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You Must Do This to Achieve Uncommon Success
57 Plays3 years ago
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Transcript
Taylor Armstrong's Journey to Success
00:00:03
Speaker
Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
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My name is Taylor Armstrong.
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I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
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I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
Becoming a Solarpreneur: What Does it Take?
00:00:31
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What is a Solarpreneur you might ask?
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A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:42
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What's going on solarpreneurs?
00:00:43
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We are back with another episode.
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Today we're going to be jamming on why you should be all in on solar.
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If you're not already, you're going to be convinced to go all in, burn your bridges and dive headfirst in the solar.
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So let's get into it.
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My name is Taylor Armstrong.
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We're here to help you close more deals, generate more leads and referrals and have a much better time in the solar industry.
Community Engagement and Gratitude
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Hope you're doing awesome.
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Hope you are taking advantage of the long summer days.
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And it was my birthday yesterday.
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Thanks to everyone who wished me a happy birthday.
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I guess at the time of this podcast, it will have been two days ago.
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Don't worry, if you're listening to this clear in the future, you're still going to get some applicable content here.
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But just wanted to thank everyone who wished me a happy birthday.
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And for those who didn't, would you please take a minute for my birthday present?
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Would you please take a minute?
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Go rate the show.
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Go send it to someone.
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Share it.
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Post on your Instagram.
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Tag me at Taylor J. Armstrong at Soulpreneur Podcast.
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It would be a great birthday gift for me.
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So I would appreciate that if you want to support the show.
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And thanks to our listeners who have done that already.
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That's really how we grow this.
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And as you guys know, my money is in the solar.
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It's not in the podcast.
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Okay.
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So the reason I continue to do this is because I get people sharing it because I get people leaving comments.
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So they're greatly appreciated.
00:02:12
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And on a side note, if you didn't know, there is a lot of restaurants that give you some great birthday deals.
00:02:19
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So that was last week for me as I was going around to a bunch of different places getting all these birthday deals.
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I'm a sucker for good deals.
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For those who know me know this.
00:02:28
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Um, went to Jamba Juice, got me a free smoothie, uh, Chipotle.
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I think they give free birthday stuff.
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Haven't gotten their deal yet.
00:02:36
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Um, I think, uh, what Chick-fil-A gives you like a free little treat on your birthday.
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So, uh, Hey, if you're wondering, um, there's lots of deals for your birthday.
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So go get them.
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All about sharing it.
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So let's jump into the content.
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Enough about birthdays.
Marketing Strategies Inspired by Experts
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Enough about me.
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This podcast is about you.
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And this podcast is about increasing your income, your impact, and just having a better time, like we always say, in the industry.
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So today, this podcast, the inspiration comes from actually a show I'm a big fan of.
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And we've been talking a lot about marketing the past podcast or two.
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It's kind of the focus for the next week or so on the podcast.
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And so the inspiration for this show actually comes from one of my favorite mentors, one of my favorite podcasts.
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It's called the Marketing Secrets Podcast.
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And it's by Russell Brunson.com.
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He is the ClickFunnels guy, the marketing genius.
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I have a ton of respect for that dude.
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And he did a great podcast just I think a week or two ago about just how you should be all in on whatever you do.
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And this is a trait I've seen common in successful entrepreneurs, successful salespeople.
The Importance of Going All-In
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Pretty much anyone that has success in life, they go all in.
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They don't go halfway.
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They go all the way in.
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They dive in.
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And so Russell Branson on this podcast, he talks about...
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how he had just gotten back from a trip to Lake Powell.
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And so I related with that.
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I was at Lake Powell here a month or two ago, which for those who don't know, that's a lake down in Southern Utah or Northern Arizona.
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It's in parts of both states.
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Go there every year.
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But it's like a hundred degrees outside when you go, at least in the dead of summer.
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But what's interesting is the lake still feels pretty cool as you're jumping in enough to like shock you a little bit, pretty cold.
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Russell talks about how in this lake, he used to just dip his toes in, kind of going one by one, take my while, but he was always way colder just doing it that way than jumping in.
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You can probably relate.
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I learned this lesson too, but if you just jump in the water...
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it's over in a snap, right?
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You get it done, you get adjusted quicker, just a better experience than going in so slow.
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And Lake Powell is probably even a bad example because it's so warm outside.
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But think of any lake you've been to, any cold thing you've done.
00:05:09
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If you just dip your toe in, you have to deal with the shock of it over and over as you dip your toe
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in, you get up to your waist, you get your chest in and it's just like, oh, oh, oh, one shock at a time.
00:05:23
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But if you just dive in head first, the shocks for two seconds on the whole body, but then it's done.
00:05:29
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It's the same thing.
00:05:32
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Jason Newby, owner of the company I'm working with right now, he has a cold bath and
00:05:38
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Um, a cold tub.
00:05:39
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It's like a tub you buy specifically to do like the cold plunges, right?
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Which highly recommend if you haven't done one, but he takes his temperature.
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It's like, I don't know, 35 to 40 degrees in this little cold tub.
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And he gets in it every night.
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Um, we were at his place on 4th of July.
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And I knew the only way I was doing it is if I got all the way in right away.
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If I put my toe in, I was, I was bellowing on that thing.
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I'm not going to stick my toe in 35 degrees water and just hang out there.
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So I just plunged right in and did the five minutes.
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Made it way easier than going in one by one.
00:06:15
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So what's the principle from this?
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The principle is this, that some of you are doing the same thing in your solar cells.
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Some of you are dipping one toe in.
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Some of you are taking the shock one at a time.
00:06:28
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Maybe you're only knocking doors for an hour a day.
00:06:31
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Maybe you are not making the contacts you need.
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Maybe you're not making as many calls as you need to.
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Maybe you're just not committed.
00:06:39
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So that is the principle of this.
00:06:41
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It's the same thing as you're getting in the cold water, the cold lake, dive into solar, burn your bridges, go all into it.
00:06:48
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Because if you don't, trust me, you're going to be sitting at the sideline four years from now when there's no tax credits, when solar maybe isn't as good for people as it is now.
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Or who knows, maybe everyone has solar.
00:07:02
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There's no more solar cells.
00:07:03
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Whatever happens, we don't really know, right?
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But I don't think solar is going to be this good forever.
00:07:09
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I'm here and probably got one or two more good years of solar where we're making great commissions, where it's this awesome.
00:07:15
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And I guess, you know, depends on the market too.
00:07:17
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I'm talking more California, but maybe California.
00:07:20
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start sucking for solar here in a year or two and I've got to move to Texas.
00:07:24
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Point is, I do not want my solopreneurs getting to this point in time and looking back and having to say, I didn't push as hard as I could have.
00:07:33
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I didn't go as hard as I could.
00:07:34
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I didn't knock that door that I needed to knock.
00:07:37
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I didn't go talk to that person after I closed the deal.
00:07:40
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I just got in my car and left.
00:07:41
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The neighbor was right outside.
00:07:43
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I didn't go talk to him.
00:07:44
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That could have been a closed deal.
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And so are you the person that wants to live with the pain of regret?
00:07:50
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Or do you want to live with the pain of working harder now?
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Make that decision and don't look back.
00:07:56
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I was doing a podcast with Danny Pesci actually today coming out here in the next month or so.
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But he just went on and on about this.
Belief in Product and Market Urgency
00:08:06
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As he is running Noxstar, this is really their goal to make sure people are pushing as hard as they can right now.
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And this is what they do with Noxstar.
00:08:13
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They just continually get people to have the belief that solar is not going to be this good forever.
00:08:18
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And if you can get yourself to believe that, to have the belief in product on why people should go solar right now, and then reflect that belief to your teams, how much better are you going to produce?
00:08:31
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How much better are you going to lead?
00:08:32
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How much better are you going to get customers to make decisions today instead of waiting?
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So have that extreme belief.
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Jump all into solar.
00:08:42
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Don't wait.
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Take advantage of the things we've got going on right now.
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The tax credits, the net metering.
00:08:48
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Who knows?
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It all could run out.
00:08:50
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And then take advantage of the relationships too.
00:08:53
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We're all a family in this.
00:08:55
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That's what I love about the podcast is bringing people together.
00:08:59
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But who knows, maybe once Solar, if and when Solar isn't as good anymore, maybe we all go start another business together.
00:09:07
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Maybe we all go sell, I don't know, cut co-knives after this.
00:09:10
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Or we start selling whatever random stuff.
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So take advantage of that.
00:09:16
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And that's the purpose of the show today.
00:09:18
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Make sure you are not living with that regret.
00:09:20
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Go all in.
00:09:22
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So send this to someone that needs a fire lit under them.
00:09:26
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Make sure you're pushing as hard as you can today.
00:09:29
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Don't look back.
00:09:30
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Burn the bridges behind you.
00:09:32
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And hope that helps.
00:09:34
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Make sure you get in the water all at once.
00:09:36
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And then go do some cold plunges.
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Go do some cold showers.
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Because that will help with all this too.
00:09:44
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Hope that helps.
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We'll see you on the next episode.
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Remember, marketing, we're going to be talking more about marketing here for the next couple podcasts.
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And appreciate all you guys.
00:09:54
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Thanks for the birthday wishes.
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We'll see you on the next episode.
Resources for New Listeners
00:09:59
Speaker
What's up, solarpreneurs?
00:10:00
Speaker
Hope you enjoyed the episode.
00:10:02
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:10:12
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
00:10:19
Speaker
What episodes should I listen to in the podcast?
00:10:22
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You got too many podcasts, man, because now we have over 200 episodes.
00:10:27
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So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solopreneur.
00:10:40
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new and you do not want to not have this sheet.
00:10:49
Speaker
So go download it right now.
00:10:51
Speaker
It's going to be at top10.solarpreneurs.com.
00:10:54
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:11:00
Speaker
Don't forget the S on solarpreneurs.
00:11:02
Speaker
We will have that in the show notes.
00:11:04
Speaker
Go download it right now.
00:11:06
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And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:11:11
Speaker
That's going to show you how.
00:11:12
Speaker
So go download it and we'll see you on the other side.