How to Use AI to Grow Your Business Without Losing Your Voice | David Asarnow (Pt. 1)

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🎧 Ep 222: How to Use AI to Grow Your Business Without Losing Your Voice | David Asarnow (Pt. 1)

In part one of this two-part conversation on Evoke Greatness, Sonnie sits down with David Asarnow, creator of the Revenue Multiplier Matrix, founder of Business Nitrogen, and former top trainer for Tony Robbins and Chet Holmes at Business Breakthroughs. David has driven more than $745 million in client revenue and built two eight-figure companies, one from zero to $45 million in five years and another from zero to $10 million.

Most business owners are using AI to work faster. David makes the case that the real revenue is in using it to think better, even when that takes longer. He breaks down where artificial intelligence creates leverage for entrepreneurs, where it quietly destroys customer trust, and why he still refuses to give it access to everything in his own business.

Then the conversation turns personal. David shares the season early in his career when he was certain he was about to be fired, and the single change that took him from closing almost nothing to becoming one of the top speakers in the company in 90 days. It's a lesson about authenticity that applies to anyone following a proven playbook and wondering why it isn't working.

You'll learn:

• Why AI has both a curse and an advantage, and what separates entrepreneurs who get leverage from those who get lazy
• How to use AI as a 160-IQ thinking partner instead of a shortcut
• Why slowing down with artificial intelligence can produce a dramatically better business result
• The guardrails every business owner needs before automating, and the client mistake that triggered a cease and desist letter
• Why AI-driven conversion drops the moment a customer senses they're talking to a machine
• What thousands of entrepreneurs taught David about how fast decisions drive growth
• Why following the script perfectly was the thing holding him back

🔑 Key takeaways:

• AI used as a crutch removes strategic thinking; AI used as leverage multiplies it
• The highest-value use of artificial intelligence is better thinking, not faster output
• If you're not checking AI's output, it isn't your output anymore
• People still do business with people, and automating everything breaks the trust that drives conversion
• Great information delivered without your own fingerprint still lands flat
• The highest performers know what they want and make fast decisions
• Most people won't put in the extra reps, and that's exactly where the opening is
• Ego is the trap; the willingness to keep growing is the way out

💬 Quotes to remember:

"There's a curse of AI and there's an advantage of AI."

"People still do business with people."

"You may actually take longer if you use artificial intelligence. However, the end result could actually be greater."

"If you're not checking what it's doing, then it's not your output anymore."

"Your website sucks. Come work for us." (Chet Holmes' recruiting email)

"I don't know. I'm just being myself."

🚀 If you've adopted AI tools but aren't seeing revenue from them, or you've been following all the right advice and watching it land flat, this episode gives you a different way to think about both.

⏭️ Coming next week in Part 2: David's son asks him to take a month off work, and what he says yes to is 120 miles through the Himalayas at 17,000 feet without oxygen. Plus the four-part revenue equation behind $745 million, why 85% of searches now end without a click, how to find a blue ocean