Stop Guessing: How Market Research, Curiosity & Better Questions Drive Better Business Decisions

In this episode of Small Business Success Talk, host Christy Smallwood sits down with Chris Bonbright, founder of Curiosity Consulting, to unpack why curiosity—not assumptions—is the most underrated business advantage today.

Chris shares hard-earned insights from decades in market research, explaining why most businesses confuse symptoms with real problems, how to tell the difference between KPIs and true insight, and why “pressing the easy button” (including over-reliance on AI) can actually stall growth.

You’ll learn:

• Why better information leads to better decisions—and better results

• The difference between reacting to data vs. understanding it

• Why demographics are losing power and values, attitudes, and beliefs matter more

• What the emerging “anti-algorithm” trend means for marketing and customer relationships (including insights from Mintel)

• How small, consistent research beats panic-driven decisions every time

• Why research should guide action—not replace leadership

If your business feels reactive, unclear, or stuck chasing metrics without real traction, this conversation will reset how you think about data, strategy, and decision-making.

🎧 Listen now and rediscover the power of asking why.

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