Episode 20 - BX Content: Unique Content for Business Experiences with Gabe Weiss

Throughout this podcast, we have continued to highlight the role of content in the customer experience. Whether through technical documentation, product descriptions, or webpage personalization, content guides the customer in every interaction with a brand. But what role does content play to internal stakeholders such as employees or B2B clients?

In this episode of "All Things Content," host Kevin P. Nichols discusses with Gabe Weiss of CXify the idea of "business experience content". Gabe dives into the importance of effective asset management and collaboration within organizations, sharing a case study of a company struggling with lost marketing assets due to employees storing files on personal hard drives instead of a centralized system. The company developed a centralized brand and campaign management portal to address this, allowing easy access to templates and source files. The conversation also touches on the concept of business experience, emphasizing how employees collaborate and work together, and the need for digital systems to streamline these processes. The discussion highlights the role of company culture in shaping effective work practices and the importance of investing in employee-centric environments to enhance overall brand value and customer experience.

Gabe Weiss helps companies modernize and innovate customer experiences. Through co-creative human-centered design methods, he enables organizations to design better business and product experiences that unlock value and build resiliency and agility. As a seasoned leader, Gabe has led sizable cross-functional teams serving large integrated programs in complex environments across industries. He has built and matured experience consulting/strategy teams and enjoys mentoring team members. Over his 27+ year career, he has helped Fortune 500 brands across financial services, insurance, retail/commerce, telecom, automotive, and manufacturing, while working at leading companies such as Sapient, R/GA, and Capgemini.

Gabe's Info

Gabe's LinkedIn: https://www.linkedin.com/in/gabeweiss/

CXify Website: https://www.cxify.cx

Kevin's Info: 

Kevin's Website and Blog: https://bit.ly/3in284l 

Kevin's Twitter: https://bit.ly/3jhscNG 

Kevin's LinkedIn: https://bit.ly/3xn9SHG 

AvenueCX Website: