Ryan Paul Gibson [https://www.linkedin.com/in/ryan-paul-gibson/] founder of ContentLift.Io, shares why marketing starters must position their offerings with a qualitative research approach for a successful GTM plan.



Connect with Ryan at contentlift.io [https://www.contentlift.io/]



Get Tim's book, [http://www.linkedin.com/in/angelamlee]The Marketing Starter on Amazon [https://amzn.to/4dB6WO8]



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Leveraging Customer Research in GTM Planning with Ryan Paul Gibson

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.