and Jordan Belfords and people like that.

Speaker: So what are we doing as a company to make us interesting and cool?

Speaker: What are the relationships that we're building?

Speaker: I mean, me and you, we've created a relationship over the few years, even though it's not like we hang out and go to dinner every night.

Speaker: It's just like we still talk on Instagram.

Speaker: There's still like an association of like cool, cool, cool.

Speaker: And are you doing that with your salespeople or is it kind of like, yeah, I don't want to talk to them.

Speaker: They don't matter to me.

Speaker: Like all those things create culture.

Speaker: And my question is, what is the systems that you're intentional around implementing your core values to create a culture so that everybody uniformly, uniformly.

Speaker: Oh my gosh.

Speaker: My first manager is calling me.

Speaker: The dude that managed me in Orange my very first year.

Speaker: I haven't talked to him in 10 years.

Speaker: I'll come back.

Speaker: Put him on air.

Speaker: What are we doing to create that culture?

Speaker: And I think people are just trying to think that by having, I don't know, by being a company, that means they have a culture.

Speaker: Yeah, that's no, that's yeah, I love those points.

Speaker: And it's funny, you said all these things you're saying, I, it's some of the exact same things that Mo was talking about, like, I know, he's doing those same things.

Speaker: He has like a marketing department, basically marketing to his reps right now.

Speaker: He's paying a social media guy like 1000s and 1000s to create like, you know, social media content for his reps and like the leaderboards and all those things.

Speaker: We said you have to do that in order to be playing the big leagues now like you want to play in the big leagues.

Speaker: That's what makes this company a retainable leader influence in the space.

Speaker: And he is just milking it and killing it.

Speaker: Yeah, that's incredible.

Speaker: But no, yeah, that's huge.

Speaker: And yeah, some good things to think about for sure for me is we're trying to build the culture.

Speaker: I love doing the podcast because I can ask about a lot of the things that like, like I am struggling myself with on the teams.

Speaker: So I go out and find the best guy with that.

Speaker: I'm just gonna ask him my questions.

Speaker: My guests, I'm like, I get to get, I get to ask the questions.

Speaker: I have pain points.

Speaker: People realize I literally had like a culture reset meeting this morning with my recruiting department.

Speaker: And I was like, guys, let's like revamp this thing.

Speaker: Let's have a heart to heart.

Speaker: And I mean, I'm literally like finding opportunities to, to implement the same stuff I preach just like anybody else, guys.

Speaker: Like it's people think on the outside, like, Oh, they must have it all together.

Speaker: I'm like, no, dude, it's not easy.

Speaker: I mean, like, no, we don't, but we're trying and getting the right people.

Speaker: empowered in the right positions is so important to getting the culture bought in.

Speaker: But you need like, all I did today was like, guys, this is where we're going as a company.

Speaker: Guys, this is what's happening.

Speaker: Guys, this is like, where what's next?

Speaker: And they were all like, Oh, I needed that.

Speaker: You haven't told us that in the last week.

Speaker: It's just crazy how often you have to remind people to be like, this is what we're about.

Speaker: Yeah, no doubt.

Speaker: No doubt.

Speaker: Yeah.

Speaker: Well, Sam, thanks for sharing these things with us.

Speaker: Yeah.

Speaker: Super important for our listeners, create that culture, create the vision, create the relationships.

Speaker: And then also you mentioned just being part of something bigger.

Speaker: Yeah.

Speaker: mo talk i don't know if mo is doing this anymore but he was um when i had him on the show he was talking about doing a sales competition where it was a thousand dollar buy-in and then all the money that people bought in with the winner got to donate it to a charity of their choice so things like that i'm like wow that's super cool man like you're not just winning something you donates your thousand dollar buy-in whoever wins the competition to something bigger you know something that you can stand behind

Speaker: So I think that's another thing that companies miss is, you know, create that vision behind the scenes and make it more than just money.

Speaker: As you talked about competitions and other meaningful things you can do.

Speaker: So Sam, I know we got to wrap up pretty quick.

Speaker: Let you get to your call with your, your first manager there.

Speaker: I know, that's exciting.

Speaker: It's so fun.

Speaker: I'm like, really?

Speaker: I know, that's awesome.

Speaker: But yeah, before we wrap up here, can you tell people about the event you have coming up?

Speaker: You're doing some event on the road and then just maybe where people can find you and reach out to you.

Speaker: So the D2D tour is coming up.

Speaker: We're going May 17th to LA, then like the 19th to Phoenix.

Speaker: Then we go to Dallas.

Speaker: Then we go to Atlanta.

Speaker: Then we go to Orlando, Charlotte, Newark, New Jersey, Chicago, Denver, and Salt Lake City.

Speaker: So we're hosting 10 events in 10 states.

Speaker: and driving around the country where you can for 40 bucks, bring your whole sales team per ticket and come and do a half day sales training.

Speaker: It's like people are sick of hearing Taylor in this correlation meeting, teaching the same crap.

Speaker: Let's be honest.

Speaker: I'm like, just run a better, cooler sales meeting where I train and we've got a tax and a finance and a real estate and, you know, kind of some other cool speakers that are going to be doing some panels and in each of these markets and, and really just training on,

Speaker: really cool sales techniques and getting your people some new relevant stuff and fired up to give them some juice to go into the next couple weeks.

Speaker: Sweet.

Speaker: So guys, that blew my mind.

Speaker: 40 bucks.

Speaker: If you're not there, I mean, you're not going to find an event cheaper than that.

Speaker: You're never, I literally, like my whole team.

Speaker: So like we have a sales bootcamp next week.

Speaker: So anybody that's interested, I mean, you're probably going to hear this by the time it's out, but like we host a sales bootcamp, it's a thousand bucks.

Speaker: It's a two day event.

Speaker: We host a business bootcamp, 2,500 bucks.

Speaker: And then everybody's like, and 2,000 bucks was last year for DoorDorkon.

Speaker: And now it's like 40 bucks.

Speaker: And people are like,

Speaker: I literally was like, I'm not even doing it to make money.

Speaker: Like, I just want to pay for the venue guys.

Speaker: I'm doing it because I want to get out in the streets.

Speaker: So I'm going to go knock in each of these markets.

Speaker: And I was like, this is my way of getting me out of my comfort zone and giving back.

Speaker: And really we're actually just promoting the DDD association.

Speaker: The certification is coming out next week.

Speaker: So level one, not nonprofits.

Speaker: It's a, it's a, it's a certification that the door to door association is launched.

Speaker: that will educate on sales practices, licensing, terms, things like that for door-to-door people to be validated by a third party and gain credibility in the streets.

Speaker: So it's a really good action project that I've been pushing.

Speaker: Really, that's the big push.

Speaker: That's awesome.

Speaker: You're doing incredible things.

Speaker: We salute you, Sam.

Speaker: We appreciate you for the value you're adding to the industry, changing the lives of the solar professionals, our solarpreneurs.

Speaker: Thanks again for coming on the show.

Speaker: Guys, we hope to see you at the next event Sam's doing.

Speaker: It's going to be awesome.

Speaker: $40.

Speaker: You can't beat it, so be there.

Speaker: Sam, thanks for coming on the show today.

Speaker: Thank you.

Speaker: I appreciate it.

Speaker: We'll talk soon.

Speaker: We'll see you.

Speaker: Hey Solar printers, quick question.

Speaker: What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?

Speaker: For the last three years I've been placed in the fortunate position to interview dozens of elite solar professionals

Speaker: and learn exactly what they do behind closed doors to build their solar careers to an all-star level.

Speaker: That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.

Speaker: And it's called Sol Society.

Speaker: This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it?

Speaker: Less than $3.45 a day.

Speaker: Currently Soul Society is closed to the public and membership is by invitation only.

Speaker: But solopreneurs can go to soulciety.co to learn more and have the option to join a waitlist when a membership becomes available in your area.

Speaker: Again, th is is exclusively for Solopreneur listeners, so be sure to go to www.solciety.co to join the waitlist and learn more now.

Speaker: Thanks again for listening.

Speaker: We'll catch you again in the next episode.

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