E7 - Selling what you tested on yourself | Stanley Henry (Attention Seeker)

Most founders wait until they have something worth showing, Stanley Henry started posting with nothing to show at all.

After more than a decade in hotel management, including time with InterContinental Hotels Group, Stanley left it all, moved back to New Zealand with his now wife, and spent six months building a network from nothing before COVID lockdowns finally brought him his first paying client. That became Attention Seeker: an organic social media agency that grew alongside his personal brand into an education business and, more recently, a book deal with Wiley.

In this conversation we talk about:

• Why no brand, no matter how big, can appeal to everyone
• Why he sells what he's tested on himself
• The conversation with his wife that turned posting into a real business
• How the agency and the education business fund each other
• What his upcoming book, Attention First, says about building without time or money

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Connect with Stanley:

• Attention Seeker: https://www.attnseeker.com/
• LinkedIn: https://www.linkedin.com/in/stanleychenry/