The Intimate Brand For Millennials | Neha Kant and Pankaj Vermani @ Clovia

Innerwear is no longer “andar ki baat”, it’s comfort ki baat. Helping modern women feel confident and complete in their skin is Clovia, one of India’s premier D2C lifestyle and personal care brands. Pankaj and Neha started Clovia more than a decade back, in an era when none of the enabling ecosystems around startups existed. Yet they built a successful business in a very capital-efficient way, using technology to scale fast. This episode is a masterclass on how to build an established brand in a sector that could be considered taboo by many.

Know about:-

• Figuring out the whitespace
• Building the supply chain
• Outcomes of the planning function
• Trial sales ratio