Episode 2 - Is There a Default Experience in Customer Experience in Digital Personalization in the Future? with John Berndt

On this episode of “All Things Content”, Kevin and John discuss whether the “default” digital experience will retain its current position in digital personalization. If the default state goes away, what will it mean for content and digital experiences, and what will replace it?

John Berndt is a person of many talents with accomplishments and interests in a number of fields including business, music, philosophy, and art. When the Web began in 1993, John was able to design some of the first large websites—a professional momentum which has never slowed. Having worked on hundreds of significant websites in varied markets, he has a world-class sense of what it means to build leading digital properties.

Today, John focuses on making TBG the best national Web design firm of its size—working with his colleagues to solve the many pressing practical and intellectual issues of Web strategy, Web operations, multi-channel tactics, and content personalization. Because of his contributions to the Sitecore community, John holds the esteemed distinction of Sitecore Digital Strategist MVP (Most Valuable Professional). He is the author of the book Personalization Mechanics: Targeted Content for Web Teams of All Sizes (2015), the first truly detailed book about the intersection of Web personalization and Web operations, available here: https://amzn.to/3mZgj1J

Kevin's Website and Blog: https://bit.ly/3in284l

Kevin's Twitter: https://bit.ly/3jhscNG

Kevin's Linkedin: https://bit.ly/3xn9SHG

AvenueCX Website: https://bit.ly/3lsSFdR

John’s Twitter: https://bit.ly/3qkXLLo

John’s Blog: https://bit.ly/3n0pnU9

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