
0 plays · Sep 1, 2026
🎧 Ep 222: How to Use AI to Grow Your Business Without Losing Your Voice | David Asarnow (Pt. 1)
In part one of this two-part conversation on Evoke Greatness, Sonnie sits down with David Asarnow, creator of the Revenue Multiplier Matrix, founder of Business Nitrogen, and former top trainer for Tony Robbins and Chet Holmes at Business Breakthroughs. David has driven more than $745 million in client revenue and built two eight-figure companies, one from zero to $45 million in five years and another from zero to $10 million.
Most business owners are using AI to work faster. David makes the case that the real revenue is in using it to think better, even when that takes longer. He breaks down where artificial intelligence creates leverage for entrepreneurs, where it quietly destroys customer trust, and why he still refuses to give it access to everything in his own business.
Then the conversation turns personal. David shares the season early in his career when he was certain he was about to be fired, and the single change that took him from closing almost nothing to becoming one of the top speakers in the company in 90 days. It's a lesson about authenticity that applies to anyone following a proven playbook and wondering why it isn't working.
You'll learn:
🔑 Key takeaways:
💬 Quotes to remember:
"There's a curse of AI and there's an advantage of AI."
"People still do business with people."
"You may actually take longer if you use artificial intelligence. However, the end result could actually be greater."
"If you're not checking what it's doing, then it's not your output anymore."
"Your website sucks. Come work for us." (Chet Holmes' recruiting email)
"I don't know. I'm just being myself."
🚀 If you've adopted AI tools but aren't seeing revenue from them, or you've been following all the right advice and watching it land flat, this episode gives you a different way to think about both.
⏭️ Coming next week in Part 2: David's son asks him to take a month off work, and what he says yes to is 120 miles through the Himalayas at 17,000 feet without oxygen. Plus the four-part revenue equation behind $745 million, why 85% of searches now end without a click, how to find a blue ocean
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26:250 plays · Sep 15, 2026