Transcript
Speaker: Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
Speaker: My name is Taylor Armstrong.
Speaker: I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
Speaker: I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
Speaker: What is a Solarpreneur you might ask?
Speaker: A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Speaker: What's up, entrepreneurs?
Speaker: Taylor Armstrong back with another episode, tripping on my words today.
Speaker: Excited to be back for another show.
Speaker: It's just me today, and we're going to be talking about some social media strategies, things you can do even if you hate social media.
Speaker: I'm going to be honest, I am not a big fan of social media.
Speaker: If you follow me, it's probably pretty obvious because I have been recently a little bit inactive on social media.
Speaker: But I'm going to tell you why that is, where I've been on social media, and really kind of prep you for the next episode we've got coming out.
Speaker: We've got a social media master on our next show.
Speaker: You're not going to want to miss out.
Speaker: His name is Brock Johnson.
Speaker: He's an Instagram guru.
Speaker: So I'm prepping you for that episode and just jamming on social media for a little bit today.
Speaker: My thoughts, where I've been, and yeah, just kind of jam on it.
Speaker: See what comes out.
Speaker: So before I do that, I have a special invitation.
Speaker: As you probably know, we are here in San Diego coming at you from San Diego, California.
Speaker: And the invitation I have is we're actually doing a solar event.
Speaker: It's going to be on the 15th of this month.
Speaker: So short notice, we're in May here.
Speaker: So if you're listening to this in the future, probably already passed, but don't you worry, we're going to have more events soon.
Speaker: But this event, it's the 15th of May, 2021.
Speaker: Okay, and if you go to solarcellsworkshop.com, you can register for our events we have coming up.
Speaker: We're gonna have some awesome speakers.
Speaker: I'm gonna be coming at you.
Speaker: Your boy here, we got Earl Kapule, who has been on the podcast speaking about gratitude.
Speaker: We got Brent Attaway, marketing genius.
Speaker: And we have Jake Hess, who, if you have you on social media, he's also done several events.
Speaker: It's a pretty big name in the solar game.
Speaker: He does the Solar Academy.
Speaker: So we're doing the event on the 15th.
Speaker: So come to it.
Speaker: I think it's free.
Speaker: Yeah, pretty sure it's free.
Speaker: There's going to be some giveaways.
Speaker: We're giving away Adidas gift card.
Speaker: We're giving away some coaching sessions.
Speaker: And more cool than anything, we're giving away access to the Soul Society program.
Speaker: A little access to that.
Speaker: So come to it if you can.
Speaker: It's going to be one day only.
Speaker: We're going to hang out.
Speaker: We're going to jam on some solar.
Speaker: There's going to be food, free food, which that always got me to any event.
Speaker: So come to it.
Speaker: Let me know.
Speaker: And let me know if you're coming.
Speaker: We will hook you up.
Speaker: So let's jump into the show today.
Speaker: So social media.
Speaker: The reason I have been off social media, I'll tell you right now, I have...
Speaker: sometimes issues with spending way too much time on things.
Speaker: Probably like a lot of people out there in the solar game.
Speaker: I think I got some ADD going on.
Speaker: Remember I got back from my church mission
Speaker: did a church mission in columbia i came back and we had a mission psychologist and i was just kind of emailing them back and forth and i don't know what it was but i forgot maybe to i don't know put like a subject line or i forgot to say from taylor or something and this mission psychologist he goes taylor i think you might have add you should go get tested
Speaker: So I went and took this test.
Speaker: They call it the TOVA test.
Speaker: But basically, it's just testing your attention to detail how long you stay focused on something.
Speaker: And yeah, I remember I took that test, and I definitely had ADD.
Speaker: So it's probably no surprise, most, yeah, a lot of sales reps have it.
Speaker: A lot of entrepreneurs have it.
Speaker: And sometimes it's a blessing, sometimes it's a curse.
Speaker: I think more than anything, it helps you focus in on things.
Speaker: What comes to mind, any of you that have been watching the NFL draft, you just saw Zach Wilson, the BYU quarterback.
Speaker: He gets drafted number two.
Speaker: This kid has ADD more than anything.
Speaker: He will focus in so hard he admitted it himself.
Speaker: He sucked at school.
Speaker: He couldn't pay attention to his classes.
Speaker: But you put him in front of some football film, this guy would focus 24, he would just stay up all night watching football film, just so detail-oriented on what interests him.
Speaker: I think that's the superpower of ADD.
Speaker: You can target in on things that other people aren't going to target in on.
Speaker: Maybe you suck at school, maybe you're not good at that, but you can focus in on things that interest you.
Speaker: So I think that's the advantage that people with ADD have.
Speaker: But anyways, for me, social media, it became one of these things that I was focusing in on way too much.
Speaker: I was following people that were just time wasters.
Speaker: I was getting a lot of negativity from it.
Speaker: So I decided to do a social media fast.
Speaker: So that went on for about the last three months.
Speaker: I'm just starting.
Speaker: I deleted the apps from my phone.
Speaker: I was hardly on there.
Speaker: Actually, I don't think I was on there at all.
Speaker: I think possibly my assistant might have been managing some things for me.
Speaker: But I was just off social media.
Speaker: Didn't even want to get on it.
Speaker: I'd wasted so much time.
Speaker: had felt it affect me negatively.
Speaker: And also I watched this documentary, which would highly suggest that it's on Netflix, The Social Dilemma.
Speaker: Just talks about how addicting these platforms are.
Speaker: The people working at these Facebook, Instagram, their job is to get you addicted to their platforms.
Speaker: And if you notice now, if you click on links inside the platforms, you go to websites, it doesn't take you off the app.
Speaker: It takes you in a browser inside the app to go to these websites.
Speaker: So I watched this documentary and I'm just like, man, I just need a break from social media.
Speaker: Just got so overwhelming trying to be on Facebook, Instagram.
Speaker: Haven't even gotten into the TikTok stuff.
Speaker: So I got it off of it.
Speaker: Didn't get on it for three months.
Speaker: And I apologize for those that have sent me messages, those that have reached out.
Speaker: I did try to respond here and there, but was largely inactive for the past three months.
Speaker: And I will say it felt great.
Speaker: Didn't have to worry about anything.
Speaker: I had way more time than I had before.
Speaker: I was able to focus on the podcast more, which you probably see a correlation.
Speaker: The past few months, we've been much more consistent on bringing you the top content in the industry.
Speaker: And this is a big reason why.
Speaker: It's because instead of spending all this time on social media, wasting the time, I decided to channel it into the podcast, bring more awesome content for my peeps.
Speaker: So that's what I did.
Speaker: I want to suggest if you feel like you are spending too much time on social media, do a fast.
Speaker: Even if it's just a week or two, just do a little fast and just, if anything, just release yourself from that beast.
Speaker: See what happens.
Speaker: Channel that energy into something else.
Speaker: And I'm not saying you can't be on social media, but just do a fast and see what other things you can create.
Speaker: Because it can control you.
Speaker: So anyways, that's where I've been.
Speaker: Okay, so I'm going to give you some tips.
Speaker: Now that I'm coming back, again, Brock Johnson, our guest for the next episode, he inspired this.
Speaker: More than anything, he kind of kicked my butt into gear and made me see that social media, it is important.
Speaker: We got to be on it.
Speaker: But I think there's things we can do to kind of use our time wisely on it.
Speaker: to maximize our efficiency, prioritize things that are important on social media.
Speaker: That's what I want to share with you as I'm getting back on.
Speaker: I'm trying to do it the right way, and I'm trying to not get sucked in, not addicted, not looking at things I shouldn't, and not letting it control my life.
Speaker: So I want to share some thoughts with you, especially if you feel like you are someone that hates social media.
Speaker: I do not like social media, I will tell you.
Speaker: I know it's important.
Speaker: I know I got to be on there, especially for business sake, but I'm not a fan, honestly.
Speaker: So if you hate social media, if you feel you're spending way too much time and prioritizing that over other things that need to get done, then this episode is for you.
Speaker: I'm going to share some things that have helped me as I'm getting back on the platform and things that I've heard from other people.
Speaker: that are social media masters.
Speaker: So here it is.
Speaker: Number one, pick one platform to focus on, especially starting out.
Speaker: If you're just rolling back in on social media, don't try to get on everything.
Speaker: If you're trying to post, don't feel like you have to post everywhere.
Speaker: Pick one platform to focus in on.
Speaker: For me, it's Facebook.
Speaker: I'm old school.
Speaker: That's the first thing that came out, first platform that was released back in my day, the 2000s.
Speaker: So that's where I focus in on my time.
Speaker: For these newer cats, I know Instagram is the big one, TikTok.
Speaker: So maybe you're focusing in on the TikTok.
Speaker: Maybe you're focusing on Clubhouse, which is also a new platform.
Speaker: For me, it's Facebook.
Speaker: That's where I'm focusing my thing.
Speaker: And that's where I'm going to try to post, do my primary hopping in, checking in on comments, things like that.
Speaker: that's the goal okay and i'm i know i'm saying this i get a lot of these things from russell brunson which is if you haven't heard of him he's the funnel master marketing master he um this is one of his suggestions is you just pick one platform okay and the second thing is um unfollow all the people that aren't relevant for what you're trying to do for example i had a lot of friends from high school old friends um
Speaker: They get on there, just post drama, fights, political stuff.
Speaker: They post their old cat videos, things that were just a waste of time.
Speaker: I'm not going to gain anything from watching the cat videos, even though I love those cat videos.
Speaker: They were entertaining.
Speaker: What I have to do, I have to go in and unfollow those people.
Speaker: Because if you are following all these people that are posting meaningless content that are posting nothing that's going to uplift you, posting nothing that's going to get you towards your business goals or help you network with people or potentially be future customers to put solar on their homes, then just ask yourself, what's the purpose of me even following these people?
Speaker: And maybe you unfriend them, but at least just unfollow them.
Speaker: You don't need to just be taking in these content.
Speaker: So the goal is to have your whole timeline anytime you go on social media, have it be things that are progressing you towards something.
Speaker: Is it a potential client?
Speaker: Is it networking in solar?
Speaker: That's a big one.
Speaker: How can you network with other people in the industry?
Speaker: How can you connect?
Speaker: Networking is huge and that's, I think, for me, one of the main purposes of social media.
Speaker: You should be networking.
Speaker: You never know where the connection is.
Speaker: is going to get you your network determines your net worth as they say.
Speaker: So use social media to network and I'll give you just a few groups you need to join.
Speaker: First of all, if you're not in the Solarpreneur Facebook group, hop on that.
Speaker: Okay, we're going to be posting more and more content on there.
Speaker: Again, I know it's been a little bit inactive as I've been on the social media fast, but we're going to be posting more and more in there and that's where all our Solarpreneur dogs are hanging out.
Speaker: That's where we're chatting with each other and building each other up.
Speaker: So join the solopreneur group.
Speaker: If you're not already in the door-to-door tribe, that's our boy Sam Taggart, who was on the podcast, I believe, last week.
Speaker: That's the best group for door-knocking.
Speaker: Everyone that knocks doors from any industry, they're going to be posting value on there and dropping questions and answers.
Speaker: That's a good one.
Speaker: Another good one is online door knockers.
Speaker: That's by my friend Koda Ivers, who has also been on the show.
Speaker: He posts a lot of tips to generate your leads online, how to follow up with them, scripts to follow, and does some good value.
Speaker: Another one, Knox Star University.
Speaker: I believe that's a public group.
Speaker: All these people are guys we've had on the show, so I'm helping build up their groups.
Speaker: They've got some good things to share, some valuable stuff.
Speaker: The Noxstar University, that's another one on Facebook.
Speaker: Solar Objections, that's a good group.
Speaker: I don't personally know the guy that started this group, but they do do.
Speaker: Role plays, things like that.
Speaker: A lot of people post questions, concerns.
Speaker: objections they're hearing, they do role plays, stuff like that.
Speaker: And then the last one I would suggest joining is Solar Pros, which is, I know Jake Hess is one of the big guys on that.
Speaker: And then also Sonny Rock, who we had on the show.
Speaker: Gee, it's been probably a year now.
Speaker: But they're very active on that group, spread a lot of value.
Speaker: So there's just some examples.
Speaker: Go join these groups.
Speaker: And if you're getting on Facebook, use it to network.
Speaker: Go in these groups, pop in,
Speaker: Spread value, post valuable things, answer other people's questions.
Speaker: And that's how you're going to profit from social media.
Speaker: That's, I think, should be one of the main things you do.
Speaker: And then unfollow people that aren't contributing to your value.
Speaker: And the last tip I have is consider using a social media manager.
Speaker: Especially if you are trying to post, if you're ramping up your posting and depending on what you're doing in social media, maybe you're posting things geared towards homeowners.
Speaker: Maybe you're posting, I don't know, cool stuff about solar.
Speaker: Go on, there's tools like Buffer, Hootsuite.
Speaker: These apps you can download and you don't even have to go on social, on Facebook, whatever.
Speaker: You can go on this app and you can schedule out the things to post.
Speaker: then you can just be cycling through content okay so one thing that you posted maybe six months ago you can repost it maybe you can have it go on instagram one week facebook then week after that okay and it makes it way easier to handle you can see comments on there so consider using a tool like that and then my last thing is consider getting a virtual assistant i've talked about this before but
Speaker: basically anything that I did on social media last couple three months that was my social my virtual assistant helping out she helps out a ton just she's in the solar printer group she helps manage the content in there she does postings and you know she responds to people occasionally don't worry if you message me I'm getting it but you know pointless stuff that I message she will respond to those things occasionally
Speaker: and it's just something very useful more than anything they can help you manage email which that's another topic for another day but consider getting a social media managing tool like buffer and consider getting a virtual assistant that they can help you manage all these things and that's going to help you be more efficient in your social media use it's going to help you
Speaker: feel much better about getting on there and not wasting time.
Speaker: So that's my tips with it.
Speaker: Let me know if you guys have any tips.
Speaker: Again, I'm learning all this stuff.
Speaker: And next episode, you're going to have the privilege to hear a Instagram master.
Speaker: He's going to knock it out of the park.
Speaker: But this guy has thousands and thousands of followers.
Speaker: I think he's at
Speaker: I don't know, 30,000 followers on Instagram, something like that.
Speaker: But social media master.
Speaker: So if you want to take it to the next level, don't miss out on the next episode.
Speaker: But these are just some thoughts that I had as I'm trying to get more active on social media.
Speaker: and ideas I have that I've gotten from other experts on just how to handle this stuff, even if you hate social media.
Speaker: So let me know if you guys have any tips, and let me know if there's anything that helps you as someone that does not like social media.
Speaker: Okay, but some thoughts I threw out there.
Speaker: Hope it was valuable, and we will see you solopreneurs on the next episode.
Speaker: Hey SolarPrinters, quick question.
Speaker: What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
Speaker: For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals.
Speaker: and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
Speaker: That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.
Speaker: and it's called Sol Society.
Speaker: This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
Speaker: Currently Sol Society is closed to the public and membership is by invitation only, but solopreneurs can go to solciety.co to learn more and have the option to join a waitlist when a membership becomes available in your area.
Speaker: Again, this is exclusively for Solopreneur listeners, so be sure to go to www.solciety.co to join the waitlist and learn more now.
Speaker: Thanks again for listening.
Speaker: We'll catch you again in the next episode.
