In this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space.

Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies to ensure your content feels authentic, relevant, and impactful.

If you’re looking to move beyond surface-level engagement and build a brand that truly resonates, this episode is a must-listen.

Subscribe now for insightful discussions and actionable tips on refining your content strategy and staying ahead in digital marketing!

Website:

https://contentyum.com/

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Follow Mordy Oberstein:

Linkedin: https://www.linkedin.com/in/mordyoberstein/

Website: https://www.unifybrandmarketing.com/

Follow Ashley Segura:

Website: www.contentyum.com [http://www.contentyum.com/]

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

Stop Creating Noise: How to Make Content That Resonates

In this episode, our host, Ashley Segura, sits down with Christine Skopec from SEMrush to discuss how experimenting with content can lead to meaningful improvements. Christine shares her journey from journalism to content marketing and explains how her unique background shapes her approach.

Learn practical ways to identify content worth revisiting, test elements like titles and calls to action, and refine your approach based on data. Christine emphasizes the value of trying new strategies, adapting to results, and maintaining a balance between producing quality content and keeping up with publishing demands.

If you're curious about reworking existing content, gathering insights from testing, or making informed choices to better connect with your audience, this episode is just for you.

Subscribe now for insightful discussions and actionable ideas that help you stay ahead in the world of content creation!

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Christine Skopec:

Linkedin: https://www.linkedin.com/in/christineskopec/

Follow Ashley Segura:

Website: www.contentyum.com [http://www.contentyum.com/]

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

Experimenting with Content: Why Testing Beats Perfection

In this episode, our host Ashley Segura breaks down the art of content repurposing, sharing simple and effective strategies to make the most of the content you’ve already created.

Learn how to identify what’s worth repurposing, adapt it for different platforms, and keep your audience engaged in fresh ways.

You’ll get practical advice on auditing your content, reworking it for various formats, and tracking how well it’s performing. The episode also highlights common mistakes to avoid and how to tailor your approach to suit each platform’s unique audience preferences.

Whether you’re a content creator, marketer, or just someone looking to save time and effort, this episode offers a straightforward guide to making repurposing an easy part of your content process.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Ashley Segura:

Website: www.contentyum.com [http://www.contentyum.com/]

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

How to Effectively Repurpose Content

In this episode, Ashley Segura sits down with Shelly Fagin, Head of Growth Acquisition at DigitalOcean, to explore the evolution of SEO and content strategy. Shelly shares how her team shifted back to their roots of creating user-first content, the challenges of maintaining technical accuracy, and why failure can be a growth opportunity.

From balancing SEO priorities with user needs to leveraging customer feedback and building a thriving UGC (user-generated content) community, Shelly provides actionable insights for marketers, SEOs, and content creators alike.

She also reveals her secret sauce for integrating multiple marketing channels under one cohesive strategy.

Whether you're an SEO pro looking to refine your tactics or a marketer aiming to create impactful, user-centered content, this episode is packed with practical advice you can start implementing today.

Subscribe now for your regular dose of content strategy inspiration and the secrets to staying ahead in the SEO landscape!



Website:

https://contentyum.com/



Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum



Follow Shelly Fagin:

Linkedin: https://www.linkedin.com/in/shellyfagin



Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

User-Centric SEO: How to Create Content For Users

In this episode, Ashley Segura sits down with Katie Trant, founder of Foodie Brand Lab and agency director. Katie brings a unique perspective from both sides of the brand-building fence - as both a successful food blogger and branding agency expert.

Katie shares her compelling journey from food blogger to branding expert, showing how she developed her blog "The Muffin Myth" into the successful "Hey Nutrition Lady" brand. She also discusses the essential elements of brand building, explaining why a brand is more than just a visual identity and how content creators can effectively shape audience perceptions.

Whether you're a food blogger looking to build a stronger brand, a content creator seeking to understand brand strategy, or a marketer wanting to balance SEO with brand building, this episode offers actionable insights for creating a brand that resonates with your audience.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!

*SPECIAL OFFER*

Created by a dear friend of ContentYum’s, Katie Trant is a branding expert with over a decade of experience. Her course is packed with everything you need to refine your brand strategy and grow your blog.

Katie has given ContentYum fans an exclusive $50!

Use Code: PODCAST at the checkout to get the discount OR Click the link down below 👇

https://foodiebrandlab.com/special-admission

Website:

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Follow Katie Trant:

Website: https://foodiebrandlab.com/

Instagram: https://www.instagram.com/foodiebrandlab/

Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

How to Create Brand Guidelines for Your Content

In this episode, our host, Ashley Segura, chats with Suzanne Kagan, a Senior Marketing Leader. We Suzanne to spill all the beans on how storytelling shapes successful marketing strategies.

Suzanne shares practical techniques for testing and evaluating brand messaging, including budget-friendly ways to collect data and refine content. She offers insights on everything from creating effective one-liners to conducting messaging tests and adapting stories across different platforms. Learn how to use analytics to evaluate your storytelling strategy and make data-driven decisions.

Whether you're a creative professional looking to move into marketing or a seasoned marketer seeking fresh perspectives, this episode offers practical strategies for storytelling in marketing. Plus, get Suzanne's insider tips on using LinkedIn to understand your audience and stay current with industry trends.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!



Website:

https://contentyum.com/



Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum



Follow Suzanne Kagan:

LinkedIn: https://www.linkedin.com/in/suzannekagan/



Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

How to Tell Stories That Convert: Tips For All Brands

In this episode, we dive into the often-overlooked side of content marketing—retention. Shana Haynie, Head of Content and Organic Growth for MoEngage's North America region shares insights on the differences between creating content for acquisition versus retention, especially in B2B and B2C contexts.

Ashley Segura and Shana discuss strategies for keeping your customers engaged post-purchase, from educational content to loyalty programs, and explore how AI and data are transforming retention strategies.

Whether you're scaling a content program or trying to balance acquisition and retention, this episode is packed with practical tips on how to create content that keeps your audience coming back for more!

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

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https://www.youtube.com/@Content-Yum

Follow  Shana Haynie :

Website: https://www.moengage.com/blog/shanahaynie/

LinkedIn: https://www.linkedin.com/in/shanahaynie

Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

Beyond Acquisition: Crafting Content for Long-Term Customer Retention

In this episode, Ashley Segura chats with Brie Anderson, an expert in Google Analytics 4 (GA4). Brie shares her insights on how to effectively use GA4 to track and analyze your content's performance.

Discover the essential reports within GA4 that every content marketer should be monitoring, from traffic acquisition to engagement metrics. Brie reveals the key metrics to track in GA4 and how to use them to measure the success of your content strategy.

Tune in to learn how to unlock the power of GA4 and achieve your content marketing goals.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!



Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow  Brie Anderson :

Website: beastanalyticsco.com

LinkedIn: https://www.linkedin.com/in/brieeanderson/

Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

 Mastering GA4: Key Metrics Every Content Creator Should Track

In this episode, Ashley Segura, Head of Content at ContentYum and Kate Ahl, the founder of Simple Pin Media, discuss how to use Pinterest to drive traffic to your website.

Kate, an absolute Pinterest expert, shares her journey from helping a friend with her blog to building a successful Pinterest marketing agency. She reveals why Pinterest stands out from other social platforms and why it's a powerful, often underutilized tool for content creators and brands aiming to boost their content traffic.

You’ll learn the essential metrics to monitor on Pinterest, discover the types of content that get the most traction, and master the art of crafting a successful keyword strategy. Kate also offers valuable tips on optimizing your Pinterest profile, refreshing your visuals, and maintaining a consistent pinning strategy.

Whether you’re a blogger, business owner, or content creator, this episode is packed with actionable insights to help you harness Pinterest’s potential and drive more traffic to your website.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!

Website:

https://contentyum.com/

Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum

Follow Kate Ahl:

Website: https://www.simplepinmedia.com/

LinkedIn: https://www.linkedin.com/in/kate-ahl/

Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

Pinterest is Back: Using Pins to Drive Traffic to Your Content

In this episode, Ashley Segura chats with Blake Hutchison, the CEO of Flippa, which is the leading online marketplace for buying and selling websites. Blake shares how you can prepare your content and your online business for a successful exit.

Discover the ways to make your online business attractive to potential buyers, from optimizing your content strategy to building a loyal audience. Blake reveals the key metrics that investors look for when evaluating an online business and how to maximize your chances of a profitable sale.

Learn things like how to leverage content marketing to tell your brand's story and attract the right buyers. Blake also discusses the importance of understanding your business's value and setting realistic sales expectations.

Whether you're a seasoned entrepreneur or just starting with the end goal to sell, this episode is packed with practical tips and strategies. Tune in to learn how to position your business for a successful sale and achieve your financial goals.

Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!



Website:

https://contentyum.com/



Socials:

https://www.instagram.com/contentyumm/

https://www.linkedin.com/company/contentyum

https://www.tiktok.com/@contentyum

https://www.facebook.com/contentyumm

https://www.youtube.com/@Content-Yum



Follow Blake Hutchison:

Website: www.flippa.com

LinkedIn: https://www.linkedin.com/in/blakehutchison/



Follow Ashley Segura:

Website: www.contentyum.com

LinkedIn: https://www.linkedin.com/in/ashley-segura/

Twitter: https://twitter.com/ashleymadhatter

How to Sell Your Blog: Tips from Flippa’s CEO

Grab your favorite cup and gather around the kitchen table with Ashley Segura. Each week, she brews up rich discussions with experts on the art of content marketing. From actionable tips to innovative strategies across blogging, eCommerce, and SaaS, this podcast is your weekly serving of unique insights to elevate your content game. Whether you're looking to enhance your content marketing efforts or seeking inspiration to spice up your campaigns, 'Content in the Kitchen' is your go-to source. Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.

ashley segura

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