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#18. Meet Tigger Chaturabul, content writer, designer, marketer, and I'M NOT A BARISTA volunteer

I'M NOT A BARISTA: Voices of the Coffee World

Transcript

Speaker: Welcome to the I'm Not a Barista podcast. We're here to talk about all things coffee from industry careers, brewing tips, community support and more with some really incredible people who love coffee as much as you do. We hope their stories inspire you because humanity runs on coffee and together we can empower all the people behind every cup.

Speaker: Good morning, Tigger. Welcome to Omnipower, first podcast. Hi, Mickey. Yeah, thanks for having me. How you feel? I'm good. How are you? Good. Thank you. So it's 10 a .m. there in Netherlands. Yeah.

Speaker: All right, so we know you from writing articles. We heard your names from Barista magazine and we also worked together with some projects before including Boring Guy and you've been writing articles for us for a while as one tier. So you are doing many, many things. But what do you do really? That's a good question.

Speaker: So my background is in journalism and advertising. And I started out my career in the advertising industry in Hong Kong, actually. But then later on, I found out I had a really big passion for coffee. And then I entered the coffee industry, I think around five or six or even five or six years ago, as a marketing manager for an independent cafe.

Speaker: But we were also doing a lot of like operations based stuff too. So, you know, being on the bar, but also managing events, marketing, branding for a coffee shop. And that was a lot of fun. I really enjoyed working in a service based industry, but also like the cafe vibe and everything.

Speaker: But then after that I figured out that okay, maybe I'm not really that good at making coffee or brewing coffee that much. But I was a bit better at working on the business or the marketing side of things when it comes to a cafe identity.

Speaker: So I started my own studio and doing a lot of creative work for startups or independent businesses, small businesses with a more focus on coffee -based businesses. And so to get back to your question, what do I do exactly? I guess creative work covers a lot of different things.

Speaker: And so it's difficult to put it into a certain box. But small businesses tend to have a lot of different creative needs. And what I like to do is help them figure out, OK, do you need a website? Do you need social media? Do you need writing? Do you need packaging design? Do you need a business card? Do you need, I don't know, just different types of solutions?

Speaker: And then going from there, having the flexibility to help them create all of those solutions and assets that they need to get their business up and going with a brand identity. So I do writing, design, a mix of everything, I guess.

Speaker: Wow, that's super interesting. You're doing a lot of things, writing, branding, marketing, design. What do you do best? I am a writer. I am a writer. I am trained as a writer, and I love writing. It's, I guess, the easiest medium for me to express myself. But yeah, so I guess the power of words can really

Speaker: transform the way a brand talks to their customer. So it's really important they have a good writer to help them get their message across. Boring coffee definitely is not on their top place. I like to drink coffee and I like to go to cafes to get like real professionals to brew coffee. Because you know, you want a professional doing it. Same with like,

Speaker: marketing work, you want a professional doing it instead of trying to handle it yourself and doing it kind of half well and not the best. It might be what you're looking for, but it won't be professionally done. So you might as well get a professional to do it and respect their craft. Have you always been into writing since you're a kid? Yeah. When did you figure out this super talent? I think it was like since

Speaker: maybe first or second grade. I grew up in the US. I'm from California. And in like the public school system, you have a lot of writing exercises or creative writing where your teacher gets you to write a short story from time to time. And I think we had a contest in I think it was first

Speaker: was second grade, I can't remember, for a short story. And I won with my story about like,

Speaker: witches and something magical like that. I can't really remember. But I was super proud of that. My parents were super proud of that. So they really encouraged me to keep writing. And I found out, OK, yeah, maybe this is something that I'm good at. Or I have a passion for storytelling. And then I went into journalism for college and then kept going with the whole storytelling writing ability, I guess.

Speaker: Well, so everything start with that writing competition. Yeah. So what did you win? I don't know. I don't remember. I think it was just like the teacher put the story on the wall or something. That was it. But it was cool. And you saw your name on top of the list. Yeah. Wow. What a start. You mentioned that you grew up in California, the state, but you don't really have a strong Californian accent.

Speaker: Yeah, I was born and raised in Southern California, and I guess I could talk in the California accent, but it's Americans. Sorry to all my American listeners, but we do tend to be quite, we're quite lazy with the way we pronounce things, right? So it's like things get blurred and we do a lot of slang and stuff.

Speaker: I've lived in Hong Kong or I've lived abroad for like the past 10 years. So when you're talking, when all your friends are not native English speakers, you kind of have to retune your accent a bit to make it more clear and understandable and maybe slow things down so that they know what you're saying. So I've kind of lost that whole like lazy American vibe. So far, I know three locations. You've mentioned three locations. California, where you grew up.

Speaker: And then you mentioned Hong Kong. So you lived there for how many years? Nine years. Nine years. That's after your graduation. Yeah. After I graduated my bachelor's in California, I did my master's in Hong Kong. All right. And where are you now? I am actually based in the Netherlands now. So I moved to Rotterdam around four months ago in 2021 summer. And now I'll be based in Europe for the foreseeable future.

Speaker: So you like writing at your interest in writing. You're probably also interested in moving around, right? Yeah, I think especially as a creative, you have to keep pushing your boundaries and you have to constantly get some inspiration from your daily life or else you can't put anything new into your work. And I think traveling is just the easiest way to do that. So it's difficult now with the pandemic and everything, but, um,

Speaker: I moved during the pandemic and I got here successfully. So it can be done. Just got to be careful and make sure you do things according to the regulations and all that. Everything so far so good in that land? Yeah, I love it. I mean, we had a beautiful fall season with all the leaves and now it's slowly getting into winter. So it's like raining every day, all day, but getting used to it. But yeah, it's fun. It's been really enjoyable so far.

Speaker: Could you tell us about your experience? What would be the difference between these three places? Oh, yeah, definitely. So I've lived in four places in my life, most of it in the US, and then a little bit. I spent three years in Thailand, in Bangkok for high school, and then Hong Kong and now the Netherlands. But it's hard to compare these places simply because the world has changed so much in the last

Speaker: 30 years. There's my age. You're now telling our age, right? Yeah, I know. Let's edit that part out. Oh my god. But it's just like the general state of the world has changed so much in my lifetime. And so even if I were to spend all of these years in one place, I think that place would have changed drastically in these past few years.

Speaker: So it's really hard to compare in that sense. But if you just compare kind of the regions like North America or Asia or Europe, like I love Asia. I think a lot of things are happening there. And all of the progress and the new stuff is all coming out of Asia. Everybody's eyes are kind of on Asia for these past few years.

Speaker: And so if as a young person, especially entering the professional world, you can learn so much by living and working in Asia, which I think you can get a lot more experience than maybe in North America. For me, North America feels a lot more stable and comfortable.

Speaker: with uh I don't know how far you want to get into politics but um uh the whole like uh quality of life in in North America is like nice but I feel like you can challenge yourself a lot more in Asia um and then Europe it's still very new for me so I don't know how it's gonna be but uh I'm very interested to learn about all of the different cultures in the

Speaker: Even just in the European Union alone, there are so many different countries that make up this area. So you can learn so much just by hopping the border or jumping on a bus to the next place over. And so there's a lot to absorb here. So far, what is the number one thing you love the most in Netherlands? Okay, well, I mean,

Speaker: The rain is kind of it, but I do like the weather because there's just different seasons, like four different seasons. You have summer, spring, fall, and winter, because I think in California or in Hong Kong, you didn't really get very distinct seasons. They were just kind of like hot and cool, and that's it. But I do like how accessible travel is here even.

Speaker: you know, just without the pandemic, it's so easy to just travel around and go from place to place. And there's just a lot of, there's a lot more nature where I am and, you know, cycling through all the really nice bike paths through like parks and trees and canals and stuff. It's just super nice. It's really beautiful. Okay. So you moved to a new country.

Speaker: And you probably need some new friends there. How's that going so far? Oh, this is actually really interesting because so it's difficult to make friends, I think, as an adult out of school anywhere you go. But I think I've been super lucky to be working kind of in the coffee industry.

Speaker: Even though I'm not like on an operations -based role, I'm still like very much in the coffee scene and it's so much easier to make friends in a coffee setting because people here are just so much more open and welcome and friendly that even if you just like walk into a cafe somewhere, if you go enough times to become like a regular, you're already like

Speaker: by default friends with whoever's behind the bar or you'll get to know the regulars who come in there all the time. And then you get to know a lot of the people in the community as well around that cafe. So it's been a lot easier than I thought to make friends here just because being part of the coffee industry is really like welcoming in that sense. So it's really nice. Oh, it's good. It's easy to get to know new friends in the coffee community, right? Yeah, yeah.

Speaker: If you're not in the coffee community, what's going to be like? You go to coffee shop, there's nothing to talk about. You order coffee, you get out. Yeah. Well, I mean, I think if you like coffee, you don't have to work in coffee, but as long as you like coffee and you spend enough time in a cafe, no matter who you are, if you're an engineer or a consultant or whatever.

Speaker: You just hang around in that coffee shop vibe. You'll make a friend or two. It's just if you if you don't like coffee scene, then you might need to like join a sports club or something like that to make friends. And I have no idea how that would work out because I'm not like I don't have any experience in that. But yeah, I think coffee is welcoming for people of all backgrounds. So that's a really great thing about it. That is so great. So far,

Speaker: What is a fairy coffee shop? In Rotterdam? Yeah. Oh, gosh. It has to be this place called Evermore. It's in Rotterdam. It's a little bit outside the city center, but they are a family -based coffee shop. So the dad, the mom, the kids, they work there and they help manage the business. So it's very, very personal. It feels very intimate.

Speaker: And then they're very much like a big part of the Rotterdam community as well. So as a newcomer to the city, I could just ask them for recommendations about, you know, where do I get a Christmas tree or where can I find some really good like local restaurants or whatever? And they just they know all of the places, all of the best things about the city. And it just feels like they are really

Speaker: of great support to the community as a whole and as a newcomer I feel very welcomed by them and it's where I go every day for coffee so I'm always there. I love hanging out there.

Speaker: So this coffee shop is called Evermore? Evermore, yeah. How did you find this coffee in the first place? I think when we first got here, we were looking at cafes just to check them out. It's something that we always do whenever we travel.

Speaker: like find all the cafes and to visit but then it's a funny story actually um we were we saw this place on google and we wanted to go but then we saw an update that they were on vacation for like the next month so they were closed for like a month

Speaker: So we were like, Oh, okay. Well, it's not really happening often, right? Yeah. That was a funny thing about like coming to the Netherlands to like these businesses will just take off summer vacation for like a month, which does not happen in Asia. Like nobody, people barely take a weekend, you know, but these places like the pizza place or like my lawyer will just like take a month off, like, bye. I'm going to go now. Um, which is great. It's a great work life balance thing.

Speaker: But yeah, they were off for a while, but then I walked past it one day and the lights were on, even though they said they were closed. So we like took a look into the windows and someone was there actually. And then they was like, oh yeah, just come in, even though they're not technically open. The barista at the time, Lowick, he's actually, I think,

Speaker: I think he's actually registered as the CEO of the company and he's the son. He let us in and he made us a couple of cappuccinos and we just started talking even though they weren't technically open and they weren't planning on having business that day but they welcomed us in and that was really nice of them and from that day we just became friends and then we waited for them to actually open again and then we kept going back for more.

Speaker: And I think especially because cafes kind of have a similar vibe throughout the world, like a specialty cafe, no matter where you are in the world has a similar environment. And so even when you're traveling a lot, and especially for me, like if I ever feel a little bit disoriented going to a new city or a random place, I'll just go into a cafe and then I'll feel a lot more

Speaker: Grounded and a lot more comfortable because it's something that's familiar even though the setting might be completely different and they're this language They're speaking or whatever is totally foreign but the mood of a cafe no matter where you walk into the world You can feel that same sense of comfort, which is really nice

Speaker: So talking about different coffee wipes, I remember you went to Milan a while ago, and tell us more about it. How was your experience? Yeah, Milan was fun. It was my first time in Italy, and we were there for the host Milano Expo, which was hosting the World Coffee Championships for 2021, which included the Barista Championships, the Cup Tasters, and Brewers Cup.

Speaker: And it was 2021, all of the events were canceled in 2020. So this was the first time the coffee community got together again in such a long time. And everybody was really looking forward to the events of that expo because there was just such a long gap between seeing each other and competing and having that whole momentum of coffee in a professional sense.

Speaker: And so I went in October

Speaker: And I was actually part of the team for competing in the Brewers Cup that was representing Hong Kong. So a friend of ours was the Hong Kong representative in that competition this year. And we were supporting him with training and just kind of everything that goes on around getting ready for our competition. And we traveled with him there to

Speaker: to actually go for the competition. So that was a lot of fun. It was a little bit crazy. Competitions are always crazy. Preparing for competitions are super crazy. Even if you're not the actual competitor, there's just so much going on to get everything ready and getting the mindset ready to be on stage that it's like

Speaker: really overwhelming. But yeah, it was a lot of fun. Our friend Jasper, representing Hong Kong, did really well in Brewers' Cup. He placed number 14 in the world, so we're super proud of him. And we got to know so many different people from all over the world in the coffee industry at this event and met some old friends, some new friends.

Speaker: And just, it felt like the industry was kind of getting back up and back to life. So it was really, really fun. Must be. Well, the first big coffee event of the pandemic. Oh, pandemic's not over yet. Yeah. You mentioned V instead of I. So who are the other people in your team?

Speaker: Also, for this team, Jasper was the competitor. He was representing Hong Kong and then my husband Chris was the one who was coaching him and he was the previous champion in Hong Kong for 2019 or 18.

Speaker: And then so he was training Jasper and then I was helping them both with other life support things. And then Jasper's boss, William, joined us in Milan for just support up to the days of the competition. So it was the four of us working on that. And then Jasper also had a lot of support in Hong Kong with some of his people around him that helped him train and get ready for the competition while he was in Hong Kong too.

Speaker: Okay, so your husband, Chris, is a former Hong Kong champion. Yeah, he's a barista, he's a former Brewers Cup champion, so he's really good at hand -drip coffee, but also he's been a barista for a very long time, so he's well deep inside the coffee industry.

Speaker: pandemic actually hits the coffee industry very hard and especially people who work as a barista, you know, barista need to work in a coffee shop. And you said it recently moved to Netherlands. And I guess as a marketing manager, you can adopt a new environment easily because you can just work anywhere you want to.

Speaker: How about Chris? We'll see. I mean, he's at the time of this podcast, we're still sorting out a little bit of the visa stuff. So once he gets that all finalized, he'll start looking for a job. But I think what's interesting now with the state of labor in the world is there is a big shortage in service because as the world is trying to open up again, and getting back on track with businesses and offering more dine in and

Speaker: just normal cafe operations, there's a big shortage in staff. So I think it won't be too hard to find a job now in this current situation, but there is going to be a bit of a learning curve adapting to a new country and what they, their coffee style and the language and everything. So that's a big, that's gonna be a hurdle, but hopefully things are looking better for the coffee industry despite the pandemic.

Speaker: Well, the new COVID virus just arrived, right? So I know it's so negative just to think about it. That's the end of the year. We want something positive so we can celebrate Christmas and New Year easily.

Speaker: Moving to a new country and you move to Netherlands. I remember I live in Europe for more than 10 years and Dutch is one of the language people say you don't understand Dutch except Dutch themselves. So what do you think about Dutch language? Are you going to learn Dutch?

Speaker: What's your plan? Yeah, definitely. I want to learn. I haven't enrolled in a formal course yet, but I will eventually. I've just been learning through some random apps and textbooks, but also my coffee friends have been really good at helping me learn some new vocabulary and a lot more slang. Like I think the first thing I learned was how to order a coffee in a cafe, which is awesome and super useful and something that the app does not teach me. So it's like,

Speaker: Finally, something I can use and something I do use every single day, so it's really nice. Is there anything else happening lately in your life? Are you working on some special project?

Speaker: Yeah. So when the pandemic first started, I think a lot of brands put their marketing budgets or their marketing plans on hold. But ever since the vaccine started rolling out, I've seen a really big increase in projects and jobs that have been coming my way. So

Speaker: It's been a little bit crazy so far, especially with the holidays. I think brands were really looking forward to celebrating the holidays this year with a lot of campaigns and activations and things like that. So I've had a lot of projects.

Speaker: about the holidays and especially Chinese New Year as well coming up in February. But also there's also been a big increase in startups and people starting their own businesses and brands as well. So I think people are it's not I don't think it's so much about being confident in

Speaker: improving situation of the world, but more of they've discovered a passion for themselves that they really want to explore further. And maybe the pandemic has helped has helped them kind of have that chance to explore these opportunities. So they're starting their own brands and launching new products. And I'm actually working on something with another barista, which

Speaker: is really exciting. Let's see, how do I introduce this? I think you should introduce this. Do you want to introduce this? Because it is your baby. No, I'm the host. It's better for our guests to talk about it. Oh man, okay, fine. If you're fans of Ananda Barista, I think you'll know that they launched this really cool brewing deck.

Speaker: Mickey and the I'm not a barista team actually did a really successful Kickstarter campaign to launch this new idea. And seriously, it was so amazing. And it's this, the brewing deck is, you know, a series of coffee recipes sourced from different people around the world, whether they're professional baristas, or home baristas, or even like non baristas, just coming together and

Speaker: like helping everybody improve or change up their brewing game at home, which really united people when we were all separated due to social distancing to just try new things at home when it comes to brewing coffee. So that was really great. And so I think after that really successful launch, I don't know, Mickey,

Speaker: got this new idea in his head to launch something even more crazy. And it was just it ended up being a really good time to do it this year. So he approached me a few months ago with this super radical idea of designing and producing a hand grinder.

Speaker: And this was really surprising because it's a really big difference from the brewing deck. So it's going straight into the 3D realm of product design to design something that actually works. So this is really quite a challenge for us. But I think with Mickey's background and everything that he's, his experiences, and especially with project management, he set it up really well so that

Speaker: Um, myself, which is helping with the copywriting and the marketing side of things, plus some other team members who are helping with the actual renderings and the design of the product. Um, we got together virtually to bring this project to life. And, uh, what's really, really cool about this hand grinder is like, it's not just going to be another hand grinder that, uh, is a manual addition to your coffee gear.

Speaker: going to challenge what is currently on the market and add a whole new level of complexity to your home brewing or your cafe brewing. And so how we're doing that is completely redesigning the look and the internal system of hand grinder by not just featuring one first set, but doubling that power and

Speaker: adding two bur sets to this hand grinder. Two bur sets. Yeah. We understand one grinder, one bur. Two bur set, please. Tell us more about it. Yeah. So two bur sets, what does that mean? So if you're familiar with the theory of double grinding,

Speaker: A lot of baristas, some competitors on the world stage, they have used multi -stage grinding to get their coffee grinds to become a certain composition. And how that works is you have one bar set, which pre grinds the coffee and breaks it up into smaller pieces. But these pieces aren't exactly in a size that is meant to be able to brew yet.

Speaker: And then with the second bursette, those pieces drop in and then you grind it finer into your target grind size. And the advantages of that is

Speaker: there's actually really a lot of advantages. The first one would be a speed because even though you're grinding the beans twice, it's much easier to grind a very coarse size at the top and then grinding those smaller particles into finer particles is really fast. So if you've ever struggled with hand grinding, especially like if you have smaller hands or not as much like

Speaker: It's kind of really hard to like grip a hand grinder and then grind these beams, especially if they're of a high density and grinding them down to the target fine grind size for your pour can take forever. Like it is a workout in the morning if you're trying to do that.

Speaker: And so with having double burrs, you make it easier to like do it step by step. And it's a lot easier on your shoulders and your arms to get it down to that size. And it's so much faster. And then the second really good benefit is that whenever you break a coffee bean, you get fine, which is those really tiny particles. And so because we're breaking it twice,

Speaker: you get even more fines and some people maybe they're not they have this preconception that fines equals over extraction or it's just too easy to get bitterness when you have too many fines but it's actually the fines that give you a wider flavored distribution when you brew the coffee because if your grinds are all of one size

Speaker: your complexity can get very one directional. But when you have a wide range of sizes, you can get you can end up actually brewing a lot more different flavors and aromas and profiles from that coffee. So with double grinding, you can get a wider distribution of client sizes, which can be really beneficial to adding a whole layer of complexity to your final cup.

Speaker: But it just it doesn't end there. Like this grinder is just so complex. It's amazing. Because some people just don't don't like fines. Some people don't really know or it's a little bit difficult to incorporate that into your brewing with this increase in fines. So we actually have a solution for that if you don't if you're not comfortable with brewing with these fines or you want to take your time to explore how these fines can actually impact your brewing.

Speaker: We've actually built in a coffee grind sifter into the catch cup of this hand grinder. It's like one motion from start to finish. You load your beans.

Speaker: You do the pre -grind in the first burr set and then you do the actual grind in the second burr set and it drops the ground coffee into the catch cup. And then from there, it's just seamless where you can actually sift your finds inside the catch cup with this interchangeable sifter that's located at the bottom of the grinder.

Speaker: And that's really cool because you don't have to keep so many gadgets in your kitchen. You don't have to keep moving your grinds from box to box. And you can just directly sift the grinds in that cup. We're going to have different micron sizes for the sifters as well. So you can get

Speaker: you can really get so much control of the grind size that you're targeting for your brew. And that's going to be really exciting because I think a lot of people like the idea of sifting coffee, but it's just kind of really a little bit inconvenient, especially if you're just doing it for a daily cup. So so having that streamlined experience there inside the grinder, which has so many features, it's just going to be so much to play with in this one new tool for your coffee setup.

Speaker: There are a lot of features when you talk about I feel like this is not our project I feel like it's my first time.

Speaker: to hear someone talking about a new project. What? What? You made this project. Yeah, of course. I know all those key features because that's why we're developing this product to make something different, comparing with the grinders in the market. By the way, there is one more key feature I remember about the movement of this grinder. Yeah. So this is a really, actually really interesting feature. Wait, sideline. Do we want to talk about Lefties? Because it's a stretch goal.

Speaker: Yeah, I think we can talk about it. So some people will be super happy to hear about this good news. Okay, okay. Yeah, so there's actually one more feature that is actually, I really love it because it's a show of the consideration for baristas that I'm not a barista has for its target audience, right? We're always thinking about, okay, how can we improve things for baristas? How can we make things more inclusive? How can we highlight their needs and find a solution to what they need?

Speaker: And so with this grinder, we're actually creating an option where currently all of the grinders on the market are geared towards right handed users. And this is true for a lot of products in like any industry, it's mostly geared towards right handed users. But I mean, there are left handed people out there like Hello, we somebody has to cater to them at one point. And so

Speaker: what we're really excited to do is actually have a system that is completely redesigned to be counterclockwise and therefore well adapted to left -handed users and so we want to make them feel like okay yeah this is also for you guys and this is going to make a difference in the way you brew because something is finally

Speaker: being created and designed for your needs. But then at the same time, even if you are a right -handed user, the counterclockwise option is actually really helpful because if you're used to grinding in a certain way, especially if you're hand grinding like every single morning or like a few times a day, and you've ended up putting that tension in your shoulders in the same direction over and over and over again, it does add a lot of wear and tear to

Speaker: that side of your body, especially if you're also pulling shots and tamping with your right arm and doing all those things like your shoulder is going to get like fatigue so, so bad. But if you actually even just change it up and make it counterclockwise in this motion, you can actually activate a different set of motion in your shoulder, which is actually really good, much better for your ergonomic situation than if you were to constantly keep doing it the same way, like forever.

Speaker: Thank you so much. That's really like a showcase of your marketing talents here. You're really explaining everything so well in order that's easy to understand and also sound very exciting. Thank you so much for introducing our project. Yeah. I mean, this is great. Thank you for that because I'm usually better at writing about things than talking about things. So this is nice.

Speaker: But I hope it shows how excited I am for this project because it's not just how many cool things we have with it, but it's just being involved with this design process with Miki and with our 3D designers and seeing how much consideration we've put into every detail and really trying to push the limits of every feature to make it

Speaker: more user friendly for the barista is something that is a really good reflection of what I'm not a barista is trying to do for the industry as a whole. So it's something that I think will be a good physical interpretation of what we're trying to achieve as an organization.

Speaker: Yes. When the whole world seems not going so well, at least for me, this new Grindr project is something that I'm really looking for in 2022. So we expect to launch in the very beginning of 2022. So all the listeners, if you are a super big coffee lover or professionals, make sure you check our website, Instagram, social media, and get more information about this.

Speaker: Okay, so is there anything else you want to share with the audience today? Yeah, I think so. I've been working with Miki. I think it's been about a year now, almost. It's like the first, like a full year since we've been introduced.

Speaker: I actually found out about Amara Barista through Barista magazine. So it's, I think it's been a really, we've done so much over this year. It's incredible. And with everything that's going on, I really respect all of the work that you've put into this channel and this community. And so all of the coffee stories, which make up kind of the foundation of what Amara Barista does,

Speaker: are really inspiring, really impactful. And I think it's really nice to see all of these stories from people who aren't usually celebrated in the coffee industry. There might be just some like a burst of from a small country or someone who's not super high profile about what they're doing, but they all have these really incredible stories behind them. And so I think if anybody listening is

Speaker: that they have a story to share or even just want to be a little bit more vocal about what they're doing and what kind of experiences they've gone through. You should definitely just give us a shout and we can get your story up there because that's what we want to do. We want to give you a platform for your voice to stand out in this coffee community.

Speaker: Yeah, this is a great place to do it and we really welcome any barista who wants to join us for this journey.

Speaker: Thanks for tuning in to this I'm Not A Barista episode. Subscribe to this podcast and follow us on Instagram at I Am Not A Barista for more empowering vibes and true coffee stories that connect you with coffee lovers around the world. You're a part of our global community where we celebrate baristas and their craft in everything that we do.

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