S3:E6 Rebranding with Purpose: How Maeve Chocolate is Reinventing the Industry—One Bar at a Time

What happens when a former Microsoft exec buys a chocolate factory, reinvents the brand, and turns it into a movement? In this deliciously inspiring episode of Small Business Success Talk, host Christy Smallwood sits down with the powerhouse mother-daughter duo behind Maeve Chocolate (formerly Seattle Chocolate).

Founder Jean Thompson shares how she went from investor to CEO, tackling imposter syndrome, supply chain challenges, and brand transformation—while daughter Ellie brings in a fresh Gen Z perspective, helping the company transition to a more vibrant, purpose-driven brand.

They spill the cocoa beans on:

• Reinventing a legacy brand while staying true to your mission

• Why the cocoa industry is more complex than wine

• Building a female-led, impact-driven chocolate business

• How storytelling, sustainability, and bold packaging win over conscious consumers

• Preparing the next generation for leadership (and legacy)

If you love chocolate, entrepreneurship, or stories of brand transformation with heart—this one’s for you.

🌎 Learn more about Maeve Chocolate: https://maevechocolate.com
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