Instagram's Edits App for Desktop (Mac only), AI Effects Creator and Adam Mosseri on Not Paying Creators

Welcome to the latest social media news with Daniel Hill, covering major announcements from Adam Mosseri, head of Instagram.

This episode breaks down the new Edits app for desktop, now available for Mac users (though it's not on Windows yet). We also explore the innovative Effect Builder, allowing creators to use AI to generate and share custom effects on the platform, and discuss potential issues with attribution.

Daniel shares insights from Mosseri's recent 'Ask Me Anything,' addressing critical questions for creators. Find out the platform's stance on prioritizing long-form content and 'features' over short-form Reels, and how they plan to integrate these video formats. We also get into the ongoing discussion about permanent bonus programs for creators, with Mosseri explaining the criteria for monetization initiatives and Daniel offering his perspective on Meta's profitability. Plus, Adam Mosseri clarifies how trial Reels are shown to new audiences each time, not the same people. He also discusses the evolving importance of follower counts versus recommendations for reach, and confirms that the platform does not show who views your profile (unlike Stories).

Finally, hear about the future of the Edits app, including plans for cloud storage and project syncing between desktop and mobile.

Tune in for all the social media news and strategy you need to know.

 

Links:

Instagram: Edits for Desktop is here (Instagram)

Instagram: Effect Builder (Instagram)

Edits: Access Effect Builder (Edits)

 

 

 

 

 

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The Equipment I Use:

Phone: Samsung S25 Ultra with S-Pen included (Amazon)

Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)

Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)

Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)

 

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