Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.

This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing.

In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content.

If you're short on time but big on intention, this conversation will change the way you think about your content.



Thank you to our sponsor!

 * Get at least 15% off any annual Masterclass membership at ⁠⁠https://masterclass.com/cubicletoCEO⁠⁠ [https://masterclass.com/cubicletoCEO]



Connect with Megan:

 * Check out Megan's Main Character Energy private podcast! Available for a LIMITED TIME only: https://meganyelaney.com/main-character [https://meganyelaney.com/main-character%E2%81%A0]
 * Get Megan's Business Story Blueprint: www.meganyelaney.com/business-story-blueprint [http://www.meganyelaney.com/business-story-blueprint]
 * IG: @meganyelaney [https://www.instagram.com/meganyelaney]
 * IG: @megdoestwinmotherhood [https://www.instagram.com/megdoestwinmotherhood]
 * https://meganyelaney.com/podcast
 * Megan's client's example post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠@cubicletoce⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

298. 3 Types of Posts That Consistently Went Viral + Grew A New Account To 34K Followers In 1 Year

Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead.

👀 Spoiler: It’s not about keyword stuffing anymore.

In this conversation, Laura shares:

 * The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks)
 * Common website mistakes killing your rankings
 * 3 ways to future-proof your website

This episode is a must listen for any business owner with an online presence.



Connect with Laura:

 * Get your SEO Scorecard and audit with Laura: https://www.laurajawadmarketing.com/cubicle-to-ceo
 * IG: @heylaurajawad [www.instagram.com/heylaurajawad]
 * http://www.linkedin.com/in/laurahmelo/

Check your website's analyics with PageSpeed Insights: https://pagespeed.web.dev/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠https://cubicletoceo.co/quiz⁠ [https://cubicletoceo.co/quiz]

If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠@missellenyin⁠ [https://instagram.com/missellenyin] & ⁠@cubicletoceo⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠www.ratethispodcast.com/cubicletoceo⁠ [http://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #66: 3 Ways To Future-Proof Your Website With SEO (Based On Google’s New Algorithm)

Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes.

The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle.

In this case study, Natalie explains how she creates content to speak to two distinct buyer types, why skipping fancy intros and editing actually increased conversions, and how storytelling—not showboating—has grown her business with a small but mighty audience.

If you’ve been craving a visibility strategy that prioritizes depth over reach, this episode breaks down the organic, low lift funnel built entirely on trust—and why it works so well.



Thank you to our sponsor!

 * Get at least 15% off any annual Masterclass membership at ⁠https://masterclass.com/cubicletoCEO⁠ [https://masterclass.com/cubicletoCEO]



Connect with Natalie:

 * Get access to Pod Damn, Natalies free private podcast at https://nataliekoussa.com/ellen
 * IG: @nataliekoussa_ [https://www.instagram.com/nataliekoussa_/]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠@cubicletoce⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

297. The Podcast Guesting To Private Podcast Pipeline That Converts Leads 60% Faster (And Generated $45K So Far)

What if making your product harder to access was the secret to increasing demand?



That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months.



As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves but uncovered a staggering insight: 99% of applicants had undiagnosed health conditions.



The payoff? A 3X surge in inbound leads, a 120% increase in patient sign-ups, and high-trust partnerships with major clinics—all fueled by a safety-first approach that turned medical rigor into a viral growth lever.



If you’ve ever worried that implementing stricter client or customer qualifications might slow your sales, this case study is an excellent reminder that trust is your most powerful conversion strategy.



Thank you to our sponsor!

 * Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO



Connect with Chloe + Olivia:

 * https:// [https://100degreesconsulting.com/]shemed.co.uk

 * IG: @shemed_uk [https://www.instagram.com/SheMed_UK/]
 * TikTok:  ⁠@shemed_uk⁠ [https://www.tiktok.com/@shemed_uk]
 * FB Group: SheMed UK [https://www.facebook.com/people/SheMed-UK/61566163798506/%E2%81%A0]
 * TikTok:  @shemed_uk [https://www.tiktok.com/@shemed_uk]
 * LinkedIn: https://www.linkedin.com/in/chloe-ferro/
 * LinkedIn: https://www.linkedin.com/in/oliviaferro/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠https://cubicletoceo.co/quiz⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠@missellenyin⁠ [https://instagram.com/missellenyin] & ⁠@cubicletoce⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠www.ratethispodcast.com/cubicletoceo⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

296. From Launch to 20K Users In Under 6 Months: How SheMed Turned Regulation Into Rapid Growth

As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.



In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward success.



Experience Chelsea in-person at the next FEMpire business summit in Denver, Colorado! Check the link below for exact dates.





Connect with Chelsea:

 * Check out the next Fempire summit, May 10th: https://www.heartcenteredhumans.com/fempire
 * IG: @thechelsearenee____ [https://www.instagram.com/thechelsearenee____/]
 * ﻿www.somaticbreathactivation.com [http://www.somaticbreathactivation.com] 
 * www.ascendpscyhedelics.com [http://www.ascendpscyhedelics.com]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me @missellenyin [https://instagram.com/missellenyin] & @cubicletoceo [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo [http://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #65: Finding Your Higher Path Through Intuitive Business Practices

What if cutting 40% of your client base was actually a catalyst for business growth?



It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year.

In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.



If you’ve ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie’s strategic decision proves it’s not an all-or-nothing scenario when it comes to exiting your business.



Connect with Stephanie:

 * https://www.dogoodandprosper.com
 * https://100degreesconsulting.com/
 * IG: @stephanie.skry [https://www.instagram.com/stephanie.skry/]



Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtT



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me @missellenyin [https://instagram.com/missellenyin] & @cubicletoce [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

295. Selling Part of Her Business Led to a 376% Profit Margin Increase

What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.



A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership development rooted in accountability.



The results? Recruiters increased their billings by 50% year-over-year. Productivity jumped 40% thanks to their proprietary AI, Jax. And teams hit performance goals 25% faster—all while allowing employees to earn up to $1 million annually.



In this episode, you’ll learn how Jobot’s culture of kindness, respect, innovation, and ownership became its biggest growth lever—and how you can apply the same playbook to scale smarter.



Connect with Heidi:

 * https://jobot.com/  [https://jobot.com/%20]
 * https://www.linkedin.com/in/heidigolledge/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me @missellenyin [https://instagram.com/missellenyin] & @cubicletoce [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.







Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

294. The Employee Ownership Model That Scaled This Agency from Startup to $200M Revenue in 5 Years

She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue.



Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models.





Connect with Stephanie:

 * Stephanie is providing you with free access to one of the trainings from her Full Send Program - check it out now: https://thewealthypractitioner.com/full-send-frequency
 * IG: @thewealthypractitioner [http://Instagram.com/thewealthypractitioner]





Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me @missellenyin [https://instagram.com/missellenyin] & @cubicletoceo [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo [http://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #64: Brick & Mortar vs. Online Business? Lessons in Scaling Both To 7 Figures

Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level.



Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun.



Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth content.  And with a 37% average open rate, her audience isn’t just opting in once—they’re paying attention and coming back for more.



In this case study, Sam breaks down exactly how she fueled her list growth  to 46,000 active subscribers so you can apply what works to your own niche.



﻿

Connect with Sam:

 * Get your hands on Sam's book: https://www.samvanderwielen.com/book/
 * Listen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcast
 * Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business': https://www.samvanderwielen.com/legal-workshop/
 * IG: @samvanderwielen [https://instagram.com/samvanderwielen]



Listen to Sam's last episode of Cubicle to CEO: https://open.spotify.com/episode/4mSfMTXqRnyUJ4Hj4Ot31q?si=ieHDKOhzRuSZLtKg29wRAA



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me @missellenyin [https://instagram.com/missellenyin] & @cubicletoce [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.





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293.  46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet

Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.



When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework.



For every £1 she spent, she made £2.50 back—reinvesting £15,000 from profit into mentorship, marketing, and high-ROI tools. But smart investing isn’t just about numbers—it’s about mastering the mindset behind money, too.



In this case study, we’re breaking down exactly how Emilie decides what, when, and how much to reinvest in her business.





Connect with Emilie:

 * https://emilienutley.co.uk/
 * IG: @emilienutley [https://www.instagram.com/emilienutley/]
 * Threads: @emilienutley [https://www.threads.net/@emilienutley]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me @missellenyin [https://instagram.com/missellenyin] & @cubicletoce [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

292. How Smart Spending 4X’d Her Business in 1 Year

Did you know 88% of all women-owned businesses generate less than $100K yearly?
Join Cubicle to CEO® host Ellen Yin - who bootstrapped a $300 freelance project
into over $1.5 million in revenue by age 27 - on our mission to increase the
financial footprint of women entrepreneurs by making mentorship accessible to
the masses. Cubicle to CEO® brings you weekly case-study interviews with leading
entrepreneurs and CEOs so you can apply a specific, NEW revenue growth strategy
from each guest that has already been successfully implemented in their own
business. Skip the expensive and time-consuming learning curve by borrowing what
actually works from the best & brightest business mentors every Monday.

Ellen Yin

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