She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week.

In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients.

With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth.

This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery.



Connect with Jessica:

 * Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe
 * www.jessicadoylemekkes.com [https://www.jessicadoylemekkes.com]
 * LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/
 * IG:  @jessicadoylemekkes [https://www.instagram.com/jessicadoylemekkes/]

   

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

305. From 1 Client to 200+ Weekly 1:1 Students: Scaling Beyond a Solo Service Provider To A Multi-Coach Studio 

Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces.

Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group.

The secret? Intentional presence inside interest-based digital communities, not to pitch — but to meaningfully participate as a relatable, holistic person.

These two client wins were just the beginning. Flo’s subtle engagement style in these overlooked spaces now fuels an ongoing stream of discovery calls and warm referrals, giving her organic visibility and dream clients she connects with on a deeper level.

If you’re tired of traditional networking, this episode is an exercise in creative relationship building that will challenge you to show up outside the normal business box.



Connect with Flo:

 * https://theeasyflowlife.com/
 * Instagram: @theeasyflowlife [https://www.instagram.com/theeasyflowlife/]
 * Linkedin: https://www.linkedin.com/company/the-easy-flow-life/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

304. How To Find Dream Clients In Non-Business Spaces ($40K From Casual Conversations)

AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet.

Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business.

As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to create more spaciousness in their business, higher-quality client work, and accelerated revenue with less human-powered effort.

Inside this episode we discuss:

 * What an AI-first business actually looks like
 * Uncommon AI functions you can utilize in your business
 * The secret reason women are naturally better at working with AI

If you want to work less and scale faster without compromising excellence, this episode is your practical AI roadmap.



Connect with Anne:

 * https://sheleadsai.ai/
 * https://www.linkedin.com/in/she-leads-ai/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠ [https://instagram.com/missellenyin]⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠ [https://ratethispodcast.com/cubicletoceo]
 * ⁠⁠⁠Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #69: Uncommon Ways to Use AI In Your Business (And Why Women Have an Unfair Advantage with AI)

What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue?

In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time.

With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of- summit masterclass that sold her course, Krista turned free attendance into high-ticket enrollment.

Now, five years later with hundreds of more summits under her belt (both her own and her students), she’s reflecting on what she’d change if she ran this summit today—from rethinking her pricing strategy to why she now avoids co-hosting entirely—and how that hindsight is informing the way she hosts summits in 2025.



Connect with Krista:

 * https://www.summitinabox.co [https://www.summitinabox.co%20]
 * IG: @summitinabox [https://www.instagram.com/summitinabox]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

303. Inside the Free Summit with an 83% Opt-In Rate and $77K in Back-End Sales (Plus 2025 Strategy Updates)

Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends?

Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception.

Inside, she breaks down:

 * How your state’s laws can directly impact what you walk away with
 * Pre-nup perspective shifts
 * Proactive steps to protect your business before, during, and after divorce

If you're a founder, partner, or solo entrepreneur — this episode could save you more than just money.



Connect with Alicia:

 * https://difiadvisory.com
 * Alicia's blog: https://difiadvisory.com/blog/
 * https://www.facebook.com/DiFiAdvisory/
 * https://linkedin.com/company/difiadvisory
 * IG: @DiFiAdvisory [https://www.instagram.com/DiFiAdvisory/]



Ellen's pre-nup episode: https://open.spotify.com/episode/72181mfJDYFJUrqSTZQPWp?si=1XicP7PDRsCqS_aNEVNP8Q



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ [https://instagram.com/cubicletoceo]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin [https://instagram.com/missellenyin]⁠⁠⁠ & ⁠⁠⁠@cubicletoceo⁠⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo [https://ratethispodcast.com/cubicletoceo]
 * ⁠⁠⁠Subscribe for new episodes every Monday.



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Bonus #68: How To Protect Your Business Before, During, and After Divorce

How do you turn a passion-fueled event into a six-figure signature offer?

Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp.

Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default.

Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand.



Connect with Elysia:

 * https://elysiaskye.com
 * https://elysiaskye.com/podcast [https://elysiaskye.com/podcast%20]
 * https://thebrilliancemethod.com
 * IG: @elysiaskye [https://www.instagram.com/elysiaskye]
 * IG: @thebrilliancemethod [https://www.instagram.com/thebrilliancemethod]
 * https://www.youtube.com/elysiaskye

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

302. The Event Pricing Strategy That Made VIP the Default, Not the Upgrade ($150K Case Study)

Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.

As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it.

After getting scammed by a lead gen agency and seeing minimal traction from organic posts, Corina took control. She spent six months manually DMing prospects for hours a day on LinkedIn, refining her messaging and building a high-converting outbound process.

Within a year, she automated her outbound messaging system, tripled her lead volume, and created a repeatable framework to close $3K–$5K clients consistently. This case study breaks down the exact tools, scripts, and strategies that transformed her LinkedIn from passive platform to active profit center—so you can do the same.



Thank you to our sponsor!

 * Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ [https://masterclass.com/cubicletoCEO]



Connect with Corina:

 * www.theorangenotebook.co.uk
 * LinkedIn: https://www.linkedin.com/in/corina-cristina-calugaru-mba/
 * IG: @orange.notebook [https://www.instagram.com/orange.notebook/]

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

301. The Automated $130K/Quarter LinkedIn Client Acquisition Machine

Thank you for 300 (Monday) episodes of Cubicle to CEO!

Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet!

We won’t spoil the surprise, just hit play!

And if you like what you hear…

We’ll see you September 4th: https://cubicletoceo.co/bloomtogether



Thank you to our sponsor!

 * Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ [https://masterclass.com/cubicletoCEO]



Want to hear our 200th episode? Check it out here:

 * Part 1: https://open.spotify.com/episode/3kVfFxdZoJZbedrJIKWIHX?si=xIEQwvM6TRKR_tMgGoRMzg
 * Part 2: https://open.spotify.com/episode/4zW9wcx9Se9QM9UIjReQyt?si=rYfvD3knS-yIFih [https://open.spotify.com/episode/4zW9wcx9Se9QM9UIjReQyt?si=rYfvD3knS-yIFihLwE4FQg]

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

300. We’re Doing What?! See You in September

If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call.

Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses.

Inside this conversation, Alyssa shares:

* The first place she looks when a profitable business still feels tight on cash
* The most common reason financial reports don’t always lead to smart decisions
* Red flags that signal it’s time to rework your offers, team structure, or growth plan
* And what it really means to build wealth your own way through her Magnetic Millionaire movement

If you’ve ever wondered why your numbers don’t reflect the hustle you’re putting in — Alyssa’s insights will show you exactly where to shift for sustainable, scalable profit.



Connect with Alyssa:

* The Magnetic Millionaire Podcast sneak peek episode: https://www.magneticprofits.com/private-podcast
* Website: ⁠https://www.magneticprofits.com⁠ [https://www.magneticprofits.com]
* Instagram: @magneticprofits [https://www.instagram.com/magneticprofits]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠ [https://cubicletoceo.co/quiz]

If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠@cubicletoceo⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ [http://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #67: What to Fix First When Your Business Isn’t as Profitable as It Should Be

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years.

In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments.

Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step.

If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint.



Thank you to our sponsor!

 * Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠ [https://masterclass.com/cubicletoCEO]



Connect with Jasmine:

 * https://highflierpowerhouse.com/
 * Brand Your Way Podcast: https://highflierpowerhouse.com/podcast
 * Instagram: @highflierpowerhouse [https://www.instagram.com/highflierpowerhouse/]



Check out these previous episodes:

 * Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w
 * Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ
 * Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw
 * Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years

Did you know 88% of all women-owned businesses generate less than $100K yearly?
Join Cubicle to CEO® host Ellen Yin - who bootstrapped a $300 freelance project
into over $1.5 million in revenue by age 27 - on our mission to increase the
financial footprint of women entrepreneurs by making mentorship accessible to
the masses. Cubicle to CEO® brings you weekly case-study interviews with leading
entrepreneurs and CEOs so you can apply a specific, NEW revenue growth strategy
from each guest that has already been successfully implemented in their own
business. Skip the expensive and time-consuming learning curve by borrowing what
actually works from the best & brightest business mentors every Monday.

Ellen Yin

Shows