E9 - Content for Views vs Content That Converts | Sarah Rav (SR Strategy)

Sarah Rav walked away from a stable salary to bet on her own business, and kept building through the months when her content wasn’t landing.

Sarah trained as a doctor at Monash University, left medicine for McKinsey, and along the way built an audience of several million across Instagram, TikTok, and LinkedIn. She started posting on Instagram in 2012, hit six figures with an online health food store as a teenager, and has pivoted her content six times since. Today she runs SR Strategy, where she coaches doctors on personal branding.

In this conversation we talk about:

• Why leaving McKinsey was a bigger step than leaving medicine
• What to do when the uncertain stretch lasts longer than you expected
• Content that gets views vs content that converts
• Why being helpful sometimes means saying what people don’t want to hear
• Pivoting your niche, and whether your existing audience will follow
• The simple structure behind a talking head video that works

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Connect with Sarah:

• LinkedIn: https://www.linkedin.com/in/sarah-rav/
• SR Strategy: https://go.sarahravstrategy.com/optin