EP798: Kevin 'The Connector' Thompson - The un-AI
"There is not a person on the face of this earth that gets too much appreciation. We all crave more genuine appreciation."
— Kevin Thompson
Kevin Thompson is back — and this conversation goes places his previous appearance didn't. Kevin is known in entrepreneurial circles as a connector in the truest sense: someone who has spent decades building relationships not as a tactic but as a way of being. The results speak for themselves — nearly 600 strategic partnerships and over $16 million in course sales over 12 years, built without a single ad campaign.
His story starts on Alaska's Bering Sea, where he spent six years as a commercial fisherman after leaving the Army. He nearly lost his life to a rogue wave in 1995, came home, and started a cleaning and restoration business that promptly cost him $300,000 before he found his footing. A mentor named Joe Polish helped him rebuild it into a referral-only operation. A mold-remediation website he built on the side started generating $15,000 a month. One 50-minute talk at an industry event produced $35,000 in course sales. He sold the cleaning business the following year and never looked back.
What emerges in this conversation is the framework Kevin has been running on instinctively his whole life — and only recently been able to articulate: trust in competence, trust in character, alignment of interests, alignment of values. When those four things converge, business becomes easy. Nicky and Kevin also explore what they're now calling the Un-AI Conference — a deliberately curated in-person gathering for entrepreneurs who believe human connection is not a soft skill but a strategic edge.
Kevin closes with three concrete steps anyone can put into practice today — starting with a challenge involving your phone, 10 contacts, and zero expectation of anything in return.
- Send appreciation texts to 10 people today. Pick family, friends, or business contacts and text each one a single thing you genuinely appreciate about them. Ask for nothing in return — not even a response. Notice what comes back.
2. Ask questions you actually want answered. In every conversation, listen for the real answer and ask a follow-up based on what you heard. The experience of being seen, heard, and understood is rare — and it builds more relationship capital than any pitch.
3. Open yourself to receiving. Being a generous giver is a strength, but closing yourself off to receiving — or refusing to ask for help — limits how much you can ultimately give. The two sides of generosity need each other.
Learn more & connect:
Connect with Kevin Thompson on Facebook: https://www.facebook.com/kevintheconnector
Resources mentioned:
Joe Polish — marketing mentor and creator of the Piranha Marketing system for the cleaning industry: https://www.joepolish.com
Get Mold Solutions — Kevin's original mold remediation content site (the foundation of his publishing business)
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
