This is Definitely a Political Statment

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think about non-traditional PR avenues and the value of content creation during quieter periods?

Takeaways:

• Many marketers pause advertising during political seasons.
• Post-election time may be prime for media spend.
• Planning for future elections can yield better results.
• Earned media is challenging during political seasons.
• Non-traditional PR avenues can be explored during elections.
• Content creation is crucial during political downtimes.
• Understanding market cycles helps in setting expectations.
• Political ad clutter can create opportunities for standout ads.
• Reallocating budgets can lead to innovative marketing strategies.
• As always, a long-term vision helps lead to long-term success.

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