Behind the Scrubs: How Healthcare Influencers Create Authentic, Impactful Content with Dr. Tommy Martin

We all want to see behind the curtain right? Today we go there with Dr. Tommy Martin, a Med-PEDS physician with over 3 million TikTok followers. We discuss the integration of social media within the medical field, the responsibilities of being a healthcare influencer, combating misinformation, and sharing personal experiences. Dr. Martin explains his journey from content creation in 2014 to becoming an influential online presence. The conversation also covers common health concerns addressed by pediatricians, challenges faced by doctors in the digital age, and the importance of authenticity and vulnerability in building trust with an audience.

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00:00 Introduction and Exciting Announcements

01:27 Meet Dr. Tommy Martin

04:01 Journey into Social Media Influencing

05:25 The Importance of Doctors on Social Media

12:57 Common Doctor Friend Questions

15:59 Creating Content and Staying Authentic

20:40 Final Thoughts and Farewell