302. The Event Pricing Strategy That Made VIP the Default, Not the Upgrade ($150K Case Study)
How do you turn a passion-fueled event into a six-figure signature offer?
Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp.
Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default.
Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand.
Connect with Elysia:
- https://elysiaskye.com
- https://elysiaskye.com/podcast
- https://thebrilliancemethod.com
- IG: @elysiaskye
- IG: @thebrilliancemethod
- https://www.youtube.com/elysiaskye
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