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It Took Losing My Brother to Find God | Sean Isaacs | The Upgrade w Joe Adevai #005
135 Plays2 months ago
Pastor Joe sits down with Sean Isaacs, known as "The Wisdom Coach," author, Christian businessman, and the man behind the marketing at Star 99.1, one of the biggest Christian radio stations in the country. Sean's story starts in the Bahamas with a praying mother, a twin brother, and an older brother whose mysterious illness and death at 22 became the event that brought both twins to Christ. From almost signing secular record deals in New York City to planting a church in the Bahamas, building a million dollar business that collapsed, and walking with his first wife Deborah through a 20 year battle with cancer, Sean's life has been shaped by one thing: the pursuit of wisdom. This episode goes deep on what it really takes to build a business God's way, why marketing is simpler than you think, why men need mission and not just motivation, and how reading the book of Proverbs changed everything for Sean. Whether you're an entrepreneur, a young man trying to find direction, or someone who just wants to stop making the same mistakes, this one is loaded. It's only up from here.
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Transcript
The Untamable Men of the Bible
00:00:00
Speaker
The men in the Bible could not be tamed. Like you couldn't team Jeremiah, Isaiah. Try teaming John the Baptist. Like try teaming Saul of Tarsus. Like you couldn't team them. And the devil wants, and our culture wants, teamed men.
00:00:16
Speaker
Nice and polished and always say the right thing. And you're so diplomatic. No, sometimes you have to sharpen. Iron sharpens iron. Sometimes you have to speak the truth in love. And it's spoken in a way that it hurts. The Bible says, faithful are the...
00:00:33
Speaker
wounds of a friend. Deceitful are the kisses
Introducing Sean Isaacs: Wisdom Coach and Entrepreneur
00:00:36
Speaker
of an enemy. Your enemy could be kissing you and loving on you and send you right to the cross.
00:00:43
Speaker
We have a special guest with us today, someone that has raised me up, someone that is very knowledgeable. He's so knowledgeable, he's called the Wisdom Coach. um He's the CEO of Isaac's Marketing Group.
00:00:56
Speaker
He's an author, Christian businessman. I met him when he was running a radio station, the most popular radio station in our area, Star 99. He was the head of marketing and all pretty much just was looked like he was running the place.
Sean Isaacs' Early Life and Spiritual Journey
00:01:11
Speaker
But I learned so much from him.
00:01:14
Speaker
Ladies and gentlemen, I wanted to introduce you to Sean Isaacs. Hey.
00:01:21
Speaker
It's good to be with you. thanks Thanks for the invitation and the really nice words. well like It's all true. always good to Always good to connect with you, Pastor Joe. Always, always, always great.
00:01:32
Speaker
Yes, and you even visited the church a couple weeks ago, and we were so glad to have you and your and your wife, your beautiful wife. Sean's an author. he's He's got all kinds of stuff going on. I'll let him talk about that more. But even for me, i don't really know your upbringing. I don't know what you came out of to become the successful person you are right now.
00:01:54
Speaker
Yeah, well, a little bit about me. Let's see. So I was born in the Bahamas. My parents met there. My dad was from New York and doing some work there. He used to work for Revlon and out of New Jersey and ended up being in the Bahamas, met my mother. They eventually got married. And um as soon as we were able to travel by plane, we moved back to New York City.
00:02:21
Speaker
And I was raised in New York until about five with my twin brother and until my parents ah separated. My mother then moved us back to the Bahamas and I lived there from age five to 17. Grew in church. Just the twins? That was it? Well, me and my twin brother and we had an older brother.
00:02:41
Speaker
um And I say had because it was through the death of my older brother that both my twin brother and I came to Christ. Wow. So at 17, I moved to New York City to go to school and college and forgot the past upbringing of being raised in the church and loving the things of God and decided I wanted to get into the entertainment industry and modeling and acting and singing.
00:03:08
Speaker
And by age 21, 22, I had about three or four record labels that were ready to sign me to sing secular music like Christopher Williams and Albie Shore back then and and then Bobby Brown, many would know that name.
Garfield's Illness, Death, and Spiritual Impact
00:03:22
Speaker
But God had another plan. So I had a ah Caribbean mother, I always say, that was a little bit crazy, biblically and spiritually. And um she was the kind of woman that prayed, Lord, make them miserable in their sins.
00:03:35
Speaker
And she was committed to seeing all of her children saved. So my oldest brother at the time got really sick when I was 22. And doctors could not find what was wrong with him.
00:03:48
Speaker
A story is basically someone on his job had threatened him with witchcraft. At the time, we didn't know it was witchcraft, but she threatened him and two or three other people that he worked with.
00:04:01
Speaker
And one of the guys within a year lost his eye. Another was in a major car accident. And within a year, year and a half, my brother was sick and no one could... identify or find what was wrong with him. He had been to Cuba, he had been to Florida, he had been to some of the best doctors in the Caribbean, and no one could find an answer. And in September 11th, 1990, my brother passed away and went home to be with the Lord. About a week before he died, he walked over to the church, was which was across the street from our house. My brother had not been to church
00:04:37
Speaker
probably from when he 14 or 15, which is what happens in many houses where there is no father. i was I was raised by a single mother, and once my brother got old enough that mom could not, quote, to make him go to church, he said, I'm not going.
00:04:53
Speaker
and But about a week or two before he died, he walked over to the church that we used to attend, and the pastor was sensitive enough to the Holy Spirit that he hadn't seen my brother in years,
00:05:06
Speaker
began to ask him questions about what's going on in your life, how are you doing, what's happening. He wasn't feeling well. And that pastor had the um courage to kind of lead him to Christ and remind him of his history and his past and challenged him.
00:05:22
Speaker
And what's ironic, a lot of times when someone dies, people will say things like, When they look back at their life, they could see changes like, oh, that person knew I could tell when I look back, like they knew they were going to die. Well, it was similar for us with my brother Garfield.
00:05:38
Speaker
um The week before or two weeks before he died, he my brother had bought a brand new Mustang. you know And for the Bahamas, this was this was one of the best cars on the island because it was you know the it was it was ahead of the year of the make.
00:05:54
Speaker
It was when the 5.0 GT Mustang was at its prime. and um And so he was very, very successful at work and everything, making very, very good money.
00:06:06
Speaker
But he washed his car every day, and and he listened to secular music extremely loud that had bothered the neighbors. But a week or two before he died, he changed his music, and he started playing Christian music.
00:06:19
Speaker
But it never resonated with any of the family. like you know Maybe he's going through a phase. no one right But after he died, we connected the dots, and the pastor was able to share at the funeral that our brother had recommitted his life to the Lord.
00:06:35
Speaker
And when we traced everything back, we could see the change. And that was the turning point for my twin brother and i The day that my brother died, my twin brother, who you've met, Troy, said he was going to kill himself. They were so close, and he didn't think he could live anymore.
00:06:54
Speaker
He went crazy in the hospital when my brother passed. And was the doctors actually had to put him in a stray jacket to kind of stop him from breaking things because he pulled the fire extinguisher off the wall and started just trying to destroy things. ah see he Before my brother passed, um we got a call that morning. The call was maybe about 6 a.m. I answered the phone, and I knew that it was a call. When they said, hey, is this the such-and-such residence, I knew it was the hospital, and I knew my brother was going to die.
00:07:27
Speaker
And the reason I knew he was going to die is I just felt like God needed to take him to get my attention. And that sounds pretty like, who are you? who do you Here's what was happening. I had such a sense of influence, and I was doing so well in New York City that when I would travel back to the Bahamas, I was a celebrity.
00:07:45
Speaker
Right. Because every girl I met, I said, you're going be in my music video. And I can't tell you how many clubs I went to and the lifestyle I was living. So what was happening is I was starting to take my twin brother, who was very innocent and pure at heart.
00:07:58
Speaker
I started taking him down that path. you were the evil twin. I was. yeah so So what ended up happening is the night my my older brother went home to be with the Lord.
00:08:09
Speaker
ah We got the call that day. I answered the phone. I didn't even rush to the hospital because I knew he was going to die. And I knew that God was going to use this to get my attention because I had played around long enough. and And I always say to people, like, my mother prayed, Lord, save my sons.
00:08:27
Speaker
She never told them how to do it. God knew that it would take the death of the oldest one to get my attention and wake up my twin brother. And so that day my brother said he was going to kill himself and he wasn't going live anymore.
Life Transitions: Marriage, Bahamas, and Church Planting
00:08:41
Speaker
The family was afraid to even go to sleep because of the mental state he was in.
00:08:46
Speaker
And he went to sleep that night and he had a vision. My brother came to him in a dream. And he's never been the same since then. And maybe you don't know this backstory as you spend time with my brother.
00:08:58
Speaker
ah you know He's been walking with God now for 30 plus years and he's the same. He's been on fire from day one and and crazy for for God. And and so um They got to the hospital, and the you know the thing that reads the heartbeat, you know that heartbeat thing, right?
00:09:14
Speaker
Well, when they got there, the doctor said, you know, your brother's not going to make it. You guys need to come and and do whatever you need to do before he passes away. My twin brother at that time, who was not walking with the Lord faithfully, kneeled down at the side of the bed and started crying out to God.
00:09:29
Speaker
And he basically said, God, if you let my brother live, I will preach your gospel for the rest of my life. And at the moment that he said that, all of a sudden, the the thing that was reading just sped up quick, quick, quick, like, here do do too like and then, you know, and flatline. Thank you.
00:09:48
Speaker
yeah Listen, I'm the wisdom coach, but I don't have wisdom about everything. Right. And so so later that night, my brother came to him in a dream and and a vision and said to him, now, again, when my brother went to bed, my twin brother went to bed, the family, nobody wanted to sleep.
00:10:04
Speaker
He could not go to sleep without supervision because there was fear that he was going to do something to hurt himself. My brother woke up the next morning running through the house.
00:10:15
Speaker
I am preaching the gospel of Jesus. Like this was a totally different, right? And number one, everybody's happy. Like, okay, he's not killing himself. Number two, they're like, okay, whatever this is, you know, he's in shock and eventually it will go away.
00:10:30
Speaker
But then my brother sat down with us and said, listen, i was Garfield came to me last night and he said that when I and mom were crying out to God to let him live,
00:10:42
Speaker
and spare his life, that there was a moment where Jesus said to my brother Garfield, your brother and your mother want you to go back. You can choose to stay or you can return.
00:10:56
Speaker
And my brother said that when he saw where he was going, and my brother started crying out to God, like that was so pulling on his heart, he had to make a decision.
00:11:08
Speaker
He decided, I'm going to and be with Christ. And that thing impacted my brother so much that after that, we both committed our lives to the Lord and um and turned over like, okay, God, let's stop playing church and you know show us what you want us to do with our lives.
00:11:27
Speaker
And yeah, so that's that's how that's how we both came to Christ. And that's the that's the backstory. Wow. Twins born twice. Yeah. Born from the womb, born again. Born and again, yeah. Same times. Yep. And now today, both of us are preachers and, and you know, singers and love God. and I forgot that whole thing about you singing when you and your brother came and ministered at our church and saw you guys had tapes and everything. it was amazing. But had are you still doing some music or what yeah what happened after that? Yeah. So a little bit more of the story. So um I'll try to take two minutes on this part.
00:12:05
Speaker
So after my brother passed away, I committed my life to the Lord and um eventually moved back to New York. And while in New York, I eventually met who would then become my first wife, Deborah. Deborah.
00:12:20
Speaker
sitting under the ministry of David Wilkerson. And we both started attending the church the same year. We met one year later. We got married one year after that. We both started, yeah. times Ironically, we both started attending the church in 92, August. We met in August of
Business Ventures and Wisdom from Proverbs
00:12:36
Speaker
93. One year, both attending the church and meet one year later.
00:12:39
Speaker
That's how big the church is, right? And then in 1994, we were married. Well, I took her to the Bahamas for our honeymoon. She had never been there. And she fell in love with the island. And while there, um I knew that my mother had a house that was paid for. She was living on another island.
00:12:56
Speaker
And my mother said, hey, if you guys want to move here, you can come and live here. And so it was a three-bedroom house, two bath. And she said, you guys can come and live here in the house for free and just get your family started.
00:13:08
Speaker
Well, who's going to say no to that, right? The sun and the beach? Weather, the good food. Yeah. So we moved there. Plus, you know, sitting under the ministry of David Wilkerson, I had a huge burden for lost souls and wanted to plant a church. And so left there and we planted a church in the Bahamas.
00:13:25
Speaker
wow And I started that church with my twin brother and another friend. And that ministry began to grow. But we had made a church choice as a family. And that choice was that my wife was going to be a homemaker. She would stay home with the kids. We had three at the at the time.
00:13:42
Speaker
And we wanted the kids to be homeschooled. So she was going homeschool the kids. She would stay home, which meant I need to make a lot of money. Now, in the Bahamas, a good income at that time was, I think I made about $350 a week. And that was as a assistant payroll manager, not payroll, a purchasing manager.
00:14:04
Speaker
I had worked for a building materials company as a purchasing manager, which meant I did a lot of, I had a lot of connections throughout the United States because I would order the building materials and fly them in or or boat them in, right? They come on the huge, huge ships.
00:14:18
Speaker
And I worked with that company about three or four years. And and then i I just felt like, one, I'm not making enough money to support my family. They're not treating me well. Most companies don't pay you what you're worth. They pay you what they can get away with. And I don't mean that in a negative. That's just reality, right? Yeah.
00:14:34
Speaker
And so um I decided I'm going to start a business of my own. And you met my one of my closest friends, Bobby. Bobby, who was part of my business here in the US, we started a building materials company. And we started that with about $8,000. And in the first year, we did 1.2 million in sales.
00:14:53
Speaker
And that doesn't sound like a big story in 2025. But when you look at, number one, there was no social media. I think a lot of people will take that. No. I'll take that. but That's true. I don't want to diminish the amount. I'm just saying today people are making million dollars a weekend or in a day.
00:15:11
Speaker
There's so many options today with what you can do with digital media and marketing and other other things. but But there was no social media. And there was, um we had no money to do advertising.
00:15:24
Speaker
Right. There was no Internet. And the Lord blessed that business ah because we ran it from heart. We loved people. We went the extra mile and on and on I can go. And first year that business grew 1.2 million in sales by year three, mid year three, we had to close that business.
00:15:42
Speaker
And that's when the journey of wisdom began, because. Having to close that business, it put my family about $100,000 in debt.
00:15:53
Speaker
And at the same time, within a two to three week period was when my wife, first wife, was then diagnosed with cancer for the first time. That cancer diagnosis eventually led to us leaving the Bahamas. So I left the church there with the pastor who had helped us to get it started.
00:16:12
Speaker
And cancer brought us back to New York. um And that's how the wisdom journey began. Because i was running the business with heart. I loved people. And i was I thought I was doing God's will.
00:16:25
Speaker
Pastors would come and we need building materials. No problem, pastor. It's more blessed to give than to receive. Just pay us over the next six months. Pay us over the next year. And I really thought that I was being honorable and being a blessing to the people of God and that God was pleased.
00:16:41
Speaker
Well, the Lord showed me differently. And so after the business closed, the Holy Spirit impressed on my heart that the reason the business closed was I violated a basic principle of Proverbs.
00:16:52
Speaker
And that was Proverbs 10, verse 4, which says, he that deals with a slack hand will come to poverty, but the hand of the diligent make it rich. And so as I begin to look at that, i one of my philosophies is you take full responsibility for the outcome and for the result, not blame, just responsibility.
00:17:11
Speaker
If you take responsibility, you can respond. You can figure out, okay, what did i what can I adjust? And that led to me, the Holy Spirit then began to impress on my heart, you need to read a proverb a day.
00:17:22
Speaker
And that started me on the journey of of becoming a wisdom coach. So honestly, I don't remember what the question was you asked me, but I just knew, I felt like I had to get into that backstory. Yeah, so all the music. Okay, this is where it all tied in.
00:17:36
Speaker
So after the business closed, My brother and I, who were in pastoral ministry, um Here are a couple things that I can add. right We were very vocal about our faith, which meant we were preaching on the streets. like David Wilkerson was the guy that brought Ray Comfort to the United States. I got to meet Ray Comfort in the 90s, and we went on the streets of New York and spread the gospel you know in parks and stuff. and so That's how I learned to do outdoor evangelism and preaching. Well, we took that to the Bahamas. We became very well known for proclaiming the gospel. Well, here's the problem.
00:18:12
Speaker
When that business closed and there are multitudes of people that I owe that affected our testimony, my testimony. And though I had no direct control right over the people who owed us that didn't pay, that affected our ability to pay,
00:18:31
Speaker
The Lord impressed in my heart, one, take full responsibility for it. I didn't blame any the people that didn't pay us on time. And my brother and I just said, well, we have these gifts. We need to do something with what God has given us. And that's the first time we thought about singing together.
00:18:47
Speaker
Which is rare weird. I mean, we grew up our whole life. We sang all the time, but we never sang together. And that's when and how Double Edge was birthed. Double Edge is divinely ordained United Brothers living evangelically while we evangelize and disciple God's elect. guys are going remember that? No, you won't. You'll remember Double Edge. Yeah. so So that's how Double Edge started. And today, the short answer to your question, we have four albums today. And we actually were talking about it just over the last couple weeks that we have probably enough songs for two or three more albums that have just been...
00:19:22
Speaker
sort of written, but we've not done anything with. And just because of all the stuff going on with life and ministry, um we are talking now about getting back in the studio and finishing out ah some more of our music because it is, it is from our perspective, very unique.
00:19:39
Speaker
Great, great. So you get saved, you come back to the U.S., your wife has a diagnosis. How many kids did you have at this point? At the time, three.
00:19:52
Speaker
ah three children. um And eventually we decided to adopt two girls, which increased our number to five.
Faith, Health, and Family Decisions
00:20:03
Speaker
And Deborah would then go on to fight cancer eight times.
00:20:10
Speaker
It started out as breast cancer and then moved to the lungs, from the lungs to kidneys, to the liver. Eventually was in all of her bones in 2015. She lit up like a Christmas tree.
00:20:21
Speaker
um She did no chemo or radiation probably the first eight to 10, maybe 12 years, 20 year battle. eight The eighth time, she she was tired of fighting probably by the by the sixth time.
00:20:37
Speaker
Because every time she got a new diagnosis or prognosis, we went back to the drawing board. We prayed, Lord, show us what to do. So we always prayed for healing. I would say three times she was healed.
00:20:48
Speaker
It was all night prayer meetings. right So we just called our whole church together and got a bunch of people that loved us and loved her, and we prayed all night for God to heal her. right And i can tell I can tell story after story of God's miracle working power.
00:21:04
Speaker
And then there were a few times where she just changed. She always changed her diet, but then there was hummp sometimes where the healing was was methodical and incremental and slow.
00:21:14
Speaker
right There's a period where she she did eight glasses of carrot juice a day. She juiced a five pound bag of carrot juice every day and she drank eight glasses a day. And you say, why would you do that? Well, number one, Genesis 1 29 says how to be healed, where the healing is in our foods.
00:21:31
Speaker
But We learned that in carrots, one part of the carrot has shrinks tumors and the other part kills cancer cells, vitamin A and beta carotene.
00:21:42
Speaker
Our God is very smart. so you need to tell some of these carnivore diet people this because they're swearing off vegetables now. They're just eating meat yeah and they're they're losing weight. like i I got a carnivore diet or people around me yeah day and night at Grace Church. Yeah.
00:22:00
Speaker
Well, you know, a meat diet is still better than... we look Yeah, we don't have to get into it. well Well, it is still better than all carbs diet or lots of sugars, which which is probably one of the worst things. Anyway, you were using wisdom. Yeah, but I can't not touch on the area you brought it up all right i'll take i'll just say I'll just say, because the Lord has given us a lot of insight on this. The only thing I would say is, here is what I've learned about taking care of the body. The Bible says in 1 Corinthians 6, that we're to glorify God in our body and in our spirits, which are His.
00:22:31
Speaker
right Now that text is dealing with sexual immorality in general, but the wider principle is the body is the temple of God, and it's been purchased by God. I'm just a steward of my physical body.
00:22:42
Speaker
So every child of God should have a desire to take care of the physical body so we can live as long as possible. Why? The Bible is filled with the promise of long life. In the left hand of wisdom, Proverbs 3, is long life. In her right hand is wisdom.
00:22:57
Speaker
Right. And so wisdom and long life go together. God says to children, obey your parents so you can live long. Long life is a blessing from the Lord. Right. Yeah. So long life is a blessing from the Lord. God wants us to have life and have it more abundantly.
00:23:12
Speaker
So what I would say, though, is anyone that's teaching a one way of doing it tends to lean more into an area of extreme. And I would say that goes against the the the how the Bible is structured. And what I mean by that is this.
00:23:29
Speaker
The Bible says the fruit of the Spirit is love, joy, peace, long-suffering, gentleness, goodness, meekness, temperance. Many of our modern translations remove the word temperance and they put the word patience.
00:23:39
Speaker
The problem with that is is temperance is more than patience. All patience includes temperance, but all temperance is not patience. Temperance means no excesses. I don't overdrink. I don't overeat.
00:23:52
Speaker
i don't over anything. So when the Holy Spirit controls the life of a child of God and we're submitted to him, there's no excesses in our life. That's how we know we're growing. So the Bible doesn't teach a vegetarian diet. That's yoga.
00:24:06
Speaker
That's That's palm readers, that's tarot card readers. It's not a coincidence. The non-meat eaters tend to be New Agers. That's not a coincidence. Why? Because it opens you up to the spirit realm. But if you are not connected, as a Seventh-day Adventist, for example, to the God of the Bible, you end up in all sorts of things like palm reading, tarot card reading, and all sorts of stuff. And there's a whole lot I can share about that.
00:24:30
Speaker
so and And neither on the other side, if it's just meat, because... There are things that we can only get from the from the vegetables and fruits and so on. right so Anyway, you didn't want me to go down that lean. His dad actually does the carnivore diet. Oh, really? Okay. Interesting enough, the Seventh-day Adventists, are in they're in the blue zones, you know the people that live, you know because I guess they eat less meat. yeah They still eat some...
00:24:56
Speaker
Yeah, the Seventh-day Adventists among the Protestants are the healthiest group of Protestants in the world. And the Blue Zones, right, on Netflix is one of those documentaries that brings that out. um Good stuff. Yeah. and And part of the reason why they live so long is they don't treat the Old Testament like it's old.
00:25:16
Speaker
right When Paul says all Scripture is given and is profitable for doctrine-reproof correction, there is no New Testament. That's not formed until the 300s. So when Paul says to Timothy, from a child thou is known ah the holy Scriptures that make you wise unto salvation, they're referring to the Old Testament. yes right And so the idea that Jesus fulfilling the law means that we do away with the principles of the law,
00:25:43
Speaker
is something that many of God's people, we need to be a little bit better trained and discipled and educated.
Sean's Radio Career and Communication Skills
00:25:49
Speaker
little greasy grace is leading to that. But i you know some of the hyper-grace teachers don't yeah say you know you you don't preach from Old Testament. So let's get back to... Yes, sir. So when I first met you, ah you helped us just to do a radio ad because there's a huge Christian radio station for all of you around here.
00:26:08
Speaker
ah we are in Middlesex County. We're North Brunswick. Specifically, Star 99. It's the biggest station probably in the United States as far as Christian radio. i don't You don't know. You follow? Yeah. I don't know if it's the biggest. I know it's big. um And we went to do a radio ad, and there you were. And I came to the station and sat with you. And i think two hours later, i left knowing so much more than I had ever known before. I was mesmerized.
00:26:37
Speaker
by your wisdom in marketing yes and stuff like that. Tell us a little bit about what it was like to work in radio and and to do head the marketing for a big station like that. Yeah. So I got into radio after that business closed and moving back to the U.S. I went through a couple of different jobs and I used to work for Enterprise Rent-A-Car and I'm in the car driving the car to and from something, I don't remember, and I turned on the radio, and I hear an ad, and it's from a radio station called WMCA out of New York City.
00:27:09
Speaker
And so that led to me getting into radio. I spent about three years at that station, bought a house in PA, a which was about an hour and a half, I thought, from the radio station. I'm thinking, hey, my car is a university on wheels, no problem. I can, you know, I'm listening to books all the time. I can drive to and from an hour and a half to and from work and I'm learning. And i thought I could do it, but I couldn't because i was raising a family and I found that I would leave like six, six 30 in the morning and I would get home like 10 o'clock at night.
00:27:43
Speaker
So I had no family time. So that led me to, I need to find another job and something that's closer And so I knew that there were a number of radio stations, but there were there were only a few Christian radio stations in the ah New York metro area. This was before K-Love.
00:28:02
Speaker
And um Star 99 was the station I went, interviewed for them, and joined them after comparing them to a secular station.
00:28:13
Speaker
I didn't want to work in the secular station because the first day they hired me, I went to test out the, you know, spy out the land. And so I went for a first test day and I will i recommend to anybody, if you're going to work somewhere, go do a test run.
00:28:28
Speaker
Right. So I went and I said, let me work with you guys for a day. i want to see what it's like. And the first day I'm at the water cooler and the sales manager is cursing out one of the reps and right The door's closed, but he's like, drop you, mother, blah, blah, blah, whatever, boom. And I'm like, hold on. I have i have worked too long. i am too skilled.
00:28:48
Speaker
And i i listen, I don't have to work in a Christian environment, but I'm not going to work in an environment where someone has to put me down to get results. Right now, I didn't think that would happen to me. But if you can do that to your staff, that tells me that's your character. Now, were you in sales at this point? I was in I was in sales, marketing and sales.
00:29:06
Speaker
And so I then left that and I called Star because I had both jobs. Both companies gave me a job. I just didn't tell either one what I was going to do yet. And that made me decide I'm to work. Was it called Star at that time?
00:29:18
Speaker
Was it? It was called Star 99, W-A-W-Z, Star 99.1. It was called that. And so the other company was a secular one, and I left there, and I immediately started at Star 99.1. And I've spent 17 years working with Star, so 20 years in radio, working with churches and business owners and entrepreneurs. And you were on the air. I mean, I heard your voice all the time. You have a great radio voice, Sean. Why did your voice drop so low? Give us a sample, Sean. Give sample. Hey, welcome to you. Yeah, give us an ad or something. Can you give us something? Oh, come on, man. Don't put me on the spot. Come on. You're so good. All right, guys. We're about to hear from Pastor Joe with the upgrade. Yeah.
00:30:05
Speaker
All right. So anyway, you you you kind of making me blush. so And that's kind of weird. Guys making a guy blush. But anyway, um you know, in our culture, everything you get canceled for. Why would you say? why Why is weird if a guy makes a guy blush? you know um But anyway, what ends up happening. Yeah, we'll get into that. is So I started working there, and that's where I was able to use all that knowledge I had with business development and marketing and so on. and then Where did you get that knowledge? Where did you get that marketing knowledge? yeah you know um
00:30:35
Speaker
Well, it started with just reading a lot and digesting wherever I could and courses. Did you go to school for that
Education, Marketing Strategies, and Brand Recognition
00:30:42
Speaker
or no? I went to school for for marketing and management. um But honestly, there's nothing I learned in school that I use today or use in the last 20 years.
00:30:52
Speaker
um Are you telling people not to go to school? Well, no, I think there's some certain careers that require school. My wife is an attorney, you know, there are certain careers that require that you, you pass certain things to be able to be in, in that role. But, I think, unfortunately, the majority of people that I meet today go to school for something that they never use. yeah right and and I think one of the worst things people have done is they've told them to do things based on passion.
00:31:24
Speaker
No, you do things based on income potential. Why? Because if you're a child of God, your passion comes from doing what you do is unto the Lord. I'm talking to a guy the other day, and he's like, hey, how do you do something if you're not passionate about it?
00:31:37
Speaker
You change your focus. You do it as a service to the Lord God Almighty, and it doesn't matter if you are collecting garbage or if you are changing families' lives.
00:31:49
Speaker
That makes it a spiritual action because you're doing it as a service to the King of Kings and the Lord of Lords. So passion is good and it's not a bad thing, but it should be secondary in my opinion.
00:32:00
Speaker
I think the first thing you should look at is what's going to get me out of debt If I have to pay money for college, what kind, of you know, I think the dumbest thing that's happened to the church in America is the idea that money is a negative, right? That making money is a bad thing. I would be sitting with business owners and people at the radio station, and I would say, what's your goal? what are you trying to accomplish with this thing you're doing?
00:32:25
Speaker
And if if I'm talking to a Jewish person, the answer looks different. If I'm talking to a Christian, it always are like right right it always sounds like, well, whatever the Lord wants me to have. i know you And my response to that is, okay, well, end up with nothing.
00:32:40
Speaker
Because God doesn't care if you have stuff. He says in Matthew chapter 6, "...would food, clothing, shelter, therewith be content." Period.
00:32:51
Speaker
It's like my child is like, can I have an iPad? No, you have a bed to sleep in. That's all you need. If you're talking about what your needs are, then our needs are very limited and very, right? This is why God says he can do exceeding abundantly above all we can ask or think. And sadly, many of the the aspirations and the ambitions of God's people are so low that that we're not able to see that God is able to do big things and nothing in one sense is big for him anyway, right? You're on the right podcast because that's not where we... No, I know. We're in total agreement with you. I know, I know. I see you have thou shall prosper over there, Rabbi Lappin. Rabbi Lappin, yeah. That's my man. I like him. Yes. Yeah.
00:33:33
Speaker
So you're at the radio station and you're doing well. Yes. And... what would You know, there was some so many things that you taught me about marketing.
00:33:45
Speaker
Can you just give, like maybe there's somebody listening or watching right now that's thinking starting their own business or yeah they need to market their business. What are some like base basic things? Basic things, yeah.
00:33:55
Speaker
So a couple of things I would say, I'll i'll share a couple of general principles and then I may be a few that that that relate to radio, right? but But they can apply across social media or anything else. Number one, I think marketing is everything you do.
00:34:11
Speaker
Marketing is everything you do to tell people who you are, what you do, why they can trust you and how to get in touch with you. What I think the conventional teachers have done, and and conventional just means average, that which is popular, right, um is they have they have divided marketing and everything else into separate categories.
00:34:32
Speaker
So you need someone different to run customer service. You need someone for sales, someone for promotion, someone for marketing. And what that does for most people, it makes it so... tedious that it's difficult to grasp and you feel I need an expert to do it for me.
00:34:48
Speaker
What I do is I make marketing very simple. Peter Drucker says only two things make money in business, marketing and innovation. Those are the two things that every business owner, in my opinion, should map master.
00:35:01
Speaker
What is innovation? Innovation is Barnes and Nobles is going out of business, Borders is on the ready for bankruptcy because Amazon has taken over the world.
00:35:12
Speaker
And what does Barnes & Noble do? They don't go in a corner and suck their thumb and why is the devil after me, right? This is what happens to so many of God's people. What does Barnes & Noble do? They become innovative. They partner up with Starbucks. They open up the store like a library.
00:35:27
Speaker
They don't have scarcity. right There's so many people with scarce mindset. I can't open up the bookstore because people are go to come and read for free. You don't understand the principles of God's economy. It is more blessed to give than it is to receive.
00:35:40
Speaker
Do unto others as. These are principles. I see the world exercising these principles, not knowing that they're from the Bible, and whether they're Michael Dell of Dell Computers, Steve Jobs right of Apple, or or or or Mark Zuckerberg of Facebook.
00:35:54
Speaker
They're able to create the results, and most of these people are either agnostic or atheistic, want nothing to do with the God of the Bible, but they're able to tap into the laws that God has created. right So Barnes & Noble opens up the store, turns it into a library, puts Starbucks in there. You come in there, and you can have 6, 7, 10, 15 books on your table and read all day. Here's what they understand.
00:36:16
Speaker
The real person, our real avatar... is not going to come in here and just read a bunch of books. Who's the avatar? Sean, I go through at least one book a week. I'm the avatar. If I have 10 books on my table, I'm working out with three or four.
00:36:31
Speaker
Why? Because I don't just read books. I underline them. I highlight them. I write in them. Right. That's how you get wisdom. Why? Wisdom doesn't come from exposure. Wisdom comes from meditation, which brings contemplation and revelation.
00:36:43
Speaker
Right. So that's why you got that. Everybody. Yeah. Listen. Yeah, so so wisdom. And by the way, this is why so many of God's people go to church and ah we're not growing because we're not slowing down long enough to let the word read us. right so or you know so So marketing, when I think of marketing, your marketing doesn't create the need. It directs the need.
00:37:03
Speaker
What does that mean? That means you're just because you say it loud or you say it creatively or you put LeBron James in the commercial doesn't mean it's going to create more sales. That will grab attention. That will stop the scrolling.
00:37:15
Speaker
But you still need to have something that solves the problem of the avatar or the person that you are trying to engage. Right. So when I look at marketing, I don't see it as creating the need. It directs the need. What does that mean? That means I stay in front of the need until either the need arises or there's a triggering event.
00:37:34
Speaker
triggering event Let's say that I am on radio and I am skilled pastor in the area of suicide prevention. And why? Because we had a child in our church 20 years ago who was part of a school where someone took their life and I had to adapt the Word of God to how to solve that problem. And because I had to figure that out, God began to bring more and more people to our church with that particular problem. Okay, so what do you do then? You create content around that problem and it's not like, hey, we're here. If you want, if you have if you're thinking about this problem, we can solve it. No. You don't have to do that. God says a man's gifts will do what? Will make room.
00:38:15
Speaker
So what you do is you get better at the gifting. You get better at the skill set. You create more content around that particular thing. And then they have a triggering event. What's a triggering event?
00:38:26
Speaker
I've been listening to the radio for the last three months. I've been hearing about this Pastor Joe guy. And now all of a sudden there's a school shooting in some state. And now I'm afraid for my kids, that's a triggering event or something happens in our school. And I'm afraid that someone in our school may decide to take their life. That's a triggering event. What do you want to do? You want to be in front of the need when the need arises. So the average person thinks in categories of three. If I said to you, name fast food, what comes to mind?
00:38:54
Speaker
Just what fast food comes to mind? McDonald's, Burger King, Wendy's. Keep going. Taco Bell. Taco Bell. Chick-fil-A. All right. If you notice, you watch the pause. Let's do one more. Let's... Tootpaste. Name Tootpaste. They come to mind.
00:39:07
Speaker
Colgate. Crest. Geez, what's the last one? Sensodyne. Sensodyne, there you go. I want you to notice if we were taking our time to do this, by the time he gets to the three, he has to now use conscious effort. yes He has to go inside of his head to think, right?
00:39:24
Speaker
Okay, good marketers understand that people think in categories of three. So what do you want to do is you want to be one of those three. Mm-hmm. And you don't do that by just making a little bit of content and changing up every two weeks. You do that by consistency, repetition. Why? What you sow, that is what you'll reap.
00:39:42
Speaker
But here's how reaping works. In due season, you'll reap if you don't faint. if you don't quit, right? So so we think in categories of three, and I can talk to a thousand people and every time I do that, they mention Colgate, they mention Crest, right? And they mention whatever they use.
00:40:00
Speaker
Or they mention, mc everybody mentions McDonald's and maybe Burger King because they're always across from each other. And here's the ironic thing. The majority of people that give those answers don't even eat at those places. So what's the point? The point is every big brand started as a small brand.
00:40:16
Speaker
But they never stop telling people who they were, what they do, why you can trust them, and how to get in touch with them. It's only the small brands like, I don't have no money. that's Well, you will never have no money if you don't stay in front of. So when I was at the radio station in front of the you know the Target Market, when I was at the radio station, people would say, well, how much money should I spend on advertising?
00:40:35
Speaker
I say how much the amount you can afford to do consistently consistent without having to follow it wonder about it, or keep changing up what you do. Just stay consistent. Whether that's $5 a week or whether that's $5,000 a week, you just stay consistent. Keep doing the same thing over and over again, right?
00:40:53
Speaker
And so your marketing doesn't create the need. I say it directs the need. you You get in front of the need. They have a triggering event. They recall you, among the other potential competitors, and hopefully you've done enough of a good job in your messaging that they understand what we call your unique selling or value propositions. And I'm not going to mention the names, but I can think of a few that you did marketing campaigns with companies that are still doing it. Yeah. And not only they doing locally, I'm hearing them on other stations out of state. Yeah. It's the same message. Yeah. A specific mortgage company and there's a dentist, but these people really. Yeah. Yeah.
00:41:31
Speaker
I mean, when I think about things, i think about their ads. I think about it because i hear it over and over. And, ah you know, you taught us that here, and it helped our church. I mean, our church is a lot of what you taught. My son brought back from college when he went to college in Australia. He came back, and he started implementing those things, those continuous things. Praise God.
00:41:50
Speaker
Because the faithful man shall abound with blessing, which is right my base scripture in life. and That's a good scripture. what you're saying just backs it up totally. You know, and it was hard, you know, it was hard to, we did some radio. And when I look back now, I think maybe, maybe we should kept going, but it did.
00:42:08
Speaker
I had people eventually come into church saying, are you the pastor Joe from the radio? yeah It kind of shocked me because I wasn't expecting that. right and But right now we we we don't have anywhere to put a massive amount of people. We're looking
Building Wealth with Spiritual Principles
00:42:24
Speaker
for a bigger building. You guys are firsting bursting out the same. but yeah Praise God. And radio is making like a big comeback. I'm hearing that radio is growing, whereas legacy media is failing you know for many reasons. But yeah radio is making a big comeback right now. Yeah. No, i I think, you know, I would say to folks, all media is good. All media works. You just have to know how to work it.
00:42:46
Speaker
It's the basis for the success of our church. Yeah. I can tell you that when you guys just came in and showed us me, because i yeah I didn't really have a staff then. So I learned about logo. I learned about consistency, social media, and we grew the church yeah from that simple meeting with you. Maybe I would say five or 10 times and you guys teaching me the basics. So yeah. When I think of marketing, I think of marketing. I didn't give you this, but when I think of marketing, and not only is it everything you do to tell people who you are, what you do, why they can trust you, and how to get in touch with you.
00:43:17
Speaker
I always think of it as ah Proverbs 22.1. A good name is rather to be chosen than great riches. So marketing is is good communication, and it's a good name.
00:43:29
Speaker
right it's it's It's protecting the brand and the name over the money and over the the income. Right. And this is a principle that's often missed. But, you know, if you follow God's ways in building a business, you build a business that lasts and you create wealth for this life and the next.
00:43:48
Speaker
Right. And that's what I'm all about. I'm not you know, there's tons of ways to make tons of money in America today. Lots of ways, you know, to make money from A.I. to this all sorts of ways to do it.
00:43:59
Speaker
What's often lacking though is how do I build wealth in the next life while I'm building wealth in this life? And so part of my philosophy, I call it the philosophy of first things, ah which is is keeping faith, fitness, and family first in financial pursuits.
00:44:15
Speaker
um And that was developed through fighting cancer so many years. So it's not faith. Notice it doesn't say faith and family first. Most people put faith and family because that sounds really virtuous. Like, yeah, my family, no. you're dead, you no family on earth. it's It's folly to not take care of you. That's foolishness. It's not wise because now you're not here to take care of your family.
00:44:39
Speaker
And so I think the Bible, you know, Paul said to Timothy, take heed to thyself. and to thy doctrine. Make sure you take care of you first. Make sure you focus on keeping your life away from sin.
00:44:53
Speaker
right Why? Look at what's happening to all of these pastors today. And I don't say it in a condemning way. I say it in very sad. right If you don't take care of you, you may not have anything to pass on to others. right And one of the saddest things to me is um it's very difficult to finish well.
00:45:11
Speaker
Most people don't finish well, right? Sammy Davis didn't finish well. Elvis didn't finish well. Michael didn't finish well. Ravi Zacharias didn't finish well. none of the None of the kings of Israel finished well. They all finished terribly.
00:45:24
Speaker
Only a few of Judah finished well. So when Paul says, to paul says I have fought a good fight and I finish, This you can read that and go, wow, that is awesome. And that's going to happen to me. No, we don't know that's going to happen to you. If you're not putting this stuff in now consistently, right? Watching over your own soul, taking care of your health and all the things that matter emotionally, mentally, whatever.
00:45:47
Speaker
There's no guarantee that you're not going to have a ah huge trial that takes you off course, right? Shipwreck, right? So what does the Bible say? Put on the whole arm of God. Why? So you can stand when? In the evil day. It's coming.
00:46:01
Speaker
An evil day is coming. It's a season of difficulty. Prepare in advance, right? So that's one of the things i'm I'm not only doing a lot of, I wouldn't say i'm doing a lot of study on, but I'm getting ready to launch a channel, my own youtube ah YouTube channel. I have so much stuff out there and so much content, but I've started moving things around and and bringing everything under one brand.
00:46:19
Speaker
But one of the things i'm goingnna I'm creating some content around is the idea of finishing well and how it's not, you know, Paul says, fight the good fight of faith to Timothy.
00:46:29
Speaker
Why? That you may lay hold on eternal life. That doesn't even make sense in our culture, Christian culture today. Timothy, how can you lay hold on something that you have already? You already have eternal to life. You can't lose it, Timothy. So why are you fighting?
00:46:43
Speaker
See, what the Bible does is it holds truth in tension. Paul says, Timothy, fight the good fight of faith that that you may lay hold on eternal life. See, in Paul's mind, eternal life is not just what we get through Christ. Eternal life is a person.
00:47:01
Speaker
John 17, this is eternal life that you may know him, right?
Roles in Marriage and Men's Responsibilities
00:47:06
Speaker
And so, yeah, I think um taking care of yourself is critical. This is a big message for women and mothers. Mothers, women, you are wired to be other-centered.
00:47:17
Speaker
And because you're wired to be other-centered, there's a tendency to neglect yourself for your children, for your spouse, for your church. And if you do that, you may not be around to enjoy them.
00:47:29
Speaker
You need wisdom and you need to be like Mary. What did Mary do? She did the one thing needful. Listen, I'm on my second marriage. First marriage was 27 years. I have five daughters. We have nine children with the second wife now. And what I can tell you is, you know, this is one of my drums I beat. Men and women are nothing alike. We don't think alike, speak alike, care alike. You're doing my segue for me right now. Right? And so because of that, because of how the woman is wired, she has to be reminded, right?
00:48:00
Speaker
She has to be reminded, husbands, you have to make your wife take a break. She doesn't know how to shut it off. She is wired to, right? God says a prudent wife is from the Lord. That's a great blessing.
00:48:13
Speaker
But you could be so committed to getting everything done that you don't take care of you. so imagine Jesus is showing up at your house. Of course, you're going to be a moth-er. You're going to make sure the house is clean. You're gonna make sure you have the best dishes. Jesus is here, and Jesus doesn't care about any of that right now.
00:48:29
Speaker
What Jesus cares about is, I have a few years left before I go back to the Father. I could care less about your cakes or whatever you want to give me. I want you sitting at my feet so I can teach you the word. Because when I'm gone, you're going to need that.
00:48:42
Speaker
By the way, women, this is where you need to lean on the men. Why? Because men care about nothing. Very few things men care about. And it irritates women. right I was saying to my wife yesterday, we just came back from vacation. I said, you know, women are women are sophisticated and and they are complex. Right?
00:49:02
Speaker
women Men are simple, and I forgot the other word I used, right? and and And basically, it's this, right? The woman cares about everything. She cares about the laundry. She cares about the clothes on the floor. She cares about, you left for your socks here. We can go on. She cares about everything. God wired her that way. But from the guy's perspective, she's always irritated about something, and he's like, hey, can't you just relax, right? Right.
00:49:26
Speaker
And so what they both have to learn is how to how to value their uniqueness and their differences. I believe if if the world were just men, it would be gray. right It would just be gray. would be black and white.
00:49:38
Speaker
right Women, yeah, well, there'll be furniture. But I'm saying women, and I'm generalizing. No, for me, there wouldn't be. You guys are going to get emails and all sorts of calls. Why did you put that guy on? No, we're going further here. Wait a second. Wait a second. I already had a segue when you said Paul and Timothy. Yes, Because you have an older guy talking to a younger guy. Yes. Today I have my mentoring group tonight with these young men. You have spoken at our men's group for the last two years amazingly. Yes, sir. And with power. surprised you brought me back. Yeah, we brought you back.
00:50:15
Speaker
And it's amazing to me. Now, I'll be dealing with these 20 30-somethings tonight. Yeah. And I've been doing it for about a year.
00:50:29
Speaker
I mean, this generation of young men, man, they need help. And I... true. They need wisdom. They need motivation.
00:50:42
Speaker
They need responsibility. My son is always talking me about how young men need responsibility. Well, I'm trying to give them more. Just to get them motivated to serve to in their careers. I mean...
00:50:56
Speaker
There's so many young men that are just looking at the job situation. and Right. and Yeah, well, it goes back to, I'm generalizing. Generally, men don't care about much of anything. It's just like, you know, sex, food, peace, right? It's better to dwell on the corner of a rooftop than with a brawling woman. what are yeah Are you doing that in order of... I think that's an order, yeah. Yeah, yeah. Well, God wired the man to to need intimacy, right? It's not good for the man to but to be alone. Of course. so
00:51:27
Speaker
But what the man has to learn, and this is why teststerone testosterone is so important, right? The enemy is smarter than all of us, and he understands because man is wired for sex, and he moves by what he sees, what will the enemy use?
00:51:43
Speaker
Women. Mm-hmm. Right. No man listening to me is stronger than Samson, wiser than Solomon, or has a heart for God that beats as strong as David. And the three of them, women, were their downfall. Right. yeah Right. So so um what I would say to young men The Bible says that if you have no rule over your own spirit, you're like a city broken down and without walls.
00:52:07
Speaker
And um ah the one of the most important things you need to develop is how to make yourself do what you don't feel like doing. And that can be as simple as i don't use an alarm clock to get up in the morning.
00:52:20
Speaker
Or I don't reset the alarm. I don't hit the snooze button. Why? Because if ah you say, going to get up at 6 and the alarm goes at 6 a.m., part of ruling yourself is, your your here's how here's how the Bible looks at life.
00:52:35
Speaker
A little sleep, a little slumber, a little folding of your hands, and poverty enters. Not a lot, just a little. So what the young what a man needs to embrace is believing that that's true.
00:52:47
Speaker
All you got to do see the devil, the devil is not the devil doesn't take people into witchcraft. That's a work of the flesh. That's not the devil. The devil is more crafty than that.
00:52:57
Speaker
The devil that doesn't want you. He's not trying to get you to worship stones. No, because you would recognize it's him. The way the devil works is you think it's your own thoughts.
00:53:08
Speaker
Did God really say that, Eve? The devil is so crafty and subtle that he can get into my mind and your mind, the Bible says in a parable of the sower, when the seed is planted that the devil immediately comes and takes it from his heart.
00:53:24
Speaker
So the devil is so crafty and subtle that what we have to do is follow the principles of the Bible, right? No, you don't deserve a break today. right So the first thing I think men have to understand is you have to rule yourself.
00:53:37
Speaker
When you allow yourself to get addicted to pornography, which I was, here is what happens. It destroys your testosterone, it kills your ambition, and it affects your ability to take initiative. It fills you with guilt and shame, and what does the Bible say?
00:53:53
Speaker
The wicked flee when no one's pursuing. See, the devil understands that men are the key to God's world. Mm-hmm. This is one of my phrases. I think men are the key to God's world. I agree. Right?
00:54:05
Speaker
They're the key. So as go the man, so go the church, the home, the country, the so everything.
Fatherhood, Identity, and the Impact of Fatherlessness
00:54:10
Speaker
Right? um God doesn't say the sins of the mothers pass on to the children. The sins of the fathers. When John the Baptist's ministry start, Malachi says his ministry would be to turn the hearts of the fathers to the children, children to the fathers. It doesn't say anything about the mothers. Why? Because fathers give children their identity. Right?
00:54:29
Speaker
And so the devil will start with a 13 year old boy getting him addicted to porn and addicted to video games. So he has no initiative, he has no drive, he has no desire to conquer the world because the devil knows that's one less generational change.
00:54:46
Speaker
Right? Sean, I tell you. Sorry, I'll preach it. No, no, no, it's good. The first time I met with these men, I went, the whole thing was about being faithful and being on time.
00:55:01
Speaker
Just does that. Be on time. Yes. Yes. Still dealing with some of them showing up late. Right. And it's it's just so hard.
00:55:12
Speaker
ah You know I'm just like, guys, if you can't get past that little thing, yeah what makes you think you could run a company? or Right. yeah You know, so just being on time seems to be a struggle.
00:55:27
Speaker
Yeah, so i have a good I have a good verse you can give them. ah Good scripture. You know, I love the book of Proverbs. I read it a couple hundred times. I tried to get them to, well, I told them to read one a day for the for the month because that's good for anybody. Yeah. Anybody that's listening, especially for men. It's practical. It's, you know. Yeah, it's very, yeah.
00:55:46
Speaker
So Proverbs 18, verse says, He also that is slotful in his work is brother to him that is a great waster.
00:55:57
Speaker
So from God's perspective, someone is slothful or lazy, ah they are a waster. So one way to deal with people that don't understand time, and sometimes that's, a lot of times that's cultural.
00:56:09
Speaker
um Some people don't understand cultural differences, but it's in the Bible. The Cretans are always slow bellies. That's a group that's a cultural problem. Therefore, rebuke them that they will be sound in the faith. They're Christians, but we need them to be sound in the faith.
00:56:25
Speaker
right So with that being said, yeah i you know i can't Where are you going, Rick? My brain is filled with with the Scriptures, so I can't talk about nothing without trying to pull Scriptures in to confirm.
00:56:37
Speaker
ah But with that being said, I think what you the way to deal with it is you have to show them that that is actually sin. Slotfulness is a sin, and a person who's slotful is a brother to a person who's waste.
00:56:50
Speaker
So a little sleep, a little slumber, God, right? And so, guys, doing this, you're actually sinning against God. It's a moral thing because because time is more important than money. Right.
00:57:02
Speaker
And when you are wasting time, you are going against Ephesians 5, which says to redeem the time. That's command. By the way, people talk about the commands in the Old Testament, 613 precepts, whatever. I'm like, do you know that the New Testament has over thousand commands? Like there's a thousand fifty commands in the New Testament.
00:57:19
Speaker
right love your enemy that's a command rejoice always command hey get back to the time wasting they're wasting my time they are and i'm trying to say it's inconsiderate to me and it's inconsiderate to yourself yeah i'm like guys you're worth more than that you know treat yourself like you're valuable i i feel like these young men don't feel they're valuable i i feel like they're you know and it Listen, the fatherless family, obviously, the stats... It's part of the issue, yeah. And you and I both are from that. Yeah.
00:57:51
Speaker
And somehow by the power of the Holy Spirit, we're able to overcome that. Yeah. And even in my group, I can always tell which ones have strong parents. Yeah. You know, you you could just... Right away, you could just tell and you could...
00:58:04
Speaker
How do you reach these guys you know that are fatherless? you know I'm doing my best. I think there's a couple things that come to mind. Number one, it goes back to goal right? Goal setting.
00:58:16
Speaker
Michael Jordan wanted to be the best basketball player in the world. As far as I know, he wasn't going to church, and there was no scripture saying, thou shall not go to parties. Right? Thou shall not drink.
00:58:29
Speaker
He just had a goal so big. When his friends were partying at that in college, he wants to be, he has a goal. I want to be the best basketball player in the world, so I have to say no to this stuff to pursue that.
00:58:41
Speaker
So I think one of the best things to be able to do is help people a man's ability to believe that you've been created for more than you have right now. well you know, that's my message. And I know that's your message. Right. And so I would tie that with, uh, he that's faithful in little will be made ruler over much.
00:58:58
Speaker
If you're not faithful and that's your message, right? If you're not faithful to make your bed, ah you know, just make your bed as a seven or eight year old, you're not going to wake up someday and just whatever, ah conquer or whatever it is. I want to be a great football player. Okay.
00:59:11
Speaker
Well, start with making your bed every day. Because if you're faithful in the little, you'll be made ruler over much. And and it's God who makes rule. I mean, you're literally preaching to the choir here. I know. I have one or two guys that just, I just i just have to speak more into yeah there's something deeper there. It's just, you know. Well, you know, fatherlessness, i you know as I said earlier, men, to you know, we children get their identity generally from their fo their fathers. Their father's um kind words.
00:59:41
Speaker
I think one of the best things a father can say to a child and the child believe and know it is, you're my beloved son or daughter in whom I'm well pleased. It doesn't matter how many things a dad says to his children.
00:59:56
Speaker
If that child doesn't feel fully accepted by the dad, they spend their life trying to earn that somehow, some way. and And that's part of the identity. And, the the you know, Adam named Eve. Adam didn't just name the animals.
01:00:11
Speaker
When God made man head, God gave man a spiritual authority. Our culture doesn't understand it. um But God gave man an authority that a man has the ability to to you know to to bless his kids.
01:00:28
Speaker
right We see that in the Old Testament. Jacob blessed his children. And they became exactly what Dad said. Right. And so there are a lot of things that that men don't understand, and so we live below our capacity and our ability.
Cultural Shifts and Masculinity
01:00:43
Speaker
And that's that's intentional, right? It's not a coincidence that at the birth of Jesus, the devil sought to kill all the males. The birth of Moses, he sought to kill all the males. This is not a coincidence.
01:00:54
Speaker
The Bible says... Pure religion and undefiled before God is to visit the fatherless and widow in their affliction, James 1, 27. Well, what do those two groups have in common? There's no male.
01:01:05
Speaker
So the devil does everything he can to either remove men or to weaken men so that even if they are in the house, they're like the guy for married with children. You just sit down with a le good thing of beer and watch television, and the parents, you know, kids come to dad, hey, dad, can I do, go talk to your mother.
01:01:22
Speaker
like Like that guy. Try finding a good dad on TV or anywhere anymore. This is like a pet peeve for me. yeah But I notice, like, okay, so there's this podcaster guy, Andrew something Tate or something. Andrew Tate, yeah. I don't know a whole lot about him. Yeah. And I notice when I talk about it or you come and teach the men that, I notice there's a hunger, though, from men to hear this.
01:01:49
Speaker
Like, I haven't seen in a long time. yeah And there seems to be a hunger because men have been, you know, sort of pushed to the side. Beat down. In this culture, I don't want to get too political, but no are we're looking for strong male figures. Our culture has gone out of its way to weaken and beat down men.
01:02:09
Speaker
Right. And so whether that's through television, feminizing men, black television from Tyler Perry to whoever. Right. He said Yeah. Yeah. Well, I'm going to say it. You said it. No, it's but it's true. You speak the truth in love.
01:02:23
Speaker
Right. Or Hollywood that wants to put men in dresses, which all the major guys have. Right. Even Will Smith had did a homosexual. they They've done everything they can. The devil understands. I'm telling you, men, listen to me.
01:02:36
Speaker
You are the key to God's world. Right. It's not a coincidence that Jesus chose 12 men. That's not a coincidence. After Judas betrayed Jesus, he could have chose a woman to fill that spot.
01:02:46
Speaker
That is not a coincidence. Let me tell you something that's unique about men. When a man is focused on something, he is unstoppable. Men have a very unique ability to be one-track minded.
01:03:00
Speaker
whether that If that man is committed to making the biggest company and the most money, he will lose family and health and everything along the way to pursue that one goal. That's the uniqueness of men.
01:03:11
Speaker
Men have the ability to be single-focused. Somewhere my wife is saying amen right now. She knows that's how it is. Yeah. And so and and by the way, not knowing that creates conflict in marriages and relationships, right? but But yeah, it's the enemy understands that if he can get these kids very young and he can weaken them, ah that he will he will slow down you know God's work right and and the process. Yeah.
01:03:39
Speaker
And that doesn't fit with some people who are hyper-Calvinists. Everything that happens, God ordained it exactly the way it's happening. we're not going there. yeah yeah Well, I just like to touch on things a little bit. Yeah, I like that. But yeah, i would i would say um I would say young men and older men, here's what they want. They want mission.
01:03:59
Speaker
they don't want They don't want affirmations. They don't want encouragement. They want mission. When Jesus called the men to himself, he says, follow me and I will make you something you're not. I will make you a fisher of men.
01:04:12
Speaker
You give them a promise of being aligned with and connected to something that can impact the world they're in and they're all in. That's why majority so many blacks are now part of the nation of Islam.
01:04:25
Speaker
Why are they walking away from Christianity, black men? Because Christianity in America is soft and weak. What's happened in our culture is we think being loving, you will never say, Satan, get behind me because that's unloving to do.
01:04:40
Speaker
But no, that's masculinity. Masculinity would turn over the the the tables. You're affecting other people. And so our culture thinks just be nice. And our kids are looking at this as like, I don't want to be nice.
01:04:55
Speaker
I want to be, you know, you know women are like kids are jumping off the roofs and what are mothers doing? Come down. Oh my gosh, you're going to hurt yourself. Right. That's what happens when kids are raised with just a mommy.
01:05:06
Speaker
When dads are always like, leave them alone. They're fine. It's okay. I used to do the same thing. That's fun. You're stopping him from being prepared for war. Right? So God never made a home to be raised with just one, just a male or female. And all of that affects the psyche, the thinking.
01:05:24
Speaker
I watch little kids fall down. You know what I do? I start clapping. Oh, my goodness. Awesome. And they look at you like, I want to cry, but I can't. You know, I do that, too, but I i didn't have the same eyes. Now going to do it with intention. What do mothers do? And mothers are supposed to be nurturing.
01:05:43
Speaker
Oh, my gosh. Come here. let me brush you off. Right. Well, here's what's happened to our culture. We've made our culture so soft that everybody's offended very easily. You're not kidding. Yeah, right? And that that diminishes masculinity.
01:05:58
Speaker
I'm hoping we're offending some people right now. Yeah, well, I don't mind offending. The gospel offends. You know, our church. still smiling. The reason our church is so healthy is because we have strong males. You do.
01:06:08
Speaker
We have strong males. And when you came and spoke, everybody was just like, that's what I've been waiting to hear more of. You know, it's hard to do that on a Sunday every week because you have a mixed audience. yeah But love hearing that. It's amazing because years ago we would just this was the norm. yeah But society has taken it so far the other way. Do you see the pendulum swinging back?
01:06:31
Speaker
Yeah, that's what it I think masculinity looks like. And this is what our culture doesn't understand. The men in the Bible could not be tamed. Like you couldn't team Jeremiah, Isaiah. Try teaming John the Baptist.
01:06:44
Speaker
Like try teaming Saul of Tarsus. Like you couldn't team them. And the devil wants, and our culture wants, teamed men. Nice and polished and always say the right thing. And you're so diplomatic. No, sometimes you have to sharpen. Iron sharpens iron. Sometimes you have to speak the truth in love. And it's spoken in a way that it hurts. The Bible says, faithful are the...
01:07:09
Speaker
Wounds of a friend Deceitful are the kisses of an enemy Your enemy could be kissing you and loving on you And send you right to the cross I prefer you to tell me to my face you don't like me so I know what to look out for. You see? So that's what our culture used to be like. yeah Like men can argue and they know they don't like each other and they're just like, okay, all right, I know who you are.
01:07:31
Speaker
Now this whole feminizing thing, and again, women, be women, be feminized. You're not the issue. When men become feminized, that changed the culture. Yes. Right. So now you got women trying to team men. And now what they call what they call they call men. What the um they have this toxic men.
01:07:50
Speaker
What's that term? Masculinity. talk tox Hyper masculinity. Toxic masculinity. That's Like what is toxic masculinity? That's us. So just being a man is toxic. Yeah. No, that that's crazy. The men are different. There's different types of men. Yeah, there's evil men and there's evil women, right?
01:08:05
Speaker
And they were both able to be who they needed to be and our culture survived and we were fine. And so, yeah, I think feminizing our culture has weakened us and praise the Lord we didn't go to war with Korea or China um during that season because they would have mopped us up and spit us out while we're over here trying to all just be nice and talk nicely.
01:08:27
Speaker
No, but love in this it's ignorance. You know, the Bible has all the answers. And if we if we could begin to just read the Bible and let the Bible guide our hearts, guide our consciences, we'll see.
01:08:40
Speaker
there There was no softness among the men and in the scriptures, right? And yet God says, as a father pities his children, a man can learn how to become tender and how to become gentle. But that's a work that the Spirit of God does or God does with giving him daughters.
01:08:58
Speaker
right if god wants to soften a man generally he'll give him feedback so excited females right that's what happened to me yeah right so i needed to be so we both need to do but we're we're definitely toxic but um the pendulum is swinging back and i think so real happy about that and i want to be a part of it not to this isn't about world domination or something this is just you know this is about just bringing things back to where they should be yeah and uh you know bringing families back and I'm really blessed and we're blessed to have an amazing church with, you know, good marriages and strong men. and you know, we will have people who will leave because they are on the other side of that. And it's okay. You know, um it's just not, it's not going to last because it's not of God.
01:09:44
Speaker
We need strong men. and that You do. and need And strength doesn't mean that you're the loudest. It doesn't even mean you're the most talkative. right The man may may do the least amount of talking. He may not be an extrovert.
01:09:58
Speaker
But the woman knows when, okay, when he speaks, you know what he says we need to follow. Yeah. yeah I mean, Adam abdicated, you know, I see so many men abdicating the leadership role they're supposed to be in. And yeah and we want to build strong leaders. And that's why I appreciate you when you come yeah and speak to our men because you really, and they like it.
01:10:21
Speaker
You know, it's like people think that they, they you know, and gluttons for punishment yeah no they want to hear it. Men want to be sharpened, like you said, and you do a great job of sharpening. Yeah. Um, well, can you tell us a little
Proverbs 12x Method and the Path to Wisdom
01:10:33
Speaker
bit about your books? Yeah, yeah. So I... um Because that'll sharpen somebody. I know it.
01:10:39
Speaker
So, you know, because of because of that process I went through with Proverbs, I read through the book of Proverbs a few hundred times. And by God's grace, I was able to develop something I call Proverbs 12x. I have what I call the Proverbs 12x method, right? That's ah by God's grace. I just had a publisher...
01:10:59
Speaker
ah two weeks ago that has picked me up and decided they're going to publish my my signature book. this is This here is not the signature book. This is the Proverbs 12x devotional.
01:11:11
Speaker
And what the devotionals do, it's a three-volume set. It takes you through the book of Proverbs 12 times a year, and you go through the 12 major themes of Proverbs. So I call it 12x for a number of reasons.
01:11:23
Speaker
Twelve is the number of governance, government to rule, right? Twelve is a number of rule. And the first place a person should learn to rule is themself. He that has no rule over his own spirits, like a city broken down and without walls. So the Proverbs 12x devotional is a ah journey through the 12 major themes of Proverbs to unlock the wisdom of God for three major areas, self, wealth, and relationships.
01:11:49
Speaker
I believe those should be held in tension. So here's what's unique about, though you know, Proverbs are different from any other um any other book in the Bible and any other writing that God has provided, right?
01:12:02
Speaker
they're all They're all important, but I believe that every child of God should commit to reading through the book of Proverbs 12 times a year. It's not a coincidence. You can do it, just read a chapter a day. Yep. So I want to do a test with you guys. so You'll need your mic for this one.
01:12:16
Speaker
And so I just want to demonstrate something to you. I'm just going to say some sentences and I'll see if you can finish them. Okay. Action speaks. Latter than words. What goes around. Comes around.
01:12:27
Speaker
When it rains. It pours. Right. A bird in the hand is worth. Two in the bush. Don't bite the hand that. Feeds you. All that glitters. It's gold. You can't judge a book.
01:12:38
Speaker
Light's cover. Right. A better late than never practice makes perfect. OK, so here's what's unique about those. Those are proverbs. They're short, pithy statements. They're cultural proverbs. But here's what's the fascinating thing.
01:12:52
Speaker
Not one of us sat down to memorize them. Here's why that's important. Because Proverbs have the ability to change your operating system. right We have an iOS and a computer, and I say the Proverbs change your wisdom operating system. right And so there is no challenge that any child of God is facing today ah you know outside of that which was caused by someone else to them that doesn't fall under one of three areas of foolishness in their life.
01:13:24
Speaker
Either they were a fool, Either they, either they, it's foolishness, right? Either they made foolish choices. ah that Foolishness was guiding their thoughts, right? um the You know, the Bible says the thought of foolishness is sin.
01:13:39
Speaker
And so wisdom actually shows us how to avoid foolishness, foolish people, and foolish choices. Foolishness. right foolishness is bound in the heart of the child Foolishness is bound in the heart of the child. Jesus in the book of ah the Gospel says, out of the heart flows foolishness. right So you could be a Christian and still practice foolishness.
01:14:02
Speaker
You could be a Christian and make foolish choices and then God gets blamed. right It's not a coincidence that James says, when you fall into trouble, count it all joy. Let patience have its perfect work in you. But if anyone lacks wisdom, notice the text doesn't say pray for deliverance.
01:14:19
Speaker
Pray to get out of your problem. It says pray for wisdom. Maybe because God gets glory when we partner with God to solve our problems. Right.
01:14:30
Speaker
When we pray and we seek, Lord, I have an income problem, there's nowhere in the Bible, the Bible tells us to pray for money. It says God will give us witty inventions. The Bible says the hand of the diligent will bear rule. He does diligent in business will stand before kings. So all the answers are there, but if we don't understand what wisdom is, we don't pursue them. So what's unique about the book of Proverbs is the book of Proverbs, unlike cultural Proverbs, which are not completely accurate. For example,
01:14:56
Speaker
Patience is a virtue. That's a proverb, right? But it's not accurate. There's sometimes that patience is not a virtue. You should not be patient. If you are outside and someone's trying to rape a ah child in front of you, you should be patient with that. You should get involved.
01:15:13
Speaker
So patience is not always a virtue. What's unique about the Bible's proverbs, they're always accurate. when they're properly applied, right? So I'm on a mission. ah These books are called Proverbs 12x. These are the devotionals. I have the workbook coming out later this year and journals and other things.
01:15:31
Speaker
And Lord willing, early next year, in the will of the Lord, the Proverbs 12x method will come out. But I'm on a mission to help God's people to understand that the way to get wisdom is incrementally.
01:15:44
Speaker
Just how we learned all those Proverbs through the culture, through repetition, through hearing them, we didn't try to memorize them. Over time, what happens is you're reading through the book of Proverbs every year or every month, and then you're in an argument with someone, and immediately Proverbs 15.1 comes, a soft answer turns away wrath.
01:16:04
Speaker
And you immediately go, i don't need to answer them that way. Or Proverbs 24, you're in the middle of a situation as I was recently, and the Proverbs say, don't answer a fool according to their folly, lest you be like them.
01:16:18
Speaker
So you know what? You keep going on. i'm not um I have nothing to say. right And so the Proverbs are very unique. Proverbs says, The X has to do with multiplying your life.
01:16:29
Speaker
I believe God wants all of us to have more, do more, accomplish more. and um and But that's all tied to how diligent we are and how wise we are with the time that we have, the treasures that we have, the talents that we possess. funny, Sean. yes Three Proverbs pretty much ruled my life.
01:16:47
Speaker
m Proverbs 14, 12, and 16, 25. There is a way that seems right to a Right to a man, but the end thereof. And my favorite scripture but of my life, base scripture, is Proverbs 28, 20. Faithful man shall abound with blessing. That's really good. And the next one is Proverbs 18, 16. A man's gift makes room for him, brings him before great men. and Those things have totally transformed me in my life.
01:17:14
Speaker
And my son knows that that's the faithful man, the faithful man, the faithful man. Well, i you know, I make the case that there's nothing more important in life to pursue than wisdom. Because wisdom is a person.
01:17:27
Speaker
and And I make the case that if if Jesus, the son of man, needed wisdom to do life and ministry, we would be fools not to get wisdom. And this is why Solomon says, get wisdom.
01:17:40
Speaker
And in all you're getting, get understanding. You know, one of the things I bring out in the book, the Proverbs 12x method something I've never heard anyone ever talk about. You know, Solomon gets a lot of credit for asking for wisdom, but I've never heard anyone connected to David, who was a wise father that imparted wisdom.
01:18:02
Speaker
Proverbs 4, Solomon says this, My father taught me to get wisdom. My father is the one that taught me that wisdom. so so so So this shows you again the importance of a good father again, right? How did Solomon know? Did Solomon just come up with the idea like, oh, should I pray for money? should i pray No, I need wisdom.
01:18:20
Speaker
No, he got that because his father had modeled it. Right? What did David do with Goliath? That was all wisdom in action. Why? I didn't give you a a definition for wisdom. Let me tell you my definition. You've to listen to somebody preach two weeks ago about, and the and the message was called Choose Wisely. Yeah. i Do you know who that was? Yes, your son. We we spoke, and I... did Yeah? you supposed to say I didn't know that. right Wait, did you outline that sermon for him? What's going on? No, no. Listen, ah brother, he's tapped into the source, right? Yeah.
01:18:54
Speaker
you know But wisdom wisdom is a skill. A lot of people think wisdom is IQ or smarts or intellect, um but nothing can be further from the truth. You can have letters before and after your name and still be a fool, a biblical fool.
01:19:08
Speaker
right And so when I think of wisdom, by the way, there there are 12 fools identified in the book of Proverbs ah that we should know who they are and avoid them.
01:19:21
Speaker
Right. And um because what the fool's always right. What does the Bible say? Proverbs 13, 20. It says he that walks with wise men will be wise, but a companion of fools, they can be Christian or not, will be destroyed, which goes well with God's people are destroyed. That's why I have you here on the podcast, Sean, because I walk with wise men.
01:19:42
Speaker
Well, that' that's encouraging. That's encouraging. But yeah, wisdom wisdom can be defined as a skilled, right? And i have it written out here somewhere. um Well, i as I have a couple thoughts on on a way to think about wisdom. But wisdom is the right use of knowledge, right? And the right right use of understanding, those are two things that go together, knowledge and and understanding and wisdom. There's the three things throughout the book of Proverbs.
01:20:08
Speaker
And it's something we develop over time, right? A good way to think of wisdom would be someone says, man, I wish I knew this before I did that. Like, I wish I knew this before I got married. I wish I knew that before I started having children. I wish I knew that before I took on that job, before I joined um you know partnered up with this person in business. And so wisdom is the principal thing, the Proverbs say. It is the most important thing in life to pursue. And God says in all of your getting, of anything you're getting,
01:20:36
Speaker
Make sure you get wisdom because wisdom impacts every area of life. It's about timing. It's about knowing what to do, when to do it, how to do it. Wisdom is an important thing. Proverbs 12 acts to devotionals. I'm getting a lot of good feedback from folks that are going through the the the series.
01:20:54
Speaker
um Again, there there are 12 major proverbs um i'm sorry themes in the book of Proverbs, and I go through all of them. It starts with the fear of the Lord. That's the beginning of wisdom. If you don't fear God, you don't you can't be wise.
01:21:07
Speaker
So you can have letters before and after your name, PhD. By the way, this is why so many people in America and and our churches are sick. I've listened to more than 10,000 prayer requests. i count I counted it up over the last couple of years because of the amount of prayer requests at the radio station we prayed every week.
01:21:23
Speaker
as a pastor, prayer meeting every every Wednesday night. So I heard minimum five to 10 prayer requests, about 10 prayer requests every Wednesday night, five to 10 at the radio station, and then all the other types of work I was doing. And the two things that were dominant in prayer requests were either prayer for provision, I need money somewhere to solve some money problem, or prayer for healing, whether it was emotional, psychological, racialational.
01:21:51
Speaker
See, hope deferred makes the heart sick. The Bible makes it clear that as a person thinks in their heart, not in their head, in their heart, so are they. So one of the things we learned as we dealt with people going through cancer is the most important thing when someone gets a prognosis or diagnosis, the first thing you want to do is deal with their hope.
01:22:09
Speaker
Why? Because a person who has no hope can't believe, and hope is what faith is anchored to. Faith is the substance of things hoped for. So the devil goes at the helmet of our salvation. That's our hope.
01:22:22
Speaker
Thessalonians talks about the helmet of our salvation as the hope of our salvation. So the most important first step, the first thing I do is I get people reading books about people who had cancer, who didn't even believe in God.
01:22:35
Speaker
Yeah. there's a great book called radical remission radical remission written by a doctor who's not a christian who began to research cancer and and research people all over the world and realized that there were i think ten or twelve common denominators of everyone who went through cancer that eventually was healed There were common denominators, and it wasn't enough to change your diet because a merry heart does good like medicine.
01:23:03
Speaker
See, the science even has figured out now that if a person's not happy on the inside, it dries up the bones. That's biblical. It affects the physical health. And so getting people to be filled with hope, and this is not the end of the world, in my opinion, is step one in them starting that journey. And that book with my my wife's book is one of the most powerful resources, I think, that's out there. And I wasn't even thinking of mentioning that here.
01:23:30
Speaker
but What's the name of it? again It's yeah it Amazon. It's called My Faith Has Found a Resting Place. Yeah. Yeah, I mention it because, you know, a lot of times, Pastor Joe, you know, people will buy a book like Thou Shall Prosper.
01:23:44
Speaker
And maybe it took Rabbi Lapp in 30 years to come up with the nuggets of wisdom. And the average person thinks, I could just read this once and I become, I know what he knows. And that there is naive at best, arrogant at worst, Right.
01:24:00
Speaker
um because the way we learn is through meditation. It is meditating on it over and over again, reading it again, listening to it again. All of us know, if I watch a movie that I saw ten years ah two years ago, it looks like a different movie. I read a book that I read a year ago, it looks different, right? And so it's repetition that's the mother of attention.
01:24:19
Speaker
And so I try to say, here are some resources, read it, go through that, master it. And, uh, you know God is faithful, man. God is faithful, but wisdom, wisdom is the principal thing and it solves everything. Well, you're the wisdom coach. Well, I hope, I hope, I hope.
01:24:34
Speaker
Yeah. Can you tell everybody how they can follow up to? Yeah. Um, probably the easiest way to stay in touch with me would be, um, I would say, and I'm thinking, i'm I'm doing so many changes with what I'm doing right now. I would start with Proverbs12x.com.
01:24:52
Speaker
ah There a person could get the first three weeks of my devotions. That's 21 days. It's about 60 pages, just so you could see what it's like. But it also puts you on my mailing list.
01:25:04
Speaker
um The other place I would go would be YouTube. If you just look up um if you go to if you look up Coach Sean Isaacs on YouTube, um or if you just put my name in YouTube, I have three channels.
01:25:17
Speaker
um But um'm I'm kind of moving everything now to to this direction where I'm just focusing on my new channel. It's going to be called um There's a Proverb for That.
01:25:28
Speaker
There's a proverb for that. yeah You're always moving. You are always doing so. I told you, marketing and innovation. you have to keep adapting and adjusting to the market. right And so Proverbs has become my the drum I'm beating. And um i think in the wisdom of God, God gave us the book of Proverbs so we could stop messing up our lives.
01:25:49
Speaker
And there's not enough people being reminded that it's not a coincidence that there's 31 chapters. It is uniquely structured so that we can get wisdom incrementally.
01:25:59
Speaker
And I am on a mission to tell everybody I know, even unbelievers. I was talking to a Jewish guy two weeks ago. And when I was done, he was like, man, you just challenged me. i'm gonna start reading the book of Proverbs. This guy doesn't even go to synagogue. He's not Orthodox.
01:26:13
Speaker
You know, very successful businessman, but he needs wisdom. I said, the book of Proverbs has all the wisdom you need. You know,
Engaging with Audiences on Social Media
01:26:20
Speaker
that's... I'm on LinkedIn. I'm on TikTok. I have a pretty large following on TikTok. I have a good-sized following on Instagram. Yeah, Instagram. Oh, boy. You got to be where people are, man. That's innovation. Yeah. You know, there's a time when I hated TikTok because there was so much nudity and stuff on it.
01:26:36
Speaker
And I just decided I'm going start being... you know, it's changed up quite a bit in the last two years. a light on there yeah They need wisdom too. TikTok people need wisdom. Yes. Yes.
01:26:47
Speaker
Yes. Well, listen, Sean, thanks. Thanks. We're definitely going to have you back again. all and It's good to be here. really appreciate it. love just sitting, listening to you. I learned so much and I know that everybody that is watching and listening is learning a lot and wants more.
01:27:04
Speaker
That's Sean Isaacs, everybody. Project12x.com. Yes. God bless you. It's only up from here. Yes. Amen.