“Obituaries are about life, about the lives that people have lived. Death only figures in one sentence.” — Sam Roberts
This is, remarkably, episode 3,000 of Keen On America — three thousand conversations since the show launched on TechCrunch in 2010. Fitting, then, that today’s guest has written nearly 1,500 obituaries for the New York Times. Sam Roberts [https://www.rizzolibookstore.com/product/are-they-dead-yet-art-obit] is a reporter on the Times’ obituaries desk and has a new book about the art of the obit entitled Are They Dead Yet? [https://www.rizzolibookstore.com/product/are-they-dead-yet-art-obit]
We recorded this a week before airtime, so I began by asking who’s going to die in the interim. He wasn’t sure — but noted that the Times keeps 2,000 advance obituaries ready. There are, he added, never enough. Beware, though, the Rockefeller curse. Roberts wrote David Rockefeller’s advance obituary, whereupon he learned that three other Times reporters had written Rockefeller advance obits — and all three were dead. (Rockefeller made it to 101.)
Borrowing from Citizen Kane, Roberts hunts for the Rosebud moment, the epiphany that defines a life. He hunts for the soul of the subject, not the résumé. Hence his cheerful paradox that obituaries are about life, whereas death only figures in one sentence. As for famous last words, he’s a skeptic — most were composed later by better writers. The real ones, he suspects, are “help,” or “get me a drink.”
And the obituarist’s own Rosebud moment? We have to go back to Brooklyn when he was a six-year-old boy. His father walked him to the corner to watch the Rosenberg funeral procession pass. “I want you to see history as it’s happening,” he explained. Half a century later, Roberts got David Greenglass to admit he had lied about the testimony that sent his own sister, Ethel Rosenberg, to the electric chair.
From the Times’ Portraits of Grief after 9/11, Roberts learned the book’s deepest lesson. There are no ordinary lives. Who would you miss more — your mayor or your mailman? Or maybe your obit writer (or even your podcaster)? Sam promised that if he died before airtime, he’d call. The phone hasn’t rung. I’m still going too. On to episode 3,001.
Five Takeaways
• 2,000 Obits, Never Enough. The Times keeps some 2,000 advance obituaries on file, regularly updated — and people still surprise the desk (and presumably themselves) by dying unexpectedly. Print once had a deadline or two a day; now there’s a deadline every minute. The occupational hazards are real: three Times reporters wrote advance obits of David Rockefeller and predeceased him — Roberts, the fourth, survived to see his run when Rockefeller died at 101. And the genre changes its readers: “no man who has seen his own obit is ever the same again.” Alfred Nobel, mistakenly obituarized as dynamite’s merchant of death, endowed the Nobel Prizes in response — proof that a premature obituary can be the most consequential document a man ever reads.
• The Rosebud Method. Roberts’ organizing device comes from Citizen Kane: the Rosebud moment, the epiphany — a teacher, a meeting, an accident — that changed the trajectory of a life and made it worth recording. The model, via The Economist’s Ann Wroe, is the soul rather than the stenography: Wikipedia has the chronology; the obituary hunts the essence. Advance obits are never vetted by their subjects — facts checked, yes; the portrait, never — because an obituary is a news story, not a eulogy. And the form’s great secret is optimism: obituaries are about life. Death gets one sentence. (Famous last words, meanwhile, are mostly posthumous fiction. The real ones: “help,” or “get me a drink.”)
• Giuliani, Trump, Ep