One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted?
Chapters:
- 00:00 Introduction and Overview
- 05:20 The Advantages of Starting on the Brand Side
- 07:29 The Advantages of Working Agency Side
- 08:46 Understanding Key Performance Indicators in Marketing
- 09:21 Where Do You Want Your Career to Go?
- 11:15 Conclusion
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