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🎧Ep 226: What Building Spartan Taught Him About Surviving the Unthinkable | Brian Duncanson (Pt. 2)

In part one of this conversation on Evoke Greatness, Brian Duncanson shared what decades of adventure racing and helping build Spartan taught him about choosing hard things.

But what happens when you don’t get to choose the hard thing?

In part two, Brian takes us deeper into the story behind Spartan and the lessons that eventually became the foundation of his book, Becoming Spartan.

He shares how Spartan grew into something much bigger than an obstacle race. Almost immediately, stories began coming back from people whose experience on the course became a catalyst for transformation. People navigating divorce. Alcoholism. PTSD after military service. Amputation. They weren’t simply crossing a finish line. They were proving something to themselves.

Then Brian found himself needing those same lessons.

A cancer diagnosis discovered unexpectedly during a dental visit changed everything.

Suddenly, resilience wasn’t a business philosophy or something tested during an adventure race. It became personal.

Brian shares how he approached cancer the same way he had approached seemingly impossible races: don’t try to conquer the entire mountain at once. Find the next checkpoint.

In the hospital, that became walking laps around the floor with his IV pole. First half a mile. Then a mile. Then two. Then finding the stairwell.

Little goals. Little victories. Keep moving.

We also get into the business lessons behind Spartan, including what Brian calls “two-bike math,” operating without all the resources you think you need, finding opportunity inside constraints, and learning to adapt instead of waiting for perfect conditions.

This conversation is ultimately about something bigger than Spartan.

It’s about what happens when the mindset you’ve spent years building becomes the thing you have to lean on when life gets hard.

In this episode, we talk about:

 * How Spartan became a vehicle for transformation, not simply an obstacle race
 * The unexpected stories Brian began hearing from Spartan participants
 * Building a business when resources are limited
 * “Two-bike math” and learning to accomplish the mission with less
 * Why constraints can force creativity
 * The cancer diagnosis that changed Brian’s life
 * What adventure racing taught him about facing cancer
 * Creating checkpoints when the finish line feels impossibly far away
 * The power of tiny victories
 * Why resilience is built long before you actually need it
 * The lessons behind Brian’s book, Becoming Spartan

Brian’s story is a reminder that we don’t get to decide when life will test us.

But we do get to decide who we’re becoming before that test arrives.

📖 Brian’s book: Becoming Spartan: Leveraging Friction to Forge, Scale, and Outlast

Find Becoming Spartan [https://www.amazon.com/dp/B0H2RCLPLG?utm_source=chatgpt.com]

📱 Connect with Brian:

Instagram [https://www.instagram.com/brianduncanson?utm_source=chatgpt.com]

LinkedIn [https://www.linkedin.com/in/brian-duncanson-6825971a/?utm_source=chatgpt.com]

Brian’s links [https://linktr.ee/brian_duncanson?utm_source=chatgpt.com]

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!



On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥

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What Building Spartan Taught Him About Surviving the Unthinkable | Brian Duncanson (Pt. 2)

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🎧Ep 225: When Things Get Hard, Who Do You Become? | Brian Duncanson (Pt. 1)

What happens when everything gets stripped away and there’s nowhere left to hide?

In part one of this conversation on Evoke Greatness, Sonnie sits down with Brian Duncanson, known throughout the Spartan movement as “Spartan One” and “The Navigator.” For more than two decades, Brian has been one of the strategic forces behind Spartan’s growth, helping transform an unconventional idea into a global movement built around doing hard things.

But Brian’s understanding of resilience was forged long before it became a business philosophy.

He shares lessons from decades of adventure racing, where exhaustion, freezing temperatures, uncertainty, and sleep deprivation have a way of revealing who people really are. Some of the strongest athletes made terrible teammates. Others became invaluable when everything started going wrong.

Brian and Sonnie unpack what happens when we intentionally put ourselves in hard situations, how doing difficult things changes our perspective, and why the challenges we choose can prepare us for the ones we don’t.

Brian also shares one of the rules his team developed during grueling multi-day races: never quit in the dark.

Get through the night. Wait for the sun to come up. Then decide.

In this episode:

 * How Brian became “The Navigator” behind Spartan
 * The early days of adventure racing and pushing beyond perceived limits
 * Why incredible athletes don’t always make incredible teammates
 * What adversity reveals when there’s nowhere left to hide
 * Why adaptability became invaluable while building Spartan
 * The danger of becoming too comfortable
 * How intentionally doing hard things changes your perspective
 * Why you shouldn’t make the decision to quit in your darkest moment
 * How friction can forge resilience in life, leadership, and business

This conversation is a reminder that we often don’t know what we’re capable of until life, or our own choices, asks more of us than we thought we could give.

And sometimes the goal isn’t to avoid the hard thing.

It’s to become someone who knows how to move through it.

Connect with Brian Duncanson:

Instagram: https://www.instagram.com/brianduncanson

LinkedIn: https://www.linkedin.com/in/brian-duncanson-6825971a/

Get Brian’s book:

Becoming Spartan: Leveraging Friction to Forge, Scale, and Outlast

https://www.amazon.com/dp/B0H2RCLPLG

Find all of Brian’s links:

https://linktr.ee/brian_duncanson

Subscribe to Evoke Greatness wherever you listen to podcasts, and share this episode with someone who may need the reminder to keep going.

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!



On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥

Rho Discount Code: https://rhonutrition.com/SONNIE15

Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS


Check out my website: www.evokegreatness.com [http://www.evokegreatness.com]

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/


When Things Get Hard, Who Do You Become? | Brian Duncanson (Pt. 1)

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🎧 Ep 224: The Messy Middle: How to Keep Moving When Everything Is Changing

In this solo episode of Evoke Greatness, Sonnie talks about something most of us are experiencing in one form or another right now: change.

Not change from the perspective of someone who has already made it through and can neatly explain what it all meant. Change from right in the middle of it.

Sonnie shares candidly about leading an entire organization through significant change while navigating change personally, and why the hardest part is often the space between what was and what will be. The old reality is gone, but the new one has not yet become familiar enough to trust.

She explores the psychology of uncertainty, why our brains work so hard to predict what comes next, and how easily we can mistake discomfort for evidence that something is wrong.

Sonnie also revisits the concept of choice architecture, first introduced to her by former Evoke Greatness guest, Dr. Ben Granger. We may not get to choose the circumstances, the timing, the loss, the decision, or the disruption, but there is still a choice available to us: what do we do from here?

This episode offers practical ways to navigate the messy middle without toxic positivity, pretending everything is fine, or allowing fear to write the ending of a story that is not finished yet.

You’ll learn:

 * Why the middle of change can feel harder than the beginning or the end
 * What uncertainty does to us psychologically, emotionally, and physically
 * Why discomfort does not automatically mean you are moving in the wrong direction
 * How choice architecture can change the way you respond to circumstances you did not choose
 * How to separate what you actually know from the story your mind is creating
 * Why shrinking your time horizon can make overwhelming change more manageable
 * How to recognize small evidence that progress is happening before the full outcome is visible

🔑 Key takeaways:

 * Uncertainty is not the same thing as wrong
 * Discomfort is not always danger. Sometimes it simply means something is new
 * You may not control what changed, but you still have choices about what happens next
 * Resistance makes you carry both the change and the fight against it
 * Do not assign permanent meaning to a temporary chapter
 * You do not need proof that the entire future will work out. You need enough clarity to take the next step

💬 Quotes to remember:

“Don’t decide how the story ends while you’re still standing in the middle of it.”

“Sometimes we’re standing in a future that hasn’t become familiar yet.”

“Feel it. Name it. Process it. Just don’t build a house there.”

“You’re trying to review the book while you’re still in chapter seven.”

“What could become possible if I stopped requiring the future to look like the past?”

🚀 If you are in a season where everything feels uncertain, this episode is an invitation to stop trying to solve the entire future today. You do not have to love the messy middle or pretend the hard parts are not hard. Get curious about what could exist on the other side, look for evidence of progress, and focus on the next thing that is actually yours to do.

Listener Challenge

Choose one area of your life where you are experiencing change right now.

Then answer four questions:

 * What do I know to be true?
 * What story am I telling myself about it?
 * What is within my control in the next 24 hours?
 * What could become possible if I stopped requiring the future to look like the past?

Choose one action you can take in the next 24 hours and take it.

Then go to EvokeGreatness.com → Contact

The Messy Middle: How to Keep Moving When Everything Is Changing

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🎧 Ep 223: How to Find What’s Stalling Your Business Growth | David Asarnow (Pt. 2)

In part two of this conversation on Evoke Greatness, Sonnie and David Asarnow move from using AI effectively to identifying what is actually limiting your growth.

David begins with the decision to step away from his business for an entire month and trek more than 120 miles through the Himalayas with his son, reaching 17,000 feet without oxygen. The experience became more than a physical challenge. It revealed what becomes possible when you stop letting perceived limitations make your decisions.

He then shares the principles behind building two eight-figure businesses, including setting goals so big other people think you are crazy, creating a flywheel that sustains momentum, and protecting your vision from people who cannot yet see what you see.

David also breaks down the Revenue Multiplier Matrix: visibility × trust × conversion × lifetime value. When growth stalls, the answer is not always more effort. One weak score can quietly limit everything else.

You’ll learn:

 * What trekking 120 miles through the Himalayas taught David about challenge and perspective
 * Why bold goals and a clear flywheel create sustainable business momentum
 * How other people’s limitations can quietly change what you believe is possible
 * Why visibility, trust, conversion, and lifetime value determine your growth
 * How improving one weak score can double or triple your results
 * How to find a blue ocean by solving the customer’s real, unresolved problem

🔑 Key takeaways:

 * What you focus on expands, including the limitations you accept
 * You cannot improve what you have not measured
 * More visibility will not solve a trust or conversion problem
 * Differentiation begins with the customer’s pain, not another claim that you are the best
 * Core values only matter when they become visible, repeatable behaviors

💬 Quotes to remember:

“Whatever you focus on, you expand.”

“The only way you’re going to get improvement is if you know your baseline.”

“You’ve got to do whatever you can to show people how you’re unique in solving their problems.”

“Sit back sometimes and just be grateful for whatever it is that you have.”

🚀 If you are working harder but your business still feels stuck, this episode will help you stop trying to improve everything at once. Identify the score holding you back, understand the problem from your customer’s point of view, and focus your energy where it can create the greatest change.

Listener Challenge

Score yourself or your business from 1 to 10 in each area:

 * Visibility
 * Trust
 * Conversion
 * Lifetime customer value

Which score is the lowest? Choose one action you can take this week to strengthen it.

Then go to EvokeGreatness.com → Contact Me → Orange Button and leave Sonnie a voicemail, anonymously or with your name. Share:

 * Which score revealed your greatest opportunity
 * What truth you had to acknowledge
 * What action you are taking next

Your courage builds the movement.

Connect with David Asarnow:

 * David Asarnow’s links [https://linktr.ee/realdavidasarnow]
 * Facebook [https://www.facebook.com/realdavidasarnow]
 * Instagram [https://www.instagram.com/realdavidasarnow]
 * LinkedIn [https://www.linkedin.com/in/davidasarnow/]
 * TED Talk: The New Secret Superpower for Entrepreneurs [https://www.ted.com/talks/david_asarnow_the_new_secret_superpower_for_entrepreneurs]

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

How to Find What’s Stalling Your Business Growth | David Asarnow (Pt. 2)

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🎧 Ep 222: How to Use AI to Grow Your Business Without Losing Your Voice | David Asarnow (Pt. 1)

In part one of this two-part conversation on Evoke Greatness, Sonnie sits down with David Asarnow, creator of the Revenue Multiplier Matrix, founder of Business Nitrogen, and former top trainer for Tony Robbins and Chet Holmes at Business Breakthroughs. David has driven more than $745 million in client revenue and built two eight-figure companies, one from zero to $45 million in five years and another from zero to $10 million.

Most business owners are using AI to work faster. David makes the case that the real revenue is in using it to think better, even when that takes longer. He breaks down where artificial intelligence creates leverage for entrepreneurs, where it quietly destroys customer trust, and why he still refuses to give it access to everything in his own business.

Then the conversation turns personal. David shares the season early in his career when he was certain he was about to be fired, and the single change that took him from closing almost nothing to becoming one of the top speakers in the company in 90 days. It's a lesson about authenticity that applies to anyone following a proven playbook and wondering why it isn't working.

You'll learn:

 * Why AI has both a curse and an advantage, and what separates entrepreneurs who get leverage from those who get lazy
 * How to use AI as a 160-IQ thinking partner instead of a shortcut
 * Why slowing down with artificial intelligence can produce a dramatically better business result
 * The guardrails every business owner needs before automating, and the client mistake that triggered a cease and desist letter
 * Why AI-driven conversion drops the moment a customer senses they're talking to a machine
 * What thousands of entrepreneurs taught David about how fast decisions drive growth
 * Why following the script perfectly was the thing holding him back

🔑 Key takeaways:

 * AI used as a crutch removes strategic thinking; AI used as leverage multiplies it
 * The highest-value use of artificial intelligence is better thinking, not faster output
 * If you're not checking AI's output, it isn't your output anymore
 * People still do business with people, and automating everything breaks the trust that drives conversion
 * Great information delivered without your own fingerprint still lands flat
 * The highest performers know what they want and make fast decisions
 * Most people won't put in the extra reps, and that's exactly where the opening is
 * Ego is the trap; the willingness to keep growing is the way out

💬 Quotes to remember:

"There's a curse of AI and there's an advantage of AI."

"People still do business with people."

"You may actually take longer if you use artificial intelligence. However, the end result could actually be greater."

"If you're not checking what it's doing, then it's not your output anymore."

"Your website sucks. Come work for us." (Chet Holmes' recruiting email)

"I don't know. I'm just being myself."

🚀 If you've adopted AI tools but aren't seeing revenue from them, or you've been following all the right advice and watching it land flat, this episode gives you a different way to think about both.

⏭️ Coming next week in Part 2: David's son asks him to take a month off work, and what he says yes to is 120 miles through the Himalayas at 17,000 feet without oxygen. Plus the four-part revenue equation behind $745 million, why 85% of searches now end without a click, how to find a blue ocean

How to Use AI to Grow Your Business Without Losing Your Voice | David Asarnow (Pt. 1)

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🎧 Ep: 221 Why Every Human Has a Voice of Doubt: Esther Stanhope on Owning the Room and Becoming Visibly Brilliant (Pt. 2)

🎥 Now on video on Spotify & Apple Podcast

What does it actually take to walk into a room and own it?

Part 1 named the problem. Part 2 gives you the roadmap.

Esther Stanhope is back and this time she goes further. Into the childhood wounds that feed the inner scripts we carry into every boardroom and every meeting where we choose to stay quiet. Into the science of presence and what your body is doing when you try to speak up. And into the practical tools she has used with Deloitte and leadership teams around the world to help people stop shrinking and start owning the space they have already earned.

What You'll Hear

The inner scripts that start before we even know it

 Esther shares a childhood moment, a relative commenting on her body, that quietly fed years of not feeling enough. Sonnie reflects on her own version of that story, a curious kid who stopped raising her hand in junior high and did not find her way back until her mid-thirties. Two women, both raised by single mothers, both carrying invisible stories about belonging, both having to fight their way back to themselves.

Why nobody is 100% sorted

 Every human, no matter how senior or polished they appear, carries doubt. Politicians. CEOs. People who look like they have it all figured out. Esther makes this point clearly and it lands every time. The rare person who truly believes they are brilliant is, as she puts it, probably lying.

The business case for visibility

 The most surprising idea in Esther's book is not personal. It is financial. Companies are squandering talent by leaving brilliant, invisible people in the shadows. Businesses with diverse, visible leadership teams are measurably more successful. Invisibility is not just a personal problem. It is an organizational one.

The POSE framework: how to own any room

 Posture. Oomph. Speech. Eyes and smile. Esther breaks down the exact four-part formula she uses with leadership teams around the world. She also explains why your voice is the first thing to disappear when you are afraid and exactly what to do about it.

The recipe for women in leadership

 Power alone reads as intimidating. Warmth alone reads as low status. The combination of the two is where real presence lives. Esther and Sonnie close on this note and it is one worth sitting with.

Moments You Won't Want to Miss

"Every single human has a voice of doubt on their shoulder. No matter how senior, no matter how experienced, no matter how confident they appear."

"You can't be what you can't see."

"Businesses are financially squandering talent by leaving brilliant, invisible people in the shadows."

"Be yourself. Because everyone else is already taken."

This Episode Directly Answers

 * Why do even the most successful people still struggle with self-doubt?
 * What is the real cost to businesses of invisible talent?
 * How can leaders draw out the quiet high performers on their teams?
 * What is the POSE framework and how does it help you own any room?
 * What is the difference between power and warmth, and why do women in leadership need both?

About Esther Stanhope

Named "The Impact Guru" by Deloitte, Esther Stanhope is an executive presence coach, BBC broadcasting veteran, and author of Visibly Brilliant and the award-winning Goodbye Glossophobia. She helps business leaders, politicians, lawyers, and creatives around the world go from technically brilliant to visibly bri

Why Every Human Has a Voice of Doubt: Esther Stanhope on Owning the Room and Becoming Visibly Brilliant (Pt. 2)

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🎧 Ep: 220 Why Smart, Talented People Stay Invisible at Work with Esther Stanhope (Part 1)

🎥 Now on video on Spotify & Apple Podcast

What happens when the most talented person in the room is also the most invisible one?

That is the question at the center of this conversation, and it is one most high performers never stop to ask until the promotion goes to someone else, the opportunity passes them by, or they realize they have been holding back for years.

Esther Stanhope spent a decade at the BBC shaping some of the most compelling on-air talent in broadcasting. From the outside, it looked like the perfect career for someone who knew exactly how to command a room. But behind the scenes, Esther was the one holding the cue cards, not standing in the spotlight. She was technically brilliant. Visibly invisible.

That gap between talent and visibility became the foundation of everything she now does. Named "The Impact Guru" by Deloitte, Esther coaches business leaders, politicians, lawyers, techies, and creatives around the world to go from technically brilliant to Visibly Brilliant in meetings, pitches, panels, podcasts, and beyond. Her first book Goodbye Glossophobia sold out in three days. Her latest book Visibly Brilliant is out now.

In Part 1, Esther and Sonnie pull back the curtain on why brilliant people stay hidden, where the fear of being seen really comes from, and what it actually takes to start taking up the space you have already earned.

What You'll Hear

Why the most technically brilliant people are often the least visible Esther has worked with thousands of professionals who are practically running their organizations, loyal, hardworking, deeply skilled, and completely overlooked. She explains why visibility feels selfish to high performers, why that belief is costing them, and why being seen is not about ego. It is about impact.

The BBC promotion interview that changed everything After a decade producing live television and making everyone around her look brilliant, Esther sat down in front of six people for a promotion interview and completely fell apart. She was technically brilliant at her job. But she had never learned how to be brilliant in the spotlight. That moment of collapse became the turning point that built her entire career.

The six-year-old classroom moment that followed her for decades Esther traces her own fear of public speaking back to a single afternoon in primary school, an undiagnosed case of dyslexia, a mean teacher, and the humiliation of not being able to read aloud in front of the class. She was put in the remedial group. She believed she was dumb. And that story quietly shaped every career decision she made for years.

The difference between sharing and showing off One of the most powerful reframes in the episode. Esther draws a clear line between the two and explains why so many talented professionals stay silent, stay invisible, and call it humility. Sharing your insight, your stories, and your expertise is generous. It helps people. Showing off is selfish. When you confuse the two, your career pays the price.

How Deloitte turned her into "The Impact Guru" Esther shares the story of the day she spent coaching a dull author into a brilliant, joke-cracking, street-interviewing presence and the agent who came back asking what drugs she had given him. That was the moment she knew her BBC skills were completely transferable. A friend at Deloitte agreed. The rest is history.

The one daily habit that builds visibility over time One small act. Every day. A comment, a repost, a yes to a panel. Esther breaks down how visibility is not one big leap. It is a series of tiny, intentional steps that compound into conf

Why Smart, Talented People Stay Invisible at Work with Esther Stanhope (Pt. 1)

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🎧 Ep: 219 The 4 Elements Every High Performer Needs to Stop Running on Autopilot with Laura G. Patac (Pt. 2)

 🎥 Now on video on Spotify & Apple Podcast

You heard Part 1. You felt it. Now it gets practical.

In Part 2, Laura G. Patac gets specific. She pulls back the curtain on the four-part framework inside her Strengths Velocity Lab™, breaks down the real difference between perfection and wholeness, and answers the question every high performer eventually faces: do I need to start over, or do I need to understand myself more deeply?

The answer might surprise you.

This is not about becoming someone else. It is about removing the layers that no longer fit and stepping more fully into who you already are.

What You'll Hear

The two hardest lessons Laura learned during her own reinvention

 Patience and asking for help. Two things high performers are notoriously terrible at. Laura gets honest about why capable, dependable, emotionally strong people tend to carry everything alone and what it cost her before she learned to do it differently.

Why the right question from the right person changes everything

 Laura did not find her way through reinvention alone. She found it through intentional community, mentorship, and conversations where she was allowed to be fully honest without proving anything. She breaks down why belonging to the right circle is not optional during a season of growth.

Inside the Strengths Velocity Lab: the four elements of your unique foundation

 Laura walks through the full framework she uses with high performers: your origin story, your natural strengths and the patterns they create, your non-negotiable values, and your purpose. When you understand how these four things work together, you stop reacting from habit and start moving with intention.

Wholeness versus perfection: what that shift actually means for high performers

 Perfectionism is about chasing external validation. Wholeness is about internal integration. Laura draws a clear line between the two and explains why reinvention for high performers is not about transformation into something new. It is about reconnecting intentionally with what was already there.

Why most people think reinvention is more dramatic than it actually is

 You do not always need to blow up your career and start over. Laura reframes reinvention as a disintegration process, removing layers that no longer feel aligned rather than building something from scratch. What most people need is not a new identity. It is a deeper understanding of the one they already have.

The one piece of wisdom Laura would leave the world

 When you feel that uncomfortable push toward something different, do not ignore it. Do not outrun it. That tension is not a problem to solve. It is an invitation.

Moments You Won't Want to Miss

"Sometimes a single question from the right person can change the way you see an entire situation."

"Reinvention is not about becoming someone else. It is about removing layers that no longer feel aligned."

"People believe they need to start over when actually what they need is to understand themselves more deeply."

"The danger is not changing. The danger is continuing to live according to a definition of success that no longer belongs to you."

"Every shared story can support someone else's success in a different season of life."

This Episode Directly Answers

 * What is the Strengths Velocity Lab and how does it work?
 * How do I use my strengths intentionally instead of on autopilot?
 * What is the difference between wholeness and perfection?
 * Do I need to reinvent myse

The 4 Elements Every High Performer Needs to Stop Running on Autopilot with Laura G. Patac (Pt. 2)

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🎧 Ep: 218 Why High Performers Get Stuck: Strengths, Identity, and the Reinvention No One Talks About — with Laura G. Patac (Part 1)

🎥 Now on video on Spotify & Apple Podcast

What happens when the life you built no longer feels like yours?

 That is the question at the center of this conversation, and it is one most high performers never think to ask until they are already stuck.

Laura G. Patac spent 25 years leading global initiatives across seven countries and five continents. From the outside, it looked like everything a successful career should look like. But inside, something very different was happening. The milestones were still there. The performance was still there. But the meaning behind them had quietly started to fade.

That realization became the foundation of everything Laura now does. As a Gallup-Certified CliftonStrengths® coach and creator of the Strengths Velocity Lab™, she helps high performers see what most people miss: the strengths that got you here can quietly become the ceiling keeping you there. In Part 1, Laura and Sonnie pull back the curtain on why high performers get stuck at the exact moment they should be growing, and what it actually takes to break through.

What You'll Hear

Why high performers feel stuck even when everything looks successful

 Laura had the career, the titles, the global travel. And then one day she realized that achievement was no longer creating alignment. She describes it as emotionally flat: going through life but not enjoying it. That moment, she says, is not the end. It is often the very beginning of reinvention.

How your greatest strength can quietly drive burnout

 Using her own top CliftonStrength, responsibility, as the example, Laura breaks down how a strength that goes uncalibrated under pressure becomes a trap. She was taking on responsibilities that were not hers to take, adding to everyone's plate including her own, and calling it drive. It looked like strength for years before she recognized the emotional cost hiding underneath it.

The difference between success and significance

 External success and internal fulfillment are not automatically connected. Laura draws a clear line between the two and explains why so many high performers have built lives that look great on the outside while quietly struggling on the inside. The danger, she says, is not changing. The danger is continuing to live according to a definition of success that no longer belongs to you.

Why silence is where your patterns get loudest

 When you are always running, you can ignore the disconnect. But when you finally stop, the patterns become impossible to miss: over-responsibility, people pleasing, perfectionism, difficulty asking for help, achievement tied to self-worth. Laura walks through how to create intentional white space to hear what your patterns are actually telling you, even inside a full life and a demanding career.

The emotional loneliness of identity transition that no one talks about

 Moving away from a version of yourself that people recognize and validate comes with a specific kind of loneliness. You enter a space where your new direction is not fully clear yet. Laura describes that in-between season honestly and shares what she learned on the other side of it.

Moments You Won't Want to Miss

"Achievement was no longer creating alignment. The milestones were still there. But the meaning behind them started fading."

"For years that pattern looked like strength. But I understood that there is an emotional cost behind that."

"The danger is not changing. The danger is continuing to live according to a definition of success that no longer belongs to you."

Why High Performers Get Stuck: Strengths, Identity, and the Reinvention No One Talks About with Laura G. Patac (Pt. 1)

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🎧 Ep: 217 What Great Parents Actually Do Differently and How to Start Today | Margot Machol Bisnow (Pt 2) 

🎥 Now on video on Spotify & Apple Podcast

Part 1 revealed what successful entrepreneurs had in common as kids. Part 2 gets into the moments that actually made the difference — the real, unglamorous decisions where parents either build something in their kids or quietly take it away without ever knowing it.

This is where it gets personal. And practical.

What You'll Hear

The John Chu story that says it all The director of Wicked was in ninth grade, sneaking filmmaking videos on his laptop past bedtime, when his mom walked in and told him to put that nonsense away. He burst into tears. The next day she showed up with 10 library books on filmmaking and said: "If you want to do it, be the best." That one moment? That's the whole book.

Entrepreneurship is caught, not taught Your kids aren't listening to your advice nearly as much as they're watching your behavior. When you question the default — when you do something differently just because it makes more sense — they're catching something you didn't even know you were teaching.

The safety net every entrepreneur had — and it wasn't money Every single entrepreneur told Margot the same thing: "I always knew I could go home." That emotional safety net gave them the courage to take enormous risks. You don't have to fund their dreams. You just have to be there when it doesn't work.

The Tony Hsieh / Summit story in full Zappos CEO Tony Hsieh asked Elliott: are there people here you wouldn't want to hang out with if they weren't successful? Elliott said yes. Tony said: never invite them back. That one conversation changed how Summit curated its entire community — and what it means to be intentional about who you let in the room.

What to do when your kid seems joyless and you don't know why If your child is anxious, checked out, or just going through the motions — Margot's answer isn't a program or a framework. It's a conversation. "You don't seem like you're enjoying this. What would you want to try instead?" The kid just needs to know their answer is safe.

Moments You Won't Want to Miss

"She came back the next day with 10 filmmaking books and said — if you want to do it, be the best. That's the whole thing right there.""Every single one of them told me: I always knew I could go home. That gave them the courage to take the big risks.""It's caught, not taught. If you're taking risks and seeing things differently — your kids are catching that."

This Episode Answers

 * How do I show my kids resilience instead of just talking about it?
 * What do I do when my child wants to quit something they were good at?
 * How do I raise a kid who takes risks without being reckless?
 * What does it mean to give your child a safe place to fail?
 * How do successful entrepreneurs describe their parents?

About Margot Former FTC Commissioner and White House adviser turned author and speaker. Her book Raising an Entrepreneur is based on interviews with 70 entrepreneurs and their families. Her son Elliott Bisnow founded Summit event series. Her son Austin fronts alt-band Magic Giant.

📘 Book [https://www.amazon.com/Raising-Entrepreneur-Children-Achieve-Families/dp/1098377745/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1649777585&sr=8-5] · 🌐 Website [https://raisinganentrepreneur.com/] · 📸 @margotbisnow [https://www.instagram.com/margotbisnow] · 💼 LinkedIn [https://www.linkedin.com/in/margot-machol-bisnow-a29550b5]

A rising tide raises

What Great Parents Actually Do Differently and How to Start Today | Margot Machol Bisnow (Pt 2) 

Do you have an insatiable hunger for growth and knowledge? Are you interested in hearing the stories of how successful people have navigated their journey towards greatness…all while stumbling through

Evoke Greatness Podcast · Zencastr

Evoke Greatness Podcast

Do you have an insatiable hunger for growth and knowledge? Are you interested in hearing the stories of how successful people have navigated their journey towards greatness…all while stumbling through valuable lessons along the way? My name is Sonnie and I am the host of Evoke Greatness, the weekly podcast driven by my curious nature and fascination with the champion mindset. I am a HUGE book nerd and a wee bit of a "control enthusiast" with an obsession for motivational coffee cups. On this podcast, we share the ups and the downs, the highs and lows and all the lessons learned in between. It doesn’t matter what chapter you are on in your story, maybe you’re just getting started or already halfway through. What I know is, where intention goes energy flows. it’s my most sincere hope you hear something in one or maybe many of these episodes that resonates with you and reminds you that you’re not in this alone. I believe that a rising tide raises all ships and I invite you along in this journey to Evoke Greatness!