Shopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources. That means you can now mix automated rules, manual inclusions, exclusions, and pinned products in a single collection, nest collections inside other collections, and target down to the variant level so a collection shows only the red dresses, not the whole product. Scott covers real-world scenarios like self-maintaining sale collections, cleaner navigation, and variant-aware automatic discounts, plus why well-built collections turn your store from a list of products into a decision-making engine that moves shoppers down the funnel. He also shares one caution about third-party apps that haven't been updated for the new engine yet.
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