Episode 6 - Film, Narrative Codes, and Content with Robert Mills

What is the connection between media studies and content strategy? On this episode, Robert Mills, founder of Fourth Wall Content, explains how his background in narrative theory led him to working in content. Kevin and Robert discuss the many ways forms of media, particularly film, subconsciously convey information to observers. Using examples ranging from cinema to fairy tales, the two decipher media codes that storytellers and directors use to tell and create stories. In addition, Robert explains how an understanding of these covert and subtextual themes can apply to the world of marketing and branding across a customer journey, empowering content specialists with the knowledge needed to tell their client’s own stories.

Robert Mills is a content and communications strategist based in the UK. Having a track record at multiple agencies, he started his own in 2021 to work with clients on various content-focused projects. A writer with a diverse skill set, he graduated college with a journalism degree and has also worked as an Audience Research Executive at the BBC. He now runs his businesses out of the log cabin at the bottom of his garden.

Robert’s Info:

Email: [email protected]

Twitter: https://twitter.com/RobertMills

LinkedIn: https://www.linkedin.com/in/robertmills81/

Website: https://www.fourthwallcontent.com

Kevin's Info:

Kevin's Website and Blog: https://bit.ly/3in284l

Kevin's Twitter: https://bit.ly/3jhscNG

Kevin's Linkedin: https://bit.ly/3xn9SHG

AvenueCX Website: https://bit.ly/3lsSFdR

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