E10 - Going All In Was a $2,500 Puzzle | Hamish McKay (Order Editing)

Most people treat going all in as a leap of faith, Hamish McKay treated it as a puzzle with a number attached.

Hamish is the co-founder and CEO of Order Editing, a Shopify app that lets customers edit their own order after checkout. He spotted the problem while answering customer service tickets at an e-commerce agency, teamed up with a software engineer to fix it, and later turned it into a business while still working a full-time job. He needed about two and a half thousand dollars a month to quit. Six months of posting on LinkedIn every day, one happy customer, and a WhatsApp group full of founders got him there. He has since been named to Forbes 30 Under 30 lists in both Asia and Australia.

In this conversation we talk about:

• Turning “going all in” into a specific monthly number, and solving for it
• Working three or four channels at once next to a full-time job
• How one happy client became an investor and brought in the next ten
• Sharing your story online at 25 without preaching
• Why Hamish sees his company as a path to teaching

If you enjoyed this conversation, subscribe for more honest conversations with founders, builders, and operators about what it really takes to build something worthwhile.

Get future episodes, insights, and lessons from people who chose to build anyway, it’s genuinely worth it:
https://goodbuildanyway.substack.com/

Connect with Hamish:

• LinkedIn: https://www.linkedin.com/in/hamish-mckay/
• Order Editing: https://www.orderediting.com/