Daniel Hill welcomes you to a new episode of social media news and strategy. This week, we're diving into insights directly from Adam Mosseri, Head of Instagram, as he discusses new Instagram features and clarifies crucial details about Instagram reach.
Adam Mosseri shares updates on the new long-form video content called 'Features,' explaining it's currently in limited testing and will take 'months' to roll out widely, giving creators time to strategize. We also tackle common questions about what impacts your reach on Instagram. Adam confirms that removing a post from your grid won't significantly affect your overall reach, and using third-party editing apps like CapCut is fine—unless they add watermarks. He encourages trying Instagram's own 'Edits' app, which is getting a desktop version 'really soon,' with rumors pointing to a November launch.
Ever wondered why links in comments aren't clickable? Adam Mosseri explains Instagram's stance: it's to prevent spam and maintain the platform's focus on visual media. You can still use links in your bio and via story stickers. Plus, we cover the frustrating lack of a search option in saved collections (Instagram is experimenting with it), whether you can post multiple different trial reels in a day (yes), and a surprising detail about trimming videos in stories. Adam also acknowledges ongoing work to improve the Android app, which most Instagram users rely on.
If you're struggling with your Instagram strategy or reach, Daniel offers a 30-minute session to analyze your content and develop future strategies. Alternatively, check out the *Instagram Reach Playbook*, a 19-page guide to understanding reach, retention, and traffic sources. Find links to both in the show notes. Thanks for listening, and come back next time for more social media news and strategy.
Links:
The Instagram Reach Playbook - Digital Guide (PDF)
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