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🎧 Episode 170: Wealthy, Well-Known, and Wildly Intentional — Redefining Success with AJ Vaden (Part 1)

In Part 1 of this two-part series, Sonnie sits down with personal branding powerhouse AJ Vaden—co-founder of Brand Builders Group and co-author of the brand-new book Wealthy and Well-Known (pre-order by July 1 for $350.00 in amazing bonuses!).

AJ shares her incredible story of reinvention after being “super fired,” losing everything she had built—and the unexpected opportunity that followed with Lewis Howes. This episode is a masterclass in redefining success, reclaiming peace, and building a brand rooted in purpose.

We explore:

 * The true meaning of being wealthy (hint: it’s not money or time)
 * Why being well-known is more about alignment than audience size
 * How hustle culture leads to burnout and distraction
 * The core philosophy behind Brand Builders Group: “Diluted focus gets diluted results”
 * The myth of multiple income streams—and the surprising truth about growth
 * How AJ and Rory’s lowest point became the launchpad for their life’s work
 * Why trust and reputation—not followers—are your greatest assets
 * What it really means to be a “mission-driven messenger”

🔑 Key takeaways:

 * Peace is the new profit—and it’s available now
 * You already have a personal brand… but is it the one you want?
 * Focus is a growth strategy—not a limitation
 * Your greatest influence happens offline, in real relationships

💡 Quotes to remember:

“You don’t have to have a lot of money or time to have peace… but you do have to live in your purpose to find it.”

“Reputation precedes revenue. Value precedes transaction.”



📚 Resources mentioned:

✨ Pre-order Wealthy and Well-Known by July 1st and claim $350 in free bonuses:
https://www.wealthyandwellknown.com/

Learn more about AJ’s work at Brand Builders Group:
 https://www.brandbuildersgroup.com/

AJ's Instagram:

https://www.instagram.com/aj_vaden/ [https://www.instagram.com/aj_vaden/?hl=en]

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Wealthy, Well-Known & Wildly Intentional with AJ Vaden (Part 1)

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🎧 Episode 169: Stop Micromanaging, Start Leading — Building Unbreakable Trust & Navigating Tough Conversations with Ashley Cox (Part 2) 

In Part 2, Sonnie and Ashley go beyond delegation—straight into the art (and science) of trust. This episode is packed with real talk about what it takes to build a team you can rely on, how to let go of micromanagement for good, and the not-so-obvious reason your toughest conversations are often the most powerful.

We explore:

 * Ashley’s “Triangle of Trust” framework—and why most leaders get trust backwards
 * How micromanagement destroys trust (and how to fix it)
 * Why your fear of being outshined is holding everyone back
 * How to balance compassion and assertiveness (even in hard conversations)
 * “Help me understand…”: The 3 words that transform every difficult conversation
 * Why your team’s “bad boss baggage” is sabotaging success (and what to do about it)
 * The simple mindset shift that turns feedback into fuel for growth
 * Why real leadership is about love, not control

🔑 Key takeaways:

 * You hired smart people—now get out of their way
 * Trust starts with YOU (and how you show up)
 * Difficult conversations are a muscle—start training it now
 * Compassion and assertiveness are not opposites; together, they’re unstoppable

💡 Quotes to remember:

“Love others. See the humanity in each other—it makes all the difference.”

📚 Resources mentioned:

 * Ashley Cox’s Empowered Leader Experience: https://ashleycox.co/
 * Connect with Ashley on:
 * LinkedIn: https://www.linkedin.com/in/ashley-cox-phr-shrm-cp-30565017/
 * Instagram: https://www.instagram.com/ashleycox.co/

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Stop Micromanaging, Start Leading: Your Guide to Building a Team You Trust with Ashley Cox (Part 2)

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🎧 Episode 168: Stop Micromanaging, Start Leading: Your Guide to Building a Team You Trust with Ashley Cox (Part 1)

In this episode, I sit down with Ashley Cox, founder of the Empowered Leader Experience, to unpack why so many women founders and executives feel trapped running their businesses instead of leading them. Ashley shares her own evolution from overworked “worker bee” to empowered mentor and reveals the hard truths and practical solutions that help ambitious women escape burnout, build thriving teams, and reclaim their vision.

We explore:

 * The myth of “doing it all” and why it keeps leaders stuck in overwhelm
 * How self-awareness and ego-checks are the non-negotiable starting points for growth
 * The damaging leadership advice women are told (“Be tougher, be less emotional…”) and what actually works
 * Why your team’s problems are often a mirror of your own leadership
 * The control vs. growth paradox: Why you have to let go to level up
 * Delegation 101: How to empower your team without handing over the keys to the kingdom
 * Building a culture where people feel seen, valued, and inspired to go above and beyond
 * Practical ways to stretch into letting go (without watching everything fall apart)

🔑 Key takeaways:

 * When you let go of ego and listen to feedback, you unlock real leadership potential.
 * Your team’s performance is a direct reflection of your leadership approach.
 * Empathy and vulnerability are strengths, not weaknesses—in fact, they’re how you build high-performing, loyal teams.
 * Effective delegation is about giving others a chance to grow, not abdicating responsibility.
 * When leaders do the hard work of self-awareness, everyone wins: the business, the team, and the leader.

💡 Quotes to remember:

"If your team isn’t doing what you want them to do, it’s a mirror of your leadership."
 "Leadership is one of the most vulnerable experiences you’ll ever have—but that’s where greatness is born."
 "You don’t have to give away the keys to the kingdom to get the help you need."

Final wisdom:
Stepping back and letting go isn’t just good for your sanity, it’s the key to real growth, for you and everyone you lead.

📚 Resources mentioned:

 * Ashley Cox’s Empowered Leader Experience: https://ashleycox.co/
 * Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-cox-phr-shrm-cp-30565017/

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Stop Micromanaging, Start Leading: Your Guide to Building a Team You Trust with Ashley Cox (Part 1)

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🎧 Episode 167:  Leading Through the Hard: What Defines a Real Leader 

In this episode, Sonnie kicks off by going straight into the fire, unpacking what it truly means to lead through hard times. Whether you’re navigating chaos at work, managing internal doubts, or facing unforeseen challenges in life, this episode is the rally cry you didn’t know you needed.

We're reminded that leadership isn’t about avoiding difficulty, it’s about who you become in the midst of it. 

We dive deep into:

 * Why calm is contagious (and how your team mirrors your energy)
 * The power of doing it scared and showing up steady—even when you're not confident
 * How fear masks itself as leadership and how to call it out
 * Practicing radical responsibility and separating fact from fear
 * The honest questions every great leader must ask when things go sideways
 * How to model trust, resilience, and real leadership culture

This episode isn’t just a pep talk...it’s a practical, vulnerable, and empowering masterclass on how to be the kind of leader people choose to follow.

💥 Because mediocre people don’t listen to Evoke Greatness—and you’re not here for surface-level inspiration.

🎧 What You’ll Walk Away With:

 * A proven mental framework for navigating adversity without spiraling
 * A leadership mirror to check your tone, energy, and presence in tough moments
 * A reminder that growth isn’t in the easy, it’s forged in the fire
 * Tools to create psychological safety and trust on your team
 * The boldness to rise, not just survive, the hard

🔗 Connect:

🎤 Leave me a voice message with your biggest takeaway from this episode: https://evokegreatness.com/contact-me
💌 Share this episode with someone in the thick of it
⭐ Rate & review if this lit something up in you!

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Leading Through the Hard: What Defines a Real Leader

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🎧 Episode 166: Smart Power and Authentic Leadership with Dr. Sylvia Rhode-Liebenau (Part 2)



In Part 2 of our conversation with Dr. Sylvia Rhode-Liebenau, we go deeper into the embodied aspects of leadership and explore what the future holds for effective decision-making in an AI-driven world. Sylvia shares practical techniques for internal alignment, reveals the most dysfunctional "organ" in today's leadership ecosystem, and discusses her provocative new book "Who's in Charge?"

We explore:

 * The ABC technique for embodied leadership: Awareness, Balance, and Core relaxation
 * Why setting clear intentions transforms every interaction and meeting
 * What power-hungry leaders consistently misunderstand about true influence
 * The "heart" as the most neglected vital organ in organizational leadership
 * How to distinguish between genuine intuition and "pseudo-intuition" in decision-making
 * The multiple layers behind the question "Who's in Charge?" in our chaotic world
 * Why the future of leadership depends on creativity vs. reactivity with AI
 * Essential human skills that AI can never replace in leadership

🔑 Key takeaways:

 1. The ABC Practice: Use Awareness (feel your whole body), Balance (find your center), and Core relaxation (release tension) to get present before important interactions
 2. Intentional Leadership: Always clarify your purpose before meetings - Do you want to influence, gather information, or create connections?
 3. Control vs. Influence: Power-hungry leaders fail because they try to control everything instead of building influence through relationship and trust
 4. The Heart Dysfunction: Organizations suffer when leaders believe emotions don't belong in the workplace, missing the fact that most decisions are emotional first, then rationalized
 5. True vs. Pseudo-Intuition: Real intuition assesses capability objectively; pseudo-intuition is just favoritism disguised as gut feeling
 6. Sovereignty in Chaos: Being truly "in charge" means self-awareness and sovereignty, not external control
 7. Human-AI Partnership: The future belongs to leaders who use AI as a tool while maintaining creativity, critical thinking, and human connection

💡 Quotes to remember:

"When I relax, I can be even more present because where I'm tense, I'm not really present."

"The heart, the emotions don't have a place, whereas they have a very important place... most of our decision makings are actually emotional. And then afterwards we rationalize what's going on."

"It's really just the distinction between creativity and reactivity... I can remain in creativity to first be a creative human being to say, what is the purpose? What do we want here?"

Final wisdom: "Feel the gratitude of life each moment and every day - it makes such a difference."

📚 Resources mentioned:

 * Book: "Who's in Charge?" by Dr. Sylvia Rhode-Liebenau
 * Website: https://www.smartpowerm [https://www.smartpowermethod.com/]

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok. [https://www.tiktok.com/@evoke.greatness]

Smart Power and Authentic Leadership with Dr. Sylvia Rhode-Liebenau (Part 2)

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🎧 Episode 165: Smart Power and Authentic Leadership with Dr. Sylvia Rhode-Liebenau

In Part 1 of this insightful episode, we explore the transformative concept of "Smart Power" with Dr. Sylvia Rhode-Liebenau, founder of the Smart Power Method and leadership expert with over 30 years of experience. From her academic background in international relations to her 17-year tenure at the European Investment Bank, Sylvia brings a unique perspective that integrates artistic expression with executive coaching for organizations like UNHCR, European Central Bank, and Amazon.

We dive deep into:

 * Redefining power beyond force and control
 * The three pillars of Smart Power: purpose, collaboration, and authenticity
 * Why showing emotions at work makes leaders more effective, not less
 * The concept of "grounded leadership" in volatile times
 * How to express emotions professionally without "polluting" the workplace environment
 * The connection between physical presence and leadership resilience
 * Lessons from Viktor Frankl on purpose-driven leadership during chaos

🔑 Key takeaways:

 1. True power comes from inspiring others toward a shared purpose, not from controlling them
 2. Collaboration creates exponential results - "one plus one equals eleven"
 3. Authenticity requires showing up as your healthy self, not your unfiltered self
 4. Leaders who hide their emotions lose trust and connection with their teams
 5. "Speak out but don't act out" - use emotions as signals, not weapons
 6. Physical presence and breath awareness enhance emotional and mental stability
 7. Purpose provides resilience during unprecedented change and complexity

💡 Quotes to remember: 

"When we are grounded in a purpose, something that is really important to us, then we are more resilient and therefore also more powerful."

"Speak out but don't act out. You can use some of your emotion to express that, but you will not pollute the environment with your unfiltered expression."

"Authenticity doesn't mean I always say everything that just comes or I'm my unfiltered self... It means to show up fully, to be really present, to be open, but in the healthy way of being myself."

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Smart Power and Authentic Leadership with Dr. Sylvia Rhode-Liebenau (Part 1)

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🎧 Episode 164: Lead Beyond Limits: Thriving with a Hidden Disability with Jennifer Koster (Part 2)

In this second part of our conversation with Jennifer Koster, we talk through the deeper spiritual dimensions of her journey with HEDS and how her experiences have shaped her approach to leadership, vulnerability, and community. Jennifer shares powerful insights about overcoming internalized ableism and offers wisdom that extends far beyond those living with chronic conditions.

We explore:

 * The integral role of faith during both challenging and good times
 * The importance of not underestimating yourself or your team
 * Balancing energy management with ambitious goals
 * The power of vulnerability as a leadership tool
 * Recognizing and addressing internalized ableism
 * Building supportive communities that understand practical needs
 * Leaving a meaningful legacy through presence and service

🔑 Key takeaways:

 1. Sometimes we experience the most growth in our faith during the most difficult times
 2. Leaders often underestimate both themselves and their teams - limiting vision limits possibilities
 3. Energy management requires clarity about vision and values to know when to say "no"
 4. Vulnerability might feel uncomfortable but can be a powerful tool for connection
 5. Addressing internalized ableism starts with identifying limiting beliefs and replacing them with empowering ones
 6. Support comes in many forms - practical help can be just as valuable as emotional encouragement

💡 Quotes to remember: 

"Sometimes I listen to my body and sometimes I tell it because if I listened all the time I wouldn't be making any progress toward any goals." - Jennifer Koster

"Don't underestimate what you're capable of." - Jennifer Koster

"We're built for community. We're built to be there for one another and try our best to understand and have a sense of belonging for people." - Jennifer Koster

"My disability can't be thought away... I can't just wish my disability away. I can't take a vacation from it... it's always there as an undercurrent and all of us have undercurrents." - Jennifer Koster

🌟 Featured Insights:

 * The transformative power of reframing limiting beliefs
 * How the EDS community demonstrates exceptional resilience
 * The importance of showing up for others even when you don't know what to say
 * Finding purpose through connecting leadership principles with personal challenges
 * Balancing practical and emotional support for those facing difficulties

📚 Wisdom to Remember: Focus your vision beyond the day-to-day struggles, love yourself and others, and build your community. If we leave our family, workplace, faith community, and friends better because of our presence, we create a lasting legacy.

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Lead Beyond Limits with Jennifer Koster (Part 2)

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🎧 Episode 163: Lead Beyond Resilience: Thriving with a Hidden Disability with Jennifer Koster (Part 1)

In this powerful episode, we dive deep with Jennifer Koster, an inspiring leader who shares her 30-year journey living with HEDS (Hypermobility Ehlers-Danlos Syndrome), a connective tissue disorder that remained undiagnosed until 2022. From college athlete to advocacy champion, Jennifer's story illuminates how personal challenges can become a source of unique strength and leadership wisdom.

We explore:

 * The challenging path to diagnosis and validation
 * Transforming limitations into pathways for empowerment
 * The grieving process of adapting to progressive physical challenges
 * Finding community and building your personal "tribe"
 * Overcoming internalized ableism and shame
 * Leading with curiosity instead of judgment
 * Building resilient teams through diversity of experience

🔑 Key takeaways:

 1. Receiving a diagnosis can be empowering rather than limiting - providing validation, community, and better healthcare outcomes
 2. Reframing our challenges helps transform our relationship with them
 3. Intentional language choices can dramatically shift our perspective on disabilities
 4. Learning to ask "what if?" opens new possibilities beyond perceived limitations
 5. Leadership lessons from living with a hidden disability include adaptability, resilience, and authentic team building

💡 Quotes to remember: 

"I'm empowered for independence." - Jennifer Koster's personal mantra

"I don't use that language anymore. I didn't hurt myself. I became injured because of my condition." - Jennifer Koster on changing self-talk

"She didn't see me as weak and barely hanging on... She saw me as a survivor." - Jennifer Koster on the power of others' perspectives

🌟 Featured Insights:

 * How receiving a diagnosis after 30 years brought relief and community
 * The importance of leading with curiosity over judgment in both healthcare and leadership
 * Taking feedback as data rather than personal criticism
 * Building teams of people willing to learn and journey together
 * Practicing essential self-care to prevent burnout

📚 Resources: As May is EDS Awareness Month, look for Jennifer's planned 2025 campaign featuring fellow "zebras" (the symbol of the EDS community) Watch for Jennifer's talk: "Lead Beyond Resilience through the lens of a hidden disability"

Connect with Jennifer: https://www.linkedin.com/in/jennifer-koster-mba-sphr-shrm-scp-1a648810/

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Lead Beyond Resilience with Jennifer Koster (Part 1)

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1834646/open_sms]

🎧 Ep. 162 Time Poverty: Achieve More by Doing Less with Peggy Sullivan (Part 2)

In this continuation, TEDx speaker Peggy Sullivan reveals the remaining two steps of her Busy Busting Process and shares how workplace transformations occur when we shift from busyness to intentionality.

We explore:

 * The four core values that drive fulfillment: Energy Management, Human Connection, Growth, and Authenticity
 * Why "less is more" creates higher performance and deeper satisfaction
 * How micro-changes in email and meeting habits can reclaim 8+ hours weekly
 * The unexpected connection between happiness rituals and workplace metrics

🔑 Key takeaways:

 1. The ripple effect of busyness extends beyond you to everyone in your orbit
 2. Distinguish between micro-stresses (temporary) and macro-stresses (significant)
 3. The human brain cannot stay deeply engaged for more than 90 minutes without breaks
 4. Workplace happiness rituals can improve metrics by over 30% in weeks
 5. True leadership requires moving beyond transactional relationships

💡 Quotes to remember: "It's got this ripple effect... you've just really got to start to think about how you can be more effective and what is most important." - Peggy Sullivan

Connect with Peggy: 

Website: https://www.peggysullivanspeaker.com/

LinkedIn: https://www.linkedin.com/in/peggyasullivan/

TEDx: "Eliminating Time Poverty by Doing Less" (2024) 

Book: "Beyond Busyness: How to Achieve More by Doing Less" https://www.amazon.com/Beyond-Busyness-Achieve-Doing-Less%EF%BB%BF/dp/B0DGMPZTBG

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Time Poverty: Achieve More by Doing Less with Peggy Sullivan (Part 2)

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 🎧 Ep. 161 Time Poverty: Achieve More by Doing Less with Peggy Sullivan (Part 2) In this powerful episode, TEDx speaker Peggy Sullivan reveals her journey from "busyness addict" to creator of the revolutionary Busy Busting Process. Discover how to escape the hamster wheel of constant activity and reclaim hours of your week through research-backed strategies.

We explore:

 * The shocking truth about time poverty and why 94% of professionals feel trapped by busyness
 * How the average person wastes one-third of their day on low-value activities
 * The first step of the Busy Busting Process: Subtraction
 * Why micro-steps create sustainable change when massive overhauls fail

🔑 Key takeaways:

 1. Busyness triggers addictive dopamine responses, creating harmful cycles
 2. Using the Busy Barometer tool identifies your specific time-wasting patterns
 3. Small, consistent changes yield massive results (5-7 hours gained weekly)
 4. Breaking the busyness addiction starts with subtracting low-value activities

💡 Quotes to remember: "I'm a busyness addict in recovery... This busyness is controlling me, and I'm not controlling it." - Peggy Sullivan

"90% of people who take on this process get an average five to seven hours back per week." - Peggy Sullivan

"94% of the population is over-the-top busy, wants to be less busy, but they are clueless on how to add more meaning and value to their life." - Peggy Sullivan

🌟 Success Stories:

 * How an executive slashed daily emails from 800 to 56 through simple process changes
 * A VP single mother transformed her productivity with just 20 minutes of strategic self-care daily

Connect with Peggy: 

Website: https://www.peggysullivanspeaker.com/

LinkedIn: https://www.linkedin.com/in/peggyasullivan/

TEDx: "Eliminating Time Poverty by Doing Less" (2024) 

Book: "Beyond Busyness: How to Achieve More by Doing Less" https://www.amazon.com/Beyond-Busyness-Achieve-Doing-Less%EF%BB%BF/dp/B0DGMPZTBG

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness












Time Poverty: Achieve More by Doing Less with Peggy Sullivan (Part 1)

Do you have an insatiable hunger for growth and knowledge? Are you interested in hearing the stories of how successful people have navigated their journey towards greatness…all while stumbling through valuable lessons along the way? My name is Sonnie and I am the host of Evoke Greatness, the weekly podcast driven by my curious nature and fascination with the champion mindset. I am a HUGE book nerd and a wee bit of a "control enthusiast" with an obsession for motivational coffee cups. On this podcast, we share the ups and the downs, the highs and lows and all the lessons learned in between. It doesn’t matter what chapter you are on in your story, maybe you’re just getting started or already halfway through. What I know is, where intention goes energy flows. it’s my most sincere hope you hear something in one or maybe many of these episodes that resonates with you and reminds you that you’re not in this alone. I believe that a rising tide raises all ships and I invite you along in this journey to Evoke Greatness!

Sonnie Linebarger

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