On today's episode, Daniel Hill dives into the latest YouTube custom feeds and essential Instagram creator tips to help you optimize your content strategy.
First, we break down YouTube's new custom feeds for the homepage, allowing you to personalize your content experience. Rene Ritchie from the YouTube Creator Insider team explains how to use these new features, which replace topic chips and sync across mobile and desktop.
Then, Instagram's head, Adam Mosseri, shares his insights on testing new long-form video features, highlighting the challenges of creating both long and short-form content. Plus, Instagram's VP of Product, Tessa Lyons, answers crucial creator questions: she reveals why translations are a powerful growth tool, what metric she checks first in insights (follower vs. non-follower views), and how trial reels can help you grow your account by reaching new audiences.
We also hear from the TikTok team on video retention—it's not about length, but keeping viewers watching. Finally, YouTuber Hank Green shares his unique creative process for generating endless content ideas, emphasizing the importance of getting ideas out to make space for new ones.
Stick around after the music for Wednesday Waffle, and if you're a social media creator or strategist in the NY/NJ area, or have a story to share, Daniel is looking for podcast guests! DM @DanielHillMedia to connect.
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