Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ [https://www.cubicletoceo.co/bloomtogether]



The most qualified expert doesn’t always get the client — the best communicator does.

That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities.

She’s the founder of Communication Rebel and The Expert Up Club, and in this episode, she’s breaking down why mainstream marketing advice doesn’t work for experts — and what to do instead.

Inside, you’ll learn:

 * The #1 messaging mistake most expert business owners make
 * Why creators and experts shouldn’t market the same way
 * Why your messaging doesn’t need to be relatable if its relevant

If you’re sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint.



Connect with Michelle:

 * Market Like an Expert - https://drmichellemazur.com/cubicle 

 * The Expert Up Club - https://expertup.club

 * LinkedIn: https://www.linkedin.com/in/drmichellemazur/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠ [https://instagram.com/missellenyin]⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠ [https://ratethispodcast.com/cubicletoceo]
 * ⁠⁠⁠Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #71: Marketing Advice Experts Should Ignore

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether



A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required.

Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove VIP offer has served over 200 creatives and service providers, without a big team, ads or burnout.

Instead of persuasion-heavy pitches, Taylor leads with strategy and validation. Her proposals feel more like high-end brand experiences than service quotes—and that’s exactly what seals the deal.

In this case study, you’ll get the behind-the-scenes tour of Taylor’s productized service and the sales process (including application form, call, and follow-up proposal) that converts consistently and quickly.



Connect with Taylor:

 * ⁠Interested in Taylor's Dubsado VIP Experience?⁠ Find out if it's the right fit for your business: https://chanelandlee.com/dubsado-vip-referral-ellen-yin-media
 * www.ironicallyseriouspodcast.com [https://www.ironicallyseriouspodcast.com]
 * IG: @tay.hedden [https://www.instagram.com/tay.hedden]
 * IG: @chanelandlee [https://www.instagram.com/chanelandlee/]
 * IG: @ironicallyseriouspod [https://www.instagram.com/ironicallyseriouspod]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

307. The Proposal Process Powering a $300K Productized Service That Has Booked 200 Clients 

A $19 offer completely transformed her business model.

While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales.

But she didn’t stop there. Katelyn turned that single offer into a scalable revenue engine: building a funnel, layering in upsells, and launching a DIY membership now doing $10K+ in monthly recurring revenue. Altogether, the $19 product has generated six figures and added thousands to her email list all from organic marketing.

In today’s case study, we’ll unpack why Katelyn’s reel went viral so you can replicate her hooks, and the laziest repurposing hack to reuse the same video over and over again to bring in a new influx of followers.



Get Katelyn's IG Growth pack (including her reels challenge) at https://stan.store/katelynrhoades !



Connect with Katelyn:

 * https://enfluencestudio.com/
 * Podcast – Call Her Creator (powered by Stan): https://enfluencestudio.com/podcast
 * IG: @thekatelynrhoades [https://www.instagram.com/thekatelynrhoades]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

306. A Viral Video Turned A $19 Offer Into A $10K Weekend (Replicate Her Strategy)

When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year.

Enter Dr. Kristine Medyanik.

Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across industries and generations. In this episode, she shares the overlooked difference between managing performance and developing people, how personality types and generational lenses shape leadership success, and how resilience shows up in leaders today.

If you want to lead in a way that inspires—not just instructs—this conversation is your blueprint.



Connect with Dr. Kristine:

 * Grab an Uncourse: https://a.co/d/eA350nQ
 * https://shatteredglassleaders.com/
 * Take the personality quiz: https://shatteredglassleaders.com/personality-quiz/
 * LinkedIn: https://www.linkedin.com/company/shattered-glass-leadership/
 * IG: @shatteredglassleaders [https://www.instagram.com/shatteredglassleaders/]

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠ [https://instagram.com/missellenyin]⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ [https://ratethispodcast.com/cubicletoceo]
 * ⁠⁠⁠Subscribe for new episodes every Monday.





Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #70: How to Lead Across Different Personality Types and Generations with Dr. Kristine Medyanik

She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week.

In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients.

With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth.

This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery.



Connect with Jessica:

 * Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe
 * www.jessicadoylemekkes.com [https://www.jessicadoylemekkes.com]
 * LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/
 * IG:  @jessicadoylemekkes [https://www.instagram.com/jessicadoylemekkes/]

   

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

305. From 1 Client to 200+ Weekly 1:1 Students: Scaling Beyond a Solo Service Provider To A Multi-Coach Studio 

Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces.

Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group.

The secret? Intentional presence inside interest-based digital communities, not to pitch — but to meaningfully participate as a relatable, holistic person.

These two client wins were just the beginning. Flo’s subtle engagement style in these overlooked spaces now fuels an ongoing stream of discovery calls and warm referrals, giving her organic visibility and dream clients she connects with on a deeper level.

If you’re tired of traditional networking, this episode is an exercise in creative relationship building that will challenge you to show up outside the normal business box.



Connect with Flo:

 * https://theeasyflowlife.com/
 * Instagram: @theeasyflowlife [https://www.instagram.com/theeasyflowlife/]
 * Linkedin: https://www.linkedin.com/company/the-easy-flow-life/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

304. How To Find Dream Clients In Non-Business Spaces ($40K From Casual Conversations)

AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet.

Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business.

As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to create more spaciousness in their business, higher-quality client work, and accelerated revenue with less human-powered effort.

Inside this episode we discuss:

 * What an AI-first business actually looks like
 * Uncommon AI functions you can utilize in your business
 * The secret reason women are naturally better at working with AI

If you want to work less and scale faster without compromising excellence, this episode is your practical AI roadmap.



Connect with Anne:

 * https://sheleadsai.ai/
 * https://www.linkedin.com/in/she-leads-ai/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠ [https://instagram.com/missellenyin]⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠ [https://ratethispodcast.com/cubicletoceo]
 * ⁠⁠⁠Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #69: Uncommon Ways to Use AI In Your Business (And Why Women Have an Unfair Advantage with AI)

What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue?

In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time.

With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of- summit masterclass that sold her course, Krista turned free attendance into high-ticket enrollment.

Now, five years later with hundreds of more summits under her belt (both her own and her students), she’s reflecting on what she’d change if she ran this summit today—from rethinking her pricing strategy to why she now avoids co-hosting entirely—and how that hindsight is informing the way she hosts summits in 2025.



Connect with Krista:

 * https://www.summitinabox.co [https://www.summitinabox.co%20]
 * IG: @summitinabox [https://www.instagram.com/summitinabox]



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

303. Inside the Free Summit with an 83% Opt-In Rate and $77K in Back-End Sales (Plus 2025 Strategy Updates)

Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends?

Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception.

Inside, she breaks down:

 * How your state’s laws can directly impact what you walk away with
 * Pre-nup perspective shifts
 * Proactive steps to protect your business before, during, and after divorce

If you're a founder, partner, or solo entrepreneur — this episode could save you more than just money.



Connect with Alicia:

 * https://difiadvisory.com
 * Alicia's blog: https://difiadvisory.com/blog/
 * https://www.facebook.com/DiFiAdvisory/
 * https://linkedin.com/company/difiadvisory
 * IG: @DiFiAdvisory [https://www.instagram.com/DiFiAdvisory/]



Ellen's pre-nup episode: https://open.spotify.com/episode/72181mfJDYFJUrqSTZQPWp?si=1XicP7PDRsCqS_aNEVNP8Q



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ [https://instagram.com/cubicletoceo]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin [https://instagram.com/missellenyin]⁠⁠⁠ & ⁠⁠⁠@cubicletoceo⁠⁠⁠ [https://instagram.com/cubicletoceo] so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo [https://ratethispodcast.com/cubicletoceo]
 * ⁠⁠⁠Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Bonus #68: How To Protect Your Business Before, During, and After Divorce

How do you turn a passion-fueled event into a six-figure signature offer?

Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp.

Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default.

Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand.



Connect with Elysia:

 * https://elysiaskye.com
 * https://elysiaskye.com/podcast [https://elysiaskye.com/podcast%20]
 * https://thebrilliancemethod.com
 * IG: @elysiaskye [https://www.instagram.com/elysiaskye]
 * IG: @thebrilliancemethod [https://www.instagram.com/thebrilliancemethod]
 * https://www.youtube.com/elysiaskye

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ [https://cubicletoceo.co/quiz]



If you enjoyed today's episode, please:

 * Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ [https://instagram.com/missellenyin] & ⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠ [https://instagram.com/cubicletoceo]o so we can repost you.
 * Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠ [https://www.ratethispodcast.com/cubicletoceo]
 * Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

302. The Event Pricing Strategy That Made VIP the Default, Not the Upgrade ($150K Case Study)

Did you know 88% of all women-owned businesses generate less than $100K yearly?
Join Cubicle to CEO® host Ellen Yin - who bootstrapped a $300 freelance project
into over $1.5 million in revenue by age 27 - on our mission to increase the
financial footprint of women entrepreneurs by making mentorship accessible to
the masses. Cubicle to CEO® brings you weekly case-study interviews with leading
entrepreneurs and CEOs so you can apply a specific, NEW revenue growth strategy
from each guest that has already been successfully implemented in their own
business. Skip the expensive and time-consuming learning curve by borrowing what
actually works from the best & brightest business mentors every Monday.

Ellen Yin

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