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Quality vs Quantity: Striking the Balance in Content Creation
40 Plays8 months ago
In this episode, Ashley Segura sits down with Jakub Rudnik, Head of SEO and Content at Softr, with a background in journalism, to explore the balance between quality and quantity in content creation.
Jakub, with his unique journey from sports TV to content marketing, shares valuable insights on how his journalism background influences his SEO and content strategy approach. He's dishing out all the details on creating compelling content at scale without sacrificing quality.
Get ready to add to your content strategy as Jakub reveals his strategies post-publishing a new piece of content and how a low-quality TikTok video can outperform polished content.
Learn which content metrics matter most and why taking time to disconnect might be the secret sauce to your next big content idea. This episode is full of practical tips that you can implement in your content strategy right away.
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
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Transcript
Content Quality vs. Quantity Debate
00:00:00
Speaker
be the Every single thing doesn't need to be created manually and with this high quality standard that I think people think of. so I move to a quantity play in many areas of content.
Introducing 'Content in the Kitchen': Guest Jacob Rudnick
00:00:19
Speaker
Welcome back to Content in the Kitchen, where we gather around the kitchen and chat about content marketing. Today, I'm thrilled to have Jacob Rudnick, the head of content and SEO at Softer, join us for a conversation that every content marketer really needs to hear.
Jacob Rudnick's Journey: Journalism to Content Leadership
00:00:32
Speaker
Jacob's journey from journalism to leading content teams at companies like Active Campaign, Scribe, and G2 gives him a really unique perspective on one of the most deb debated topics in our industry, do you do quantity or do you focus on quality in content creation?
00:00:46
Speaker
As someone who's not just a marketer, but also a journalist by trade and a teacher at DePaul University, Jacob knows the power of storytelling and the impact of well-crafted content.
Balancing Volume and Quality in Content Production
00:00:55
Speaker
In this episode, we're going to dive deep into the balancing act between producing tons of content and maintaining top tier quality. So grab your favorite cup and let's dive into the conversation with Jacob.
Cooking Passion and Content Creation: A Parallel Journey
00:01:13
Speaker
So to really just kick things off with a bit of a fun conversation, when you're not working on content in SEO, what is your go-to dish to cook in the kitchen? I love that question. So definitely love cooking just across the board. So I um love being on the grill. I love being in the kitchen, dishes of all sorts and really trying a lot of things. I think my go-to would definitely be something on the grill or maybe even the smoker, especially when entertaining. I really like smoking and smoking ribs. I think that would be one of the things that I really like to go to do a couple of times each summer.
00:01:47
Speaker
So have you mastered like the perfect ribs? Because whenever I'm smoking ribs, they're either amazing or it just didn't come out and I don't ever understand why. I feel like I've got the timing down. And so the perfect ribs I keep evolving on. I've tried some different rubs or sauces and things. So that changes each time I do it a little bit. I would keep experimenting, but the timing I think I've got in the smoker, the 225, whether it's the three, two, one method, or sometimes even doing a little bit shorter, but really keeping the liquid high to keep the moisture there. I think those have been the two ways that worked for me. But I feel pretty good that I haven't had a bad rib personally in a long time. I have myself on the back, definitely not gonna wood because it'll happen soon enough.
00:02:30
Speaker
Yeah, definitely.
Accidental Shift: Journalism to SEO and Marketing
00:02:32
Speaker
That's very impressive. Ribs are hard to cook, but so is SEOs. So you have a background in journalism. I also have a background in journalism and I love how there's so many journalists that are in content and SEO and just like really dove into this field. and Can you share how you made that transition and how journalism really influences your approach to content and SEO?
00:02:54
Speaker
Yeah, it happened, honestly, by accident-ish. So it was I was working in sports TV, basically, for an online station. And so working 4 PM to 1 AM, my day's off Monday and Tuesday. I didn't make very much money. And so really, being in my mid-ish 20s, I was looking for a change. So a lot of my social life was gone. I wasn't saving any money, all that type of stuff. And I thought I'd make a pivot for maybe a couple years, just get a change of pace, and then go back to journalism. And I happened to... Just was applying to content jobs because the skills were very similar as many people do and just happened to fall into G2 crowd. Just 30 people at the time. It's now G2.com. But I'm really lucky that I joined. I found a company that was out in the suburbs of Chicago. I hadn't hired as many people. So I think that they were more open to people with different backgrounds.
00:03:42
Speaker
And then got on to an awesome ride where this company went from 30 to 450. I upskilled and changed positions honestly every six to 12 months for five years straight. And so it was a thing where, did I know a little bit about SEO and content before? Yes, but very little. And so it was really growing in the job and knowing the company was a big part of that. So got really lucky that the company was right. And they helped me to grow in that role while I was there.
00:04:08
Speaker
And so you basically, from role to role, got to know a little bit more about the industry and get a little bit more technical with it,
Creative Storytelling Meets Technical Content Marketing
00:04:16
Speaker
or did you stay on a creative level the whole way? Yeah. So it was a little bit of both. And so again, in the first year or two, I'm still thinking I'm going to move back to journalism full-time. I'm doing some stuff where the Tribune freelance wise writing three, four or five articles a week on top of my full-time job and just doing too many things. But at that point, I'm still trying to keep one foot in both camps. And so to me, content was more on the the storytelling creative. I'm certainly doing more business type of stuff as needed, but I wasn't thinking about the business metrics. I didn't know software and SaaS in general. G2 is an awesome headstart for that because you just have to learn that environment horizontally. Sometime in that year two range, I was picking up things and getting more interested. When you hit some of these goals, you get rec excited like, I did this and I moved this needle, starting to make some connections.
00:05:03
Speaker
And then there was a vacuum where a director of research left or SEO person left. Our numbers had flatlined. And so there was ah a vacuum for a couple of us to step into and got challenged by a couple of the founders. We had to fill this in. ah Are you open to taking on this? And so it was really like a six month.
00:05:21
Speaker
ah just a marathon of long days, self-learning, experimenting. And that was like my going from that creative side over to the more technical and really absorbing everything, creating. And then from there, I really focused on the careers and the skills and and went from there, but it was very open-ended where this the job changes early were more in that creative sphere. And then they turned more technical and more data-driven and then team-driven as the team grew.
00:05:47
Speaker
I feel like that's a a really natural progression though, because especially going from journalism, you have such a creative hat, and so you're drawn to that kind of work. But then as you progress within content marketing, you have to learn the tech side of things. You have to learn how to optimize things. You have to learn how SEO works. And with all the updates, like you have to eventually evolve into that. I don't know many content marketers who are just creating content and have no knowledge or depth of experience of SEO, especially these days they have to go hand in hand.
00:06:20
Speaker
Yeah, I think that's right. And I have seen folks just coming from journalism or creative writing or something like that, that do want to stay more on the, I'm telling a story or I'm doing this and I've seen that. And I do think that for me, letting go of some of that and understanding more of the, why it's the content and how it really applied to this one, like one of them, just the lessons I either to tell my current students or I tell people you're on podcasts and things like this is really like the learning what your boss cares about and then their boss cares about and so on. Like those are the, that's where the.
00:06:50
Speaker
both like me having more of an impact and understanding the why, but also then the career progression opens up when you understand those things and how to move the needle on that. And for me, that was the kind of career shift was not just what makes one piece of content good or one story good, but how does that apply to the larger department or beyond? Agreed. I think you need to do that. I think some people resist that early on. You go to, you go to J school or creative writing school. You just want to tell beautiful stories, but yeah that often isn't, that isn't enough in this space.
00:07:20
Speaker
Yeah, and I can't just write poems or creative writing stories anymore like I used to many years ago. And I still hope to be a a National Geographic journalist one day, like I still hold on to that. ah But here we are talking about content marketing.
00:07:35
Speaker
so ah You mentioned when we were chatting back and forth before this podcast about your takes on content and whatnot, and you mentioned quality versus quantity and your perspective of it.
Evolving Content Strategy: Mass Production to Niche Focus
00:07:47
Speaker
So I really want to dive into that because at the very beginning of the whole web boom. It was produce content, produce tons of content. it It doesn't even matter what you're saying. You just need to have so much content. And then it switched to, okay, now narrow in on what kind of content that you're creating. And it needs to be really long-form pieces of content. And it's changed about a thousand times since. So where are we at today and what's your perspective on quality versus quantity?
00:08:14
Speaker
Yeah, it's ah I think that that's a nice segue from the journalism experience because coming out of J school, I think I'm a really strong copy editor. I think I've got a good eye for visuals and how they apply and those things do matter. No doubt about it. But I think one of the the unlocks for me career wise was knowing well what the some of the things that can be let go of and what matters like early when I was a i know research editor or maybe be like position number two or three at G2 like I've gotten a promotion I'm like leading an intern that's everything we spent a ton of time creating like this big long 20 page style guide for the research team that ultimately nobody used
00:08:51
Speaker
Ultimately, our readers didn't really care if e-commerce was hyphenated or the EU was capitalized, like as long as it was consistent. And honestly, even then, how often do they notice these are things that I think matter on the very periphery. But some of that said that we took so much time on.
00:09:06
Speaker
didn't really move a needle. We could, we spent a whole sprint or two on that to not see any business results. And so I've seen that in a couple of different areas. For us at G2, we were spending a lot of time getting custom images on these organic driven blog posts that we didn't see an uptick at all after we spent the money and the time getting all of these design versus just using stock images. Like I hate using stock images. I don't think it's the best experience, but we weren't seeing any meaning metric change for the budget
Strategic Quantity in Content: The Role of AI
00:09:35
Speaker
and the time. And so there's a lot of things like this where it seems like cutting corners or at least like former me would have thought of them as cutting corners, but now I think of it more as like efficiency and focusing where it matters. There's certainly some types of content.
00:09:48
Speaker
that need to be over polished and perfect, for that white paper that you're going to publish once and is a downloadable, the research reports and do like that. But a lot of content like I found at someone as a scribe a couple of companies ago, we were like a Chrome extension that takes your something you're doing in terms of step by step guides and grab screenshots. And it was really just like a tool that The second someone heard about it, well, I wish this existed last time I need to build s SOPs or something. So they just go and try it out. It doesn't matter like what content you're showing them as long as you're telling them that this awesome thing exists. And we have this TikTok video that someone recorded with their screen, like with their camera of the screen. It's terrible quality that I put like that word quality.
00:10:29
Speaker
It was ugly. The video editor in me the would have hated it, but it was seen 1.6 million times. it had ah It told the right story exactly how it was supposed to do, and it drove tons and tons of signups and revenue for Scribe. So was that high quality? No, in the definition I would have had five years ago. But was it optimized for that platform? Did it get in front of the right people and did it do its job? Yes. So that's where I have a different ah view of it. I'm also on the side of With some types of content, you want just shots on goal. A lot of people do programmatic, whether it's templates or certain landing pages and things. And this is something I wouldn't have done in the past, but creating a lot of pieces where there's low competition or you're really finding like niche audiences looking for specific things. like
00:11:14
Speaker
these are opportunities where maybe the every single thing doesn't need to be created manually and with this high quality standard that I think people think of. I move to a quantity play in many areas of content, not in all things, but my blog posts, I want to create faster landing pages, especially this like kind of programmatic, I want to create much faster. I think a lot of people have gone because of AI. I understand it to more of like quality fewer pieces.
00:11:42
Speaker
And I'll do that in certain pillars, but there's other areas where I don't think that's correct. I think you actually need to have a quantity play because your competition is doing that with AI. And so you need to find ways to keep quality fairly high while going and spreading as wide as possible.
Balancing Risks: Quality vs. Quantity in Content Creation
00:11:58
Speaker
So how do you factor in the risk of choosing when to do something quality versus quantity? Like the example you gave with Scribe, which huge fan of Scribe, we use it at Content Yeah and totally love the tool, but that one video that was, I don't know, UX generated, like it it was humanly generated and very clearly not a lot of resources put behind, I could easily see a marketing team Reimagining that and thinking okay we need this kind of lighting in the background we need full production and doing the same exact concept so how do you manage the risk ah when you're choosing an idea if you're gonna go with the let's just get this out versus let's really dive into this.
00:12:40
Speaker
Yeah, luckily for me, I've been at a bunch of early stage companies. And so when you're resource wrapped and you're looking for traction anywhere, there's always somebody that's a little bit hesitant to do something that's not fully banked or experienced. But I've been to places where we've had more freedom to be to do this. For Scribe, it was like we weren't growing at the the rate we wanted. What can we do? what will potentially have the biggest outcome. We didn't expect 1.4, 1.6 million views wherever it was, but we were hoping maybe for 20,000 views because there was nothing else we were doing that was getting 20,000 views. So you can see on other B2B platforms or videos that looked like they could fit with Scribe, you could see something with 20,000 views. Let's take a shot.
00:13:18
Speaker
ah Before we invest and go get a production company to do all this, can we recreate that success for Scribe? And so it's really about being scrappy and trying a V1. What does it look like? How do we even get this published? I think it was something like the third or fourth we'd ever published. And so it was really like, how can we test this channel this week? Don't put money behind this. Just go and get it out the door and see what happens. So I think there's places where you can be experimental like that. TikTok.
00:13:44
Speaker
was one of those for us. I think with where I'm at, it's softer right now. Some of these like long tail landing pages, like we have a good landing page. Can I recreate a very similar version with a much smaller keyword where there's not a ton of risk? I think it's that risk versus reward. So I'm looking for a place where something either won't be very visible or we have no traction at all right now. Like what's the real downside? If the video is a little low quality, the messaging was still right. We're still getting there.
00:14:11
Speaker
odds were that the the TikTok video was never going to go viral. It did, but the worst case is 100 people see it, it's not that good, and we just delete it and move on. yeah And so I think it's really that versus, again, if you're going to put an entire quarter's marketing campaign behind that like research paper or whatever it is, you can't cut those corners there. So really, I'm just weighing that and trying to be as experimental as possible in the early stages before we ramp up all those resources.
00:14:38
Speaker
That makes a lot of sense and it feels a lot safer, ah especially being like on a platform that maybe you don't have a ton of reach yet. But enough to where you can get enough data and be like, yeah, this is effective. Or no, this didn't work. Let's strap it and and actually put some proper resources behind it. Laney peaches are interesting, though, because you can definitely argue that, hey, this is representing the brand. And this is more like very conversion focused.
00:15:03
Speaker
and going to be a lot more text heavy and ah it's just it's coming at an angle that isn't as creative as something like a social video. So for your landing pages, do you have a specific formula of when you're mass creating them or do they all have the same design layout and you're just swapping out copy or?
00:15:25
Speaker
Yeah, it's more like that. So that's the same thing where I think getting the the first one really in place, getting like a really great landing page that you believe in, that you've tested and things, and then basically like dragging the spreadsheet with the copy and and changing certainly the text and certainly visuals as well. And that's where you need that V1, like not it's not a V1, but you need like that great example that Is tested and then you've done the cure research on these other ones to go drag that i think the other piece like with this play and some others to is can that piece of content be changed later this where were like with blog post i think i'm more free with cutting some corners and going faster than some other heads of content because like those.
00:16:09
Speaker
when i hit publish like nobody sees it this is like the journalist in me was like you published it's on the internet anyone could see and i think a lot of non marketers feel that way like the ceo going to your blog and asking why some things like it is no one's read that this i just got published but no one's gonna read it for months potentially or not many so there's very little risk there so in those cases or the landing pages like we can wait for Google or our users to send us signals and when we're getting more traffic or more impressions or something we can optimize make sure that something is really polished and so for me if for instance we publish 200 landing pages in one day which I would never have done five years ago but now is like something I'm doing or thinking about, not all 200 of those will work, but because I'm shooting a lot of shots on goal, I can go find the 20 that are really working well, make sure that those are tested and optimized while the other ones are flat. If I'm only publishing 20 really polished, I still won't hit all 20 of those. I'll probably still only the hit five or eight of those. I just want my shots on goal and and I think I can optimize later for something like a landing page or a blog. But again, can't do that with your white paper.
00:17:12
Speaker
Yeah, get the fear of publishing something and being like, a thousand people are going to see this immediately. and Then you look at your analytics and it's four page views over a week. Okay, people are really so focused on it like we are. But when it comes to metrics and really analyzing the success from blog posts to landing pages to social, it's it's going to be totally different. And you're collecting data to really identify if this quantity play was the way to go or not, but is there one metric kind of like across the board regardless of content type that you first want to look at when you're producing new pieces of content?
Key Metrics in Content Performance Evaluation
00:17:48
Speaker
Yeah. So for me, and mostly on your own website, so content, blogs, landing pages, et cetera, that's where I focus. And for me, it's like a funnel of metrics almost like on day one and two, did this even get indexed? I'm just checking that and making sure that's happening and forcing that through a search console if it's not, but that's my very basics, especially coming into a new company insight. Is that healthy? And then I'm watching it's like impressions and keywords and Ahrefs or SEMrush, but is Google even.
00:18:16
Speaker
Exploring putting us into a search and so that's a good signal for me just like we said nothing's gonna happen on day one but in week one are we getting new keywords and month one are we getting new and are those the right keywords and Ultimately over the following months are those growing like we're doing this right now. It's after I've only been there six or seven months so those first quarters worth of content went from indexed yes and to keywords, yes, and then the keywords kept expanding or jumping. And now we're seeing traffic and that's like our next stage. Is someone actually coming to the page? Certainly there's some stuff you can look at there. Are they on the page? What are they doing on those pages? How are they interacting? But then from there, when we have traffic, is it for us, someone signing up for a pre-plan and then down the road, are they signing up for a page? So there's like metrics to all of those. Really, I want those like first pieces.
00:19:05
Speaker
Are we finding ourselves in search in queries at all? That's our impression, right? Or our keyword. And then the next one is that traffic. And from there, I know, I don't know, you'll see this on LinkedIn all the time that like traffic for traffic's sake, whatever. But as long as I've identified the right keyword, it's something that people would potentially use softer or scryber, whoever for. Whatever your company is, if it's the right keyword, as long as I have traffic, I can go optimize. I can take what people are doing on the page and adjust my content. So I just want to get to page one and then up those rankings. And I do as well as I can ahead of time, but I i will never know how someone's going to interact until they're on the page. I just want those pages out, get that traffic, and then we always are optimizing from there.
00:19:44
Speaker
yeah You really can only do so much competitive research on what's happening as of that day when you publish and what's on page one. But that can change drastically in three months when the post finally really takes off and you're getting a lot of traffic. You mentioned something that's like hugely important and I think a lot of people miss the step or they hope the ah SEO team or they put on the SEO hat and maybe aren't so much of an SEO, but checking to make sure that it's even indexed in the first place and make sure that it's being found. Can you walk through like the very basic step of how you even do that? Because that's huge right there.
00:20:18
Speaker
Yeah, in our Notion database, one of my first columns is just a simple yes or no. Is this indexed? And when your website's healthy, this should happen pretty naturally. But even now I still have one piece I cannot get to index. And I don't know why, so I'm still working through this. My typical playbook is just I hit publish. And I'll even grab the URL and go to Search Console and manually submit that to Search Console for indexing. Typically, ah you don't have to do that. I'm sure some people will frown upon doing that unless it's actually like an existing page and you're changing it. But I've never had a ah penalty against that or anything. So you could just wait um as long as your URLs are being submitted to your site indexes.
00:20:57
Speaker
and naturally that will happen on its own probably just a couple days delayed but again I'm going to search console I'm pasting the new yeah URL in that top search bar and then there's a I forget what it's called but index request I believe is the button right on that page the page will come up they'll say it's not indexed all the text will be gray you just submit that And then, especially when I'm in my early stages, when I'm not sure or stuff isn't indexing very quickly, I'll just check those pages every couple of days, like the things that have been submitted and see if they're submitting to Google and indexing appropriately. Once you've done this a couple of times, like literally just a couple of pages, Google tends to do this either very quickly. You'll see things index within 24 to 48 hours. So really straightforward, but it's something that
00:21:40
Speaker
I did wasn't doing a G2 early, and we were finding pages that had an index four weeks sometimes. Oh, wow. And it's just something that obviously you want to get things indexing and ranking as quickly as possible. And you just never know. So that's one of my first checks, even if it seems pretty basic.
00:21:56
Speaker
Yeah, it's basic, but it's so foundational. Going back into the quantity versus quality. So now we're in AI and people are just like, we're back to mass producing tons of content. Then we have helpful content update. Then we have March core update. And now we're at this weird space of yes, produce a ton of content, but make sure it's the best content you've ever done. And it's super helpful and make sure there's five other pillar pieces to support it at some point in the user journey.
00:22:22
Speaker
Where does AI fit into your workflow with all of this, or are you not using AI for any of your workflows?
AI's Influence in Content Strategy
00:22:30
Speaker
No, it is definitely fitting in. I think like it's, if I'm looking at these landing pages, we're putting FA on there. And so luckily my boss's automation and AI heavy and no, like very useful and collaborative. And she's developed a, a GPT that's like been very trained to be in softer voice and be very helpful and like less repetitive. And so. Nice.
00:22:53
Speaker
An example that we're testing is, can we create these FAQs that are going to be repetitive and are just fairly straightforward, a couple of short sentences that should just be really definition-based, so that I feel is a good use case for AI. Can we set up an automation that every landing page we're creating has FAQs automatically generated through this custom? gb so one That's one version where the average part of the landing page is either done like programmatically or there are manual parts of each landing page that we're creating. So we have distinct copy for that use case, but there's some sections of that landing page that are less important, but we still want that content on there, both for the user and how they'll use softer, but also I think for some SEO value, the what is or examples or whatever, that type of stuff that people fill in.
00:23:38
Speaker
I don't love, but I think you have to put in there or it can be an advantage on the margin. So we're creating it there. Other things are like definitely using it in outlining or especially in just ideation in general. Sometimes I'm asking it like for examples of who would use something or features or a problem. And so we'll get a lot of that research from users. and We have big like databases of those things, but sometimes you just don't have like.
00:24:00
Speaker
You need something else or it's a new use case. So I'll use it just to get some tracks and get some ideas and hear that out. So it's really like first versions of things for me, or using it in content that is repetitive, that doesn't need a human writer that like exists already. It's very definition and factual. And as long as the AI is correct, we can tweak to to make the language a little bit more natural.
00:24:23
Speaker
Yeah, you just have the copy editing aspect of it, which really is just making sure that this is brand correct and also factually correct. But you have the GPT to really understand the brand tone and style. So it skips a lot of those initial steps of retraining it. So it sounds like you're mainly using it for processes and then initial content, every once in a while for FAQs.
00:24:46
Speaker
Yeah, I think using some other sections getting the lower stake. If you take a 1500 word article, I think that there's three to six hundred words that are way more important than the rest. There's like the setting the stage. There's some of the examples or the extra questions we want to answer. That stuff does matter, but it's really like we need one version of that. The stuff that's really about positioning your product, they're really the depth there, that's what we I want to be on or I want our product marketer on, and then I'm overseeing like that optimization. But that's the stuff that I would never have AI touch, but the other stuff that's a little bit more generic that most blogs have, I still want to reduce that, but I think there's some necessity to it and AI can support you on the B1 there.
00:25:26
Speaker
Yeah, I think that alone is a huge takeaway is how much AI can support you. It's still your journey. It's still your task load and still your content creation. But AI has been such a great support system to help you get to that finish line. Yeah, definitely. I like that. As we wrap up, I would love to know what your current secret sauce is, that one strategy tool or maybe even a recent book that you read that's really been a game changer when you're balancing quantity versus quality.
Finding Inspiration Beyond Content Work
00:25:58
Speaker
Yeah, that's a great question. I was big into like content books and podcasts. Honestly, I've taken a lot of this year off. I had a kid this year. I've been like trying to read more like novels and things and get out of content in some ways and just I think that's been helpful as I did so much for four or five years, like it was all content, all ah SEO. And so now stepping away is let me have some space and prioritize. So that's not that doesn't help answer your question, but I think it has helped me in some ways. It's like freeing up this. is And so I don't have a ah resource I would recommend necessarily right now. We talked offline. I always spent two weeks in Europe and it was with the software team at an off-site and then working together. And that was really helpful just having some time. But then over the last couple weeks, I've had time in airports. I've had time walking around on my own and taking out my headphones, letting my brain wander rather than just listening to an audio book or a podcast. I've had some of my best ideas and most impactful things there is like finding, carving out real time to digest, to think through. I think I've been missing that for a few months. So there's probably other people like that, like me who are like,
00:27:02
Speaker
Content junkies you feel like if you don't have your headphones in or you're not reading something you're wasting your time in your life and Honestly taking just 30 minutes here and there twice a day or whatever that maybe that isn't even possible But even just a little bit of time. It's like really opened up and freed my brain a little bit over the last month So I would say if that's my like current secret sauce and hopefully that's not a cop-out answer but No, I think that's a really good answer because it it brings you back to reality. We're so like just so infested with do this, do that, how to do this, how to become this and how to get to the top of this. And it's constantly being thrown at our face that we're like, yeah, okay, we should listen to this podcast or we should listen to this new audio book and then start another book on top of that and subscribe to all these email newsletters. In reality, we don't actually have time to digest all the information that we're trying to like load into our brain. So to be able to have those quiet times,
00:27:55
Speaker
I'm sure some of those thoughts that have been circulating are things that you may have learned three, six, or even 12 months ago that are coming through now and you can actually digest that info and be like, oh, light bulb moment. Here we go. Yeah. 100%. I think the shower thoughts idea is very real and make sure you've carved out that time for that. It just, I feel like I somehow missed that or missed a lot of that. Didn't have it like I used to. So if you're like me, just take that minute and pause each day. And I think it'll open up some doors for you.
00:28:22
Speaker
I love it. Awesome. Thank you so much for everything that you shared today. i Really appreciate having you on the show. Yeah, of course. Thanks, Ashley. Thanks for having me.